Best mixer grinder in India in 2023

Best mixer grinder under ₹3000 in India

Best food processor in India in 2024

A <keyword id="4098182" type="General" weightage="20" keywordseo="mixer-grinder" source="Orion">mixer grinder</keyword> is an essential part of every kitchen. It helps reduce workload in the kitchen by delivering puree, paste, masala and batters in quick time. You just have to pour the raw ingredients, wet or dry, and get the desired output by using a mixer grinder. Mixer grinders come with various power ratings. To help you buy an <keyword id="11988687" type="General" weightage="20" keywordseo="affordable-mixer-grinder" source="Orion">affordable mixer grinder</keyword> under ₹3,000, here are the best options available on Amazon. <bulletContentEmbed name="B00HVXS7WC" columns="1"><bulletContentHeading name="B00HVXS7WC_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Editor’s Choice" msid="85790791" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00HVXS7WC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00HVXS7WC_body"><bulletContentRow name="B00HVXS7WC_1601357343972415"><bulletContentRowHeading><bulletContentRowHead col="1">Bajaj Rex 500W Mixer Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Bajaj Rex mixer grinder has a sturdy body made with ABS material which is said to be rust-proof. The mixer grinder comes boxed with three jars — a 1.2 L liquidizing jar, a 0.8 L dry grinding jar and a 0.3 L chutney jar. The jars are made with stainless steel and feature easy to grip handles.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00HVXS7WC_8807723121254988"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Bajaj Rex mixer grinder should work efficiently with its three-speed control.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01M3SYQ7P" columns="1"><bulletContentHeading name="B01M3SYQ7P_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Recommended" msid="85790804" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01M3SYQ7P</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01M3SYQ7P_body"><bulletContentRow name="B01M3SYQ7P_7068133803782696"><bulletContentRowHeading><bulletContentRowHead col="1">Orient Electric MGKK50B3 Mixer Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Orient Electric mixer grinder is said to come with three stainless steel jars. The jars claim to be durable and feature ergonomically built handles. The blades of the jar have a nickel coating that should ensure fine grinding and blending. You can control the speed of the mixer grinder by using the three-speed options.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01M3SYQ7P_6438250678821937"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Orient Electric mixer grinder is said to have a heat dissipation system that should keep the appliance cool and safe to touch.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0872HNF94" columns="1"><bulletContentHeading name="B0872HNF94_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Pocket Friendly" msid="85790820" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0872HNF94</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0872HNF94_body"><bulletContentRow name="B0872HNF94_1649241783919205"><bulletContentRowHeading><bulletContentRowHead col="1">Havells CAPTURE 500 Watt Mixer Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Havells Capture mixer grinder comes with three stainless steel jars — 0.4L Chutney Jar, 0.8L grinding jar, 1.5L Stainless Steel blending jar. The jars have flow breakers for consistent grinding. The blades are said to be made with stainless steel that should deliver a decent performance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0872HNF94_3759303896888259"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Havells Capture mixer grinder claims to have an in-built overload protector that protects the motor from damage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00PLQCZ0G" columns="1"><bulletContentHeading name="B00PLQCZ0G_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Value for Money" msid="85790830" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00PLQCZ0G</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00PLQCZ0G_body"><bulletContentRow name="B00PLQCZ0G_7648066756805833"><bulletContentRowHeading><bulletContentRowHead col="1">Bajaj GX-8 750W Mixer Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Bajaj GX-8 mixer grinder is a suitable choice for those on the lookout for a higher rating appliance. It comes with three jars made of stainless steel. These jars include 1.5L Liquidising Jar, a 1.2L Dry grinder and a 0.3L Chutney Jar. The grinder body is said to be made with sturdy ABS material that is shockproof.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00PLQCZ0G_2413474878375987"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Bajaj GX-8 mixer grinder is said to feature tetraflow technology that should ensure even mixing and grinding.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07T8BS1XY" columns="1"><bulletContentHeading name="B07T8BS1XY_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Alternative One" msid="85791232" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07T8BS1XY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07T8BS1XY_body"><bulletContentRow name="B07T8BS1XY_5450441220388918"><bulletContentRowHeading><bulletContentRowHead col="1">PHILIPS HL7505/02 500W Mixer Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Philips HL7505/02 mixer grinder comes with three rust-free jars that are made of stainless steel. The grinder is said to grind the toughest of ingredients with ease. It has a compact design that can be stored easily in the kitchen. You should get leak free grinding and blending courtesy of spill-free lids with well-designed gaskets.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07T8BS1XY_9186252738518366"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Philips mixer grinder has an ergonomically built body structure that should deliver sturdy operation.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00W56GLOQ" columns="1"><bulletContentHeading name="B00W56GLOQ_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Alternative Two" msid="85791560" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00W56GLOQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00W56GLOQ_body"><bulletContentRow name="B00W56GLOQ_9589629717961224"><bulletContentRowHeading><bulletContentRowHead col="1">Wonderchef Nutri-Blend Mixer Grinder Blender</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Wonderchef Nutri-Blend mixer grinder has a unique, stylish look and it is said to feature a powerful motor that should be able to grind the toughest ingredients with ease. The job is made easier with sharp surgical-grade blades made of steel. You can use the nutri-blend to make healthy smoothies.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00W56GLOQ_7549733091214478"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Wonderchef Nutri-Blend mixer grinder comes with two jars — one for mixing and blending and the other for grinding.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best mixer grinders for kitchen under ₹3000 in India

