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<ul class="summary-list"><li><keyword id="9996347" type="UNKNOWN" weightage="60" keywordseo="sohla-el-waylly">Sohla El-Waylly</keyword> is launching a new show on the Babish Culinary Universe <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> channel called "Stump Sohla."</li><li>In the show, El-Waylly is presented with a dish, and spins a wheel to determine a specific challenge or style.</li><li>El-Waylly, among other chefs of color, left Bon Appétit video in August following failed contract negotiations that she said would have left her paid less than her white peers.</li><li>Watch the first episode of "Stump Sohla," in which El-Waylly cooks mac &amp; cheese in an 18th-century style.</li></ul><p>Sohla El-Waylly, the beloved internet-famous chef and restaurateur, now has her own show: "Stump Sohla," a series on the <keyword id="9673514" type="UNKNOWN" weightage="60" keywordseo="binging-with-babish">Binging With Babish</keyword> YouTube channel, now the Babish Culinary Universe.</p><p>The show, presented in a game-show format, tests El-Waylly's culinary skills by presenting her with a meal to create in a particular style. However, she'll need to spin a wheel to determine a specific challenge, like cooking one-handed or purchasing all ingredients at a convenience store. </p><p>In the first episode of the show, which premiered on Thursday, El-Waylly made mac &amp; cheese but with a historical twist — she had to make the dish in an 18th century style, as determined by the wheel. In it, she cooks over an open flame, makes pasta out of stone-ground flour, and uses "a lot of cheese." The result, of course, looks delicious.</p><p>El-Waylly, along with fellow chefs of color Priya Krishna and Rick Martinez, left Bon Appétit video in August following failed contract negotiations that they said would still leave them paid less than their white peers. Following allegations of a toxic work environment and a resurfaced photo of former editor in chief Adam Rapoprt in brownface, the publication and its popular video arm have been undergoing a reckoning. </p><p>Prior to Rapoport's departure from Bon Appétit, <a href="https://www.insider.com/bon-appetit-sohla-el-waylly-people-rallying-behind-adam-rapoport-2020-6">El-Waylly called for his resignation and said on Instagram</a> that she had been "pushed in front of video as a display of diversity." She said that she had not been compensated for video appearances and that her starting offer at Bon Appétit was $50,000 despite 15 years of culinary experience. El-Waylly <a href="https://www.businessinsider.com/bon-appetit-adam-rapoport-toxic-racism-culture-2020-6">told Business Insider</a> that she was offered a contract that would add $20,000 to her base pay following her posts, an offer that left her "insulted and appalled" given that other BA stars allegedly earned much more in per-episode fees.</p><p>El-Waylly <a href="https://deadline.com/2020/09/sohla-el-waylly-chef-known-for-bon-appetit-video-cameos-gets-a-show-of-her-own-on-binging-with-babish-1234582670/">told Deadline</a> that she was "excited for my new show, not only do I get to spin a giant wheel (what!) but no matter where it lands I know we're gonna have a good time! The wheel's got some wild things going on, and I can't wait to try it all — cook one-handed, light stuff on fire, and even try to beat the Babish himself!"</p><p>The <a href="https://www.youtube.com/c/bingingwithbabish/featured">Babish Culniary Universe YouTube channel</a> has nearly 7.9 million subscribers, which <a href="https://www.eater.com/21454202/sohla-el-waylly-announces-new-binging-with-babish-show-bon-appetit-video">as Eater noted</a> is nearly 2 million more than the <a href="https://www.youtube.com/user/BonAppetitDotCom">Bon Appétit YouTube channel</a>, which has nearly 6 million.</p><p><a href="https://deadline.com/2020/09/sohla-el-waylly-chef-known-for-bon-appetit-video-cameos-gets-a-show-of-her-own-on-binging-with-babish-1234582670/">Per Deadline</a>, new episodes of "Stump Sohla" will typically be released on Saturdays, and it currently has a 10-episode order. </p><ul class="read-more-links"><li>Read more:</li><li><a href="https://www.businessinsider.com/bon-appetit-adam-rapoport-toxic-racism-culture-2020-6">Bon Appétit's editor in chief just resigned — but staffers of color say there's a 'toxic' culture of microaggressions and exclusion that runs far deeper than one man</a></li><li><a href="https://www.insider.com/sohla-el-waylly-bon-appetit-binging-with-babish-tempering-chocolate-2020-7">Sohla El-Waylly returned to YouTube after the Bon Appétit reckoning in an appearance on Binging with Babish</a></li><li><a href="https://www.businessinsider.com/bon-appetit-test-kitchen-priya-krishna-rick-martinez-2020-8">3 of Bon Appétit's Test Kitchen stars of color are departing the video channel after failed contract negotiations</a></li><li><a href="https://www.insider.com/bon-appetit-sohla-el-waylly-people-rallying-behind-adam-rapoport-2020-6">The internet is rallying behind Bon Appétit's Sohla El-Waylly after she accused the publication of pay inequity</a></li></ul>

