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<ul><li>Advertising and Media Insider catches up with Advertising folks to take a closer look at one of the most talked-about Netflix series of this year so far, <keyword id="7496509" type="General" weightage="20" keywordseo="emily-in-paris" source="Orion">Emily in Paris</keyword>.</li><li><keyword id="3054169" type="General" weightage="20" keywordseo="varun-duggirala" source="Orion">Varun Duggirala</keyword>, Co-founder of The Glitch, Podcaster and Entrepreneur, Henna Pande, VP - North, Kinnect and <keyword id="13023377" type="General" weightage="20" keywordseo="binaifer-dulani" source="Orion">Binaifer Dulani</keyword>, Creative Director, Dentsu Webchutney had some interesting thoughts on how the series portrayed agency life.</li></ul>If you are a marketing or advertising professional who has dabbled with social media, I am sure you would have desperately wished to swap places with Netflix’s Emily in Paris. She is a ‘brilliant’ marketing executive who always gets approval in one go, can come up with out-of-the-box ideas every time you ask her, barely knows how to use hashtags right but has managed to find the formula behind going viral after every post, gets to combine PR, advertising, marketing, event management into one role and has a very active social life beyond work. She is living the dream, one that every advertising marketing professional yearns for! Watching this show itself is like taking a vacation, it serves as an escape that people in an overworked job role often crave. However, this original Netflix series has polarized viewers since its debut on the platform. Its recently released season two has gathered flak for its stereotypical representation of Parisian culture and unrealistic portrayal of how easy, glamourous a marketing job can be. At the same time, it did get a few things right. The protagonist Emily, played by <keyword id="602245" type="General" weightage="20" keywordseo="Lily-Collins" source="Orion">Lily Collins</keyword>, is unafraid to challenge the status quo and the show also depicts how sexism is still present in ads. We caught up with Varun Duggirala, Co-founder of The Glitch, Podcaster and Entrepreneur, Henna Pande, VP - North, Kinnect and Binaifer Dulani, Creative Director, Dentsu Webchutney to discuss a few things that Emily in Paris got right about marketing and a few things that they should do away with in season 3. <div type="Video" msid="89098302" hostid="261" title="Indian Advertising folks discuss the representation of agency life in Emily in Paris" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=89098302"></div> 3 things that we at Advertising and Media and creative folks liked: <ol><li>Advertising can be sexist but you shouldn’t be afraid to voice your opinions</li></ol>Emily works in a marketing firm in Chicago and is transferred to Paris as her boss’ replacement in a luxury marketing firm. She works as a Marketing Executive but is heavily focused on social media. As a GenZ employee, she is never afraid to voice her opinions, even though it contradicts with people in authority. She calls out its agency for perpetuating misogyny and stereotypes in advertising on the shoot day of Maison Lavaux's De L'Heure perfume. Credit: Netflix 2. Last-minute arrangements When you work in advertising, there’s always one important person that you would miss to call before your final day of shoot and have to scroll through your contacts, beg a few people to make arrangements at the eleventh hour. In Emily in Paris, they forget to call for a DJ and Emily’s friend Mindy comes to her rescue. Credit: Netflix 3. Connections are everything! The series portrays advertising and marketing as a job where you don’t have control over what your day is going to look like -- it highly depends on external factors and everyday events. Social media trends can influence your idea and overall work. While advertising is not just for extroverts, it is definitely easier for extroverts such as Emily to quickly find the right people for the job and execute her idea without missing the trend. Credit: Netflix Few things we didn’t like: 1. You don’t become an influencer in a day Emily turns to Instagram to cure her boredom and randomly posts a selfie with the hashtag ‘room with a view’ -- a hashtag that no one follows but her Instagram just cannot stop buzzing. She rises to fame on Instagram after sharing a few stories, not even posts or reels. She starts with 50 followers and rises to thousands in a week. With this, Emily in Paris trivializes influencer marketing and content creation. You don’t become an influencer with a single croissant photo, only if it were that easy. 2. There’s no formula to go viral Unless you are a Kardashian, a picture of your dress won’t attract 177k likes in a few hours and especially not with a hashtag that no one looks up. Credit: Netflix 3. No human can churn out ideas every minute Credit: Netflix In real life, every creative faces self-doubt and within all of the chaos, they find one ‘aha’ moment. These moments of genius are scarce. However, Emily is brimming with ideas, even when it is not her account.

Emily in Paris: Things that the series got right and wrong about working in advertising

