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Working at <keyword id="6391475" type="CITY" weightage="20" keywordseo="Coca-Cola">Coca-Cola</keyword> is a dream for every B-school student, and this dream turned true for <keyword id="3533026" type="UNKNOWN" weightage="20" keywordseo="anish-barjatya">Anish Barjatya</keyword> – a second year PGPM student specializing in Marketing at MDI, one of the best B-schools in the country. 
 
Sailing through a tough selection criterion, he became one of the 21 students from India’s top 8 B-Schools to bag an internship offer with one of the biggest and the most recognizable brands in the world. In short, he had nailed it! 
 
Here’s Anish recounting what he calls “The Best Time Of His Life” - "Most students my age have grown up sipping on a Coke, Thumbs Up, Sprite, Fanta, Limca or Maaza and simply loved savoring these enticing drinks that have been household names in India for decades. Coke’s TVCs “Thanda Matlab Coca-Cola”, “Open Happiness”, “Taste The Feeling” have struck a chord with millions, and every person in this country has been touched by this Beverages Major in some way or the other. I was soon going to be on the other side to see how they make it happen." 
 
-So, here’s a little about how my first week went by 
We entered the Coke Office, was greeted with some spectacular goodies from where we walked towards a lounge - especially for interns. There were personalized wall pictures of every intern and welcome messages hanging for us throughout the office. Wow, could the start be more welcoming? 
 
It was induction time for us that went on for over a full week. We were made to visit bottling plants, attend ‘Support My School’ – a CSR Initiative and carry out several market visits. But what helped us more was the numerous sessions we had with some of Coke’s Senior Managers, Vice Presidents and the CEO himself - Venkatesh Kini during our journey. All this was intercepted by lot of fun activities, banter and informal interaction with the employees at Coke. Every conversation added to our learning experience here. 
 
-The Work Culture simply made it a great journey 
It was absolutely great to see how Coke sees no difference between an intern and an employee, and that for me was the biggest differentiator with other companies. Everyone here wanted us to get the most out of the ‘MANTRA internship program’ that we were a part of. No wonder then, this company probably has the best mix of culture, people and opportunities in the FMCG industry. We learnt a rather surprising fact - Coca-Cola in India has only about 200 employees owing to the unique franchise-led bottling model. This model lets every employee in the company be a leader in his/her own right and take responsibility from the time they start out as a Coke employee. Therefore, you grow quickly and evolve both personally and professionally. 
 
-Opportunities Galore 
All interns at Coke are given live projects; of course they are highly critical to the company’s business and of high value. For me, working in an FMCG company this size, in a Marketing/Operations project, gave me a 360 degree perspective of how consumer companies and businesses operate. Let me explain you how –: 
 
My market visits with none other than the Vice-President of Franchise Operations - Mr. <keyword id="3533024" type="UNKNOWN" weightage="20" keywordseo="bhupendra-suri">Bhupendra Suri</keyword> was a great experience, and interacting with him made me understand that one must continuously learn in corporate no matter at whichever stage in your career you may be. Learning is always in the Market. 
 
When I pitched my project ideas to the Bottling Franchise CEO in my project location market to get approvals for doing a pilot study, it was great exposure and I found it really exciting to show the benefits of my project ideas to the franchise on Coke's behalf. Such freedom and ownership is just spectacular! 
 
When I could work with a Marketing agency to create my own sets of Point of Sale Merchandize to execute in the market and check consumer behavior aspects for my project - Seeing your ideas come to life is again truly spectacular feeling! 
 
Cross - Functional Projects: Working on the project, you have to interact with multiple stakeholders within Coca-Cola and outside. My project allowed me to interact with managers of various other functions in Coke, and outside 3rd parties for planning and execution. This results in immense learning in all areas of business. 
 
Leadership Opportunities: For the execution of my pilot project, I coordinated with no less than 50 front line sales people to coordinate the marketing execution of my project. I could also take the initiative and get approvals to hire and train upto 20 surveyors for my Consumer Behaviour Study. 
 
Choice of Food, Conveyance, and Hotels: Coke leaves no stone unturned to ensure than interns get the best of everything while doing their projects. I could live in some of the best hotels, eat at some of the finest restaurants and take conveyance of flights, taxis etc as I deemed fit. No questions asked! Just get your reimbursements on time. 
 
When I was guided by my mentor Mr. <keyword id="3533025" type="UNKNOWN" weightage="20" keywordseo="ravinder-bhatia">Ravinder Bhatia</keyword>, Director, it was an honor to learn from him. He always had time for me and my project, and was keen to discuss all possible ideas and weigh the pros and cons. He also pushed me to my limits and I started thinking bigger and breaking down all the perceived challenges to make it easy for myself. I will forever look upto him. 
 
At my age, to be given the amount of freedom, ownership and authority on the project I was a part of was simply too good to be true! Moreover, imagine the amount of time, money the company invested in me and the effort my guides and other stakeholders involved in the project put to show me the right way of going about things – it’s something which is extremely hard, let’s say almost impossible, to get during a 2-month MBA internship in any Indian company. Also, where else do you see project presentations by interns handling top projects getting evaluated by the CEO of the company and the Leadership Council. Yes, it happens here! 
 
- I have saved the best for the last – THE FUN PART Coke is full of colour and zest. Friday Funda is one of the ways it pampers its employees. Every Friday, employees get free Coke products to take home and enjoy with their friends and family. Thanks to the awesome HR Team, I also had the chance to get Free VIP IPL Tickets, Meet Star Cricketers of Gujarat Lions and Kings XI Punjab, meet Celebrities, Attend Coke Studio, take part in Social Media Contests and relish Coke products while in office, as much as I wanted. This is not the end. In the last week, all the interns gathered together in the office from their respective project locations. It was PARTY TIME. All interns got their Personal Audio Visual shoots done by none other than <keyword id="131262" type="PERSON" weightage="20" keywordseo="Leo-Burnett">Leo Burnett</keyword>! 
 
