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<ul><li>This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively!</li><li>And no, it isn’t boomers! Females in the age group of 18-24 were glued to every minute of the episode and men in the age group of 25 to 34 binged on near-to-blows men fights and Arti’s captaincy struggles <keyword id="9778758" type="COMPANY" weightage="20" keywordseo="voot-exclusives">Voot Exclusives</keyword>. </li></ul>With eight digital sponsors, Bigg Boss’ latest season on Voot has clocked 1.5 billion views and 20+ billions minutes of watch-time, which is the highest so far the show has seen in years, as per Voot’s latest report. This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively! 40 million viewers is 2.7X times the number of tickets sold on BookMyShow for popular films such as Avenger-End Game and Uri. <div type="image" title="voot watch time" msid="77609538" hostid="261"></div> And no, it isn’t boomers! Females in the age group of 18-24 were glued to every minute of the episode and men in the age group of 25 to 34 binged on the near-to-blows men fights and Arti’s captaincy struggles, according to Voot Exclusives. The report also reveals that Indians watched Bigg Boss more than Indian Idol, Kundali Bhagya, Kaun Banega Crorepati and Yeh Rishta Kya Kehlata Hai. <div type="image" title="bigg boss beats others shows" msid="77609554" hostid="261"></div> Giving us an insight into Bigg Boss' fandom, Gourav Rakshit, COO – Viacom18 Digital Ventures said, "Bigg Boss is more than just a show for its fans across India. It is a way of life. Bigg Boss’ fans are committed and dedicated and are also ambassadors of the show in some form or another, online as well as offline. The fans are a testimony to the success of Bigg Boss beyond TV. The playbook gives advertisers and brand owners an insight and deeper understanding into the behavior of these unique Bigg Boss fans on the digital platform which is extremely interesting and intriguing from a brand and advertising standpoint." Delhi, Maharashtra, Uttar Pradesh and Punjab were the top four states to watch Bigg Boss Season 13. 5 lakh minutes of Bigg Boss was streamed in Andaman and Nicobar islands and Lakshadweep. <div type="image" title="bigg boss top states" msid="77609568" hostid="261"></div> Voot has seen a 66% increase in viewership for its exclusives and audience watching full episodes. Not just the original episodes, Indians are also watching Unseen, Behind-the-scenes clips. ‘Hotness by the pool’ and ‘Shukla Ji Ka Giddha’ were the top most watched exclusive episodes on Voot. <div type="image" title="bigg boss cringe" msid="77609577" hostid="261"></div> Voot also saw its social media engagement hiking up. It witnessed 985+ campaign impressions, 11 million views on #AsliFan anthem and 16.8+ million views on #AsliFan stickers. It wasn’t just viewers, brands were interested in associating with Bigg Boss, too as it saw the highest number of sponsors. <div type="image" title="bigg boss sponsors" msid="77609588" hostid="261"></div>

Bigg Boss Season 13 records its highest viewership ever, indicating Indians still haven't gotten enough of the show

The next season of the popular reality show "Bigg Boss" will stream its first six weeks on <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword> and then make a gradual shift to television. The new season will be called "<keyword id="11600532" type="UNKNOWN" weightage="20" keywordseo="bigg-boss-ott">Bigg Boss OTT</keyword>" and will arrive early this year. "Bigg Boss OTT", which will stream on <keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword>, will introduce a 'janta' factor. The new format will give the common man the uncommon powers of "Bigg Boss OTT" by enabling them to handpick contestants and the contestants' stay, tasks and exit from the show. <keyword id="842774" type="PERSON" weightage="20" keywordseo="Ferzad-Palia">Ferzad Palia</keyword>, Head of Voot Select says: "At Voot, experiences and innovation around content are at the forefront of our strategy. 'Bigg Boss' has witnessed tremendous success over seasons and grown to become India's biggest entertainment property. The launch of Bigg Boss OTT on Voot is another step towards solidifying our '<keyword id="50691" type="COMPANY" weightage="20" keywordseo="Digital">Digital</keyword> First' approach as an organisation. We are confident that our loyal fans and subscribers will enjoy a truly world class experience through our 24 hour Live feeds, interactivity and gaming offerings." Actress Shweta Tiwari, an ex Bigg Boss contestant and winner of "Bigg Boss 4", is excited about the OTT streaming of the show. She says: "I'm extremely excited to know that my favourite reality show is arriving early this year. For me, Bigg Boss was a life-changing experience. Not only did it let the audience know me beyond my persona as an actor, but ended up teaching me to be more patient, tolerant and yet assertive. It also gave me friends like family. I watch 'Bigg Boss' every year, but I think that as an audience member, I am going to have more power than ever before to be the real judge of the show. That makes this OTT launch absolutely thrilling." SEE ALSO - <a href="https://www.businessinsider.in/tech/news/google-calendars-new-rsvp-option-will-let-you-specify-how-you-want-to-attend-a-meeting/articleshow/84237490.cms" data-type="tilCustomLink">Google Calendar’s new RSVP option will let you specify how you want to attend a meeting</a> <a href="https://www.businessinsider.in/business/corporates/news/tcs-hires-over-20000-in-june-quarter-its-highest-ever-quarterly-addition/articleshow/84240423.cms" data-type="tilCustomLink">TCS has loaded up half a million peeps as it expects many to move on</a>