<ul><li>The film revolves around a frontline doctor, who is also a mother.</li><li>It is conceptualised by <keyword id="2805202" type="COMPANY" weightage="20" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword>.</li></ul>Tanishq has launched its latest film to celebrate the commitment of the healthcare community, this National Doctor’s Day. The film pays an ode to the Doctors for working tirelessly in the wake of the pandemic, and their families who have supported them through this crisis. Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother. Through the pandemic, she has been taking care of countless families and attending to the patients tirelessly and dutifully. With mentally and emotionally grueling hours spent at the hospital in hope to save lives often made her stay away from her own. As the film unfolds, viewers see heartwarming mother-daughter relationship take the center stage, and the brand plays a special role in helping the mother express her love to her daughter and further strengthen their bond, even as she continues to fight on the frontlines. With this film, Tanishq pays a heartfelt tribute to the extraordinary strength of doctors and a resounding thanks to the entire medical community fighting for our safety in the time of Covid-19. At the heart of the campaign is Titan’s commitment to the healthcare community. Through Project Rahaat the brand is providing medical equipment and infrastructure to help the healthcare workers fight the pandemic and has supported 13 public spirited hospitals across the country with oxygen and critical hospital infrastructure to battle Covid-19. <div type="Youtube" id="uRF-395kHXg" title="A salute to our Doctors | Tanishq" thumbUrl="https://i.ytimg.com/vi/uRF-395kHXg/mqdefault.jpg"></div> Speaking about the launch of the film, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, <keyword id="2028078" type="COMPANY" weightage="20" keywordseo="Titan-Company-Limited">Titan Company Limited</keyword> said, “Many of our consumers who come from the medical community have been bravely weathering the storm since last year, helping us feel safe one day at a time. While we wanted to honor their resilient and relentless spirit, we also wanted to pause and applaud the unconditional support offered by their families. It requires immense strength, courage, and selflessness to let your loved ones battle it out every single day for the greater well-being of others in need. This film is our humble salute to all such doctors and their inspiring families.” Spearheading ‘Project Rahat’, Mr. NE Sridhar Head– Corporate Sustainability, Titan Company Limited had a message to the medical community, “Thank you for saving precious lives. While we may not be with you directly, we can only enable you, ease your work in a small way through many interventions in the areas of oxygen availability enhancement, augmenting critical care facilities and infrastructure” Binaifer Dulani, Creative Director, Dentsu Webchutney said, “The narrative spun around the medical community often refers to them as superheroes - but when we do that, we fail to acknowledge that they are also human. Through this pandemic they have constantly had to put us and our families ahead of their own, and that is an emotionally draining decision to make. This film tries to show a real relationship between a mother who is a doctor-frontliner and her daughter, and through it helps us all empathize with the medical community.” The film was shot with a small crew, adhering to all safety guidelines. Credits: Agency: Dentsu Webchutney Creative: Binaifer Dulani – Creative Director; Zeel Mehta - Copy Supervisor, Misbah Shahana – Group Head Art Account Management: G.D. Prasad – Vice President, Ranajit Gopinath - Account Director, Phani Kumar - Sr. Account Manager Films Team: Mehar Sahib - Sr. Producer Films Production House: Bratman Films Director: Nisrin Aziz Producer: Adil Aziz, Bharat Purohit Tanishq: Gaurav Midha, Tanasha Amlani

Tanishq's latest campaign celebrates the commitment of the healthcare community before Doctor's Day

<ul><li>This <keyword id="6393318" type="General" weightage="20" keywordseo="wedding-season" source="Orion">Wedding Season</keyword>, talk about the marriage: <keyword id="138037" type="General" weightage="100" keywordseo="tanishq" source="Orion">Tanishq</keyword> &amp; <keyword id="2805202" type="General" weightage="20" keywordseo="dentsu-webchutney" source="Orion">Dentsu Webchutney</keyword> begin a new conversation.</li><li>It aims to prompt couples to discuss what matters, before getting married.</li></ul>Amidst all the celebrations and planning around a ‘big, fat Indian wedding’, an aspect that often plays second fiddle is the marriage. It is an obvious but rarely spoken truth. Thus, to try and rescript India’s wedding narrative, Tanishq, in partnership with Dentsu Webchutney, has launched its latest campaign, #MarriageConversations. Conceptualised and executed by Dentsu Webchutney, a dentsuMB company and the digital creative agency from the house of dentsu India, the campaign aims to encourage couples to have conversations about marriage and the life they want to build together, as much as the wedding itself. The film is crafted by <keyword id="2796583" type="General" weightage="20" keywordseo="superfly" source="Orion">Superfly</keyword> Films Pvt. Ltd. <div type="Youtube" id="wnZduCnSMpk" title="Marriage Conversations | Tanishq" thumbUrl="https://i.ytimg.com/vi/wnZduCnSMpk/mqdefault.jpg"></div> Talking about the campaign, Ranjani Krishnaswamy, General Manager Marketing, Tanishq said, “This wedding season, we want to encourage young couples who are taking the next big step of their lives to pause and talk about the marriage they envision with each other; a conversation where they feel the comfort and honesty with their partners to discuss what truly matters to them. Tanishq wants to celebrate these real conversations that lead up to the moment 'when it rings true' for our couples and etch these moments with our engagement rings.” Binaifer Dulani, Creative Director, Dentsu Webchutney added, “Tanishq is part of every milestone a couple shares together, embellishing a lifetime of memories. And it all begins when the couple decides to make that commitment. We’re proud of the brand for inspiring and encouraging soon-to-be-married couples to get raw and real and build a strong foundation together, as they inevitably set on a rollercoaster of a journey that is life. We hope couples across India will feel empowered to be vulnerable with each other and talk about their future before they take the big step.” Kopal Naithani, Director and Founder, Superfly Films Pvt. Ltd. said, “For me, the best creative work is also deeply personal. This film took me back to the conversation I had with my husband 11 years ago. Our mission at Superfly has always been to use the power of storytelling to build a more progressive society. And we're happy to have had the opportunity to inspire a whole generation of soon-to-be couples across India to talk about their realities beyond the wedding.”

Tanishq aims to encourage couples to have conversations about the marriage and the life they want to build together

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Emily in Paris: Things that the series got right and wrong about working in advertising

Karuna Sharma

Tanishq's latest campaign celebrates the commitment of the healthcare community before Doctor's Day

BI India Partner

Tanishq aims to encourage couples to have conversations about the marriage and the life they want to build together

BI India Partner

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