How to make sausage with a KitchenAid Stand Mixer

The <a href="http://www.businessinsider.com/insiderpicks" target="_blank" rel="noopener noreferrer">Insider Picks</a> team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.<a href="https://amzn.to/2UFKyK1" target="_blank" rel="noopener"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c4f761b2bdd7f3c46078246-1600/kitchenaid.jpg" border="0" alt="KitchenAid meat grinder" data-mce-source="KitchenAid" />KitchenAid</div></div></div></a><ul class="summary-list"><li><a href="https://www.businessinsider.com/best-kitchenaid-attachment" target="_blank" rel="noopener">KitchenAid attachments</a> make an already useful appliance even better. </li><li>Both KitchenAid and several third-party companies make <a href="https://www.businessinsider.com/best-kitchenaid-attachment" target="_blank" rel="noopener">attachments</a> you can use to grind meat with your stand mixer. </li><li>With our foolproof tips, you can have freshly ground burgers, sausage, and other ground meat treats.</li><li>If you don't have a meat grinder attachment yet, we recommend the <a href="https://amzn.to/2UFKyK1" target="_blank" rel="noopener">KitchenAid Metal Food Grinder Attachment</a> because it's easy to use, cleans up effortlessly, and is built to last.</li></ul>It seems like everyone who owns a KitchenAid stand mixer swears by it. Owners proudly display their unit on their kitchen counter, rather than stored away in some cabinet. And, each holiday season you see plenty of pictures on social media of happy new KitchenAid owners.There's a good reason for this appliance's popularity. You can use it to make just about anything from pizza dough to fresh pasta and ice creams. Below, we will look at how you can use your KitchenAid stand mixer to grind meat.<h2>What You'll Need</h2><ul class="summary-list"><li>Meat</li><li><a href="https://amzn.to/2UFKyK1" target="_blank" rel="noopener">Meat grinder attachment</a></li><li><a href="https://amzn.to/2WKUnZk" target="_blank" rel="noopener">Cutting board</a></li><li><a href="https://amzn.to/2MOWTc9" target="_blank" rel="noopener">Knife</a></li><li><a href="https://amzn.to/2t4gJqS" target="_blank" rel="noopener">Mixing bowl</a></li></ul>First, you need a meat grinder attachment. There are several out there made by KitchenAid and other manufacturers. My favorite is the relatively new <a href="https://amzn.to/2UFKyK1" target="_blank" rel="noopener">KitchenAid Metal Food Grinder Attachment</a>. It's made entirely of steel so it's durable and easy to clean. Be sure to wash your grinder before you use it for the first time.You will also need some meat. For burgers, you generally want a mix of chuck and sirloin. <a href="https://www.esquire.com/food-drink/food/a7607/bobby-flay-grinding-burgers-052510/">Bobby Flay recommends</a> 85% chuck to 15% sirloin, but if you want a leaner and drier burger, add extra sirloin. If you want to kick the flavor up a notch, add some brisket to the mix. I like to buy whatever cheap roast is available - hopefully something with plenty of fat - and use that for my ground beef concoctions. Feel free to experiment. I've had fun making 75% ground beef/25% ground bacon burgers. For sausage, you generally want a combination of pork and beef or veal. Consider using pork fatback for extra juicy sausages. We'll explore sausage more closely in an upcoming guide.A cutting board is a must for cutting the meat into smaller, more manageable chunks. A good, sharp knife is the ideal device for cutting the meat, and I recommend the 8-inch <a href="https://amzn.to/2MOWTc9" target="_blank" rel="noopener">Victorinox Fibrox Pro Chef's Knife</a>. Lastly, you'll want a <a href="https://amzn.to/2t4gJqS" target="_blank" rel="noopener">large mixing bowl</a> to catch the meat as it leaves the grinder.<h2>Get Everything Ready</h2>First, assemble your meat grinder. With the <a href="https://amzn.to/2UFKyK1" target="_blank" rel="noopener">KitchenAid Metal Food Grinder Attachment</a>, you insert the grind screw into the main housing, attach the blade to the end of the screw, select and attach the grinding plate, and secure it all with the collar. Then, put the removable tray on top of the housing feed tube. The <a href="https://amzn.to/2UFKyK1" target="_blank" rel="noopener">KitchenAid Metal Food Grinder Attachment</a> has three grinding plates: fine (3-millimeter holes), medium (4.5-mm holes), and coarse (8 mm). The coarse plate is best for grinding raw meat for burgers and chili, the medium plate is great for sausage meat, and the fine plate is ideal for cooked meats that you want to spread.A few hours before grinding, consider putting your attachment in the freezer. This is supposed to be helpful from a food safety perspective. It keeps your meat from heating up when