Reality show Bigg Boss to premiere initially on OTT for six weeks before it hits television

<ul><li>Big Boss has launched in its digital avatar on Voot.</li><li>Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> and <keyword id="6416838" type="PERSON" weightage="20" keywordseo="coindcx">CoinDCX</keyword> joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, <keyword id="9555198" type="UNKNOWN" weightage="20" keywordseo="MX-TakaTak">MX Takatak</keyword>, <keyword id="2875740" type="PERSON" weightage="20" keywordseo="Netmeds">Netmeds</keyword>, <keyword id="150626" type="COMPANY" weightage="20" keywordseo="HM">H&amp;M</keyword>, <keyword id="270570" type="COMPANY" weightage="20" keywordseo="Durex">Durex</keyword> and Lotus Herbal as sponsors.</li></ul>With screens turned from television to digital, Bigg Boss, in its digital avatar, unleashed a super storm of over-the-top celebration and entertainment with its opening episode. With its launch on Voot with 13 contestants, Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. The season premiere episode witnessed viewers tuning in from across India registering the highest numbers of subscriber tune-in for a Bigg Boss opening till date. After Swiggy and CoinDCX joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, MX Takatak, Netmeds, H&amp;M, Durex and Lotus Herbal as sponsors. Joining as Presenting Sponsor, Vimal Elaichi is recognized as a brand to champion pioneering ideas with a strong youth appeal. Vimal Elaichi will leverage Bigg Boss’ fandom to connect and interact with viewers through highly engaging IPs like Video Vichaar and Extraa Masala giving the brand widespread exposure throughout the reality series. While Video Vichaar will enable viewers to share thoughts and opinions around daily developments within the house, Extraa Masala is a successful content around content IP that traditionally attracts hordes of Asli Fans who can’t keep away from the Bigg Boss phenomena. MX Takatak is a recognized brand in the short video format domain and in capacity as Social Media Partner, MX Takatak will deepen synergies with the show and its audience. MX Takatak will foster and drive growth for the Bigg Boss OTT x Voot community on its platform. As Style Partner, internationally loved fashion brand, H&amp;M will spruce up with style quotient on the show. A host of distinctive partners will seamlessly integrate with the daily storyline thus becoming an essential aspect of the overall storytelling. Additionally, Netmeds joins as Pharmacy Partner, Durex as <keyword id="11846994" type="UNKNOWN" weightage="20" keywordseo="special-partner">Special Partner</keyword> and Lotus Herbal as Beauty Partner will drive engagement through tasks and activities that both contestants and viewers will actively be involved in. Elaborating on the sponsorships, Gourav Rakshit, Chief Operating Officer, <keyword id="2947361" type="PERSON" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword>, said, “Bigg Boss has grown to become a celebrated proposition for brands to connect and engage with viewers. Given the multi-touchpoint offering, the interest the show generates is unlike any other. The diverse brands that have come onboard as sponsors, some of whom have joined the Bigg Boss family for the first time in this exciting edition, is testimony to popularity of Bigg Boss and the wide appeal of the Voot platform. We are excited to be working closely with them to create an ‘Over The Top experience’ for their audiences as well.” Speaking on associating with India’s largest reality phenomena, spokesperson at Vimal Elaichi said, “We are delighted to come on board as the presenting partner of Bigg Boss OTT- a new, pioneering idea for an OTT platform in India. Vimal has always associated with shows and IPs that have a large mass audience connect; testimony to that are our brand ambassadors Ajay Devgn and Shahrukh Khan! An innovative property like Bigg Boss OTT which is watched and loved by millions, fits in seamlessly with the same vision. We are very confident that this partnership will enjoy tremendous success.” On its premiere association with Voot for Bigg Boss OTT, Janhavi Parikh, Business Head - MX TakaTak said, “With this exciting partnership, we bring reality television to short video as well! Bigg Boss OTT shows the real side of celebrities to its viewers while MX TakaTak offers a great platform and encourages users, creators, digital enthusiasts to showcase their real talent across different genres. The natural content synergies that both platforms drive make it a win-win for us and we believe this will make for a great content fit for our users.” With the entertainment phenomenon’s tremendous popularity and reach, the sponsorships aim to provide brands with an opportunity to engage and collaborate through various touchpoints throughout the digital season. With prominence through ad spots, task integrations, special zones and other interactive and innovative branding opportunities, Bigg Boss OTT is all set to further give impetus to the brands to enhance their visibility and influence consumers.

