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<ul><li><keyword id="5182473" type="General" weightage="20" keywordseo="epns" source="Orion">EPNS</keyword> stands for <keyword id="13067151" type="General" weightage="20" keywordseo="ethereum-push-notification-service" source="Orion">Ethereum Push Notification Service</keyword>.</li><li>EPNS aims to solve the problem of sending push notifications to users, which is missing from the web3 ecosystem right now.</li><li>EPNS is backed by renowned web3 investors including <keyword id="6672551" type="General" weightage="20" keywordseo="wazirx" source="Orion">WazirX</keyword>’s <keyword id="2675296" type="General" weightage="20" keywordseo="nischal-shetty" source="Orion">Nischal Shetty</keyword>, <keyword id="2462624" type="General" weightage="20" keywordseo="polygon" source="Orion">Polygon</keyword>’s Sandeep Nailwal and Balaji Srinivasan.</li></ul>Amongst the many good things about the web3 ecosystem is one big flaw — the fact that it doesn’t have infrastructure for push notifications right now. This is the problem that homegrown firm Ethereum Push Notification Service (EPNS) has set out to solve. The company launched its own <a href="https://app.epns.io/">mainnet</a> earlier this month, and has been touted to be amongst the most important early-stage web3 startups in the world right now. EPNS has raised $1.41 million in two funding rounds so far, from investors including WazirX’s Nischal Shetty, Balaji Srinivasan, a former chief technology office (CTO) at a16z General Partners, Gitcoin co-founder Scott Moore, Mariano Conti, the founder of MakerDAO, and more. Polygon co-founder, Sandeep Nailwal, also participated in the company’s second funding round. The company also partnered with <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=article-advertorial">WazirX</a> on January 27, to promote blockchain-based notifications that are chain-agnostic. <cmsannotation type="cmsannotation" annotationid="wazirx" comment="wazirx" text="wazirx">wazirx</cmsannotation> <cmsannotation type="cmsannotation" annotationid="What does EPNS do?" comment="subhead" text="What does EPNS do?">What does EPNS do?</cmsannotation> Push notifications are at the core of most connected ecosystems today. Introduced as far back as 2008, it’s what allows apps on our iPhones and Android devices to communicate with users about offers, delivery updates, and other actions. This is a service that’s not available for web3 protocols and decentralised apps (dapps) right now. EPNS aims to solve this by building something called ‘channels’, which allows dapps to communicate with users by sending them alerts. Essentially, the standard will allow a decentralised wallet service to send notifications to users on their devices, and tell them when the value of their non-fungible token (NFT) or cryptocurrency has changed, etc. The EPNS communication layer is built on top of the EIP-712 standard, which is a system that’s built into the Ethereum protocol. <cmsannotation type="cmsannotation" annotationid="EPNS’ possible use-cases" comment="subhead" text="EPNS’ possible use-cases">EPNS’ possible use-cases</cmsannotation> As mentioned above, the protocol can be used by dapps to send notifications. This includes decentralized exchanges (DEXs), decentralized finance (DeFi) and non-fungible token (NFT) marketplaces and projects. For instance, a DeFi app can send notifications to users when they’re about to be liquidated, while a DEX can send a notification when the price of a token falls. NFT marketplaces, on the other hand, can send notifications about specific items going live, or a specific rise or drop in the price of an NFT. <cmsannotation type="cmsannotation" annotationid="How does a person use EPNS?" comment="subhead" text="How does a person use EPNS?">How does a person use EPNS?