Watch the first episode of former Bon Appétit star Sohla El-Waylly's new YouTube show

<ul class="summary-list"><li>Sohla El-Waylly returned to video in an appearance on the <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> channel <keyword id="9673514" type="UNKNOWN" weightage="60" keywordseo="binging-with-babish">Binging with Babish</keyword>, run by Andrew Rea, after Bon Appétit's reckoning with pay disparities and a "toxic" work environment in June.</li><li>As part of the "Basics with Babish" show, El-Waylly instructed Rea on tempering chocolate, a skill she was called upon to perform in the Bon Appétit Test Kitchen.</li><li>People rallied behind El-Waylly after she said on Instagram that she was not compensated for video appearances while her white coworkers were.</li></ul><p>Over a month after the <a href="https://www.businessinsider.com/bon-appetit-adam-rapoport-toxic-racism-culture-2020-6">Bon Appétit reckoning over pay disparities and what staffers of color called a "toxic" work culture</a>, chef and restaurateur Sohla El-Waylly has returned to video with an appearance on <a href="https://www.insider.com/cook-recreates-tv-movie-foods-real-life-2018-6">the YouTube channel Binging with Babish, run by Andrew Rea.</a> Appearing on Rea's <a href="https://basicswithbabish.co/">"Basics with Babish" show</a>, El-Waylly appeared to instruct a technique for which she is well-known: tempering chocolate.</p><p>"I am terrified of tempering chocolate, I think most people are," Rea says in the video. "But you are very very good at it."</p><p>"Nothing to be scared of, totally easy," El-Waylly replies. "We're gonna crush it."</p><p>Bon Appétit experienced a major reckoning in early June after a photo of then-editor in chief Adam Rapoport seemingly dressed in a racist costume resurfaced on social media, sparking a dialogue about the way that Bon Appétit compensates its BIPOC (Black, Indigenous, People of Color) employees. That conversation was largely spearheaded by assistant editor Sohla El-Waylly, who <a href="https://www.insider.com/bon-appetit-sohla-el-waylly-people-rallying-behind-adam-rapoport-2020-6">said on Instagram</a> that white people were compensated for video appearances while people of color were not, saying that she had been "pushed in front of video as a display of diversity."</p><p>Rapoport <a href="https://www.insider.com/bon-appetit-editor-adam-rapoport-resigned-dressed-puerto-rican-photo-2020-6">resigned on June 8</a>, but staffers of color <a href="https://www.businessinsider.com/bon-appetit-adam-rapoport-toxic-racism-culture-2020-6">said that the site's "toxic" work culture ran far past just the former editor in chief,</a> as Business Insider's Rachel Premack reported. Also in June, <a href="https://www.bonappetit.com/story/where-we-go-from-here">Bon Appétit and Epicurious published a joint statement</a> saying that they were taking steps to "make [Bon Appétit and Epicurious] an inclusive, just, and equitable place." <a href="https://www.buzzfeednews.com/article/skbaer/bon-appetit-adam-rapoport-brown-face-racism">El-Waylly told BuzzFeed News</a> that while she had asked previously to be compensated for video appearances, she was only offered a contract with Condé Nast <keyword id="4578" type="COMPANY" weightage="60" keywordseo="entertainment">Entertainment</keyword> (through which other video hosts are compensated) after her social media posts. </p><p>El-Waylly's posts brought about an outpouring of social media support for the chef. Many in particular praised her culinary skill: one compilation of people in the Test Kitchen asking her for help with ingredient pronunciation, cooking technique, and of course, <a href="https://twitter.com/thedanahall/status/1270094781243207680?s=20">tempering chocolate</a>, went viral.</p><p>El-Waylly is known for her vast culinary knowledge and appeared to <a href="https://www.youtube.com/watch?v=tqWXteVXo-A">help Bon Appétit Test Kitchen personality and pastry chef Claire Saffitz temper chocolate</a> in an episode of "Gourmet Makes." </p><p>No videos have been <a href="https://www.youtube.com/watch?v=ax8aRuvszpI&amp;t=2st=2s">published on Bon Appétit's YouTube page</a> since June 5.</p><p><a href="https://www.instagram.com/p/CC1EoHvDM6o/?utm_source=ig_web_copy_link">In a July 19 Instagram post</a>, El-Waylly wrote, "BA is moving forward, slowly making the changes to become more equitable and inclusive. What's to become of video is still unknown, but at least in the meantime over on the site and in the magazine you'll find my ice cream pie, @seechaey's summer vegetable grain bowl, and @sarahjampel's blueberry buckle. We're still here for you at bA making content we hope you will love."</p><p>El-Waylly is still listed on the publication's masthead, and she still has the publication tagged on her social media profiles.</p><p>When reached for comment about the video El-Waylly told Insider, "I don't have much to say about it. It was just a fun time and you know I love tempering chocolate. I can't say no to man who'll get me 6 kilos of Valrhona, you know?"</p><p><em>Rachel Premack contributed reporting to this article. </em></p><ul class="read-more-links"><li>Read more:</li><li><a href="https://www.businessinsider.com/bon-appetit-adam-rapoport-toxic-racism-culture-2020-6">Bon Appétit's editor in chief just resigned — but staffers of color say there's a 'toxic' culture of microaggressions and exclusion that runs far deeper than one man</a></li><li><a href="https://www.insider.com/bon-appetit-sohla-el-waylly-people-rallying-behind-adam-rapoport-2020-6">The internet is rallying behind Bon Appétit's Sohla El-Waylly after she accused the publication of pay inequity</a></li><li><a href="https://www.insider.com/cook-recreates-tv-movie-foods-real-life-2018-6">A self-taught cook recreates beloved recipes from popular movies and TV show — and the dishes look even better in real life</a></li><li><a href="https://www.insider.com/youtuber-andrew-rea-binging-with-babish-brad-pitt-mac-cheese-2020-2">YouTube star Binging with Babish showed us how to recreate Brad Pitt's mac and cheese from 'One Upon a Time in Hollywood'</a></li></ul>

