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7 mins read
Will the brandverse give equal attention to all medalists of Tokyo Olympics or will PV Sindhu be the biggest gainer?
How can brands support new medalists and non-cricketing sports to build an inclusive ecosystem for …
1 min read
Pentathlon bosses have assembled an Avengers-like squad of the sport's greats to fix the problems exposed by the Tokyo Olympic horse punching saga
The group is chaired by 1976 Olympic champion Janusz Pyciak-Peciak and includes 2000 Olympic champi…
Barnaby Lane  Â
3 mins read
Simone Biles hints that she will compete at the Paris Olympics
Biles' coach, Cecile Canqueteau-Landi, said the superstar texted her "I'm thinking about 2024" shor…
Meredith Cash  Â
2 mins read
The Olympics are already being ravaged by COVID-19 - and some athletes are pulling out of the games
The Tokyo Olympics face the possibility of losing big-name athletes if they test positive for COVID…
Scott Davis  Â
2 mins read
Team USA's Lydia Jacoby won Olympic gold in the 100-meter breaststroke wearing her childhood pink goggles
Former USA Olympian Jessica Hardy said she gave 17-year-old Jacoby the pink pair of goggles while v…
Maria Noyen  Â
1 min read
A 17-year-old Alaskan swimmer upset the favorites in the 100-meter breaststroke and shocked even herself
Lydia Jacoby is the first Olympic swimmer to be born in Alaska and often doesn't even train in an O…
Scott Davis  Â
3 mins read
Surfing will be at the Olympics for the first time, but it took 22 years of lobbying by the sports' leading figure to get it there
Fernando Aguerre spent 22 years of his adult life working to get surfing into the Olympics, and wil…
Jackson Thompson  Â
2 mins read
Serena Williams has joined the growing list of tennis' biggest stars who will skip the Tokyo Olympics
"There a lot of reasons that I made my Olympic decision," Williams told reporters on Sunday. "I don…
Barnaby Lane  Â
2 mins read
Sweltering Tokyo temperatures putting Olympic athletes at risk of heat stroke
Temperatures reaching 40 degrees Celcius are forcing changes to the games, including delayed start …
Bethany Dawson  Â
2 mins read
An American softball player hit a walk-off home run in her first Olympics to help Team USA avenge its 2008 final loss to Japan
Kelsey Stewart hit a walk-off home run in the seventh inning to give Team USA a 2-1 win in its firs…
Jackson Thompson  Â
1 min read
Canada's soccer captain consoled her American club teammate after the USWNT lost its shot at Olympic gold
Canadian captain Christine Sinclair comforted club teammate Lindsey Horan after the Canadians boote…
Meredith Cash  Â
1 min read
American gymnast Jordan Chiles cried tears of joy as BFF Simone Biles made her bronze-medal Olympics return
While Simone Biles performed her way to a bronze medal in the balance beam final, her teammate and …
Meredith Cash  Â
3 mins read
The Tokyo Olympics are the most shambolic in decades, and there's now a chance they'll get cancelled after they've started
A COVID outbreak in the Olympic Village is just one of the many problems facing a games which has e…
Sam Cooper  Â
1 min read
Simone Biles may be dealing with an injury as she competes for gold at the Tokyo Olympics
The gymnastics superstar has been dealing with a lingering ankle injury in recent weeks, she reveal…
Meredith Cash  Â
2 mins read
The baseball star leading Team USA's opening ceremony doubles as a Winter Olympics silver medalist
Eddy Alvarez, USA Baseball's first-ever flag bearer, competed at the 2014 Olympics in Sochi, Russia…