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

<ul><li><keyword id="26022" type="ENTERTAINMENT" weightage="20" keywordseo="bigg-boss">Bigg Boss</keyword> on <keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword> has garnered 1.5 billion minutes of watch time in its opening week.</li><li>This season, the show has 11 digital sponsors and brand partners. </li><li>The show on Voot has witnessed over 40% growth in watch-time and an increased contribution of 35% in viewership from Tier 2 towns as compared to the past 3 seasons</li></ul>Bigg Boss has garnered 1.5 billion minutes of watch time in its opening week. This season, the show has 11 digital sponsors and brand partners and an immersive, digital-only, exclusive content slate on Voot. Speaking about the show’s eminence on digital, <keyword id="260775" type="LOCATION" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="2947361" type="COMPANY" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword> said, “Our objective on Voot has always been to provide content experiences to our viewers that is immersive and engaging. Bigg Boss is a show with a massive and loyal fan base and the show on Voot this year has once again created many milestones like a 40%+ growth in watch-time and an increased contribution of 35% in viewership from Tier 2 towns as compared to the past 3 seasons. We are sure that the specially curated immersive experiences surrounding content on digital have added significant value to our users as well as partner experiences.” The show has also garnered support from leading brands who have come on board the digital bandwagon and partnered with Voot to bring to life engaging interactivities for the #Aslifans. While MPL and Samsung have partnered with the show as digital sponsors and have also sponsored properties like Fantasy League, Voting and Bigg Buzz, Flipkart Video has partnered with the platform for a special interactive segment titled the Bigg Buzz Challenge, crafted around the iconic show. Apart from this, brands like PhonePe, Mama Earth, Magic Moments Music Studio, Swiggy, Durex, Lotus Herbals (Beauty), JBL, Philips have also come on board for the Bigg Boss experience on Voot, through fun curated segments. Some of the marquee digital properties built exclusively by Voot for the #AsliFans of Bigg Boss include - Fantasy League presented by MPL (Mobile Premier League): Fantasy League is an interactive offering from Voot for the #AsliFans of Bigg Boss. Bigg Boss viewers are close observers and build strong fan camps to root for their favorite contestants. Fantasy League is fans’ one-stop destination to choose their teams and win prizes throughout the season. The league will see #AsliFans join by selecting contestants with a pre-assigned credit score. Points are scored basis the contestant’s performance in the show with longer the selected contestant stays in the game, the more points will be scored by the participant. There will be daily multipliers if the selected contestant stays longer in the game. A leaderboard will track the top scorers regularly and the top users will be gratified. Every day 10 winners will be gratified by MPL. Official Voting Partner Samsung: - In addition to being the official voting partner on VOOT, Samsung is integrated on Bigg Buzz via a series of fun and customized integrations which highlight the Samsung Galaxy A71/A51 series. Bigg Buzz Season 4 presented by Flipkart Video: This season, Voot’s popular magazine show is presented by Flipkart Video. Hosted by popular actor <keyword id="167555" type="PERSON" weightage="20" keywordseo="Karan-Wahi">Karan Wahi</keyword>, the show will have weekly episodes every Monday. As part of this association we have created a special interactive segment titled The Bigg Buzz Challenge which is co-hosted on Flipkart Video that provides viewers an opportunity to answer intriguing questions based on the current and past seasons of Bigg Boss. BB Extra Masala- The unseen drama, unedited fights, and unabridged content from the house will be available to the viewers. BB Catch up - A weekly round-up of the drama and action from the house for the viewers to catch-up everything they might have missed during the week.

Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week

<ul><li><keyword id="8678883" type="UNKNOWN" weightage="20" keywordseo="moj">Moj</keyword> is the official Social Media App sponsor for the reality show, and through the partnership, a ‘Moj app room’ will be set up inside the <keyword id="26022" type="ENTERTAINMENT" weightage="20" keywordseo="bigg-boss">Bigg Boss</keyword> house. </li><li>Contestants of the reality show can huddle and strategise inside the Moj app room, and the content from the same will be exclusive non-televised content for Moj’s 80 million users. </li><li>The latest strategy to tie up with Bigg Boss could be another big win for the video app as the reality show is in its 14th season currently, and continues to be one of the top viewed shows in India. </li></ul><keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">Sharechat</keyword>’s video-sharing platform Moj has partnered with popular Indian reality show Bigg Boss. Moj is the official Social Media App sponsor for the reality show, and through the partnership, a ‘Moj app room’ will be set up inside the Bigg Boss house. Contestants of the reality show will be able to huddle and strategise inside the Moj app room, and the content from the same will be exclusive non-televised content for Moj’s 80 million users. “We continue to revive our content offerings and enhance our community’s social experience with the most trendsetting content. This partnership with COLORS and Bigg Boss aims to bring exclusive content of the popular show to Moj users and offers the right blend of entertainment to our users,” said Shashank Shekhar, Director, Content Strategy and Operations, Moj in a statement. In early July, Sharechat had launched Moj – its rival product to TikTok, right after the Chinese app was banned by the Indian government. Since then, Moj has ramped up its offerings as it looks to tap into the millions of users left behind by the ByteDance giant TikTok. The latest strategy to tie up with Bigg Boss could be another big win for the video app as the reality show is in its 14th season currently, and remains one of the top viewed shows in India. Also aired on the OTT app Voot, the show had garnered 1.5 billion minutes of watch time in its opening week. The show has a total of 11 sponsors. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/alia-bhatt-dons-the-entrepreneur-hat-launches-a-conscious-clothing-line-for-kids/articleshow/79421788.cms">Alia Bhatt dons the entrepreneur hat — launches a conscious clothing line for kids</a>