coming into contact with the grinder. Harmful bacteria are more likely to grow on raw meat as the temperature rises so the cold is your friend. I store my meat grinder in the freezer so it's always ready to go. A half hour before grinding, put your meat in the freezer. It's unclear whether this helps from a food safety standpoint, but it does help the meat grinder work better. Cold meat is firmer and easier to grind than warmer, mushy meat.Cut the meat into cubes that are slightly smaller than the feed tube. On most devices, this opening is usually about one or two inches. If you're feeling lazy, you can sometimes get away with cutting the meat into long, narrow strips and feeding the strips into the grinder. I haven't noticed an appreciable difference between cubes and strips.<h2>Here's how to grind meat with a KitchenAid</h2><a href="https://amzn.to/2UFKyK1" target="_blank" rel="noopener"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5c5899f4342cca534f493b95-874/kitchenaid.jpg" border="0" alt="kitchenaid meat grinder" data-mce-source="KitchenAid" />KitchenAid</div></div></div></a>Now that you have all of your elements prepared, attach the grinder to the stand mixer. First, make sure the mixer is turned off and unplugged. Next, depending on the model you have, you will either remove or flip up the attachment hub cover located on the very front of the gear case. Then, insert the shaft of the housing into the attachment hub until the power shaft fits into the square hub socket. Lastly, tighten the hub knob so the grinder is secure. It's a lot easier than it sounds.Now, you can plug the mixer in and turn it on. Speed 4 is the ideal setting for meat grinding. Once you have your mixer set at 4 and a mixing bowl under the attachment where the meat will come out, you can start putting meat into the tray on top and use the food pusher to tamp the meat down into the feed tube.Keep feeding meat into the feed tube until there is no more meat left to grind. Let the grinder run until no more meat is coming out. Then, turn your KitchenAid mixer off and unplug it. Or, if you want more tender meat, put it through the grinder a second time. However, you should not do this if you are using fatty meats.<h2>Don't Forget to Clean Up!</h2>The grinder is much easier to clean if you take care of it immediately after you are done processing your meat. Otherwise, tiny pieces of meat dry onto the attachment, and it'll take some work to remove all of the little flakes. Most of the parts of the Metal Food Grinder Attachment are not dishwasher safe, and even if your grinder is considered dishwasher safe, we recommend washing by hand to increase its longevity.Remove the grinder from the mixer. Then, take the housing apart and remove each of the pieces. Put them in a sink of warm, soapy water. Wash each element with a sponge using a cleaning brush to get any stubborn bits of meat. Once each of the components is clean, dry them thoroughly. I like to put the grinder back together and store it in my freezer, but you are free to store it however you like. Just make sure it stays dry.As with anything you do in the kitchen, have fun with your creations. Once you get the hang of grinding your own meat, you will never buy ground meat again. It's just too easy and tastes so much better to do it yourself. Enjoy!<h3><a href="https://amzn.to/2UFKyK1" target="_blank" rel="noopener">Buy the KitchenAid Meat Grinder Attachment on Amazon for $74.96 (originally $129.99)</a></h3><h3><a href="https://amzn.to/2MOWTc9" target="_blank" rel="noopener">Buy the Victorinox Fibrox Pro Chef's Knife on Amazon for $44.95 (originally $54)</a></h3><h3><a href="https://amzn.to/2t4gJqS" target="_blank" rel="noopener">Buy the Cuisinart Stainless Steel Mixing Bowl Set on Amazon for $24.98</a></h3><h3>Check out our full guides to the <a href="https://www.businessinsider.com/best-kitchenaid" target="_blank" rel="noopener">best KitchenAid stand mixers</a> and the <a href="https://www.businessinsider.com/best-kitchenaid-attachment" target="_blank" rel="noopener">best KitchenAid attachments</a>.</h3><a href="http://e.businessinsider.com/join/ci/insider-picks">Subscribe to our newsletter.</a> Find all the best offers at our <a href="https://coupons.businessinsider.com/">Coupons page</a>. Disclosure: This post is brought to you by the <a href="http://www.businessinsider.com/insiderpicks">Insider Picks</a> team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com. <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/your-body-when-you-stop-exercising-workout-health-fitness-2017-7">What happens to your body if you stop exercising</a></h3> <div> <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/OAAgYEqB-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script> </div> </div>

