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<ul><li>This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively!</li><li>And no, it isn’t boomers! Females in the age group of 18-24 were glued to every minute of the episode and men in the age group of 25 to 34 binged on near-to-blows men fights and Arti’s captaincy struggles <keyword id="9778758" type="COMPANY" weightage="20" keywordseo="voot-exclusives">Voot Exclusives</keyword>. </li></ul>With eight digital sponsors, Bigg Boss’ latest season on Voot has clocked 1.5 billion views and 20+ billions minutes of watch-time, which is the highest so far the show has seen in years, as per Voot’s latest report. This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively! 40 million viewers is 2.7X times the number of tickets sold on BookMyShow for popular films such as Avenger-End Game and Uri. <div type="image" title="voot watch time" msid="77609538" hostid="261"></div> And no, it isn’t boomers! Females in the age group of 18-24 were glued to every minute of the episode and men in the age group of 25 to 34 binged on the near-to-blows men fights and Arti’s captaincy struggles, according to Voot Exclusives. The report also reveals that Indians watched Bigg Boss more than Indian Idol, Kundali Bhagya, Kaun Banega Crorepati and Yeh Rishta Kya Kehlata Hai. <div type="image" title="bigg boss beats others shows" msid="77609554" hostid="261"></div> Giving us an insight into Bigg Boss' fandom, Gourav Rakshit, COO – Viacom18 Digital Ventures said, "Bigg Boss is more than just a show for its fans across India. It is a way of life. Bigg Boss’ fans are committed and dedicated and are also ambassadors of the show in some form or another, online as well as offline. The fans are a testimony to the success of Bigg Boss beyond TV. The playbook gives advertisers and brand owners an insight and deeper understanding into the behavior of these unique Bigg Boss fans on the digital platform which is extremely interesting and intriguing from a brand and advertising standpoint." Delhi, Maharashtra, Uttar Pradesh and Punjab were the top four states to watch Bigg Boss Season 13. 5 lakh minutes of Bigg Boss was streamed in Andaman and Nicobar islands and Lakshadweep. <div type="image" title="bigg boss top states" msid="77609568" hostid="261"></div> Voot has seen a 66% increase in viewership for its exclusives and audience watching full episodes. Not just the original episodes, Indians are also watching Unseen, Behind-the-scenes clips. ‘Hotness by the pool’ and ‘Shukla Ji Ka Giddha’ were the top most watched exclusive episodes on Voot. <div type="image" title="bigg boss cringe" msid="77609577" hostid="261"></div> Voot also saw its social media engagement hiking up. It witnessed 985+ campaign impressions, 11 million views on #AsliFan anthem and 16.8+ million views on #AsliFan stickers. It wasn’t just viewers, brands were interested in associating with Bigg Boss, too as it saw the highest number of sponsors. <div type="image" title="bigg boss sponsors" msid="77609588" hostid="261"></div>

Bigg Boss Season 13 records its highest viewership ever, indicating Indians still haven't gotten enough of the show