Sharechat's Moj has a new strategy to add more users —  ties up for exclusive content with one of India's most viewed reality shows, Bigg Boss

<ul><li>When your favourite <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> characters compete to win the ‘coveted <keyword id="10873586" type="UNKNOWN" weightage="20" keywordseo="biggest-boss">Biggest Boss</keyword>’ trophy, there is bound to be madness.</li><li>Netflix India’s latest promotional YouTube ‘Biggest Show’ is a parody of competitor Viacom18’s ‘<keyword id="26022" type="ENTERTAINMENT" weightage="20" keywordseo="bigg-boss">Bigg Boss</keyword>’ show.’</li><li>It also features a spoof of Bollywood Actor and Bigg Boss host <keyword id="6354583" type="UNKNOWN" weightage="20" keywordseo="salman-khan">Salman Khan</keyword>. </li></ul>Ever wondered what it would be like to live with famous characters from the Netflix-universe, like Ganesh Gaitonde and Bunty from Sacred Games, Sima Taparia from Indian Matchmaking or Berlin and Tokyo from Money Heist? Will they boss around or will ‘biggest boss’ get them to abide by his rules? Netflix has an answer for you. Netflix India’s latest YouTube video ‘What If Netflix Characters Were In Biggest Boss’ takes a direct dig at Viacom18’s Bigg Boss. It places our favourite Netflix characters in Bigg Boss’ viral scenes and we can’t stop laughing. <div type="Youtube" id="3utkSyC_mjk" title="What If Netflix Characters Were In Biggest Boss | Shivankit, Badri, Abhinav, Chhote Miyan &amp; Saloni" thumbUrl="https://i.ytimg.com/vi/3utkSyC_mjk/mqdefault.jpg"></div> Digital Influencer Saloni Gaur plays Maheep Kapoor and is seen re-enacting the famous Bigg Boss dialogue which went viral last year. ‘Pooja, what is this behaviour? Do you want it, cause you are asking for it?’ Simultaneously, Sima Taparia AKA Star Aligning Specialist, tries to set up Ludo’s Alok Kumar Gupta with Money Heist’ Nairobi. Bigg Boss is Viacom18’s marquee show, which is also available on Voot. Bigg Boss’s latest season 14 on Voot garnered 1.5 billion minutes of watch time in its opening week. So, if you are looking for tips on how to fire a direct shot at your rival, Netflix India has some really effective tips for you!

Netflix's hilarious spoof, Biggest Boss takes a direct dig at competition's hit show, Bigg Boss

The world is divided between two kinds of people, the ones who watch Bigg Boss and the ones who don’t. While some people watch it only for the way its host Salman Khan entertains the audience every weekend during the show’s run, there are some people who hate it for the ‘fake’ reality that is served to the public for three months. 
 
Like every year, this upcoming season of Bigg Boss has got a lot of guess work doing the rounds of internet. There are a lot of lists that suggest the names of various celebrities and the potential host if Salman doesn’t return to the stage. Some of these lists also have the names of several ‘controversial’ people that have been in the news last year for all the wrong reasons. 
 With names like Sukhvinder Kaur (aka self-proclaimed Godwoman Radhe Maa), Raghu Ram, <keyword id="14606" type="PERSON" weightage="100" keywordseo="Shiney-ahuja">Shiney Ahuja</keyword>, Rashami Desai - Nandish Sandhu and <keyword id="473849" type="UNKNOWN" weightage="100" keywordseo="Shweta-Basu-Prasad">Shweta Basu Prasad</keyword> (Read <a href="http://www.businessinsider.in/Why-This-Step-motherly-Treatment-To-Shweta-When-We-Can-Accept-A-Foreign-Pornstar-Wholeheartedly/articleshow/42181103.cms">Why This Step-motherly Treatment To Shweta When We Can Accept A Foreign Pornstar Wholeheartedly?</a>), the lists promise the disillusioned readers a season full of masala, just what is expected from the 9th continuous season of the most-watched show of India. True or not, one thing that these lists definitely do is to create the hype for the upcoming season, with the pilot episode being viewed on millions of television sets. 
 
However, there is someone who has taken to social media about his name being in the probable list. Rahul Yadav, the ex-CEO of real-estate portal Housing.com, posted a Facebook status about the same, seeking advice from his friends and followers about whether he should consider doing the show or not. He also said that having not watched television for over 13 years, he has no idea what Bigg Boss is.
<blockquote cite="https://www.facebook.com/rahulyadav/posts/10153336852683110">
	
		And the Big Boss talks are getting serious. WTF! Any advice?[I really don't know what this Big Boss really is. Not watched TV from 13 yrs]
	Posted by <a href="https://www.facebook.com/rahulyadav">Rahul Yadav</a> on&#xa0;<a href="https://www.facebook.com/rahulyadav/posts/10153336852683110">Saturday, 29 August 2015</a></blockquote>
 
We also need to wonder whether Sukhvinder Kaur would be able to go inside the Bigg Boss house. With a number of court cases against her, wouldn’t she be summoned to court within the three months that the show would run? 
 