How to use a KitchenAid stand mixer to grind your own meat

<ul><li>The 49-year-old Ajanta-Orpat Group is set to pose a tough challenge to its peers like Havells and TTK Prestige by launching technologically advanced electric appliances. </li><li>The company is expanding its sales network, aims to nearly double its distributor pipeline by the end of 2020 </li><li>Business Insider caught up with the Managing Director of Orpat- <keyword id="96942" type="COMPANY" weightage="20" keywordseo="Ajanta">Ajanta</keyword> Group Nevil Patel in an exclusive chat and spoke about the clock-making company’s business roadmap ahead. </li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider.</a> </li></ul>The 49-year-old Ajanta-Orpat Group, a market leader in wall clocks, and electric appliances, which comprise a major part of their business is gearing up to pose a tough challenge for its peers like Havells and TTK Prestige by launching technologically advanced electrical appliances. Having consolidated their leadership in the wall clocks segment, Ajanta-Orpat Group is now focussed on kitchen appliances, especially, grinders and fans as the next target growth area for the company. Business Insider caught up with the Director of Orpat- Ajanta Group Nevil Patel in an exclusive chat on their journey so far, what sets them apart, and their growth plans going ahead. Ajanta-Orpat’s journey from ₹1 lakh to ₹1200 crore company Nevil Patel is the third generation of his family running this business. Patel told Business Insider that in 1985 their company was the first one to bring quartz technology in India before that they had the mechanical clocks. “From a small assembler of 100 pieces per month, the production of clocks reached up to a level of ₹1.35 crores a year, which is a record in history,” he said <div type="image" title="Nevil Patel" msid="77798069" hostid="261" caption="&amp;lt;p&amp;gt;Nevil Patel Director, Ajanta-ORPAT Group &amp;lt;/p&amp;gt;"></div> His grandfather, Odhavjibhai R Patel began this wall-clock making business with ₹1 lakh rupees. This Gujarat based company, which is also the world’s largest wall clock manufacturer, has grown from an annual turnover of ₹200 crore to over ₹1200 crore now. Today, besides being an exporter in over 45 countries, the Group holds a range of different products— from the calculator, telephone, toys to home appliances, including blender, room heater, fans, iron, grinders, and some more. These are the edited transcripts of the interview. Q) What has changed for the company in this lockdown? As we get classified into semi-essential categories in terms of home appliances and kitchen appliances, we just had to close our factory for 40 days. We were later in the green zone as the government classified it and were the first area to open the factories post-lockdown. The anti-China sentiments of retailers and suppliers helped us pick up really well. But things changed after we started. We had to put a lot of changes in terms of processes. We have a lot of buses that carry all our 5,000 employees. Now that became risky. So initially, we were working at a 30% capacity to adhere to social distancing norms. We introduced temperature checking and sanitising, and gradually we all got to fit into the process of wearing a mask. Q) What is the market share you hold in the clock segment? We hold a 90% market share in the clock segment in India. Largely, in the wall clocks segment. Q) How does your company benefit from the border tensions? The India-China standoff especially has been simmering for a few months now. Since we are totally a Made in India (company), we have everything manufactured in India. So you know there is a huge sentiment at the best level— that is the consumer level, which is obviously going up to the retailer and suppliers that they prefer having the Indian companies. Also, because of the COVID, the imports from China were being delayed, and that’s why the competitive brands, which were importing and selling in India were not able to fulfill the demand. That demand also shifted to us. Q) What percent of your raw material is imported? We do import raw material, and we import it from China. We have been trying for the last ten years to stop importing. But there are certain raw materials that we still do not have an alternative for, which we are in the process of finding. But if ten years back we were importing 40% of the raw material, today we are at 3%. Certain raw materials need time to build up an alternative for. Q) What is the growth percent you are expecting in the coming months? Honestly, we were growing very aggressively in terms of appointing new distributors. But because of the lockdown, a lot of people can’t travel. And, our model is a little different where the distributor needs to come to the factories to understand the process, and how to service the products, etc. So that delay in the process is the reason we might not be in a position to see a growth percentage. It all depends on how the festive season picks up. We are all expecting the coming months to be critical. We also have a lot of business coming from the room heaters category. So that is the season that will come up. However, we lost a fan season when most of the country was under the lockdown. Q) What is the business strategy in the coming months? As I said, we are appointing new distributors. And there were certain territories which we have open. The South was not very strong. There’s a lot of international business that is coming in. We have very good traction for wall clocks in Australia right now. So there’s a lot of international sentiments that are shifting from other countries to India as a manufacturing hub. <div type="image" title="Ajanta-ORPAT Factory Inside" msid="77798080" hostid="261"></div> Q) How many distributors do you have in India? Currently, we have 450 distributors in India. We estimated it to be near 800 by the end of 2022. We have a very strong pipeline, and we have been growing at a much faster rate at the distributor level than we expected. And, we don’t see a problem in reaching that target. Q) Do you have any plans to go public anytime in the future? No, not at the moment. Q) What has been your business focus in the last few years? Ahh, focus, Home appliances, Kitchen appliances, and fans have been our focus other than wall clocks. Again in fans, we are launching a certain technology by the end of this year. We are also launching different technology in a mixer grinder that we plan to launch in November. In terms of fans, we are launching BLDC technology (Brushless DC motors), which is more of a power-saving fan— It will save around 85% of the power. In a mixer grinder, we are launching a very premium product, which can do multiple things. So there are these mixer grinders from international brands in the range of ₹ 40000 to 50000, which can make smoothies, atta’s and soups and all kinds of stuff. We have been working on this for almost two years now. Ours will be completely Made in India and will also be at a much much affordable price. Q) Do you see your market share increasing in the clock segment in the coming months? The wall clock is a difficult sector for a new player to enter. To manufacture a wall clock for a single wall clock, you would need over 200 products and processes. For us, everything for glass cutting to the coil making, everything is done in the house that is the reason we are able to sell it at a reasonable price. There’s a lot of acceptability around the market for our clocks. We will 100% be able to maintain our position as a world leader in clocks. SEE ALSO:<a href="https://www.businessinsider.in/business/news/meet-the-makers-of-motera-stadium-the-same-company-that-designed-melbourne-cricket-ground-and-sections-of-lords/articleshow/77499104.cms" data-type="tilCustomLink"> EXCLUSIVE: Meet the makers of Motera Stadium — the same company that designed Melbourne Cricket Ground and sections of Lord’s</a> <a href="https://www.businessinsider.in/india/news/covid-19-strikes-ten-of-the-50-surviving-members-of-the-great-andamanese-tribe/articleshow/77797765.cms" data-type="tilCustomLink">COVID-19 strikes ten of the 50 surviving members of the Great Andamanese tribe</a>

INTERVIEW: Ajanta that sells 9 out of 10 wall clocks in India plans to challenge Havells and TTK Prestige

