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<ul><li><keyword id="4697996" type="General" weightage="100" keywordseo="stashfin" source="Orion">Stashfin</keyword> launches ‘all-in-one card’ brand film.</li><li>It is conceptualised by <keyword id="397090" type="General" weightage="20" keywordseo="havas-worldwide" source="Orion">Havas Worldwide</keyword> <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> (Creative).</li></ul>Neobanking platform Stashfin has released its latest brand video, featuring the all-in-one card, which is positioned to meet the needs of every customer. The film, conceptualised by Havas Worldwide India (Creative), brings alive the distinct proposition of Stashfin’s all-in-one card offering instant funds, free ATM withdrawals, cashback offers and welcome rewards. <div type="Youtube" id="P35_jIgCP3U" title="Stashfin credit line card is truly ALL-IN-ONE. Get Stashfin card for ALL your needs!" thumbUrl="https://i.ytimg.com/vi/P35_jIgCP3U/mqdefault.jpg"></div> With a brand promise of ‘Nobody in India should be credit starved’, Stashfin has been working towards the financial inclusion of various customer segments who find it hard to be accepted by traditional banking systems. The company also helps the underrepresented build their credit footprint to enable them to improve their quality of life. As consumers, everyone seeks perfection from the products they use, and Stashfin’s latest brand video is an attempt to cater to this insight. This led to Stashfin partnering with Havas Worldwide India (Creative) for creating a relevant communication campaign that aims to make the <keyword id="2461546" type="General" weightage="20" keywordseo="fintech" source="Orion">fintech</keyword> space accessible and relatable in an engaging way. Shruti Aggarwal, Co-founder, Stashfin, said, “At Stashfin, we’ve always put our customers first, and we’re constantly exploring ways to provide unique and relevant services for them, leading to greater financial freedom and inclusion. For our all-in-one brand video, we wanted to integrate our ethos of ‘nobody should be credit-starved’, in an easy, relatable format. I’m glad we could work with Havas Worldwide India (Creative). This has been an extremely fruitful experience.” <keyword id="255387" type="General" weightage="20" keywordseo="bobby-pawar" source="Orion">Bobby Pawar</keyword>, Chairman &amp; Chief Creative Officer, <keyword id="1825444" type="General" weightage="20" keywordseo="havas-group" source="Orion">Havas Group</keyword> India, said, “It’s been really exciting to partner with Stashfin for their brand video. We’ve worked with dozens of clients in India and globally, and I am impressed with Stashfin’s agility in the fintech space. It’s not every day that one gets to participate in a project that will be impactful, or decide the positioning of a product. Fintech is often perceived as a boring space, perhaps even one that is tough to grasp. We wanted to dispel that perception, and comedy was the best way to do that. The all-in-one brand video communicates the brand proposition and product features in the most meaningful and engaging way possible. I am sure customers across segments will enjoy this communication piece, which will drive the preference for brand Stashfin.”

Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition

<ul><li><keyword id="3330597" type="General" weightage="100" keywordseo="renewbuy" source="Orion">RenewBuy</keyword>'s new campaign with brand ambassador <keyword id="1946388" type="General" weightage="20" keywordseo="rajkummar-rao" source="Orion">Rajkummar Rao</keyword> highlights the brand’s promise of addressing consumer’s insurance needs. </li><li>It is conceputualised by <keyword id="1911890" type="General" weightage="20" keywordseo="havas-worldwide-india" source="Orion">Havas Worldwide India</keyword>.</li></ul>RenewBuy launches its first 360-degree ad campaign with its brand proposition of “Smart Tech, Right Advice”. The company has roped in Rajkummar Rao as its first brand ambassador. The ad campaign highlights the brand’s promise of addressing consumer’s insurance needs, through its digital led insurance POSP (Point of Sale Person) advisor network. The “Smart Tech, Right Advice” themed campaign emphasises on RenewBuy’s core value of being the most reliable InsurTech platform, where consumers can avail insurance policies digitally, from any part of the country, with the support of RenewBuy’s strong nationwide network of digitally enabled POSP insurance advisors. While consumers can always buy insurance directly, experience has shown that they still need the human touch. POSP insurance advisors can help them understand the product, its terms, and conditions, choose the right product as per their specific needs and requirements and most importantly give them assistance at the time of claims. In case of emerging markets, there is still a huge gap in terms of awareness of insurance, and product accessibility. Digitally enabled insurance advisors have been playing an instrumental role in building awareness along with making insurance accessible. Digital led insurance advisors can even reach out to the smallest district, without any branch led office and help consumers with insurance support. Digital, on the other hand, makes the entire insurance process seamless, paperless and contactless, with policy issued in few minutes. Speaking on the campaign launch, Devesh Joshi, Chief Marketing Officer, RenewBuy said, “RenewBuy recently raised funds worth USD 60 million, which is being used to scale up technology for exponential insurance advisor and consumer outreach. Through our 360-degree national campaign, we are targeting more than 700 million consumers with a focus on tier 2 cities and beyond. This campaign is our first media led consumer outreach program which stays true to our brand promise of- Smart Tech, Right Advice. We are integrating television, print, radio, OOH and digital for maximum consumer outreach across the country. The national media outreach will help us built a strong affinity with the consumers as well as in our mega partner onboarding objective, especially in tier 2 and beyond.” “We are happy to onboard Rajkummar Rao as the brand ambassador; his brand persona perfectly matches our ethos and core proposition. Rajkummar’s mass audience connect across geography and demography will help our brand connect with our core TG across consumers and insurance advisor ecosystem. The campaign is phased into two stages and nine regional languages to help us maximise our reach,” he further added. Speaking on the association, Rajkummar Rao said, “I am happy to associate with a brand like RenewBuy, which is India’s fastest growing InsurTech platform. The company has grown exponentially, due to the trust, transparency, and credibility it built amongst consumers and insurance advisors in the last six years. I believe RenewBuy’s digital platform can help in taking insurance products to every nook and corner of the country. I feel proud to be associated with them and cannot wait for the world to see their stories.” The campaign has been designed and conceptualized by Havas Worldwide India. “Fintech brands are largely about convenience, choice and/or price. RenewBuy goes beyond that. They offer expert advice that comes with human experience, amplified by artificial intelligence. The question was how we communicate that impactfully and meaningfully. The idea when we hit was as obvious, and probably funnier than my rather large nose. Put RenewBuy advisors to the test, rather extreme tests”, said <keyword id="255387" type="General" weightage="20" keywordseo="bobby-pawar" source="Orion">Bobby Pawar</keyword>, Chairman &amp; Chief Creative Officer, <keyword id="7001513" type="General" weightage="20" keywordseo="havas-group-india" source="Orion">Havas Group India</keyword>.

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign

<ul><li><keyword id="3983094" type="General" weightage="50" keywordseo="tata-cliq-luxury" source="Orion">Tata Cliq Luxury</keyword>'s latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. </li><li>The brand film, conceptualized by <keyword id="12140112" type="General" weightage="20" keywordseo="havas-creative-group-india" source="Orion">Havas Creative Group India</keyword>, urges consumers to cherish relationships with people who have been part of their journey over time.</li></ul>Great relationships, unlike everything fast in this world, are built over time. Through thick and thin, the people who stand by you are a handful of them, and they are the ones for whom going the extra mile is worthwhile. Aimed at celebrating such relationships which deserve to be cherished and chronicled, <keyword id="3367354" type="General" weightage="100" keywordseo="tata-cliq" source="Orion">Tata CLiQ</keyword> Luxury, India’s premier luxury lifestyle platform, announced the launch of their latest gifting campaign this festive season, today. The campaign encourages consumers to celebrate their deepest bonds with thoughtful gifts, while also positioning the platform as the go-to destination for #LuxeGifting. Relationships are built and grow on strong foundations of trust, care, and love. At Tata CLiQ Luxury, we encourage people to honour relationships with individuals they treasure. A gift selected with the same passion, effort, and time as that put into the relationship becomes the conduit for expressing how much you value the person and the bond you share with them. With this campaign, Tata CLiQ Luxury casts a spotlight on thoughtful gifting by recognising and celebrating different kinds of relationships. The brand film, titled ‘Soulmates’, portrays the bond between former spouses. The narrative briefly takes the viewer through their journey, showcasing how much they appreciate their time together and care for each other even after they've parted ways because they've been such an integral part of each other's lives. It beautifully captures their bond, which is acknowledged by the gift they handpick from the platform for each other. The film highlights Tata CLiQ Luxury as a platform where consumers can discover a wide range of thoughtfully curated gifts to shop for this festive season to celebrate the people who matter most to them and the relationships they share. <div type="Youtube" id="ZqHZKtbcjEA" title="Thoughtful Gifting Begins Here | Slow Commerce | Where Quality is Nurtured | Tata CLiQ Luxury" thumbUrl="https://i.ytimg.com/vi/ZqHZKtbcjEA/mqdefault.jpg"></div> On the launch of the campaign, Mohua Das Gupta, Head - Brand Marketing, Tata CLiQ Luxury said, “Festive season is indeed a time for celebration. At Tata CLiQ Luxury, we urge consumers to celebrate relationships which hold a special place in their hearts by expressing their gratitude and appreciation towards people who’ve played a significant role in their life through gifts that define their journey over time. Unlike this fast-paced world we live in, great relationships are built with time and so are the gifts worthy of them. Tata CLiQ Luxury provides curated premium and luxury brands across a wide range of categories that are crafted for the unhurried and perfected over time to celebrate special bonds and stories with thoughtful gifting options.” <keyword id="255387" type="General" weightage="20" keywordseo="bobby-pawar" source="Orion">Bobby Pawar</keyword>, Chairman &amp; Chief Creative Officer, <keyword id="1825444" type="General" weightage="20" keywordseo="havas-group" source="Orion">Havas Group</keyword> India, “After the Slow Luxury commercial for Tata CLiQ Luxury, we had to carry forward that insight into the gifting season – and ‘relationships built over time’ was the perfect platform to take this proposition forward. But we did not stop there. We wanted to push the work, and we were blessed to have likeminded clients who wanted to push the conversation too. Rather than me talking about the work, I think the work speaks for itself” As part of a digital-first strategy, the brand film will be widely promoted through a large-scale campaign across digital platforms followed by offline channels.

Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce

<ul><li><keyword id="3613618" type="ORGANIZATION" weightage="20" keywordseo="iaa-india-chapter">IAA India Chapter</keyword> and <keyword id="7001513" type="UNKNOWN" weightage="20" keywordseo="Havas-Group-India">Havas Group India</keyword> have come together to create a campaign about Cyclone Amphan, asking people to raise money and help those affected.</li><li>Rana Barua, Havas Group CEO and Bobby Pawar, Chairman and CCO, Havas Group India tell us how the campaign was put together.</li></ul>The last few months have been difficult for people across the world. Over the last few weeks, heartbreaking stories of hapless migrant workers struggling to reach home, people barely trying to make ends meet due to the shutdown have become regular, everyday news. And to make matters worse, last week, West Bengal and Odisha were hit by a massive cyclone, Amphan. The cyclone wreaked havoc across the two states, killing hundreds and damaging houses and farms. The cyclone led to a huge loss of both wealth and livelihood. While the government has announced some relief packages for people affected by the cyclone, there’s a lot that needs to be done. Keeping this in mind, the IAA India Chapter got together with Havas Group India, to create a campaign and call for people to help West Bengal and Odisha, to help and rehabilitate those affected. While Ramesh Narayan, Area Director APAC, IAA shared creatives for the campaign, the agency has now come up with a video to make its point heard, and to ask for people’s support. We spoke to Rana Barua, Havas Group CEO and Bobby Pawar, Chairman and CCO, Havas Group India who told us how the entire thing was put together and why the campaign was the need of the hour. <div type="Video" msid="76132477" hostid="261" title="IAA India Chapter and Havas Group India fundraising campaign for Bengal and Odisha" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=76132477"></div>

IAA India Chapter and Havas Group India come together to create fundraising campaign for Bengal and Odisha

<ul><li>As another week of the national lockdown starts, we talk to our creative best, to help us glide through the remaining days.</li><li>They were gracious enough to share their content recommendations to some secret tips around how to attain that difficult-to-attain work-life balance.</li></ul>Today is Day 13 of the 21 day lockdown announced by Prime Minister Narendra Modi to flatten the curve of the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> spread in the country. And the past 13 days, for most of us, have gone out in adapting to this new normal, a life where you only meet your family, all social interactions are restricted to Zoom and Hangout calls. We are definitely living in unprecedented times, which also calls for a lot of changes in our lives. While for a lot of people, not having to travel, especially in Mumbai, has come as a boon in disguise, our daily routines are now needed to be completely rethought. With spending all our time at home, and working from our living rooms, it has become difficult to differentiate between work time and personal time. The social isolation has also led to a lot of anxiety and fears around the uncertainties of the next few days. It is also changing out content consumption habits. We are watching more TV, spending more time on social media platforms and consuming more content on Netflix. Various reports have suggested that OTT platforms are witnessing a surge on their platforms. People are also consuming news, to stay abreast of everything happening around them. While many of us are still struggling to strike that perfect balance between work - both official and chores, with work creeping into our personal time, we reached out to some of the most prominent faces from the creative world, to ask them how they have been dealing with the situation, what kind of everyday changes are they bringing about in their lives and how are they ensuring a healthy work-life balance? Read on for some really helpful tips and brilliant recommendations that can come handy, and help you glide through the next few days of isolation. <div type="Slideshow" msid="74969852" hostid="261" title="From book and content recommendations to work-life balance tips, our creative leaders have got you covered" firstImageMsid="74970181" slideCount="4"></div>