</cmsannotation> EPNS users are split into two groups — channels and subscribers. Channels are for the companies and dapps that want to send notifications, while subscribers are the users who will get notifications. To get channels, developers will have to use EPNS’ own dapp or the company’s javascript library. EPNS is an open source protocol, which means anyone can not only use it, but also build on top of it. Unlike web2 systems, like Android or iOS, notifications on web3 won’t be completely free, which means that dapps will need to pick and choose which notifications they should or should not send. Why? Because everything on a blockchain system is another transaction. And that transaction requires a payment. EPNS offers open, closed and mutual channels, which are meant for different kinds of platforms. An open channel means literally anyone will be allowed to subscribe to a platform’s notifications, while closed and mutual channels allow a greater degree of control. With a closed channel, dapps can choose to send notifications only to their users, like a wallet service sending notifications to individual holders. A mutual channel is where channel creators will be able to approve subscribers, but anyone can apply for that approval. For subscribers, the EPNS dapp acts as a go-between for the web2 and web3 worlds, allowing the notifications to come through on Android, iOS devices or Chrome Browser extension. <cmsannotation type="cmsannotation" annotationid="EPNS’ governance token" comment="subhead" text="EPNS’ governance token">EPNS’ governance token</cmsannotation> Much like any new web3 service, EPNS also has its own cryptocurrency. However, the company’s token isn’t really one that’s meant to be traded and made money off in the short term. Instead, EPNS’ token, called $PUSH, is a governance token that was launched last year. It is listed on <a href="https://wazirx.com/signup?invite=2kpah6gr&amp;utm_source=business-insider&amp;utm_medium=referral&amp;utm_campaign=article-advertorial">WazirX</a> as well and was trading at ₹97.36 at the time of writing this report. The holders of this token actually have a stake in the system, in the sense that they will have a say in the future of the protocol. Those holding the PUSH token will not only have governance rights about features, charges and other elements of EPNS in future, but they will also have their own rewards for the same. The fees dapps pay to EPNS’ network in future will be used to reward the holders of PUSH in future. <cmsannotation type="cmsannotation" annotationid="EPNS Mainnet" comment="subhead" text="EPNS Mainnet">EPNS Mainnet</cmsannotation> EPNS has existed for over a year, but if you troll around on the internet for a bit, you might find articles talking about EPNS ‘going live’ on January 11. That’s because January 11 is when the mainnet for EPNS went live. Channels and subscribers will both sort of live on this mainnet. Just like most other web3 services that aim to be platforms of the future, EPNS’ mainnet is what decides how the protocol progresses in the long term. Basically, the mainnet is to EPNS what the Android Open Source Project is to Android. The mainnet is where the company, and the community at large will innovate in the long term. In web3 terms, the mainnet is the primary blockchain platform that powers a protocol. The company’s token, its features and everything else is built through the mainnet, and rule changes too will be dictated by this platform in future. “We’ll post more information about the post-mainnet roadmap for EPNS soon, but expect incentives, governance, multi-chain support, and more,” the company said. EPNS Governance recently passed a $<a href="https://snapshot.org/#/epns.eth/proposal/0xfdb92444974c9ab607d96e7a4a1ad71299e47a755955951ae5ce8b86aa9a1400">1 million worth of PUSH Grants Program</a> to facilitate and empower building on top of the EPNS ecosystem. Disclaimer: This is a sponsored post in partnership with WazirX. Do your own research (DYOR) before deciding to invest in any asset, cryptocurrency or otherwise. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/polkadot-filecoin-bittorrent-and-other-exciting-web3-crypto-tokens-to-watch-out-for-in-2022/articleshow/89076820.cms">Decentralised file sharing, movie streaming, and much more — these are top five Web3 cryptocurrencies to keep an eye on in 2022</a> <a href="https://www.businessinsider.in/cryptocurrency/news/crypto-fear-and-greed-index-shows-extreme-fear-is-ruling-the-markets-is-this-an-opportunity-or-warning-sign-for-investors/articleshow/88890883.cms">‘Extreme fear’ is ruling the crypto markets — is this an opportunity or a warning sign for investors?</a>

