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<ul class="summary-list"><li>The newly launched <keyword id="3836764" type="PERSON" weightage="60" keywordseo="Ford-Bronco">Ford Bronco</keyword> takes aim directly at the <keyword id="1008263" type="PERSON" weightage="60" keywordseo="Jeep-Wrangler">Jeep Wrangler</keyword>.</li><li>Both are boxy off-roading vehicles.</li><li>The crossover is causing some Wrangler fans to bristle at the <keyword id="268056" type="ORGANIZATION" weightage="60" keywordseo="Bronco">Bronco</keyword> memes showing up in <keyword id="161559" type="COMPANY" weightage="60" keywordseo="jeep">Jeep</keyword> <keyword id="6354576" type="UNKNOWN" weightage="60" keywordseo="facebook">Facebook</keyword> groups.</li></ul><p>With a boxy design, big all-terrain tires, and all the appropriate off-roading hardware, it's obvious the <a href="https://www.businessinsider.com/category/2021-ford-bronco">2021 Ford Bronco</a> directly contends with the Jeep Wrangler. That should be fine. After all, healthy competition breeds innovation. Except it seems that Jeep fans are not happy about it in Jeep Wrangler forums and Facebook groups.</p><p><keyword id="20632" type="ORGANIZATION" weightage="60" keywordseo="Cars">Cars</keyword>, much like everything else that has a fanatical following, usually have dedicated online forums and groups where fans and owners gather to swap advice, share stories, and hang out.</p><p>One of the biggest Jeep Wrangler forums, <a href="https://www.jlwranglerforums.com/">JLWranglerForums.com</a>, is a lively community of all things related to Jeep Wranglers, but a look at its latest threads list as of Wednesday's writing shows a lot of chatter about the newly debuted Bronco. For good reason, as the two will certainly occupy the same slice of the market. But some threads seemed to carry a surprising amount of vitriol. </p><p>User Stormin' Moorman <a href="https://www.jlwranglerforums.com/forum/threads/are-we-waving-at-the-new-broncos.54705/">queried</a>, "Are we waving at the new Broncos?" referencing the "Jeep Wave" — a famous wave Jeep owners use to acknowledge one another. </p><p>"I'm kidding, calm down. LOL," Stormin' Moorman replied to his own thread immediately after posting.</p><p>Another user, aldo98229, responded, "Yes. But with a twist," and included a GIF of a man giving the middle finger with both hands. </p><p>"I'll respect anyone who takes it off-road," user Rocket_Matt wrote. "I'll even walk over to check it out and talk with the drivers. But it's a Jeep wave for a reason."</p><p>VNT also responded, "Ah no, but won't have that issue for at least a year and bet <keyword id="6355174" type="UNKNOWN" weightage="60" keywordseo="ford">Ford</keyword> screws up their launch like the new [Explorer] launch last year so maybe won't see many until 2022."</p><p>On the private Jeep Facebook groups, a collection of Bronco memes are making the rounds. A member, to whom Business Insider granted anonymity in order to shield them from harassment and targeting, sent screenshots:</p><p><div type="image" title="Ford Bronco" height="835" width="1000" msid="77114944" hostid="261"></div><div type="image" title="Ford Bronco" height="802" width="1000" msid="77114946" hostid="261"></div><div type="image" title="Ford Bronco" height="1000" width="1000" msid="77114949" hostid="261"></div></p><p>The memes appeared to upset other members. </p><p><div type="image" title="Ford Bronco" height="2688" width="1242" msid="77114952" hostid="261"></div></p><p>"You need to go post that on a Bronco page and stay there this is a Jeep page," one wrote.