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2 mins read

Tata Consumer Products ceases talks with Bisleri for a potential acquisition

Tata Consumer Products, the Kolkata based FMCG wing of the Tata Group, has informed exchanges that …

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1 min read

Tata Consumer to acquire Bisleri for around Rs 7,000 crore: Report

Ramesh Chauhan is divesting Bisleri International to Tata Consumer Products Ltd (TCPL) for an estim…

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6 mins read

As Limca celebrates its 50th year, here’s a look at how its brand positioning has evolved

The 30th edition of Limca Book of Records coincides with the brand commemorating 50 years since its…

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4 mins read

Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months

Bisleri which already sells hand sanitizers and multipurpose sprays will soon launch more products …

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2 mins read

Ramesh Chauhan, the father of Indian soft drink industry is all set to launch new range of fizzy drinks!

Chauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore do…

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2 mins read

Indian consumers might prefer to stay away from packaged food. Here is why

The calls, as mentioned in the report, are by and large about the contaminants being found in the f…

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2 mins read

Batting for the environment: Gujarat Titans kickstart sustainability and circular waste economy initiatives

Gujarat Titans have swiftly shed their newcomer status in the IPL, with their impressive debut seas…

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4 mins read

Sensex, Nifty50 end lower dragged down by metal, PSU banks, realty

Except FMCG and media, all the sectoral indices closed in the red on Monday, with metal and realty …

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1 min read

Amazon to shut operations of its edtech Amazon Academy in India from Aug 2023, to give full refunds

Amazon on Thursday said it is shuttering its edtech offering called Amazon Academy's operations in …

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8 mins read

Top 10 most-watched regional language YouTube ads in 2021

Britannia Good Day Surprise Pack Tamil ad garnered the most views

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3 mins read

Sensex hits new all-time high amid F&O expiry, hopes of slowdown in US rate hikes

India’s benchmark indices scaled new highs on Thursday, amidst the expiry of the monthly futures an…

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5 mins read

Indian markets open higher on indications of US Fed slowing interest rate hikes – Tata Consumer, Keystone Realtors, Biocon in focus

Sensex and Nifty50 opened in the green for the third consecutive day amid positive cues from global…

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3 mins read

This start-up creates ‘green’ water out of thin air and sells it at ₹4 per liter

“There was a time when we were just allowed to have one bucket per day in college because ther…

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4 mins read

Flipkart, Patanjali issued show-cause notice for closure of units over registration under Plastic Waste rule

The CPCB further informed the NGT that four firms -- Hindustan Coca-cola Beverages Pvt Ltd, Pepsico…

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4 mins read

Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report

Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.

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14 mins read

HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year

HUL and Star grabbed the top spot with seven and eight metals respectively, with 58 points each, wh…

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3 mins read

A national award-winning Indian author going door-to-door fixing leaky faucets has saved 20 million litres of water

Every Sunday, Aabid Surti, an award-winning Indian author, goes door to door to correct leaky taps …

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8 mins read

Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands

Acquired agency Sm(all) aims to move beyond advertising and focus on creating a cult following for …