Talking of Shiney Ahuja who is making a comeback to the silver screen six years after he was accused of rape by his housemaid, he too can be summoned to the court, given that his case has not been heard in the High Court yet. 
 
What remains to be seen is whether these lists are real or not, because if it is, the season is going to be really different from what the viewers have seen in the past. 
 
<a href="https://www.facebook.com/photo.php?fbid=10152994603903110&amp;set=a.425094148109.204417.529433109&amp;type=1&amp;theater">[Image Source]</a>

The Bigg Boss list is not confirmed yet! Rahul Yadav in two minds

<ul><li>While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi.</li><li>With a steady monsoon, plump harvest so far and IPL returning, <keyword id="34612" type="General" weightage="20" keywordseo="advertising-industry" source="Orion">advertising industry</keyword> is hopeful that the ongoing <keyword id="36208" type="General" weightage="20" keywordseo="festive-season" source="Orion">festive season</keyword> will bring in cheer and serve as a respite from the pandemic-associated slumber. It will help the ad world bounce back to normalcy.</li></ul>India is the land of festivals and every festival is celebrated with great pomp and joy in this country. While the recently concluded festival of Ganesh Chaturthi, which is otherwise known for its fanfare and grand celebration, was affected due to the pandemic, it has brought in early improvement in consumer sentiment. According to Axis My India report, 42% of families said they will shop more or the same as compared to last year. This gives an indication that there is a sense of cautious optimism and the pent-up demand or degree of revenge shopping that happened last year might not be the same this year. This expected increase in spends is higher among private and government service employees. The spends increase on essentials like personal &amp; household care is at 47%, an increase of 4 percentage point over last month. Consumers are spending a little extra money to spruce their homes now to welcome Maa Durga and then prepare for India’s biggest festival, Diwali. Ergo, brands are pinning a lot of hopes on the festive season this year to help them bounce back. They have started working on their advertising campaigns in full swing to win back consumer trust and help shape the market sentiment. The progress of the advertising industry has always been in tandem with consumer sentiment and about 40-45% of the annual ad spends in India happen between Raksha Bandhan and New Year. In many ways, advertising is a lag and lead indicator for our country -- if the country's GDP is growing at 8%, advertising grows at 12%. If GDP falls, ad revenue falls even lower. In 2020, when ad revenue had reached as low as -60% in April, a lot of hopes are banking on the festive season this year for industry’s overall revival. Mohit Joshi, CEO, Havas Media Group India said, “With the increase in the vaccination numbers and positive market sentiments, the festive period is poised for a stronger, and better recovery from 2020. It is estimated that the festive season will generate advertising upwards of INR 7000 Crore, which is approximately 12-15% higher than last year’s festive season and is expected to provide big support to the growing economy.” This Indian festive season is coupled with IPL, which is a gigantic festival in itself that drives advertising industry’s revenue and holds the power to alter market sentiment. Joshi said that the return of IPL 2021 and a slew of high-impact properties like the ICC T20 World Cup coupled with reality shows like the KBC 13, Bigg Boss 15, Dance+6, and several mega OTT releases will make it a festive bonanza for all stakeholders. Hari Krishnan, CEO, Mullen Lintas is also optimistic about seeing a better recovery than 2020. He said, “Last year, it was cautious optimism. This time around, there seems to be a lot more confidence post-vaccination and the optimism appears to be a lot more reassured. That apart, there are two big cricketing events and that’s definitely going to bring a lot of eyeballs back to television. It’s a great reach platform and something that brands would be eager to be a part of. There’s every chance that this festive season could see a lot of pent-up shopping happening which different categories could benefit from.” Experts said that digital will lead the game as advertisers have been shifting their monies from traditional to virtual platforms. Sahil Shah, Managing Partner, WATConsult said, “I reckon it will be a 60-70% jump in certain categories who will go even more aggressive. And compared to pre-covid levels, overall spends should be 15-20% higher. I think digital invariably will see the maximum percentage-wise growth followed by TV and then other mediums. From a marketing point of view, data-led communication will gain more importance and so will eCommerce investments. Also, marketers are experimenting with newer ways of reaching the consumer through innovative content and experiences which is an area that the overall <keyword id="618493" type="General" weightage="20" keywordseo="digital-marketing" source="Orion">digital marketing</keyword> industry will surely move towards.” <cmsannotation type="cmsannotation" annotationid="Digital media to take lead, followed by TV and print" text="Digital media to take lead, followed by TV and print">Digital media to take lead, followed by TV and print</cmsannotation> Rishabh Mahendru, AVP, Client Servicing, AdLift is expecting to see ad revenue grow by 10%-15% this year. While digital is likely to get the bigger chunk of the pie, he said that Facebook (Instagram), OTT and YouTube will be in lead within that sector. He also said if there’s another lockdown, e-commerce will still continue to flourish. “Time was more uncertain last year, still the e-commerce industry saw a growth of more than 50% festive orders. This year, we should see same or better results,” said Mahendru. On the other hand, Unmisha Bhatt, Chief Strategy Officer &amp; Director, India