<ul><li>The Great Indian Festival sale will be live on Amazon starting from September 23. </li><li>The company has revealed some <keyword id="14626613" type="General" weightage="20" keywordseo="kickstarter-deals" source="Orion">Kickstarter deals</keyword> ahead of the sale. </li><li>From home appliances to grooming to household products, the Kickstarter deals comprise products across categories. </li><li>Here are some of the best Kickstarter deals on Amazon.</li></ul>E-commerce giant Amazon is scheduled to host the <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-best-deals-and-offers/articleshow/94004700.cms">Great Indian Festival sale</a> to celebrate the festive season. The sale is scheduled to begin on September 23, 2022. Ahead of the Great Indian Festival sale, Amazon has revealed some Kickstarter deals. Buyers can get their hands on various products across categories at a discounted price under these Kickstarter deals. From electronics to household appliances, these Kickstarter deals have something for everyone. Also, this time Amazon has introduced an option to collect and redeem diamonds for cashback rewards. Amazon partners with various banks to offer customers additional discounts by using card offers. During the Great Indian Festival sale, SBI credit and debit card holders will get an instant 10% discount plus a 10% cashback if it's their first purchase. Also, Prime members will be given an advantage to avail the benefits a day before the sale begins. If you want to stay a step ahead of the non-prime users and get early access during the sale, you will have to become a Prime member. Click <a href="https://www.amazon.in/amazonprime?tag=tech_insider_india_buynowbluebutton-21">here</a> to subscribe. <bulletContentEmbed name="B091H9DWL9" columns="1"><bulletContentHeading name="B091H9DWL9_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Dual mic" msid="94238693" hostid="261"></div></columnHeadThumb><columnHeadTitle>B091H9DWL9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B091H9DWL9_body"><bulletContentRow name="B091H9DWL9_7995638631635409"><bulletContentRowHeading><bulletContentRowHead col="1">Truke Buds S1</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Truke dropped its price to ₹1,099 from ₹3,999 for its Buds S1 as a part of the Kickstarter deals. The ergonomic design makes it comfortably fit on your ears. Powerful music with and long playback time- after a single charge makes it a good option to consider.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0B5S4VR5T" columns="1"><bulletContentHeading name="B0B5S4VR5T_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Large display" msid="94157869" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0B5S4VR5T</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0B5S4VR5T_body"><bulletContentRow name="B0B5S4VR5T_0635193797451333"><bulletContentRowHeading><bulletContentRowHead col="1">TAGG Verve Connect Max Smartwatch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Tagg has dropped the original price by 71% for its smartwatch. Currently available at ₹2,299, you save ₹5,691 on this. The large 1.80-inch display and Bluetooth connectivity makes it convenient to use. It is a good option to track your blood oxygen rate, heart rate and sleep levels.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B09TTKHGM7" columns="1"><bulletContentHeading name="B09TTKHGM7_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="High Resolution" msid="94157889" hostid="261"></div></columnHeadThumb><columnHeadTitle>B09TTKHGM7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09TTKHGM7_body"><bulletContentRow name="B09TTKHGM7_9146572399823569"><bulletContentRowHeading><bulletContentRowHead col="1">Noise ColorFit Smartwatch</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹6,999, you can now get this smartwatch from Noise at ₹2,999 only as a part of the Kickstarter deals. It features a 1.78-inch always-on AMOLED display for an enhanced viewing experience. You can access health updates, notifications and reminders.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0B56YRDDT" columns="1"><bulletContentHeading name="B0B56YRDDT_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Multiple AI modes" msid="94157908" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0B56YRDDT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0B56YRDDT_body"><bulletContentRow name="B0B56YRDDT_7396663022413462"><bulletContentRowHeading><bulletContentRowHead col="1">Tecno Spark 9</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Currently available for ₹8,099, this smartphone from Tecno is a good option to buy if you are looking for an affordable smartphone. It features a 90Hz refresh rate to ensure a smooth experience and is equipped with a MediaTek Helio G37 chipset. It comes with a 5000mAh battery. You can get an additional 10% instant discount of up to ₹750 on SBI debit card transactions.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B09RMQYHLH" columns="1"><bulletContentHeading name="B09RMQYHLH_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Expandable Memory" msid="94157917" hostid="261"></div></columnHeadThumb><columnHeadTitle>B09RMQYHLH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09RMQYHLH_body"><bulletContentRow name="B09RMQYHLH_3851799802638439"><bulletContentRowHeading><bulletContentRowHead col="1">Realme Narzo 50</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are planning to buy an affordably priced smartphone with decent features, the Realme Narzo 50 is a good choice. Originally priced at ₹15,999, you can get this phone at ₹11,999. It features a MediaTek Helio G96 processor chipset and offers 4GB RAM and 64GB of storage with an expandable memory of 256GB. It is equipped with a 5000mAh battery with 33W dart charging support.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B093LK1BBT" columns="1"><bulletContentHeading name="B093LK1BBT_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Waterproof" msid="94238468" hostid="261"></div></columnHeadThumb><columnHeadTitle>B093LK1BBT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B093LK1BBT_body"><bulletContentRow name="B093LK1BBT_3536962078751060"><bulletContentRowHeading><bulletContentRowHead col="1">Safari RAY Polycarbonate Combo Set of Small, Medium and Large Check in Hardsided Luggage</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹23,209, you can get this set of three luggage bags from Safari at ₹6,499 only. The bag offers a capacity of 32L, 57.6L and 97.8L respectively for small, medium and large sizes. The bag set is a good option to buy as it lets you save ₹16,710.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B09P8LG2RC" columns="1"><bulletContentHeading name="B09P8LG2RC_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Energy-Efficient" msid="94157932" hostid="261"></div></columnHeadThumb><columnHeadTitle>B09P8LG2RC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09P8LG2RC_body"><bulletContentRow name="B09P8LG2RC_2274584949200793"><bulletContentRowHeading><bulletContentRowHead col="1">Samsung 1.5 Ton 4 Star Inverter Split AC</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹62,990, you can get this AC from Samsung at a discounted price of ₹34,999. As a part of the Kickstarter deals, SBI debit card holders can get an instant ₹250 off at a minimum purchase of ₹7,500. This 1.5-ton AC has a 5-in-1 convertible design and is suitable for medium-sized rooms. The 4-star energy rating, low maintenance and efficient cooling make it a good option to buy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B09J2SCVQT" columns="1"><bulletContentHeading name="B09J2SCVQT_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Sturdy Build" msid="94157943" hostid="261"></div></columnHeadThumb><columnHeadTitle>B09J2SCVQT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09J2SCVQT_body"><bulletContentRow name="B09J2SCVQT_5559189036603649"><bulletContentRowHeading><bulletContentRowHead col="1">NutriPro Juicer Mixer Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a handy and compact juicer mixer grinder, this option from NutriPro is a good option to consider. Originally priced at ₹6,000, you can get this at ₹1,870 only. Equipped with a 500-watt motor, it effectively grinds all the ingredients. You can get this grinder at no cost EMI option, bank offers, cashback and more.