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4 mins read
Myntra expects 2X increase in traffic over the previous festive season in its upcoming Big Fashion Festival
The shopping festival will be held between October 16 and 22
5 mins read
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.
3 mins read
Myntra is expecting a 1.8X increase in traffic during its upcoming Big Fashion Festival sale, will focus more on regional and influencer marketing to engage with consumers
Amar Nagaram, CEO, Myntra on his expectations from the upcoming festive sale
3 mins read
Saif Ali Khan's House of Pataudi and Myntra launch their Durga Pujo campaign
The campaign featuring Saif Ali Khan will be run through a diversified media mix.
2 mins read
Amazon and Flipkart took 90% market share during the Great Indian Festival and Big Billion Days sale
Festive sales are becoming a two player with Amazon India and Flipkart taking over almost all of th…
3 mins read
Influencers are charging $2,000 per Instagram post from Coachella and are so busy they don't watch the acts, report says
Coachella is like the Super Bowl of fashion, a brand expert said, and collaborations can earn influ…
Rachel Hosie
8 mins read
This festive season, e-commerce platforms are betting big on Tier II and III markets, which are likely to contribute $150 million to e-commerce growth this year
E-commerce platforms line up bumper offers and huge discounts for the upcoming festive season to wo…
3 mins read
The Islamic fashion business is booming
Muslim consumers spent about $266 billion on clothing in 2013, the latest year for which data is av…
Ryan Gorman
2 mins read
Amazon witnessed record Prime sign-ups during the Great Indian Festival Sale 2022, 68 percent from small towns
E-commerce major Amazon saw the single largest day of Prime sign-ups - 1.9 times higher than last y…
1 min read
Flipkart partners with more than 100 brands to bring over 2,000 fashion stores on board during its festive sale
Spread across more than 300 cities, this partnership will enable brands to showcase their availa…
2 mins read
Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
The TVC encapsulates the essence of the festive season and the strong bond between father and son
2 mins read
This year's festive sale in India expected to reach Rs 7.9 billion, a 3X growth over 2020: Report
Growth in gifting products, Jewellery, and IT Softwares categories will open up new monetization op…
2 mins read
Myntra ropes in Bhuvan Bam as its first digital brand ambassador before Big Fashion Festival
BB Ki Vines has seen 19 million subscribers and 2.75 billion views