</p><p><div type="image" title="Ford Bronco" height="174" width="1000" msid="77114958" hostid="261"></div></p><p>"For the love of God and all that is holy, yes, Ford is coming back with the Bronco, and if you love it that much, join a Bronco page, but stop posting them all over every Jeep page!?!?" another asked.</p><p><div type="image" title="Ford Bronco" height="907" width="1000" msid="77114965" hostid="261"></div></p><p>Yet another created a poll, asking members what they think the group administrators should do when members post or share anything Bronco-related. The majority of votes went toward, "Locate the person posting it. Learn their routine. Sneak into their garage in the middle of the night and swap out their Jeep for a Prius."</p><p><div type="image" title="Ford Bronco" height="668" width="1000" msid="77114971" hostid="261"></div></p><p>When asked if the outrage was real, the unnamed member told Business Insider, "I think the outrage is real from some owners."</p><p>"I love the memes. If you can't make fun of yourself then you aren't a real enthusiast. That goes in any car community, not just this one," he added.</p><p>This member isn't just a casual observer lurking in these Facebook groups, either. He bought his first JK-generation Wrangler Unlimited Rubicon in 2013. "The 40 months I owned it was the most fun I'd ever had in a vehicle," he said. "There was nothing better than having the top off or top and doors off and cruising down by the coast. It was slow, it was rough, but it was the most carefree I had ever felt behind the wheel."</p><p>Currently, he owns a 2018 JL-generation Wrangler Unlimited Rubicon.</p><p>Despite being a huge Jeep fan, however, he also recognizes the Bronco's enormous potential. He says the Bronco has better powertrain options, mirrors that remain on the vehicle <a href="https://www.businessinsider.com/jeep-gladiator-door-and-roof-removal-guide-2020-6">after the doors are removed</a>, modular roof options, off-road packages that are available throughout the model lineup, a large number of color and interior options, and the latest technology. </p><p>"I love the new Bronco," he said. "There's lots to be envious of. Ford did its homework and came out swinging. It wanted the top spot and I think it's really thought of everything that was needed to grab that spot away from Jeep. They took the Wrangler, listened to owner complaints and wishes, and built those into the new Bronco."</p><p>Asked if he thought the Bronco will end up stealing customers from Jeep, he said:</p><p>"Yes, I think Jeep will lose a lot of owners to the Bronco," the member said. "We had no choice before. We have a really good alternative now."</p><p>Indeed, both dealerships and Ford executives reported large demand for the Bronco during the first week reservation books opened, reports <a href="https://www.detroitnews.com/story/business/autos/ford/2020/07/17/ford-executives-dealers-report-big-early-demand-2021-bronco/5461510002/">The Detroit News</a>. Though Ford isn't reporting how many $100 deposits it's collected overall, a dealership in Phoenix, Arizona, said it's already received more than 500 deposits.</p><p>The biggest piece missing now is how the Bronco drives. Will it capture the driving experience and the charm of the Wrangler? Will it surpass it? </p><p>"People buy Jeeps because of what they could do, not necessarily what they will do," the member said.</p><p>Business Insider asked if the member was going to wave at future Bronco owners.</p><p>"Hell yes I'm going to wave Bronco owners," he replied.</p>