<ul><li>Big Boss has launched in its digital avatar on Voot.</li><li>Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. After <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> and <keyword id="6416838" type="PERSON" weightage="20" keywordseo="coindcx">CoinDCX</keyword> joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, <keyword id="9555198" type="UNKNOWN" weightage="20" keywordseo="MX-TakaTak">MX Takatak</keyword>, <keyword id="2875740" type="PERSON" weightage="20" keywordseo="Netmeds">Netmeds</keyword>, <keyword id="150626" type="COMPANY" weightage="20" keywordseo="HM">H&amp;M</keyword>, <keyword id="270570" type="COMPANY" weightage="20" keywordseo="Durex">Durex</keyword> and Lotus Herbal as sponsors.</li></ul>With screens turned from television to digital, Bigg Boss, in its digital avatar, unleashed a super storm of over-the-top celebration and entertainment with its opening episode. With its launch on Voot with 13 contestants, Bigg Boss OTT roped in 8 leading brands as sponsors for the exclusive digital season. The season premiere episode witnessed viewers tuning in from across India registering the highest numbers of subscriber tune-in for a Bigg Boss opening till date. After Swiggy and CoinDCX joined in as the ‘co-powered by’ sponsors, Viacom18’s Voot roped in Vimal Elaichi, MX Takatak, Netmeds, H&amp;M, Durex and Lotus Herbal as sponsors. Joining as Presenting Sponsor, Vimal Elaichi is recognized as a brand to champion pioneering ideas with a strong youth appeal. Vimal Elaichi will leverage Bigg Boss’ fandom to connect and interact with viewers through highly engaging IPs like Video Vichaar and Extraa Masala giving the brand widespread exposure throughout the reality series. While Video Vichaar will enable viewers to share thoughts and opinions around daily developments within the house, Extraa Masala is a successful content around content IP that traditionally attracts hordes of Asli Fans who can’t keep away from the Bigg Boss phenomena. MX Takatak is a recognized brand in the short video format domain and in capacity as Social Media Partner, MX Takatak will deepen synergies with the show and its audience. MX Takatak will foster and drive growth for the Bigg Boss OTT x Voot community on its platform. As Style Partner, internationally loved fashion brand, H&amp;M will spruce up with style quotient on the show. A host of distinctive partners will seamlessly integrate with the daily storyline thus becoming an essential aspect of the overall storytelling. Additionally, Netmeds joins as Pharmacy Partner, Durex as <keyword id="11846994" type="UNKNOWN" weightage="20" keywordseo="special-partner">Special Partner</keyword> and Lotus Herbal as Beauty Partner will drive engagement through tasks and activities that both contestants and viewers will actively be involved in. Elaborating on the sponsorships, Gourav Rakshit, Chief Operating Officer, <keyword id="2947361" type="PERSON" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword>, said, “Bigg Boss has grown to become a celebrated proposition for brands to connect and engage with viewers. Given the multi-touchpoint offering, the interest the show generates is unlike any other. The diverse brands that have come onboard as sponsors, some of whom have joined the Bigg Boss family for the first time in this exciting edition, is testimony to popularity of Bigg Boss and the wide appeal of the Voot platform. We are excited to be working closely with them to create an ‘Over The Top experience’ for their audiences as well.” Speaking on associating with India’s largest reality phenomena, spokesperson at Vimal Elaichi said, “We are delighted to come on board as the presenting partner of Bigg Boss OTT- a new, pioneering idea for an OTT platform in India. Vimal has always associated with shows and IPs that have a large mass audience connect; testimony to that are our brand ambassadors Ajay Devgn and Shahrukh Khan! An innovative property like Bigg Boss OTT which is watched and loved by millions, fits in seamlessly with the same vision. We are very confident that this partnership will enjoy tremendous success.” On its premiere association with Voot for Bigg Boss OTT, Janhavi Parikh, Business Head - MX TakaTak said, “With this exciting partnership, we bring reality television to short video as well! Bigg Boss OTT shows the real side of celebrities to its viewers while MX TakaTak offers a great platform and encourages users, creators, digital enthusiasts to showcase their real talent across different genres. The natural content synergies that both platforms drive make it a win-win for us and we believe this will make for a great content fit for our users.” With the entertainment phenomenon’s tremendous popularity and reach, the sponsorships aim to provide brands with an opportunity to engage and collaborate through various touchpoints throughout the digital season. With prominence through ad spots, task integrations, special zones and other interactive and innovative branding opportunities, Bigg Boss OTT is all set to further give impetus to the brands to enhance their visibility and influence consumers.

Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season

<ul><li><keyword id="8678883" type="UNKNOWN" weightage="20" keywordseo="moj">Moj</keyword> is the official Social Media App sponsor for the reality show, and through the partnership, a ‘Moj app room’ will be set up inside the <keyword id="26022" type="ENTERTAINMENT" weightage="20" keywordseo="bigg-boss">Bigg Boss</keyword> house. </li><li>Contestants of the reality show can huddle and strategise inside the Moj app room, and the content from the same will be exclusive non-televised content for Moj’s 80 million users. </li><li>The latest strategy to tie up with Bigg Boss could be another big win for the video app as the reality show is in its 14th season currently, and continues to be one of the top viewed shows in India. </li></ul><keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">Sharechat</keyword>’s video-sharing platform Moj has partnered with popular Indian reality show Bigg Boss. Moj is the official Social Media App sponsor for the reality show, and through the partnership, a ‘Moj app room’ will be set up inside the Bigg Boss house. Contestants of the reality show will be able to huddle and strategise inside the Moj app room, and the content from the same will be exclusive non-televised content for Moj’s 80 million users. “We continue to revive our content offerings and enhance our community’s social experience with the most trendsetting content. This partnership with COLORS and Bigg Boss aims to bring exclusive content of the popular show to Moj users and offers the right blend of entertainment to our users,” said Shashank Shekhar, Director, Content Strategy and Operations, Moj in a statement. In early July, Sharechat had launched Moj – its rival product to TikTok, right after the Chinese app was banned by the Indian government. Since then, Moj has ramped up its offerings as it looks to tap into the millions of users left behind by the ByteDance giant TikTok. The latest strategy to tie up with Bigg Boss could be another big win for the video app as the reality show is in its 14th season currently, and remains one of the top viewed shows in India. Also aired on the OTT app Voot, the show had garnered 1.5 billion minutes of watch time in its opening week. The show has a total of 11 sponsors. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/alia-bhatt-dons-the-entrepreneur-hat-launches-a-conscious-clothing-line-for-kids/articleshow/79421788.cms">Alia Bhatt dons the entrepreneur hat — launches a conscious clothing line for kids</a>

Sharechat's Moj has a new strategy to add more users —  ties up for exclusive content with one of India's most viewed reality shows, Bigg Boss