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0B42TY1B1" columns="1"><bulletContentHeading name="B0B42TY1B1_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Auto Clean" msid="94157953" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0B42TY1B1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0B42TY1B1_body"><bulletContentRow name="B0B42TY1B1_5791340201928482"><bulletContentRowHeading><bulletContentRowHead col="1">Faber Curved Glass Kitchen Chimney</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Prior to the sale, these Kickstarter deals can be the right time to buy this chimney from Faber. Available at a discount of 57%, you need to pay ₹11,490 only. The touch and gesture control and auto-clean technology make it easy to use. You get to save ₹15,500 on this. Also, selected card users can get additional discounts and cashback for this product.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08KDBLMQP" columns="1"><bulletContentHeading name="B08KDBLMQP_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Leakproof Design" msid="94157969" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08KDBLMQP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08KDBLMQP_body"><bulletContentRow name="B08KDBLMQP_3864325299647386"><bulletContentRowHeading><bulletContentRowHead col="1">Croma Mixer Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available at a discount of 42%, you can get this mixer grinder from Croma at ₹1,450. The 500-watt grinder comes with three leakproof jars for convenient usage. The ABS material body, three-speed control options, anti-slip base and other features make it a good option to use for your kitchen.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07XRVWCDD" columns="1"><bulletContentHeading name="B07XRVWCDD_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Wide Mouth" msid="94157974" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07XRVWCDD</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07XRVWCDD_body"><bulletContentRow name="B07XRVWCDD_0367232004449713"><bulletContentRowHeading><bulletContentRowHead col="1">Prestige 1.8 Litre Kettle</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can get this kettle from Prestige at a 40% discount as a part of the Kickstarter deals. Originally priced at ₹1,295, the kettle is currently available for ₹783 only. The kettle offers a capacity of 1.8-litre and features a wide-mouth design to ensure easy cleaning and pouring.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B09KGVKZXS" columns="1"><bulletContentHeading name="B09KGVKZXS_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Quick Drying" height="900" width="1200" msid="94157985" hostid="261"></div></columnHeadThumb><columnHeadTitle>B09KGVKZXS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09KGVKZXS_body"><bulletContentRow name="B09KGVKZXS_5876012536165675"><bulletContentRowHeading><bulletContentRowHead col="1">Samsung 8 Kg 5 Star AI Control &amp; Wi-Fi, Fully-Automatic Front Loading Washing Machine</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available with a discount of 31%, you can get this washing machine from Samsung at ₹35,990, which is ₹15,810 less than its MRP. It offers a capacity of 8kg, making it a good option for large families. Features such as 22-wash cycles, high spin speed, AI control, delicate wash, digital inverter technology and more make it a good option to use for effective cleaning.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B084TCJ5GD" columns="1"><bulletContentHeading name="B084TCJ5GD_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Easy Operation" msid="94157991" hostid="261"></div></columnHeadThumb><columnHeadTitle>B084TCJ5GD</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B084TCJ5GD_body"><bulletContentRow name="B084TCJ5GD_1286213291352886"><bulletContentRowHeading><bulletContentRowHead col="1">SYSKA Corded &amp; Cordless Grooming Trimmer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Syska is offering a 48% discount on this grooming trimmer for men. Currently available at a discounted price of ₹1,140. It is equipped with 10-length settings and offers a 60-minute working time after a complete charge. The trimmer has a lightweight and compact design for easy carrying and storage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0B21BWJ1N" columns="1"><bulletContentHeading name="B0B21BWJ1N_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Easy to Use" msid="94157996" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0B21BWJ1N</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0B21BWJ1N_body"><bulletContentRow name="B0B21BWJ1N_6044742292339618"><bulletContentRowHeading><bulletContentRowHead col="1">Syska Salon Finish Hair Straightening Brush</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹2,999, Syska has dropped the price for this hair straightening brush to ₹1,799 as a part of the Kickstarter deal. To ensure easy movement and usage, the brush features a 360-degree swivel cord. The automatic switch-off technology when not in use makes it a good option to ensure safety and save electricity.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01C8FM764" columns="1"><bulletContentHeading name="B01C8FM764_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Promote hair growth" msid="94158015" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01C8FM764</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01C8FM764_body"><bulletContentRow name="B01C8FM764_4759770782956615"><bulletContentRowHeading><bulletContentRowHead col="1">Beardo Beard and Hair Growth Oil</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking for oil that initiates hair growth of your beard? Well, this beard oil from Beardo can be a perfect pick. Infused with the goodness of Amla, Hibiscus, Coconut Oil, Vitamin-E and Sesame, the oil promotes hair growth and makes the beard soft. It is a good option to get rid of a patchy beard. Currently available at a discounted price of ₹547, you get to save ₹203.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B084WN37XT" columns="1"><bulletContentHeading name="B084WN37XT_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Provides Hydration" msid="94158025" hostid="261"></div></columnHeadThumb><columnHeadTitle>B084WN37XT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B084WN37XT_body"><bulletContentRow name="B084WN37XT_0451204329942090"><bulletContentRowHeading><bulletContentRowHead col="1">Mamaearth Aloe Vera Gel</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Mamaearth is a perfect go-to brand when it comes to hair care and skincare. As a part of the Kickstarter deals, Mamaearth has offered a 15% discount on its aloe vera gel. Best suited for the combination skin type, it is a good option to keep your skin hydrated. The gel is formulated to be used on both skin and hair. Originally priced at ₹319, you can get this gel at ₹271 only.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-things-to-do-before-the-sale-goes-live/articleshow/94157228.cms">Amazon Great Indian Festival Sale: Things to do before the sale goes live</a> <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-best-deals-and-offers/articleshow/94004700.cms">Amazon Great Indian Festival sale announced – card offers, cashback, new launches and more</a>