and MENA Region at Tonic Worldwide said that brands will explore LinkedIn this year. She said, “Innovative campaigns will be seen by brands on LinkedIn considering the rise in engagement by professionals on LinkedIn. High Reach/Awareness platforms like TV and Outdoor will remain a part of the integrated pie and will see the same demand as earlier. However, the platform which will see the most growth over the previous years is digital since its gained relevance.” Sharing a few other trends which we could see in digital marketing, Bhatt added, “Video commerce and live stream shopping is one of the new trends that we will see coming up soon. And remember teleshopping? We will soon see the rise of that on digital too! Seamless user journey and functionalities will emulate the retail environment to ensure consumers don’t miss the retail experiences. This means, technology-based experiential marketing with AR/VR and Mixed reality to ensure consumer recall, as well as engagement, will see a rise too along with experience commerce which enables sales. Conversation commerce will also pick up in the form of chatbots as it leads to faster responses for the impatient consumer.” Digital adoption accelerated by the pandemic has drastically changed the way audiences consume media. This has also paved the way for content creators, bringing them into the spotlight. Prachi Bali, National Head Client Partnerships &amp; Business Head (North), FoxyMoron (Zoo Media) said, “Besides the usual engagement platforms of FB, IG &amp; YT, regional and nano influencers are seeing a great deal of interest. Also, regional and smaller content/publishing platforms are finding their way into media plans. Brands want to build a stronger consumer connect by making the content work harder, multiplied by language and platform, rather than making stand-alone traditional pieces of content. Consumer-facing technologies that drive engagement such as filters, interactive ads, shoppable videos are the trends we will see brands adopt as they all encourage social commerce. ” While brands and advertisers are extra cautious this year to commit big monies on media after 2020 and will be looking at ROI from their media investments, they still want to make hay while the sun shines. Prasad Shejale, Founder and CEO, Logicserve Digital said, “Advertisers will tend to focus on all the possible mediums and attract more and more audiences. I am positive that they will scale up equally across different mediums now and hence, all the mediums are sure to grow. With such a focus, I foresee even the bottom-funnel channels to grow. Looking at consumer behaviour and preferences over the past few months or years, I feel video channel will witness a huge growth as there is a dire need to break the clutter nowadays. When I say video, it will be video in every way whether it is video on demand or on social media or OTT. Having said that, while we know that the advertisers will try to make the most out of the festive season and explore different formats or platforms, a lot of them are also focusing on the right measurement infrastructure that helps them understand the impact properly and also provides useful insights to plan for future activities.” <cmsannotation type="cmsannotation" annotationid="Auto industry, e-commerce and travel to be the big spenders" text="Auto industry, e-commerce and travel to be the big spenders">Auto industry, e-commerce and travel to be the big spenders</cmsannotation> As per the data from Gipsi, (Tonic’s AI and HI research arm), search queries have risen by 3x across categories like online shopping, travel, automobile (specifically SUV’s segment), fashion, and gadgets over 2019. Experts also opined that auto will see a boom because consumers are now avoiding public transport. Other categories that popped up in our discussion were EduTech, E-commerce, OTT and travel. “People have begun travelling, offices are slowly opening up. Traffic is back on the roads and the restaurants are filling up slowly. This year, fashion &amp; accessories, FMCG, Durables, EdTech, FinTech and most of the new e-commerce/online brands should be active. We could see some action from auto sector as well,” said Krishnan. Joshi also shared his optimism about spends from the auto and e-commerce industry. He said, “Automobile, gaming, education, beverages, FMCG, cement, tyres &amp; consumer durables are some of the categories that will re-activate their marketing plans in H2. Given the advertising clutter during the festive period, brands will need to drive awareness and stay top-of-mind throughout the consumer’s purchase and consumption journey.” Apart from these obvious ones, Shejale highlighted that the travel industry, which suffered the most during 2020, has finally started picking up. He said, “Firstly, I am sure travel will revive and has already started picking up. As the travel industry flourishes, the hotel and hospitality will grow too. Apart from these, retail (online as well as offline) will also recuperate and continue to grow.” Trends so far have only indicated that consumer sentiment is improving, which is more likely to continue growing during the ongoing festive season.

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

Very soon it will be time for other channels to lose TRP and shows will seem less entertaining. Are you wondering why? Well, the big show of Indian television, <keyword id="26022" type="ENTERTAINMENT" weightage="100" keywordseo="bigg-boss">Bigg Boss</keyword>, is coming back for its 8th consecutive season. Unadulterated drama, passionate love stories and a lot more sizzlers await you on the small screen. But before the show hits the screen, here is a peek at celebrities who are expected to appear in the show as contestants. 
 
1. <keyword id="14606" type="PERSON" weightage="100" keywordseo="Shiney-ahuja">Shiney Ahuja</keyword> 
For Shiney Ahuja, there can be no better way to make a comeback. With a controversial past and the current state of joblessness, Bigg Boss can give a new lease of life to the star. 
 