Ford's 2021 Bronco unveiling is already causing a rift and sparking outrage among Jeep Wrangler fans online

<ul class="summary-list"><li>Airlines in the US each have a different approach to social distancing in the skies as no one policy fits all for the country's largest carriers. </li><li>Most airlines are requiring face coverings with more aggressive policies like blocking middle seats becoming scarce in the skies, despite initial attempts by some. </li><li>Some airlines are offering passengers the option to change their flights for free if they don't feel comfortable traveling on a crowded aircraft.</li></ul><p>Airlines in the US are finding themselves at a crossroads. While a priority is driving up revenues to account for the heavy losses incurred in March, April, and May, the concern for the safety and comfort of passengers is also at the forefront and the two seldom complement each other without compromise. </p><p>Each of the country's major airlines has taken a different approach to reconcile ways of increasing revenue with peace of mind for flyers. Travelers also are now factoring in health and safety when booking a flight, a decision that needed never weigh heavily on the minds of many prior to this pandemic.</p><p>Some carriers have gone to the extreme by blocking middle seats and <keyword id="52392" type="CITY" weightage="60" keywordseo="Flying">flying</keyword> extra flights to keep passenger loads light. Others are continuing on with business almost as usual, not requiring so much as a face covering for passengers. </p><p>Most carriers in the US require their passengers to wear some form of face coverings, with only a small minority of airlines not mandating the practice now <a href="https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/cloth-face-cover.html">recommended by the Centers for Disease Control when social distancing isn't an option</a>. Blocking middle seats and limiting flight loads has also been adopted by a few of the larger and mid-tier airlines, though some have abandoned that practice after seeing high demand on certain flights. </p><p><div type="image" title="airline safety measures during covid 19 july 14" height="1548" width="1667" msid="77022921" hostid="261"></div></p><p>With <keyword id="34991" type="ORGANIZATION" weightage="100" keywordseo="transportation">Transportation</keyword> Security Administration passenger numbers showing that <a href="https://www.tsa.gov/coronavirus/passenger-throughput">travel is on the rise</a>, most of these measures are likely only temporary and will subside once demand rises high enough. <a href="https://www.businessinsider.com/flying-on-american-and-delta-during-a-pandemic-comparison-2020-6">Not every airline is perfect in its approach</a> and flying while the pandemic rages will still require some determination and precautions on the part of the traveler.</p><p>Take a look at the largest US airlines are approaching this pandemic as <keyword id="6354692" type="UNKNOWN" weightage="60" keywordseo="Travel">travel</keyword> begins to rebound across the country. </p><h2>American Airlines</h2><p><div type="image" title="American Airlines" height="1333" width="1778" msid="76344486" hostid="261"></div></p><p>American is not blocking middle seats nor limiting flight loads, allowing flights to fill up to capacity, according to its <a href="http://news.aa.com/news/news-details/2020/American-Airlines-Expands-Its-Clean-Commitment-by-Adding-Vanderbilt-University-Medical-Center-on-New-Travel-Health-Advisory-Panel-OPS-DIS-06/default.aspx">website</a>, and requiring face coverings to be worn on every flight. If a flight is filling up, American will notify passengers, typically by email, and offer the option to change to an alternate flight free of charge. </p><p>The in-flight service has been suspended on shorter flights, as <a href="https://www.businessinsider.com/flying-on-american-airlines-during-coronavirus-pandemic-2020-6">Business Insider found on a flight in June</a>. The airline's aircraft cleaning procedure also includes disinfecting before each flight and regular fogging using an electrostatic sprayer.</p><h2>Delta Air Lines</h2><p><div type="image" title="Delta Air Lines Boeing 717" height="3334" width="4445" msid="76344493" hostid="261"></div></p><p>Delta is blocking middle seats and certain aisle seats on its aircraft in an effort to limit loads to 50% in first class and 60% in economy cabins. It recently extended this policy until September 30 and is now also increasing capacity on high demand routes, according to Delta's <a href="https://news.delta.com/more-peace-mind-delta-extends-change-fee-waiver-through-june-30">website</a>. The airline currently distributes an essentials kit to passengers including a water bottle, snacks, and hand sanitizer, and boards aircraft back to front, as <a href="https://www.businessinsider.com/flying-on-american-and-delta-during-a-pandemic-comparison-2020-6">Business Insider found on a recent flight</a>.