If I had it sum it all up, I’d say for me, Coke is the best company to intern with, a company with high degree of intrapreneurship and professionalism combined with lots of fun and energy. These two months were simply the best two months of my life.

An MDI student who interned with Coca-Cola tells why those two months were 'The Most Precious' and 'The Best Time of His Life'

<ul><li>Indian dairy and <keyword id="3558584" type="General" weightage="20" keywordseo="cattle-farmers" source="Orion">cattle farmers</keyword> have been barely recovering their input costs, thanks to increased fodder and fertiliser prices.</li><li>Southern India-based dairy brand <keyword id="9406707" type="General" weightage="20" keywordseo="godrej-jersey" source="Orion">Godrej Jersey</keyword>’s CEO Bhupendra Suri tells Business Insider India the flush season may bring relief for the industry.</li><li>While the margins for milk have plunged, Suri shares how the company has witnessed a 69% year-on-year growth in value-added products in its portfolio.</li></ul>Indian dairy and cattle farmers have been barely recovering their input costs this year, thanks to the increase in fodder and fertiliser prices. As a result, dairy manufacturers have resorted to several price hikes. The flush season, or the period when milk production is high, will play a key role in moderating the prices of milk and dairy products. The flush season starts in September and ends in January. While there’s no clarity on how much the prices will ease from a high base, Bhupendra Suri, CEO of Godrej Jersey, says the flush season will give some relief. “Around September, October, there is a flush. The cows have increase in calving and hence the milk supply will increase. And because of the supply-demand equation, there is some fall in prices, which should give some relief to dairy margins. But we don't know for sure how much the flush will be and whether the prices will fall less or more. Those are still very open questions,” Suri told Business Insider India. The changes in prices, Suri said, should reflect in October if other macroeconomic factors remain stable. “Rainfall has an impact on overall milk production and then there’s a lumpy cow disease in Gujarat which has created a severe shortage of milk. So we will see in the months to come. And the margins of the industry will be a big question,” said Suri. The <a href="https://indianexpress.com/article/explained/explained-health/explained-what-is-lumpy-skin-disease-cattle-8070602/">lumpy skin disease </a>has affected 11.2-lakh cattle, including 49,682 deaths, in 165 districts. The UN's Food and Agriculture Organisation (FAO) has described it as "a vector-borne pox disease" that is "characterised by the appearance of skin nodules.” ‘Procurement prices at unimagined levels’ The farm prices of raw milk have increased by about 10-11% in the last six months. This has led to three subsequent<a href="https://www.businessinsider.in/india/news/mother-dairy-and-amul-to-raise-milk-prices-by-2-across-portfolio-in-india/articleshow/93592149.cms"> increases </a>in consumer prices too. Suri said that in a commodity market like milk, margins have always been narrow. This year, it has touched a new low. “There's massive inflation in the environment, a never-seen-before inflation. Milk procurement prices are at numbers that are unheard of and unimagined. Ukraine has had an impact on everything. So multiple things are leading to a huge inflationary run on the procurement costs and all the other costs to run the business,” said Suri. The only silver lining, Suri said, is that volumes have gone up due to opening up of markets post covid. Due to the surge in <keyword id="108820" type="General" weightage="20" keywordseo="milk-prices" source="Orion">milk prices</keyword>, consumers have either moved to cheaper options or are buying smaller packs more frequently. “I would say [volume increase] is a drop in the ocean compared to the inflationary pressure from a profitability point of view,” added Suri. Godrej Jersey generated a <a href="https://www.statista.com/statistics/1115530/creamline-dairy-products-revenue/">revenue </a>of about ₹12 billion in the financial year 2022. Earlier called Creamline Dairy Products, the company was acquired by <keyword id="161914" type="General" weightage="20" keywordseo="godrej-agrovet" source="Orion">Godrej Agrovet</keyword> in 2015. Value-added products save the day As margins narrow, the Southern India-focused Godrej Jersey has been milking the high demand for value-added products such as curd, buttermilk, ghee, lassi, flavoured milk, etc. It has witnessed over 69% year-on-year growth in first quarter of this financial year due to in their value-added products in its portfolio as it cycles out the pandemic. “The growth rate for at least the value-added products will be a super-high double digit level, and milk will also show some decent growth, largely because every piece of the market that was shut down is opening up. The problem which we will be facing is in the margin,” said Suri. Milk occupies 70-80% of the market consumption share of the overall dairy industry, as per Suri. Of the rest, curd makes up 10-12% and newer products such as flavoured milk and yoghurt take up the remaining share. Due to value-added products' extended shelf life, Godrej Jersey has been focusing on expanding its presence across the country. Currently, it has a strong presence in South India. As a part of its expansion plan, Godrej Jersey recently invested ₹20 crore in a UHT milk processing plant in Keshavaram, <a href="https://telanganatoday.com/godrej-jersey-to-expand-capacity-in-telangana">Telangana</a>. It has the capacity to make 20,000 litres per day and will be soon increasing it to 70,000 litres of milk per day.

The upcoming ‘flush’ season holds the key to cooling milk prices - CEO of Godrej Jersey

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An MDI student who interned with Coca-Cola tells why those two months were 'The Most Precious' and 'The Best Time of His Life'

Anushree Singh

The upcoming ‘flush’ season holds the key to cooling milk prices - CEO of Godrej Jersey

Karuna Sharma

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