2. <keyword id="1721650" type="UNKNOWN" weightage="100" keywordseo="Lulia-Vantur">Lulia Vantur</keyword> 
Are you wondering who she is? Lulia is the girl who hit the headlines when rumours were rife that she was dating none other than Salman Khan. It will be quite interesting to watch how she interacts with her ‘alleged’ beau (in case Sallu is there on the show). 
 
3. <keyword id="11647" type="PERSON" weightage="100" keywordseo="Alok-Nath">Alok Nath</keyword> 
After becoming an Internet sensation in no time with Babuji and Sanskaari jokes trending on Twitter, it was natural for Alok Nath to become a part of this drama. 
 
4. <keyword id="597184" type="PERSON" weightage="100" keywordseo="Poonam-Pandey">Poonam Pandey</keyword> 
With her track record of controversies, Poonam makes an ideal choice to be on the controversial reality show. But how would she survive without posting her hot pictures on social networking sites for 3 months? 
 
5. Hansika Motwani 
From a child actor to a leading lady in Southern cinema, Hansika has come a long way and is all set to make her reality TV debut. It will be fun to watch the hottie raising the heat and the channel’s TRP. 
 
6. Shaan 
Sweeter than the Bengali rasgulla, singer Shaan is also expected to be a part of the show. We just hope the soulful singer doesn’t lose his sweetness when he counters loads of roughness on the show. 
 
7. Rajneesh Duggal 
A model who gets romantically linked to a beauty on the show has been a Bigg Boss norm. Can the model-turned-actor Rajneesh Duggal fill in the gap and assure entertainment on the show? 
 
 
8. Deepika Singh 
It seems the television’s ideal bahu-turned-police inspector Sandhya (aka Deepika) has some serious fun and publicity on mind. Is that her way to get an entry to Bollywood? 
 
9. Bharti Singh 
Amid all the high-flying drama and non-stop tamasha, it will be quite a relief to watch Bharti tickling your funny bone. We just hope she doesn’t lose her sense of humour when plagued by controversies and a quirky atmosphere. 
 
10. Ameesha Patel 
This show has boosted the dwindling careers of many and may just help Ameesha Patel in that way. Ameesha was last seen in the movie Shortcut Romeo and needs to be in the forefront as she was in the days of Kaho Naa... Pyaar Hai. 
 
11. Shanti Dynamite 
Ranked as one of the 50 Sexiest Women of Asia by British newspaper Eastern Eye, Uganda-born Shanti runs her own production company in India that shoots adult music shows, AIDS awareness programmes and sex education material. She also claims to be the first Indian Playboy girl. 
 
12. Karan Tacker 
A popular TV star, who is currently wooing the judges on another popular dance reality show, Karan Tacker is yet another expected contestant. Will he be able to woo the ladies inside the house? 
 
13 &amp;14. Gurmeet Choudhary and Debina 
After watching Apurva and Shilpa creating some lovely moments on-screen, it’s time to welcome yet another star couple. And this time it is going to be Gurmeet and Debina. The two were last seen in Khatron Ke Khiladi. 
 
15. Sunil Grover 
Rumours are rife that star comedian Sunil Grover may also become a part of the much-talked-about reality show. If this happens, we are not likely to miss even a single episode.