<ul><li><keyword id="26022" type="ENTERTAINMENT" weightage="20" keywordseo="bigg-boss">Bigg Boss</keyword> on <keyword id="3113913" type="PERSON" weightage="20" keywordseo="VOOT">Voot</keyword> has garnered 1.5 billion minutes of watch time in its opening week.</li><li>This season, the show has 11 digital sponsors and brand partners. </li><li>The show on Voot has witnessed over 40% growth in watch-time and an increased contribution of 35% in viewership from Tier 2 towns as compared to the past 3 seasons</li></ul>Bigg Boss has garnered 1.5 billion minutes of watch time in its opening week. This season, the show has 11 digital sponsors and brand partners and an immersive, digital-only, exclusive content slate on Voot. Speaking about the show’s eminence on digital, <keyword id="260775" type="LOCATION" weightage="20" keywordseo="Gourav-Rakshit">Gourav Rakshit</keyword>, COO, <keyword id="2947361" type="COMPANY" weightage="20" keywordseo="Viacom18-Digital-Ventures">Viacom18 Digital Ventures</keyword> said, “Our objective on Voot has always been to provide content experiences to our viewers that is immersive and engaging. Bigg Boss is a show with a massive and loyal fan base and the show on Voot this year has once again created many milestones like a 40%+ growth in watch-time and an increased contribution of 35% in viewership from Tier 2 towns as compared to the past 3 seasons. We are sure that the specially curated immersive experiences surrounding content on digital have added significant value to our users as well as partner experiences.” The show has also garnered support from leading brands who have come on board the digital bandwagon and partnered with Voot to bring to life engaging interactivities for the #Aslifans. While MPL and Samsung have partnered with the show as digital sponsors and have also sponsored properties like Fantasy League, Voting and Bigg Buzz, Flipkart Video has partnered with the platform for a special interactive segment titled the Bigg Buzz Challenge, crafted around the iconic show. Apart from this, brands like PhonePe, Mama Earth, Magic Moments Music Studio, Swiggy, Durex, Lotus Herbals (Beauty), JBL, Philips have also come on board for the Bigg Boss experience on Voot, through fun curated segments. Some of the marquee digital properties built exclusively by Voot for the #AsliFans of Bigg Boss include - Fantasy League presented by MPL (Mobile Premier League): Fantasy League is an interactive offering from Voot for the #AsliFans of Bigg Boss. Bigg Boss viewers are close observers and build strong fan camps to root for their favorite contestants. Fantasy League is fans’ one-stop destination to choose their teams and win prizes throughout the season. The league will see #AsliFans join by selecting contestants with a pre-assigned credit score. Points are scored basis the contestant’s performance in the show with longer the selected contestant stays in the game, the more points will be scored by the participant. There will be daily multipliers if the selected contestant stays longer in the game. A leaderboard will track the top scorers regularly and the top users will be gratified. Every day 10 winners will be gratified by MPL. Official Voting Partner Samsung: - In addition to being the official voting partner on VOOT, Samsung is integrated on Bigg Buzz via a series of fun and customized integrations which highlight the Samsung Galaxy A71/A51 series. Bigg Buzz Season 4 presented by Flipkart Video: This season, Voot’s popular magazine show is presented by Flipkart Video. Hosted by popular actor <keyword id="167555" type="PERSON" weightage="20" keywordseo="Karan-Wahi">Karan Wahi</keyword>, the show will have weekly episodes every Monday. As part of this association we have created a special interactive segment titled The Bigg Buzz Challenge which is co-hosted on Flipkart Video that provides viewers an opportunity to answer intriguing questions based on the current and past seasons of Bigg Boss. BB Extra Masala- The unseen drama, unedited fights, and unabridged content from the house will be available to the viewers. BB Catch up - A weekly round-up of the drama and action from the house for the viewers to catch-up everything they might have missed during the week.

Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week

<ul><li><keyword id="6422069" type="UNKNOWN" weightage="20" keywordseo="online-gaming">Online gaming</keyword> is growing in India by leaps and bounds. The pandemic has given the industry a further boost.</li><li>During the past few months, many homegrown gaming platforms have seen unprecedented growth.</li><li>Founded in 2018, <keyword id="7087972" type="UNKNOWN" weightage="20" keywordseo="mobile-premier-league">Mobile Premier League</keyword> has also witnessed a good growth, with many of its users coming from Tier II and Tier III cities.</li><li><keyword id="6176095" type="UNKNOWN" weightage="20" keywordseo="Abhishek-Madhavan">Abhishek Madhavan</keyword>, VP, Growth and Marketing, MPL tells us about the platform's journey so far and how its plans to grow its presence further.</li></ul> The online gaming industry in India is booming. Even before the pandemic hit, and people took to online games, the Indian gaming industry was growing at a healthy speed. <keyword id="906162" type="PERSON" weightage="20" keywordseo="mobile-gaming">Mobile gaming</keyword> in India has been growing at a rapid rate due to development as well as smartphones becoming more affordable. According to Statista, the market value of mobile gaming in India was estimated to reach about $405 million by 2022. The number of mobile phone gamers was anticipated to be around 628 million by 2020 according to the forecast. Another report by investment bank Maple Capital Advisors titled Gaming – India Story stated that by 2024, the overall gaming industry in India is set to be valued at $3,750 million. The lockdown, while hitting most industries hard, has come as a boost for the Indian gaming industry. In the past few months, we have seen people not just take to offline games to spend time with family, a lot of them are enjoying their me-time playing different kinds of online games. Made-in-India games like Ludo King have witnessed an unprecedented growth, not just in India but even outside India. One such gaming platform that has witnessed an unprecedented growth during these last few months is Mobile Premier League (MPL). Not only is MPL sponsoring teams in leagues like IPL, it recently made news when it announced that it will be the presenting sponsor for <keyword id="8654765" type="UNKNOWN" weightage="20" keywordseo="bigg-boss-2020">Bigg Boss 2020</keyword>. The platform is also witnessing a huge demand from smaller cities. Currently, it has over 40 million registered users in India and around 3 million registered users in Indonesia. Having Sequoia, Go Ventures, Times Internet, RTP Global, BeeNext, Venture Highway as its investors, the startup has raised a total of $40.5 million till date. We recently caught up Abhishek Madhavan, VP, Growth and Marketing, MPL to understand the factors that have led to his growth and their plans for the future. Excerpts: Q) The lockdown has come as a blessing in disguise for the gaming industry. What kind of growth has MPL witnessed in the last few months? We witnessed 3-4x overall growth over this period. Number of games played per day for some of our popular titles like WCC increased by 400%. We also saw that new users coming onto our platform played 3-4 different games on average. Q) There has been an overall increase in people taking up gaming from smaller cities. What kind of growth have you witnessed coming in from smaller cities and what are the factors that have accelerated this growth? MPL has always had a substantial presence in Tier II and Tier III cities across the country. A lot of the growth of gaming in smaller cities can be attributed to 4G data and smartphones easily available to more people. We also foresee more growth in this regard as internet and smartphone penetration increases across the country. One of our first digital sports scholars, VS Rathanvel is from Coimbatore and he won the first Chess Mahayudhorganised by MPL in July 2019. The runner-up in the same competition was Ankit Rajpara, who is from Mehsana in Gujarat. Q) What is your revenue model right now? What kind of increase have you seen in in-app purchases in recent months? Are you witnessing people from smaller cities also spend money on gaming? MPL is a gaming platform and we charge a platform fee for paid contests/tournaments. All our games are also available for free. We have seen an increase in our users participating in paid contests and tournaments. Q) How have you been marketing your platform? We just partnered with Kolkata Knight Riders and its sister franchise in the Caribbean- Trinbago Knight Riders - as their principal sponsor. Recently, we even sponsored the Irish Men’s Cricket team for the ODI series against England. These are some of our current marquee brand marketing activities. We also command a good presence in television and digital advertisements and we ensure that the messaging is simple, honest and that it resonates with our audience. Q) Where do you think the next phase of growth for MPL will come from? We are a platform, with a variety of games and content cutting across categories. We will look to add more games from various game developers. Our live-streaming feature for audio and video has also picked up so we are excited about that as well. Q) Where does India rank when it comes to growth in online gaming? Esports has taken off in the country and we have even won a Bronze medal in the Asian Games 2018, where they had esports for the first time. We have a lot of talent in gaming and esports and with the industry becoming mainstream, we can hope to do better on the world stage. Q) What is your vision for MPL? We aim to become a one-stop shop platform for gamers and game developers. We already have 50+ games on our app and have over 15 gaming studios as our developer partners. We want to work with more and more indigenous game developers and give them a platform to showcase their games to our user base. The more the number of quality games, the more our users will have a great experience on the platform.

Mobile Premier League wants to give a boost to indigenous game developers by showcasing their games to its wide set of audience

OPPO India, the Indian chain of Oppo, a leading global technology brand based in China and having presence in North America, Europe and Asia, will be the ‘Powered By’ sponsor of the eighth season of Bigg Boss, India’s most watched reality show. The show airs on the Colors channel, and is hosted by Bollywood superstar Salman Khan. 
 
The reality show, which enjoys the prime slot for approximately three and a half months, is all set for a huge budget of approximately Rs 150 crore this year as compared to the budget of Rs 120 crore last year. To break even, the advertising rates for this show have been set higher than most of its counterparts and 10-second advertising spots are selling for Rs 3.5-4 lakh, which is a record in itself. Prior to this, the highest ad spots were Rs 3 lakh for 10-second spots for advertising in-between the show Yudh, starring Amitabh Bachchan. The average advertising rates for daily shows are Rs 1.5 lakh for 10 seconds. 
 