Sohla El-Waylly returned to YouTube after the Bon Appétit reckoning in an appearance on Binging with Babish

<p></p><div class="KonaFilter image-container display-table"><div><div class="image"></div></div></div><ul class="summary-list"><li><strong>Thanksgiving is rapidly approaching.</strong></li><li><strong>It's just the first of <em>several</em> food-related holidays in the not-so-distant future.</strong></li><li>Don't panic! YouTube is full of great cooking channels that will prepare you for the next few months - and maybe for the rest of your life.</li><li><strong><a href="http://www.businessinsider.com/">Visit Business Insider's homepage for more stories.</a></strong></li></ul><p>The biggest food holiday of the year is nearly upon us!</p><p>With just a handful of weeks to go until Thanksgiving, I've been observing my annual tradition of marathon-watching cooking shows as inspiration. Unlike years past where I tuned in to the Food Network or some such, these days all the best cooking shows are online.</p><p>Whether you're Binging with Babish, watching Matty Matheson scream around a kitchen, or going traditional with Julia Child, there are plenty of great options on YouTube to get you ready for the big day - and all the days after Thanksgiving.</p><p>These are the best of what's available:</p><p class="tagline">Get the latest Google stock price<a href="http://markets.businessinsider.com/stock/GOOG-Quote"> here.</a></p>

The 8 best YouTube cooking channels to get ready for Thanksgiving

<p>The biggest food holiday of the year is nearly upon us!</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>With just a few days to go until Thanksgiving, I've been practicing my annual tradition of&#xa0;marathon-watching&#xa0;cooking shows as inspiration. Unlike years past where I might've tuned in to the Food Network or some such, these days all the best cooking shows are online.&#xa0;</p><p>Whether you're Binging with Babish, watching Matty Matheson scream around a kitchen, or going traditional with Julia Child, there are plenty of great options on YouTube <em>right now</em> to get you ready for the big day.</p><p>These are my favorites!</p>

