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Amidst slowdown, noodle and biscuit sales see an uptick in rural areas
Even as FMCG sales growth has been moderating on a sequential basis, sales of noodles and biscuits …
Inside Chef Carla Hall's fridge, from Costco staples to the one thing she always buys on sale
Chef Carla Hall takes us inside the fridge she shares with her husband from Costco bulk buys to but…
Lizzy Briskin
Britannia’s Q4 net profit rises 47% YoY to ₹559 crore on softer input costs
Biscuit maker Britannia on Friday reported a net profit of ₹559 crore in Q4, rising by 47% YoY as s…
Parle G clocked record sales in May— it may be because broke and starving migrant labourers could barely afford anything else
This was Parle G’s best monthly sales in eight decades.
Your ‘healthy’ diet is making the Indian economy leaner — but it’s not for you to change
Even as the country is slowing down, it is also transforming and the latter part is shrouded…
How Parle has stood the test of time
Mayank Shah takes us behind the scenes of one of India's most loved biscuit brands
Forget cars, Indian consumers are wary of buying a ₹5 biscuit packet
Questions are being raised by top Indian businessmen about the economic health of the country. The …
India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse
Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash cru…
I run an 8-figure biscuit business that started as a side gig. Here's how I caught the attention of major distributors like Whole Foods and Costco.
Ayeshah Abuelhiga started Mason Dixie as a biscuit pop-up. Now it's an eight-figure business with s…
Kimanzi Constable
Here’s how Britannia is eating into ParleG’s market share for five years now— and now wants more of it
The Wadia Group-owned Britannia Industries has outwit ParleG on its strongest turf, rural India, ac…
The $6 billion Wadia family’s plan to shed stake in Britannia has the 150-year old Bombay Burmah up and running
However, Britannia shares fell over a percent after the report of the proposed stake sale. …
After biscuits, Indian villagers are cutting down on clothes and hair oil too
The ongoing slowdown is affecting rural and urban Indians differently. While urban Indians might be…
How Parle-G continues to exceed its sales record despite a recession
This 82-year-old brand has grown to become a feeling in our country, it is not just any a cookie yo…
Wendy's is ploughing $25 million into breakfast ads to tempt returning office workers with deals like a $1.99 honey butter chicken biscuit
Fast-food chain Wendy's is launching a multimillion-dollar marketing drive to ramp up sales of its …
Grace Dean
Winkin’ Cow crosses ₹100 crore in sales, boosts Britannia’s vision to become a ‘total’ foods company
Britannia’s flavoured milk brand Winkin’ Cow clocked in ₹100 crore in sales in FY22 — within three …
Britannia may have sold more biscuits during the covid-19 lockdown than ever before — the earnings may reflect that
The revenue for India’s largest biscuits maker Britannia is expected to grow anywhere between 18% t…
Grofers' recent 8-day sale clocked ₹515 crore in revenue but consumer sentiment was 'low'
It sold 8 crore units in its latest Grand Orange Bag Day sale, out of which their in-house ran…
Britannia profit more than doubled during the lockdown and sales were the best in at least five quarters
Biscuits and bakery products maker Britannia just posted a whooping 117% jump in its consolidated n…
McDonald's is making a change to its McMuffins and biscuits
McDonald's is making major changes to its menu and business following seven straight quarters of sa…
Hayley Peterson
McDonald's is testing McChicken McMuffins and Blueberry McGriddles as it tries to boost breakfast sales
The tests come as McDonald's is working to boost American breakfast sales, with internal documents …