Amazon Great Indian Festival Sale: Kickstarter deals revealed

<ul><li>Amazon’s Great Indian Festival is the longest this year as the brand hasn't set an end date yet and the sale is likely to go on for a month. </li><li>This year’s sale has already broken some of the records set last year. </li><li>Manish Tiwary, Vice President, Amazon India shares with us some of the trends that the e-commerce giant has seen so far, how the platform is working towards improving overall consumer experience, marketing strategy and much more. </li></ul>Consumer sentiment seems to have picked up during Navratri after seeing a muted affair during Raksha Bandhan and Ganesh Chaturthi. E-commerce firms Amazon, Flipkart, Myntra, and Snapdeal together sold goods worth $3.1 billion in the first 4.5 days of the first festival season sale, revealed management consultancy Redseer. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are coming online with the increasing adoption of e-commerce platforms. Similarly, Amazon India has also been seeing a year of firsts in its ongoing Great Indian Festival and is breaking last year’s records already. So far, the platform has recorded the highest number of first time shoppers, saw a 50% increase in new sellers and witnessed the strongest-ever start for SMBs. 91% of its first-time shoppers were from smaller cities who browsed the app in local Indian languages like Tamil, Telugu, Malayalam and Kannada. Total iPhones sold on Amazon in one day were more than the total iPhones sold in the entire festive sale period of last year. The sale has also helped Amazon accelerate growth across its portfolio. Over 1 lakh customers bought Amazon devices, Echo and Fire TV devices. Kindle sales were around 2.5X higher than the first day of the sale last year. Manish Tiwary, Vice President, Amazon India calls this year’s Great Indian Festival ‘Bharat’s biggest celebration on Amazon ever’ as Tier II and III towns take the forefront. He further told us some of the trends that the e-commerce giant has seen so far, how the platform is working towards improving overall consumer experience, challenges of breaking the clutter in the e-commerce landscape, marketing strategy, and most demanded products on the platform. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's Great Indian Festival is relevant to consumers? These are unprecedented times and COVID-19 has impacted the sense of normalcy for everyone. This Great Indian Festival, our focus remains on providing reliability to customers, ensuring safety of employees and helping sellers as they get back on their feet. These include more than 6,50,000 sellers &amp; SMBs including artisans, women entrepreneurs, emerging Indian brands and local store owners from programs like Karigar, Saheli, Launchpad and Local Shops. At the same time, we want to help customers find everything they need – from the latest mobile phone to groceries and get them delivered safely to their homes. Our campaign with the ‘Khushiyon Ka Darwaza’ symbolizes the joy Amazon’s Great Indian Festival brings in the lives of this entire ecosystem of customers, sellers, delivery associates, brand partners and more. Q. What are some of the exclusive deals you have on the platform to woo consumers? This festive season, lakhs of Small &amp; Medium Businesses (SMBs) are offering unique selection to customers helping them rebuild and accelerate their business in tough times. Over 4 crore products from Small &amp; Medium Businesses (SMBs); products from over 20,000 local shops across 100 cities will be available during the Great Indian Festival. Customers across the country will have the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar and enjoy deals/offers extended by lakhs of small businesses. This year witnessed the strongest ever start for SMBs with record sales; over 5,000 sellers clock sales worth INR 1MM (10 lakh) in SMB pre-festive lead up &amp; first 48 hours of the Great Indian Festival. With over 1.1 Lakh sellers receiving orders, we are humbled how sellers, brands and ecosystem partners nationwide have come together during these unprecedented times to spread joy across the country. Q. What are some of the other trends you are expecting to see this festive? At this moment in time, our focus is to ensure our customers get all that they need safely and that we are able to strongly help our small business partners with their business revival to manage through these challenging times. Customers recognize that ecommerce is the safest way for them to get what they need, and sellers know that e-commerce is the best way for them to serve their customers as their footfalls have been impacted. We are seeing a 50% increase in new seller registrations vs pre COVID19. The sellers on Amazon.in have been receiving orders for consumer electronics, study from home essentials, kitchen &amp; home appliances, smart devices, laptops, mobile phones, phone accessories, personal grooming products, apparel and more besides groceries and other essential products. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? As a customer-obsessed company, we remain focused on ways to serve the customers in the country everywhere and fulfil all their needs. Our focus remains on what is best for our sellers &amp; customers. This Great Indian Festival is all about them. Q. How are you working towards improving the overall consumer experience? Tier II &amp; III towns see a significant number of customers shop on Amazon.in, with many being first time customers. To address customer needs and enable millions of customers from India to discover the joy, convenience and benefits of online shopping, ahead of the festive season, they can shop in one of the six languages of their choice including English, Hindi, Tamil, Telugu, Malayalam and Kannada. In fact, the largest number of new customers shopped for the first time on Amazon.in; 91% of new customers came from smaller cities as customers experienced the Great Indian Festival in Hindi, Tamil, Telugu, Malayalam and Kannada. Q. Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? With over 1.1 Lakh sellers receiving orders, 66% sellers, 91% of new customers, and 66% of new Prime sign-ups from small towns; shopping in 5 Indian languages; and orders from over 98.4% of India’s pin-codes in just 48 hours, this Great Indian Festival is truly Bharat’s biggest celebration on Amazon ever. During the first 48 hours, top sold categories were Smartphones, Large Appliances and Consumer Electronics with leading brands OnePlus, Samsung, Apple and Xiaomi making record sales. New products received a rousing response; popular new products were OnePlus 8T, Samsung M31 Prime Edition, OnePlus Nord (Gray Ash), Xbox Series S, Maggi 2 minute Desi Cheesy Masala, Samsung 6.5 kg fully automatic washing machine, new collection from BIBA &amp; Max among over 1,100 new launches Customers shopped for everything big and small <ul><li>Smartphones remained popular among customers: iPhone 11, Redmi Note Series, Redmi 9A, OnePlus 8T, OnePlus Nord and Samsung M31 Prime Edition were among the popular smartphones on Amazon.in; Total iPhones sold on Amazon.in in one day were more than the total iPhones sold in entire festive sale period of last year</li><li>Popular appliances were fully automatic top &amp; front load washing machines, direct cool refrigerators, air conditioners, microwave ovens and dishwashers</li><li>Top-selling electronics were laptops, headphones, tablets, cameras and smartwatches. Customers also loved selection across security cameras and drones. Asus, Lenovo &amp; HP were leading laptop brands; Samsung &amp; Apple leading tablets, and TP Link &amp; Netgear were leading in networking products</li><li>TVs with Alexa OnePlus 43”, OnePlus 32” and Samsung 32” popular this season</li><li>Smart bulbs and bedsheets in Home, water purifiers and mixer grinders in Kitchen</li><li>Women’s kurtis, sarees, casual tops, t-shirts and athleisure popular in Apparel</li><li>Suitcases, luggage sets and gold jewellery popular this season</li><li>More customers are looking at gaming as a hobby – gaming consoles popular during GIF </li><li>In health &amp; hygiene categories, Savlon disinfectant Sprays, Whisper sanitary pads, Chyawanprash, Dettol &amp; Dove bathing soaps see a spike</li><li>Within grocery, products with dry fruits, spreads &amp; cooking supplies were popular</li><li>Vaseline &amp; Ponds Body lotions, Dove &amp; Wow shampoos, Lakme Kajal were popular beauty products</li><li>For pet parents, Pedigree Adult Dog Food and Whiskas dry cat food were among the popular products </li><li>Baby products such as diapers &amp; skincare products like Himalaya baby lotion &amp; Pampers anti rash diapers were widely sought after </li><li>The Nerf rival blasters - a new launch in India was among the most sought after newly launched toys</li><li>Treadmills in fitness essentials, grills, fertilizer and soil in Garden &amp; Outdoors, Car care in Tools &amp; Equipment also popular in the country</li></ul>Amazon Devices <ul><li>Customers loved Alexa – Prime Early Access during the Great Indian Festival was the single biggest day of sale for Echo devices on Amazon.in</li><li>Customers loved the new Fire TV Stick and Fire TV Stick Lite; streaming media player category sold nearly 2x units vs. the first day of GIF last year</li><li>Over 1 lakh customers bought Amazon devices, Echo and Fire TV devices</li><li>The Echo Dot (3rd Gen) and the All New Fire TV Stick were among the top 10 products sold on Amazon.in </li><li>Kindle sales were more than 2.5X vs. first day of the sale last year</li></ul>