Get ready for Thanksgiving with the 10 best cooking channels on YouTube

<p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><ul class="summary-list"><li><strong>Facebook is expanding Watch globally and encouraging creators of all stripes to set up and fund their own shows.</strong></li><li><strong>Publishers are eager to make ad revenue from mid-roll and pre-roll ads that run in videos, and some say it's almost on par with YouTube.</strong></li><li><strong>Watch is still a test for Facebook, but was mentioned 12 times in the company's third-quarter earnings, up from six mentions in the first quarter.</strong></li></ul><p><br>Facebook is hungry for video and taking lots of pages from YouTube's playbook when it comes to wooing over creators.</br></p><p>Earlier this fall, Facebook unleashed <a href="https://www.businessinsider.com/facebook-watch-rolls-out-globally-gives-publishers-stat-to-track-weekly-viewership-2018-8">Watch globally,</a> opening up the company's big bet on premium, long-form video to the world after testing it in the US for a little over a year.</p><p>As part of the rollout, Facebook started allowing anyone - from users to publishers - to set up and fund their own Watch shows through a self-serve tool called Creator Studio that is built into Facebook.</p><p>With Watch's floodgates open and the ability for publishers to bypass Watch's funded team, Facebook is actively encouraging publishers to set up and fund their own Watch programming in exchange for making money from ad breaks, according to sources.</p><p>Before a few months ago, all shows had to be green-lit by Facebook's own team, requiring creators to pitch the social platform their ideas. Facebook's content strategy&#xa0;<a href="https://www.businessinsider.com/facebook-pushing-more-premium-content-watch-2018-3">continues to shift</a>, and the Watch team is experimenting with different formats and production quality, which can make it difficult for creators to know what specific content Facebook is interested in funding.</p><p>But with Creator Studio, they don't have to go through Facebook's funding process.</p><p><em><strong>Read more:&#xa0;</strong> <a href="https://www.businessinsider.com/publishers-say-facebooks-rollout-of-watch-ads-is-methodical-but-picking-up-speed-2018-8">'It is critically important for Facebook to get this right': Publishers say Facebook's rollout of Watch ads is methodical but picking up speed</a></em></p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>Creator Studio helps publishers manage video content and track its performance. The tool also details how many repeat viewers a show has and breaks down the number of one-minute views that are eligible for ad revenue through mid-roll and pre-roll videos. To run ad breaks, Watch Pages must have 10,000 followers and at least 30,000 one-minute views on videos that are three minutes or longer over 60 days.</p><p>The self-serve tool is squarely aimed at<a href="https://www.businessinsider.com/youtube-pays-stars-big-money-instagram-igtv-2018-7"> YouTube's crop of creators,</a> and has changed the message that Facebook is sending some publishers about Watch, at least when it comes to entertainment-geared shows that are separate from news shows.</p><p>Instead of pitching exclusive, high-quality shows, some publishers have changed their strategy and are cranking out a ton of videos that meet Facebook's qualifications for ad breaks, according to several sources.</p><p>"I think that's only going to continue and grow - it's almost low-hanging fruit," said one executive about Watch's ambitions to attract influencers and creators from YouTube.</p><h2>Publishers are chasing Watch ad revenue</h2><p>Facebook has started wrangling up publishers at events to talk about Watch, too.</p><p>Last month, Facebook gathered publishers in New York at a partner event to talk about video with execs like Luis Olivalves, who recently changed roles from heading up <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> partnerships for Latin America to a similar role in North America as part of<a href="https://variety.com/2014/digital/news/facebook-hires-ryan-seacrests-digital-chief-as-head-of-entertainment-partnerships-exclusive-1201115854/">&#xa0;Sibyl Goldman's team.</a></p><p>The event gave attendees a crash course in Creator Studio, according to one source.</p><p>A Facebook spokesperson said that the company routinely hosts events for publishers of all different sizes. The New York event included entertainment, sports, and news publishers.</p><p>Until recently, the opportunity with Watch was slim for publishers that didn't have deep pockets or big concepts that could get directly funded by Facebook. Now, some are trying to rack up as many shows as possible with the goal of making money from <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword>.</p><p>"It's totally open - you can just launch a new Watch Page yourself," another publishing source said. "It's like 'launch as many shows as possible' and if you're successful, you're going to get ad break revenue."</p><h2>Watch is looking more like YouTube but still has a ways to go</h2><p>There's a lot of professionally created shows in Watch from companies like BuzzFeed and MTV. There's also a lot of less polished videos that are posted to the news feed and end up getting pulled into the video tab.