</p><p>The airline confirmed to Business Insider in an email that if a flight is too crowded for a passenger's liking, despite the blocked seats, rebooking to later flight to the same destination will be done free of charge. Face coverings are also required on Delta flights and the airline's cleaning procedure includes fogging with the use of an electrostatic sprayer to disinfect the aircraft.  </p><h2>United Airlines</h2><p><div type="image" title="United Airlines" height="2939" width="3919" msid="76344499" hostid="261"></div></p><p>United recently amended its social distancing policy, which no longer includes blocked middle seats and limited flight loads, to allow passengers with full flights to make a change free of charge. The airline is also requiring passengers to wear face coverings while onboard, according to its <a href="https://hub.united.com/2020-05-20-united-airlines-launches-united-cleanplus-a-new-standard-of-cleanliness-and-safety-in-partnership-with-clorox-and-cleveland-clinic-2646040601.html">website</a>.</p><p>On flights longer then 2 hours and 20 minutes, United will distribute amenity bags with a sanitizing wipe, water bottle, and snacks while the service on shorter flights will be suspended, as <a href="https://www.businessinsider.com/flying-on-southwest-and-united-during-covid-19-pandemic-comparison-2020-6">Business Insider found on a June flight on the airline</a>. United's cleaning procedure will also include fogging through the use of an electrostatic sprayer. </p><h2>Southwest Airlines</h2><p><div type="image" title="FILE PHOTO: A number of grounded Southwest Airlines Boeing 737 MAX 8 aircraft are shown parked at Victorville Airport in Victorville, California, U.S., March 26, 2019.  REUTERS/Mike Blake/File Photo" height="2377" width="3169" msid="76344506" hostid="261"></div></p><p>Southwest does not allow pre-assigned seats but will limit the number of seats sold on its aircraft to ensure that middle seats can be left open for those not traveling together, according to its <a href="https://www.southwest.com/airline-cleanliness-social-distance/">website</a>, until September 30. Boarding will also be completed in groups of 10 and in-flight services are temporarily reduced, as <a href="https://www.businessinsider.com/flying-on-southwest-and-united-during-covid-19-pandemic-comparison-2020-6">Business Insider found on a June flight on the airline</a>. </p><p>Face coverings are required on Southwest flights. The airline also disinfects its aircraft using an electrostatic sprayer, with sanitary wipes available on request. </p><h2>JetBlue Airways</h2><p><div type="image" title="JetBlue Airways Airbus A321" height="1661" width="2214" msid="76344517" hostid="261"></div></p><p>JetBlue is blocking middle seats on its Airbus A320 aircraft and certain aisle seats on its Embraer E190 aircraft through September 8, according to the airline's <a href="https://www.jetblue.com/safety">website</a>. Face coverings are required to be worn by passengers and flight attendants will also be subject to temperature checks. </p><p>JetBlue is also disinfecting its aircraft with an electrostatic sprayer. </p><h2>Alaska Airlines</h2><p><div type="image" title="Alaska Airlines Airbus A320" height="1666" width="2221" msid="76344520" hostid="261"></div></p><p>Alaska is blocking middle and certain aisle seats on its aircraft through July 31, as well as requiring face coverings for all passengers and customer-facing employees who cannot maintain social distancing, according to an airline <a href="https://newsroom.alaskaair.com/2020-06-09-Alaska-Airlines-expands-Next-Level-Care-safety-measures">news release</a>. The airline will provide face coverings for those who do not have. </p><p>Alaska is also utilizing electrostatic sprayers to disinfect aircraft.  </p><h2>Hawaiian Airlines</h2><p><div type="image" title="Hawaiian Airlines" height="1667" width="2223" msid="76344524" hostid="261"></div></p><p>Hawaiian Airlines is blocking middle seats onboard jet aircraft, as well as other select seats such as adjoining seats on its ATR 42 turboprop fleet, and requiring the use of face coverings for all passengers, according to its <a href="https://newsroom.hawaiianairlines.com/releases/hawaiian-airlines-implements-comprehensive-program-of-face-covering-spacing-and-cleaning-measures">website</a>. Passengers will board the aircraft from back to front and deplaning will be controlled by flight attendants to prevent congestion. </p><p>Hawaiian also employs the use of an electrostatic sprayer to disinfect its aircraft via fogging. </p><h2>Spirit Airlines</h2><p><div type="image" title="Spirit Airlines Airbus A320" height="1299" width="1732" msid="76344526" hostid="261"></div></p><p>Spirit is not blocking middle seats onboard its aircraft but is requiring the use of face coverings for all passengers, according to an airline <a href="https://www.globenewswire.com/news-release/2020/05/03/2026451/0/en/Spirit-Airlines-Announces-New-Face-Covering-Requirements.html">news release</a>. The airline is also disinfecting its aircraft with an electrostatic sprayer. </p><h2>Frontier Airlines</h2><p><div type="image" title="Frontier Airlines" height="1714" width="2286" msid="76344530" hostid="261"></div></p><p>Frontier is not blocking all of the middle seats on its Airbus A320 family fleet but will be restricting around 20 seats on its aircraft from purchase until the end of August, which is shown on seat maps, the airline confirmed to Business Insider in an email. Face coverings are also required to be worn by all passengers and employees, according to its <a href="https://news.flyfrontier.com/frontier-airlines-will-require-passengers-to-wear-face-coverings-effective-may-8/">website</a>. </p><p>The airline is also taking passenger temperatures at the gate and denying boarding to anybody with a reading of 100.4 degrees after two attempts. Passengers need also fill out a health declaration at check-in, affirming that they have had no contact with someone with a confirmed or suspected <keyword id="8763838" type="UNKNOWN" weightage="60" keywordseo="covid-19">COVID-19</keyword> case, will wash or sanitize their hands before a flight, will check their own temperature before travel, and understand and agree to Frontier's face covering policy. </p><p>The low-cost carrier is also disinfecting its aircraft by fogging through the use of an electrostatic sprayer. </p><h2>Allegiant Air</h2><p><div type="image" title="Allegiant Air Airbus A320" height="3840" width="5120" msid="76344535" hostid="261"></div></p><p>Allegiant is not blocking middle seats but is now requiring passengers to wear face coverings, according to its <a href="https://www.allegiantair.com/going-distance-health-safety">website</a>. The airline's website asks that passengers do not book the middle seat, except families traveling together, and that masks will be provided in an essentials kit that also includes non-latex gloves and sanitary wipes. </p><p>The ultra-low-cost carrier is also requiring passengers to fill out a health declaration. Allegiant's website doesn't specifically say whether it uses an electrostatic sprayer but does say an antimicrobial coating is regularly applied that protects surfaces for 14 days. </p><p>Passengers on flights that are greater than 65% full will also be given the option to be notified and offered rebooking options including receiving a credit voucher or changing their flight, though a fare difference will apply, an Allegiant spokesperson told Business Insider in an email. </p><h2>Sun Country Airlines</h2><p><div type="image" title="Sun Country Airlines" height="1418" width="1891" msid="76344540" hostid="261"></div></p><p>Sun Country is limiting available middle seats onboard its Boeing 737 aircraft, only assigning them when aisle and window seats fill up, with an exception for passengers travelers together, according to its <a href="https://www.suncountry.com/safety-updates">website</a>. Sun Country passengers are now be required to wear face coverings while onboard the company's aircraft, with the airline on Monday reversing its policy that merely encouraged the practice.</p><p>The ultra-low-cost carrier's website does not specifically say whether it disinfects aircraft through fogging and the use of an electrostatic sprayer but a disinfectant is applied every night and when an aircraft is sitting for more than two hours. Flights will also be boarded back to front.</p>

11 major US airlines have new pandemic rules for keeping passengers safe, but some are doing more than others. Here's how they compare.

This high-tech Embraer private jet design seamlessly blends sustainability and technology. Take a look at Praeterra.

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Ford's 2021 Bronco unveiling is already causing a rift and sparking outrage among Jeep Wrangler fans online

Kristen Lee

11 major US airlines have new pandemic rules for keeping passengers safe, but some are doing more than others. Here's how they compare.

Thomas Pallini

This high-tech Embraer private jet design seamlessly blends sustainability and technology. Take a look at Praeterra.

Thomas Pallini

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