From book and content recommendations to work-life balance tips, our creative leaders have got you covered

<ul><li><keyword id="4305849" type="PERSON" weightage="20" keywordseo="chris-hirst">Chris Hirst</keyword>, Global Chief Executive Officer, <keyword id="5875079" type="ORGANIZATION" weightage="20" keywordseo="Havas-Creative">Havas Creative</keyword>, on his recent trip to India spoke to us about his idea of an agency and <keyword id="34454" type="ORGANIZATION" weightage="20" keywordseo="leadership">leadership</keyword> of the future.</li><li>He also told us why he has high expectations from its India business, which is already one of its top three markets.</li></ul><div type="Video" msid="74553739" hostid="261" title="People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=74553739"></div>

 On his recent visit to India, Chris Hirst, Global Chief Executive Officer, Havas Creative had his agenda set. About 18 months ago, the agency saw a leadership overhaul wherein, <keyword id="1193084" type="PERSON" weightage="20" keywordseo="Rana-Barua">Rana Barua</keyword> and <keyword id="255387" type="PERSON" weightage="20" keywordseo="Bobby-Pawar">Bobby Pawar</keyword> took on the roles of Havas India’s Group CEO, and Chairman &amp; CCO respectively. On his last visit, about a year ago, this leadership team was relatively new, so the agenda this year was to spend some quality time with the new leaders and the team. Last year on his visit, he had also met a large number of businesses, a few of which had presented the possibility of acquisitions. Since then, a lot has happened. Havas has made three successful acquisitions, including Think Design, a UI UX design consultancy, Langoor, an independent digital agency and experiential agency Shobiz Experiential Communications. So his aim was also to spend some time with all the new businesses that have now become a part of the Havas family. We had a chance of catching up with Hirst who spoke to us about myriad things, including the future of agencies to the evolution of creativity and his expectations from the Indian market. Hirst has written the much talked-about book, ‘No Bullsh*t Leadership’ and he also told us about who he thinks will be the leader of the future. Becoming an agency and leader of the future While nobody can predict what the future holds for us, organizations are evolving and building themselves in a way that they would be ready to tackle the challenges of the future. On what he feels are the factors that can help an agency be future-ready, Hirst said that he believes that there are two factors that make for a great creative agency. “According to me, the two things are, ‘Can you have more than your fair share of great talent, and have you got an organizational culture that allows your teams to outperform the competition?’ If you achieve these two things, you’ll have a great agency,” he said. He also added that for him, true creativity will continue to be the driver of growth and success for brands, even in the future. Having written a book on leadership which talks about the need for leadership to evolve, we obviously had to ask him what will make a good leader in the future. To which he replied with a laugh, “Is it too crowd-pleasing to say <keyword id="6354486" type="PERSON" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword> because I am in India?” However, on a serious note, he added, “One of the things that I think has changed about leadership is, we used to live in a world of command and control and top-down leadership. People at the top would tell everybody else what to do, and everybody, whether they liked it or not, would go ahead and do it. That world is changing, if not changed already. Some people may still try and work in that way, but my argument, even in my book, is that’s far from the most effective way of leading. People who lead in a more open way, a way where you focus on clarity of objectives, and organizations that work on creating a culture that allows your teams to outperform, will outperform.” On building campaigns that break the clutter With media full of so much noise, it is imperative to give the audience something different, to make them sit up and take notice. When asked what he thinks transforms an average creative into a brilliant one, Hirst said, “It is all about understanding your audience and giving them a relevant message at an appropriate time. I don’t think it’s always about entertaining. Sometimes people want factual information too. But at other times, creativity is a key way of not just cutting through but getting people into a world where it's increasingly easier to avoid marketing communications. Creativity is a key way of keeping people engaged with your message. It's not that people hate being marketed to, they just hate being badly marketed to. And if done right, brands and marketing can help people navigate choice in an otherwise cluttered world.” Why India is important Hirst shares that India is one of the three most important markets for the French communications major along with the US and China. And with the acquisitions and its recent wins at awards like Effies, Hirst believes that it has been a good year for the network. On what his expectations from the market are, he said, “My expectation from the Indian market, at the risk of sounding flippant, is more of the same – in sense of the direction of travel. We changed the team sometime back, we’ve made some acquisitions we are super proud of. Other than acquisitions, the only place an agency's growth comes from is from winning pitches and we’ve won some big new businesses. Do I think we are where we want to be? No, we are way more ambitious. We want to win even bigger pitches, win a Cannes and we want to continue to acquire but we're very pleased with how we're doing so far.” On when he thinks India could become the top market for the agency, Hirst said, “When it comes to India, the question isn't whether or not India is a top market for us. I think agencies are about leadership teams and we've got a great team in this market now that has our 100% support. The question to the leadership team is, ‘What more do you need from us and how fast is too fast?’ And the agencies we have in India now can deliver pretty much everything we need. I just think that we can get more growth, win more awards, and we can be more ambitious. I would hate to put a date on it.”