</p><p>Indeed, Watch looks more similar to YouTube than to Netflix or Hulu.</p><p>&#xa0;</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><p>Both Facebook and its partners are quick to point to Watch as a long-term bet for the company that won't happen overnight.</p><p>But Watch is also increasingly becoming viewed as more than an experiment by Facebook's top execs: Watch was mentioned 12 times during Facebook's<a href="https://www.businessinsider.com/facebook-q3-2018-earnings-2018-10"> third-quarter earnings </a>last week, up from 6 mentions in first-quarter earnings, according to transcripts of the calls.</p><p>CEO Mark Zuckerberg also publicly acknowledged Google-owned YouTube as a competitor to Watch during the call.</p><p>"We're seeing video grow dramatically across the ecosystem," Zuckerberg said. "And while Watch is now growing very quickly, we're well behind YouTube and still working to make this a unique people-centric experience."</p><p></p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><h2>YouTube influencers are scrambling to get on Watch</h2><p>Made in Network is one of a handful of so-called "multi-channel networks" (MCNs) that works with creators to set up and manage web video talent, primarily on YouTube.</p><p>Over the past few months, the company's roster of creators have started building out Watch shows, some of which make nearly as much money from ad revenue as its YouTube shows.&#xa0;</p><p>"In the past couple of months, as they've introduced ad breaks and tools, we've seen a lot more meaningful revenue generation for our clients," said Keith Johnson, chief operating officer at Made in Network.&#xa0;</p><p>Johnson declined to name specific creators but said that one YouTube channel has doubled its revenue by adding a Watch show. Revenue from the Watch show is 10% smaller than YouTube after running for a few months.</p><p>The company's influencers have experimented with both original Watch shows and repurposing YouTube content for Facebook, with the latter option working the best so far.</p><p>"We actually end up seeing pretty distinct audiences, so it doesn't feel like we're splitting people between the two," Johnson said. "Even though it's the same content, we have a new pipeline to get to them through Facebook."</p><h2>Facebook is changing the shows it funds, too</h2><p>Facebook continues to green-light programs for Watch but the funding have increasingly shifted to fewer big, celebrity-driven programs that appeal to broad audiences.</p><p>Some of the high-profile shows range&#xa0;from interactive talk show formats like Jada Pinkett Smith's "Red Table Talk" (which has 3.8 million followers) to dramas like<a href="https://www.businessinsider.com/elizabeth-olsen-sorry-for-your-loss-deserves-better-than-facebook-flop-2018-10"> "Sorry for Your Loss" </a>(which has 107,000 followers).</p><p>Facebook is also funding shows with various formats, like a scripted <a href="https://variety.com/2018/tv/news/skam-austin-renewed-season-2-facebook-watch-1202883370/">program called "Skam: Austin"</a> that has run for two seasons on Watch.</p><p>One source suggested that Facebook is considering outsourcing parts of the development process of its funded Watch shows to firms.&#xa0;</p><p>A Facebook spokeswoman said that the company is experimenting with different funding models for partners, which include digital publishers, creators, and traditional media companies.</p><h2>Granular data is still a challenge with Watch</h2><p>While Facebook's video ad revenue is starting to kick in for creators, data and measurement is still a challenge.</p><p>"They make it really hard to dig into the data and attribute it to different things and to figure out what's actually driving it," Johnson said. "There's a lot that's murky and behind a veil."</p><p>Several sources said that it's unclear how views break down between the news feed and Watch tab. One source estimated that most views are still coming from news feeds where videos are exposed to huge audiences.</p><p>"It's really hard to know the split between Watch and feed because they don't tell you - you don't have any data or insights," the source said. "They will never tell you if a Facebook video view comes from the Watch tab or the feed - I'm still pretty sure that a lot of the views come from the feed."</p><p><strong><em>Do you know something interesting about Watch</em><em>? Contact this reporter at ljohnson@businessinsider.com or securely via Signal at 720-261-0417.</em></strong></p><div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/places-on-google-maps-you-cant-see-2016-11">7 places you can't find on Google Maps</a></h3>        <div>                    </div>    </div>

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Watch the first episode of former Bon Appétit star Sohla El-Waylly's new YouTube show

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The 8 best YouTube cooking channels to get ready for Thanksgiving

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Get ready for Thanksgiving with the 10 best cooking channels on YouTube

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