What is EPNS and why does it matter

<ul><li><keyword id="44033" type="General" weightage="100" keywordseo="hike" source="Orion">Hike</keyword> has raised a new round of funds from marquee web3 investors <keyword id="13620005" type="General" weightage="80" keywordseo="jump-crypto" source="Orion">Jump Crypto</keyword>, <keyword id="9200827" type="General" weightage="50" keywordseo="tribe-capital" source="Orion">Tribe Capital</keyword> and <keyword id="12309404" type="General" weightage="80" keywordseo="republic-crypto" source="Orion">Republic Crypto</keyword>.</li><li>The fresh funding will be used to bring Hike’s gaming platform, the Rush Gaming Universe, onto the blockchain. </li><li><keyword id="6567188" type="General" weightage="80" keywordseo="kavin-bharti-mittal" source="Orion">Kavin Bharti Mittal</keyword>, CEO and founder of Hike, wants to create a gaming experience where gamers are owners of the assets they create online.</li></ul> Kavin Bharti Mittal’s homegrown startup, Hike, has raised fresh funds for its gaming platform, the Rush Gaming Universe. Led by Jump Crypto, the round also saw participation from Tribe Capital and <keyword id="12968708" type="General" weightage="50" keywordseo="republic-capital" source="Orion">Republic Capital</keyword>’s Republic Crypto. The company has not disclosed the funds raised by the three investors. However, it plans to use most of these funds to build out their web3 vision for Rush Gaming Universe (RGU). Mittal wants to bring consumers in emerging markets like India on-chain by creating a blockchain gaming platform where users can play, earn and grow. <div type="ExtQuote" text="India being a mobile-first market needs a unique approach and our years of building for this market help tremendously in building a seamless user experience to bring the next billion users on-chain. We’re incredibly excited about the future" auname="Founder and CEO of Hike, Kavin Bharti Mittal"></div> <cmsannotation type="cmsannotation" annotationid="It takes time for technology to catch up" comment="subhead" text="It takes time for technology to catch up">It takes time for technology to catch up</cmsannotation> Mittal initially wanted to launch RGU on blockchain 15 months ago when they created the application. According to him, at the time, there were too many bottlenecks within the technology. It was only in January this year that <a href="https://www.businessinsider.in/cryptocurrency/news/rush-by-hike-plans-to-turn-into-a-play-to-earn-game-with-polygon-matic-blockchain/articleshow/89154622.cms">Hike partnered with Polygon</a> to bring RGU onto web3. The platform also airdropped non-fungible tokens (NFTs) called <keyword id="13842773" type="General" weightage="50" keywordseo="rush-avatars" source="Orion">Rush Avatars</keyword> to its existing users on the path to coming on-chain. In just 13 months since its launch in March last year, the Rush Gaming Universe is clocking in over 160 million gameplays every quarter with over $90 million in gross winnings annually across 1.8 million monthly active users (MAUs). <div type="image" title="IMG-20220506-WA0007" msid="91373637" hostid="261" caption="&amp;lt;p&amp;gt;Monthly active users, games played and gross winnings distributed.&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="Hike's new strategic investors" comment="subhead" text="Hike's new strategic investors">Hike's new strategic investors</cmsannotation> In building RGU’s vision for web3 gaming, Jump Crypto will serve as the market maker to help the platform navigate exchanges, Tribe Capital comes with years of expertise in the web3 world, while Republic Crypto will act as a token advisory and sale partner. <div type="ExtQuote" text="We’re excited to finally see a mobile-only product emerge in the web3 space. Gaming is going to be a gateway for the next billion users to come onto crypto and Hike’s Rush Gaming Universe is building a seamless web3 experience to enable that." auname="Arjun Sethi, Co-Founder and Partner at Tribe Capital"></div> The lead investor, Jump Crypto, has made over 23 investments in crypto projects globally including Streamflow, SnackClub, and Ethereum Push Notification Service (EPNS) – a homegrown blockchain communication decentralised application (dApp) founded by Harsh Rajat. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/bitcoin-craters-7-amid-broader-stock-market-sell-off-reinforcing-its-high-correlation-to-risk-assets/articleshow/91354850.cms">Bitcoin craters 7% amid broader stock market sell-off, reinforcing its high correlation to risk assets</a> <a href="https://www.businessinsider.in/cryptocurrency/news/bored-ape-yacht-club-drives-196-spike-in-weekly-nft-sales-these-were-the-5-best-selling-digital-collections-/articleshow/91322399.cms">Bored Ape Yacht Club drives 196% spike in weekly NFT sales. These were the 5 best-selling digital collections.</a> <a href="https://www.businessinsider.in/cryptocurrency/news/microstrategy-said-it-would-face-a-margin-call-and-be-forced-to-sell-some-of-its-crypto-if-bitcoin-falls-to-21000/articleshow/91320454.cms">Microstrategy said it would face a margin call and be forced to sell some of its crypto if bitcoin falls to $21,000</a>