People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative

<div class="image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="Ads of the World" title_caption="Here's the controversial Ford Figo ad. Click to enlarge." class="zoomin" href="http://static6.businessinsider.com/image/514b043469bedd8b19000000-960/1-1513.jpg"></a></div><a href="http://adsoftheworld.com/media/print/ford_figo_silvio?size=original">Ads of the World</a>Here's the controversial <keyword id="6355174" type="CITY" weightage="60" keywordseo="Ford">Ford</keyword> Figo ad. Click to enlarge.</div>The creatives from JWT <keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword> responsible for making and then <a href="http://www.businessinsider.com/awful-ford-figo-ad-silvio-berlunsconi-gagged-women-2013-3">leaking a headline-inducing Ford Figo ad</a> — in which controversy-laden <keyword id="6402009" type="PERSON" weightage="60" keywordseo="Silvio-Berlusconi">Silvio Berlusconi</keyword> flashes a "V" for victory in a car with tied, gagged, and crying women are trapped in the trunk — <a href="http://adage.com/article/global-news/jwt-india-sacks-staffers-responsible-offensive-ford-ad/240555/">have been fired.</a>
The ad occured despite <a href="http://www.dnaindia.com/india/report_chargesheet-filed-against-six-for-swiss-woman-s-gang-rape_1816173">two gang rapes</a> in India that have put the way <a href="http://www.cnn.com/2013/01/13/world/asia/india-new-gang-rape">women are treated in that country</a> into the spotlight.
Business Insider found the since-removed ads on Ads of the World last Thursday and informed a surprised Ford and JWT, based in the US.
By the next day both <a href="http://www.businessinsider.com/ford-wpp-apologizes-for-offensive-car-ad-2013-3">Ford and holding company JWT sent us their official apologies</a>. A young creative team had made the ad and then released it to the echo chamber of the internet without approval. Ad Age reports that it was even <a href="http://adage.com/article/global-news/jwt-entered-sexually-offensive-ford-ads-india-awards-show/240562/">submitted to India's biggest ad awards show</a>. (<a href="http://www.businessinsider.com/15-incredibly-offensive-unapproved-ads-2013-3">PR disasters in which foreign agencies release unapproved, controversial ads for wholesome brands</a> are actually quite common.)
Ford spokesman Chris Preuss told Ad Age, "The investigation over what happened is ongoing. Obviously, appropriate actions will be taken up to and including the dismissal of individuals who were found to be culpable."
That translates to the firing of staff members involved in the snafu. Indian Cars Bikes released the <a href="http://www.indiancarsbikes.in/cars/aftermath-of-ford-figo-controversial-ads-jwt-india-chief-creative-officer-bobby-pawar-sacked-69278/#more-69278">names of those on the chopping block</a> as chief executive officer and managing partner Bobby Pawar and Vijay Simha Vellanki. ICB reports that Pawar was fired and Vellanki is at risk.
JWT India released the statement: "After an internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT. These were necessary steps owing to the direct accountability of the individuals as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again."
At this point, JWT India is still Ford Figo's agency of record.
<div class="image-container click-to-enlarge" style="width:600px"><div class="image"><a title_source="Ads of the World" title_caption="" class="zoomin" href="http://static4.businessinsider.com/image/514b04aaecad04995d000024-960/3-333.jpg"></a></div><a href="http://adsoftheworld.com/media/print/ford_figo_paris">Ads of the World</a></div>

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Neobanking platform Stashfin launches a new campaign to promote its all-in-one proposition

BI India Partner

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign

BI India Partner

Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce

BI India Partner

IAA India Chapter and Havas Group India come together to create fundraising campaign for Bengal and Odisha

BI India Partner

From book and content recommendations to work-life balance tips, our creative leaders have got you covered

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People don’t hate being marketed to, they hate being badly marketed to: Chris Hirst, Havas Creative

Samarpita Banerjee

Execs Fired Over Ford Ads Starring Silvio Berlusconi With Tied And Gagged Women

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