Amazon's ongoing Great Indian Festival has already broken last year's records

<img class="gwt-Image" src="/photo/56675761.cms" style="height: 600px; width: 800px;" /> 
 <keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword>.in introduced the first sale this year under the Great Indian Sale, today and we decided to find out the best deals possible. 
 
People can benefit from attractive Exchange offers (up to 80% off on their purchase price) on large selection for Mobiles, Tablets, Laptops, TVs and Large Appliances in select cities. 
 
<a href="http://www.businessinsider.in/budget-2017-what-india-can-take-away-from-uks-startup-friendly-policies/articleshow/56661376.cms">ALSO READ: What India can take away from UK’s startup-friendly policies</a> 
 Not just that, <keyword id="38064" type="UNKNOWN" weightage="20" keywordseo="Musafir">Musafir</keyword>.com has partnered with Amazon.in and will offer 10 lucky customers shopping on Amazon App an all-expense paid trip for two to Europe. Automotive giant <keyword id="43777" type="CITY" weightage="20" keywordseo="Renault">Renault</keyword> will be sponsoring prizes for 10 lucky winners who can each win the highly popular hatchback Renault Kwid. 
	 
	On Consumer Electronics:

	 • <keyword id="2210217" type="UNKNOWN" weightage="20" keywordseo="oneplus">OnePlus</keyword> 3T (64GB) @ 29,999 and additional savings with Exchange 
	• Moto G Plus 4th Gen (16 GB) @ Rs. 11,499 • <keyword id="2425934" type="UNKNOWN" weightage="20" keywordseo="Canon-EOS">Canon EOS</keyword> 1200D DSLR Camera @ Rs. 22,999 • <keyword id="6354427" type="CITY" weightage="20" keywordseo="Apple">Apple</keyword> <keyword id="6354606" type="COMPANY" weightage="20" keywordseo="iPhone">iPhone</keyword> 5s 16GB (Space Grey, 16 GB) @ 15,999 • <keyword id="13722" type="CITY" weightage="20" keywordseo="Lenovo">Lenovo</keyword> Z2 Plus (64GB) @ Rs. 17,499 
	• Up to 60% off on Headphones 
	• Up to 40% off on TVs 
	• Up to 30% off on Laptops 
	• Up to 60% off on Networking Devices 
	• Up to 80% off on Mobile accessories 
	• Up to 40% off on Wearables 
	 
	On Home Products: 
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	<a href="http://www.businessinsider.in/budget-2017-china-is-still-far-ahead-of-india-when-it-comes-to-startups/articleshow/56628904.cms">ALSO READ: China is still far ahead of India when it comes to Startups</a> 
	 
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	<a href="http://www.businessinsider.in/exclusive-this-food-startup-is-giving-competition-to-subway-with-its-changing-organic-menu/articleshow/56661488.cms">ALSO READ: Exclusive: This food startup is giving competition to Subway with its changing organic menu</a> 
	 
	 
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