Kavin Bharti Mittal’s Hike raises fresh funds for its web3 play-to-earn blockchain gaming project

<ul class="summary-list"><li><keyword id="4668945" type="PERSON" weightage="60" keywordseo="nft">NFT</keyword> sales have generated nearly $500 million in the past month alone.</li><li>A <keyword id="10871093" type="UNKNOWN" weightage="60" keywordseo="crypto-art">crypto art</keyword> piece sold for nearly $70 million on Thursday.</li><li>NFT buyers say the process can be confusing and include multiple levels of hidden fees.</li></ul>Over the past few months, digital assets known as non-fungible tokens, <a href="https://www.businessinsider.com/what-does-nft-mean-crytpo-non-fungible-tokens-art-explained-2021-2">or NFTs,</a> have picked up steam as celebrities, artists, and investors generated <a href="https://www.businessinsider.com/grimes-nft-art-warnymph-sells-for-millions-20-minutes-2021-3">millions of dollars</a> selling them.But NFT <keyword id="35175" type="ORGANIZATION" weightage="60" keywordseo="investing">investing</keyword> is a largely uncharted territory, and while some NFT sellers have made millions of dollars, others have not been so lucky. The process also can include large fees that first-time sellers might not be aware of, which can significantly cut into profit margins or even result in a loss.In the past month alone, top NFT platforms have sold nearly $500 million in digital assets, according to <a href="https://www.cryptoslam.io/">CryptoSlam</a>. On Thursday, digital artist Mike Winkelmann - more commonly known as <keyword id="10848595" type="UNKNOWN" weightage="60" keywordseo="beeple">Beeple</keyword> - <a href="https://www.businessinsider.com/art-auction-nft-beeple-top-selling-most-expensive-sale-millions-2021-3">shattered online sale records and became the third most valuable living artist</a> when he sold a piece for nearly $70 million.Creators and buyers alike have seen significant profit from <keyword id="902592" type="PERSON" weightage="60" keywordseo="NFTS">NFTs</keyword>. In February, Miami-based art collector Pablo Rodriguez-Fraile first showed just how lucrative the NFT market can be when he resold a piece by Beeple for <a href="https://www.businessinsider.com/art-nft-beeple-blockchain-pieces-sell-for-millions-2021-3">near 1,000% increase over its original price.</a>The $6.6 million piece was the highest digital token sale at the time, but was upstaged by Beeple's $70 million sale weeks later.Read more: <a href="https://www.businessinsider.com/nft-startups-non-fungible-tokens-the-art-world-2021-3?inline-read-more">Here are 4 NFT startups transforming the way we buy art and sports memorabilia</a>Many are trying their hand at buying or selling NFTs amid the headline-grabbing sale prices.A senior content strategist at Kapwing, a platform catered to digital storytelling, <a href="https://www.kapwing.com/resources/how-to-create-and-sell-nft-crypto-art/">tried his hand at buying and selling NFTs</a> and told Insider the process is not nearly as simple as it seems. "It's like the wild west," Robert Martin told Insider after he lost over $200 in gas fees.<h1>What is a gas fee?</h1>The primary currencies used on NFT trading platforms include Ether, WAX, and Flow. On most NFT trading platforms, users are responsible for paying for the computing energy required to process and validate transactions on the blockchain. The gas fees fluctuate depending on the time of day.Martin said he bought an NFT for about $30 worth of ethereum on Rarible and ended up losing over $200 on the NFT, even after a buyer offered over three times the token's original price less than 24 hours after he bought it.While additional fees fluctuate between sites, many popular sites charge users a gas fee for minting a token, as well as a fee for selling and buying. Most platforms also require digital wallets, so users must take into account conversion fees between different forms of ether.Martin said he was taken by surprise when Rainbow Wallet charged him nearly $80 to convert wrapped ether (WETH) into regular ether (ETH)."It was on me for receiving the WETH, but it's [was] also hard to tell whether I was charged or the sender was charged," Martin told Insider. Martin said, as a new user, the gas fees were not readily apparent to him and what seemed like a good deal at the time - a sale for nearly three times its original price in under a day - ended up costing him far more than his original purchase price.On Martin's digital wallet, Rainbow Wallet, he said the fees were in the fine print, but it would have been