Bigg Boss Season 8: Take A Sneak Peak At 15 Probable Contestants

For a lot of us, the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword> lockdown means looking for ways to pass time, which include binge-watching. But you dont always need to pay up for a subscription to satiate your entertainment cravings. There are plenty of free options waiting to be streamed. Here are a few: * Aani Kay Hava You can watch "Aani Kay Hava" season one and two. It is the story of a couple Jui (Priya Bapat) and Saket (Umesh Kamat), who connect while celebrating their first together, from the first time they cook together, the first festival they celebrate as a couple, first major fight to the down payment for your first car. The second season of the lighthearted series is about how the couple's bond strengthens over time. It streams on MX Player, which provides over 1,50,000 hours of content across genres, formats, languages and 40 plus originals for free. * Queen The show stars <keyword id="23606" type="PERSON" weightage="20" keywordseo="Ramya-Krishnan">Ramya Krishnan</keyword>, Anikha Surendran, Anjana Jayaprakash and Indrajith Sukumaran amongst others. Inspired by true events, it is the story of Shakthi Sheshadri -- a woman who was pushed to embrace life choices which weren't her own, and yet she excelled in life. * Bhaukaal Inspired by The Life Of IPS Officer Navniet Sekera, "Bhaukaal" is set in Muzaffarnagar in 2003. The series tells the tale of how one courageous officer goes on a clean-up drive to punish criminals, battles local influential personalities and re-establishes the faith of the common man in the law. The crime drama stars Mohit Raina, Abhimanyu Singh, Siddhanth Kapoor, Bidita Bag, Sunny Hinduja, Rashmi Rajput, Pradeep Nagar and Gulki Joshi. It streams on MX Player. * Samantar Starring Swwapnil Joshi and Tejaswini Pandit, the thriller traces the journey of Kumar Mahajan, whose life changes when he hears that a man called Sudarshan Chakrapani's past will be his future. The nine episodic Marathi series is directed by Satish Rajwade and it has also been dubbed in Hindi, Tamil and Telugu. It streams on MX Player. * Pawan and Pooja The relationship drama explores the lives of 3 couples - all coincidentally named Pawan and Pooja, who, at different stages of their lives discover that their love is indeed conditional, breakable and questionable. The MX Player series stars Deepti Naval, Mahesh Manjrekar, Sharman Joshi, Gul Panag, Taaruk Raina and Natasha Bharadwaj. * Baarish The romantic series, starring Sharman Joshi, Asha Negi, Saahil Shroff, Priya Banerjee, and Vikram Chauhan, is about Anuj and Gauravi. It is about the bond they form when their families arrange their marriage unexpectedly. It streams on ZEE5, which is giving free access to people during the corona phase. * Kehne Ko Humsafar Hai The show, featuring Ronit Bose Roy, Mona Singh and Gurdeep Kohli, is about a middle-aged man, who has a caring wife and loving family but he falls in love with Ananya. It is available on ZEE5. * Ishq Aaj Kal A spin-off of the popular television show "Ishq Subhan Allah", "Ishq Aaj Kal", a Zee5 Original series, revolves around 24-year-old Alia Jaffri who is on a mission to find her father. * Karle Tu Bhi Mohabbat It stars Ram Kapoor and Sakshi Tanwar. The show is about Karan Khanna, who is recovering from his alcohol addiction, and takes a detoxification trip to Mahabaleshwar with his counsellor Tripurasundari. It streams on ZEE5, which has also made films such as "Babumoshai Bandookbaaz", "Paltan", "Batti Gul Meter Chalu", "<keyword id="2860682" type="PERSON" weightage="20" keywordseo="Great-Grand-Masti">Great Grand Masti</keyword>" along with Korean web-series "Hypochondriac", "The Girl", "Relationship Status - It's complicated", "Men Cry Too" and "Bread Love and Dreams" available for free. * Live From HQ The series, curated and produced by Big Bad Wolf Entertainment, is available live for audiences starting March 25 until April 1 with performances by popular independent music, comedy and other performing artists through Instagram and Facebook. One can register to watch 'Live from HQ' through the BookMyShow website and app. The series features acts by Prateek Kuhad, Indian Ocean, <keyword id="671" type="PERSON" weightage="20" keywordseo="Vir-das">Vir Das</keyword>, Karsh Kale, Kamakshi Khanna, Karan Singh Magic and Aisi Taisi Democracy. People can also opt for Hotstar to watch shows like "Maharaj Ki Jai Ho", "<keyword id="1104556" type="COMPANY" weightage="20" keywordseo="Savdhaan-India">Savdhaan India</keyword> FIR", "Dance + ", "May I Come in Madam" and Hotstar original "Shockers". There are movies such as "Housefull 4", "Chhichhore", "Mission Mangal", "De De Pyaar De" and "Super 30". If you have Voot, you can binge-watch "Choti Sarrdaarni", "Bigg Boss" Hindi, Kannada, Bengali, "MTV Roadies" and "Naagin". With an aim to raise awareness around staying fit, healthy and safe at home amid COVID-19 outbreak, Tata Sky is providing free access to <keyword id="8965493" type="COMPANY" weightage="20" keywordseo="tata-sky-fitness">Tata Sky Fitness</keyword>. As millions of kids stuck at home due to the coronavirus pandemic, Amazon Prime Video has also opened up free streaming access to more than 40 children's shows, including its original series. Along with streaming services, Audible Stories is also offering children some entertainment options. "For as long as schools are closed, we're open. Kids everywhere can instantly stream an incredible collection of stories, including titles across six different languages, that will help them continue dreaming, learning, and just being kids," read a statement from Audible. Actor Rana Daggubati has also made the content in ACK (Amar Chitra Katha) and Tinkle apps available for free for a month. He feels it will help people stay busy while they are under lockdown. The actor is a partner at ACK. There's entertainment avenue for sports lover as well. With an aim to keep the momentum going and fans engaged, NBA and Turner Sports are providing all fans with a free preview of NBA League Pass, the league's premium subscription-based product, until April 22.

You Searched For "bigg boss voot season 13" and got 10 results

Bigg Boss Season 13 records its highest viewership ever, indicating Indians still haven't gotten enough of the show

BI India Partner

Reality show Bigg Boss to premiere initially on OTT for six weeks before it hits television

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Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

BI India Partner

Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week

BI India Partner

Sharechat's Moj has a new strategy to add more users — ties up for exclusive content with one of India's most viewed reality shows, Bigg Boss

Sanchita Dash

Netflix's hilarious spoof, Biggest Boss takes a direct dig at competition's hit show, Bigg Boss

BI India Partner

The Bigg Boss list is not confirmed yet! Rahul Yadav in two minds

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Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season

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Bigg Boss Season 8: Take A Sneak Peak At 15 Probable Contestants

Charu

Here are all the free streaming options for lockdown binge watchers

IANS

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