Last year, the title sponsorship for Bigg Boss was for Rs 25 crore, which was paid by Vodafone, but this rate has also gone higher by Rs 10 crore. This year, SnapDeal has paid Rs 35 crore for the same. 
 
Talking about the new ‘Powered By’ sponsor, Oppo made its entry into the Indian market in early 2014. It is retailing in over 20 major cities and regions across the country. The company is on an aggressive service and network expansion spree, with a target of 200 service centres in the next one year. 
 
Commenting on the association, Tom Lu, CEO, OPPO Mobiles India, said, “It’s been our endeavor to establish a closer connect with the Indian society ever since we became a part of it. A hugely popular show like Bigg Boss on Colors will give us a platform to come closer to the Indian masses. During the show, viewers will get to know more about OPPO’s commitment to designing beautiful technology products with an open attitude and how OPPO’s range of innovative smartphones help create fun memorable moments. We wish the show enormous success.” 
 
Welcoming them to the eighth edition of Bigg Boss, Raj Nayak, CEO, Colors, said, “We are happy to announce our association with OPPO India as the Powered By sponsor for Bigg Boss Season 8 and are glad that OPPO has chosen Bigg Boss as a platform to launch their newest campaign. We look forward to building a positive relationship with the brand and strengthening our association.” 
 
Image courtesy: Facebook Fan Page

Bigg Boss Season 8 Finds Its Sponsor In Oppo India

The first look of the eighth season of Bigg Boss, the most controversial and yet the most awaited show of India, is finally out. 
In the 30-second teaser, Salman Khan, the fifth-time host can be seen dressed up as a pilot ready to take off a flight. Looking dapper in a pilot suit, Salman can be spotted wearing aviators and his trademark Firoza bracelet. 
 
Now, this look is exactly what got us thinking about the new season of Bigg Boss. 
 
If reports are to be believed, this year, the Bigg Boss house will be given the look of an aircraft, and everything in the house, be it the furniture or the bed, would carry the feel of an aircraft. 
 
However, the final setting would be discovered only at the night of the premier, which is expected to be in September end or October starting. 
 
Till then, all we can think about are the possible angles to this ‘aircraft’ thing. Here is a list of what we think could happen. 
 
The international vibe can mean that there are going to be some international celebs on the show. While we have had Jade Goody, Claudia Ciesla, Pamela Anderson, Vida Samadzai and Andrew Symonds in the house in earlier seasons, it would be good to see some more popular contestants coming in for a longer stay. 
 
The cross-borders reference can also mean that this time, the sets of the Bigg Boss house would be set up somewhere outside India, which would justify the aircraft look of the teaser. 
 
The third angle of the aircraft look can be that of a kind of reference to the recent accidents involving the Malaysian, Algerian and Taiwanese airlines. (This angle has been suggested by the Wikipedia page of <keyword id="1985489" type="UNKNOWN" weightage="100" keywordseo="Bigg-Boss-8">Bigg Boss 8</keyword>). 
 
Another insight into Bigg Boss 8 is the change in the sponsor of the show. For the past five seasons, Vodafone was the sponsor of the reality show; however, this time, that deal has been taken up by Snapdeal, the e-commerce giant of India. 
 
In the past, Snapdeal has sponsored MTV Roadies and some other MTV shows. 
 
With the change in sponsors, earlier hypes about Salman not hosting the show, the various possible aircraft angles, and the probable list of contestants changing everyday, there is a lot to be seen in Bigg Boss this year, and Business Insider India will keep you updated about the happenings.

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Bigg Boss Season 13 records its highest viewership ever, indicating Indians still haven't gotten enough of the show

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