helpful for him if there was an alert or notification before he made the purchase regarding the fee. <div type="image" title="NFT fees can be confusing, especially to new users." height="709" width="946" msid="81496819" hostid="261"></div>"[Gas fees] could pose a risk to new users," Martin told Insider. "There needs to be a lot more education out there. It seems like most of the resources are catered to people who are already involved in the crypto world." Another NFT artist, known only by his Twitter handle @SHL0MS, told Insider he wrote off the gas fees when he minted his first NFT, largely as an experiment. "The space is moving so quickly that there's a lot of pressure for artists to use it to their advantage," @SHL0MS told Insider. "There's pressure to start minting and buying NFTs, but for me it was about being in a place where I was financially comfortable paying the fees without expecting anything in return."@SHL0MS started by minting a single transparent pixel on Rarible a few months ago, a piece that cost him over $200 in gas fees, but sold for $300. Last week, @SHL0MS sold a piece for about $17,000.<h1>NFTs could represent the future of the art world</h1><div type="image" title="Beeple &quot;Everydays&quot; piece on Christie's." height="675" width="1350" msid="81496820" hostid="261"></div>Rodriguez-Fraile told Insider he knew Beeple's work would someday be valuable, but he had no idea it would rise from $67,00 to $6.6 million in a matter of months."I had no intention of being a flipper, but I also do not like to lose value," Rodriguez-Fraile told Insider. "I had a higher offer for another Beeple piece, but I kept it for its historical value. The only reason I sold 'Crossroads' was that I thought it could act as an important catalyst in realizing the value of digital art." The art collector told Insider creators are pushing the limits of art. When he first met Beeple, he realized he would be a symbol for the movement."This will become the art world over time," Rodriguez-Fraile told Insider. "For the first time we can mathematically provenance, history, and everything around the movements of a piece of art. It's more desirable than a physical piece and gives collectors a closer connection to the artist."John Crain, SuperRare's CEO, told Insider the company is working to develop new income streams for artists, allowing them to connect directly with their fans on the site.Nifty Gateway co-founder Griffin Cock Foster compared the development of NFTs to the beginning of the internet - a system which started off as a type of "wild west," a way to make connectivity and work easier, but quickly became enmeshed in day-to-day life and a world unto itself. "It'll be interesting to see a world where everyone is an art collector," Griffin Cock Foster told Insider. "I think we're very much in the first inning of NFTs taking off. It's a very powerful and transformative technology and we don't even know what it might lead to further down the road."<h1>There are still many barriers to the NFT space</h1>Rodriguez-Fraile said NFTs still have a long way to go before they can be more accessible to the general public. In particular, platforms need to work on developing a better user experience, in order to avoid confusion on gas fees and make NFTs more accessible to users outside of the crypto community.Griffin and Duncan Cock Foster told Insider Nifty Gateway is working to bring NFTs to the general public through simplifying their user experience. The site is one of the only platforms that allows users to purchase NFTs using their credit cards instead of a <keyword id="6357017" type="DEFINITION" weightage="60" keywordseo="cryptocurrency">cryptocurrency</keyword> wallet.The process allows users to avoid additional fees. Many platforms are also working to alleviate their environmental impact, through streamlining use of the blockchain.For <a href="https://www.businessinsider.com/nft-marketplaces-where-to-buy-sell-non-fungible-tokens-online-2021-3">NFT buyers, the site can also impact a token's value</a>, according to Rodriguez-Fraile. As more platforms continue to crowd the space, the art collector said he places most of his trust in highly curated sites like SuperRare and Nifty Gateway, because they are more selective about the artists they work with. For users looking to start out creating NFTs, community-owned sites like Rarible and Mintable are more accessible for new creators.Martin told Insider he's not sure whether NFTs are here to stay or whether they're operating under a bubble, but he plans on buying more.

Selling crypto art can come with huge hidden fees, leading some people to lose hundreds of dollars

<div class="KonaFilter image-container display-table float_right"><div><div class="image">HSBC</div></div></div>HSBC is developing a major new app called "Nudge" that aims to help people save money by keeping track of their everyday spending.The high-profile development was actually born out of a simple exercise between HSBC's new digital chief and his wife."My wife used to leave Post-It notes on the fridge, nudging me not to eat the rest of the desserts in the fridge," said Raman Bhatia, head of digital <keyword id="6354868" type="COUNTRY" weightage="60" keywordseo="UK">UK</keyword> at HSBC in an interview with Business Insider."The notes would say, 'you've had one pot already, don't eat another.' Basically it was a push notification, it's the same principle [as those used on Nudge]."Nudge sends tailor-made notifications to users on their spending habits, telling them how much they are spending on a day-to-day basis and comparing it to past days or similar people.For example, it can tell you that today you spent £25 ($36) more on food than you did last week, or that you have spent £50 more on coffee in one week than someone else in the same age or demographic does.The idea is to "encourage customers to make small, regular financial decisions that will result in a change to long-term spending habits," says HSBC.<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">HSBCExamples of the notifications you would receive from the Nudge application from HSBC.</div></div></div>"We are the first bank to marry behavioural science with everyday banking," says Bhatia. "The theory of Nudge is very simple. Whether you are deciding to eat that next doughnut or save for a rainy day, people are motivated by the present rather than planning for the future.""We thought, 'how do you make everyday financing more engaging and contextual for customers,' so we partnered with leading academic Professor Paul Dolan [from the London School of Economics and Political Science] to look at how to address everyday financial behaviour."The app took around 6-8 weeks to build and was trialled with 500 HSBC employees over a 3-month period at the start of the year.Bhatia says: "We found that a combination of positive reinforcement and messages of loss aversion, and comparing your [spending] activity to people like you on a real-time basis helped people trying to save."Bhatia added that the feedback from the pilot scheme of Nudge was "overwhelmingly" positive and says the more personalised the notifications are, the more the users saves money."We deliberately tried to be 'nannying' with the notifications and the users of the app found that the more highly personalised the messages were, the more people were acting on [notifications]. For example, personalised messages [that had greater effect] were like 'if you spend this much on coffee, you will not meet your saving goal,' rather than 'you are spending a lot of money on coffee,'" said Bhatia.<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">HSBCRama Bhatia, Head of Digital, UK at HSBC.</div></div></div>It is with this in mind that Bhatia and his team are making tweaks to the app before a public roll-out to HSBC customers.Nudge is potentially a big deal for HSBC, which is currently a lot less prominent in the fintech - financial technology - sector than other banks, many of which are ploughing <a href="http://uk.businessinsider.com/goldman-blockchain-beyond-the-hype-practical-uses-2016-5">huge amounts of investment into more esoteric concepts such as blockchain</a>, the technology that underpins bitcoin.While not as flashy, HSBC's tech developments are helping customers, says Bhatia. For example, HSBC claims it has saved retail customers over £100 million by automatically signing customers up to text message alerts that tell them if they are over their agreed lending limits.Usually, if a customer breaches an agreed overdraft limit, they are charged a £5 penalty per day they remain over the limit. This can sting you at the end of the month if you don't check your balance regularly.But the text from HSBC notifies the customer to the breach and if they deposit the relevant funds to take them back into their agreed limit they can avoid the charge.As for Nudge, Bhatia is tight-lipped on the actual launch date. He didn't even give what quarter or year the bank is working towards for a full launch. HSBC customers will have to wait for now.<div id="categorypromo"></div> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/tim-sykes-instagram-star-million-cash-bank-withdrawal-2016-5">Why this Instagram star withdrew $1.2 million in cash - then deposited it the next day</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="xteTBsMzE66LW5zu1o_toAUh5j4YKAgp" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

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What is EPNS and why does it matter

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Kavin Bharti Mittal’s Hike raises fresh funds for its web3 play-to-earn blockchain gaming project

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Selling crypto art can come with huge hidden fees, leading some people to lose hundreds of dollars

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HSBC's new Nudge app was inspired by Post-It notes from a bank chief's wife

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