Going to college, a party, an office or just hanging out, applying <keyword id="18727" type="General" weightage="20" keywordseo="kajal" source="Orion">kajal</keyword> to your eyes uplifts the whole look of your face. There are a variety of kajals available with different designs, colours and properties. A kajal is easy to apply and carry. While buying, one must look for a kajal that is smudge-proof, waterproof, long-lasting and has dense pigment. To ease down your research, we have curated a list from Amazon of some of the best smudge-proof kajals. <bulletContentEmbed name="B06WGZP21B" columns="1"><bulletContentHeading name="B06WGZP21B_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Matte Finish" msid="88814418" hostid="261"></div></columnHeadThumb><columnHeadTitle>B06WGZP21B</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B06WGZP21B_body"><bulletContentRow name="B06WGZP21B_3638869339506479"><bulletContentRowHeading><bulletContentRowHead col="1">Maybelline New York Colossal Kajal, Black</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This kajal from Maybelline contains aloe vera to soothe the eyes. Suitable for everyday use, it gives a deep intense matte finish. To make it last longer, it is smudge-proof and waterproof.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B06WGZP21B_0068067595292312"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Its unique tip design makes it glide smoothly.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01LNT83KK" columns="1"><bulletContentHeading name="B01LNT83KK_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Smudge-Proof" msid="88562673" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01LNT83KK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01LNT83KK_body"><bulletContentRow name="B01LNT83KK_0611082858182313"><bulletContentRowHeading><bulletContentRowHead col="1">Elle 18 Eye Drama Kajal, Super Black</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dermatologically tested, this kajal from Elle 18 is safe to use. It features a twist-up design that helps to give a deep stroke. With a dramatic look, it lasts up to 12 hours. The kajal is smudge-proof and waterproof.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01LNT83KK_5152142180133066"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Suitable for both day and night, it has an intense matte texture.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00V8647R2" columns="1"><bulletContentHeading name="B00V8647R2_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Smooth Glide" msid="88562694" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00V8647R2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00V8647R2_body"><bulletContentRow name="B00V8647R2_3667417826205978"><bulletContentRowHeading><bulletContentRowHead col="1">Faces Canada Magnet Eyes Kajal, Black</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Enriched with the goodness of vitamin E and almond oil, this kajal from Faces Canada has a deep dark finish. It keeps the eyes nourished and has a smooth glide. With no synthetic fillers, it should be safe to use. Suitable to stay for 24 hours, the kajal is smudge-proof, waterproof and fade-proof.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00V8647R2_7660379262299085"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It glides easily and is highly pigmented.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0798KV8S6" columns="1"><bulletContentHeading name="B0798KV8S6_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Long-Lasting" msid="88562725" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0798KV8S6</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0798KV8S6_body"><bulletContentRow name="B0798KV8S6_3677355064869873"><bulletContentRowHeading><bulletContentRowHead col="1">Lakme Eyeconic Kajal, Black</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This twist-up pencil kajal from Lakme has a long-lasting finish. With its deep black finish, it uplifts the look. Suitable to last for up to 22 hours, the kajal is smudge-proof and waterproof.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0798KV8S6_8730627434446837"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has a convenient twist-up design.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00GX7AISS" columns="1"><bulletContentHeading name="B00GX7AISS_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Intense Colour" msid="88562760" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00GX7AISS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00GX7AISS_body"><bulletContentRow name="B00GX7AISS_7575370485519412"><bulletContentRowHeading><bulletContentRowHead col="1">L'Oreal Paris Kajal Magique, Supreme Black</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Suitable to wear with contact lenses, this kajal from L'Oreal is easy to use. The goodness of vitamin E, cocoa butter, vitamin C and olive oil esters soothes the eyes. To give a deep intense colour, it contains mineral pigments. The kajal stays for up to 12 hours and is waterproof and smudge-proof.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00GX7AISS_5721944068278347"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is also suitable for sensitive skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B093H9RF9F" columns="1"><bulletContentHeading name="B093H9RF9F_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Ergonomic Design" msid="88562785" hostid="261"></div></columnHeadThumb><columnHeadTitle>B093H9RF9F</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B093H9RF9F_body"><bulletContentRow name="B093H9RF9F_8718399893231268"><bulletContentRowHeading><bulletContentRowHead col="1">SUGAR Cosmetics Intense Kajal, Black</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With no touch up required, this kajal from Sugar Cosmetics lasts for up to 12 hours. To ensure flawless application, it smoothly glides on. It features an ergonomic design that is easy to twist and open. Also, the kajal is resistant to smudge and transfer.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B093H9RF9F_2549371075702517"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in six different shades, it is long-lasting.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best kajals for women and girls in India

Amazon is back with its festive sale that is almost coming to the end. Offering several discounts across categories, the <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-best-deals-and-offers/articleshow/94004700.cms">Great Indian Festival sale</a> is now live for everyone. This sale will be a good time to empty your wishlist and fill your shopping cart. Keep your festive shopping list ready, look for the price drop and make a purchase. If you plan to upgrade your styling accessories, upgrade your wardrobe, or buy new makeup items, this sale is the best time. Amazon offers up to 50-80% discounts on its fashion and beauty products. Check out the list below of the top picks and steal deals on fashion and beauty products. <bulletContentEmbed name="B093QCM4NB" columns="1"><bulletContentHeading name="B093QCM4NB_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Multipurpose kit" msid="94958646" hostid="261" sizebytes="26210"></div></columnHeadThumb><columnHeadTitle>B093QCM4NB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B093QCM4NB_body"><bulletContentRow name="B093QCM4NB_5574688675355431"><bulletContentRowHeading><bulletContentRowHead col="1">Maybelline New York Makeup Kit</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This makeup kit set from Maybelline is available at a discount of 40% during the sale. Originally priced at ₹837, you can now get this for ₹501 only. The kit comprises waterproof mascara, kajal, bol eyeliner and a face mask.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0B6FGRKD1" columns="1"><bulletContentHeading name="B0B6FGRKD1_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Simple design" msid="94958771" hostid="261" sizebytes="69374"></div></columnHeadThumb><columnHeadTitle>B0B6FGRKD1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0B6FGRKD1_body"><bulletContentRow name="B0B6FGRKD1_8695036822415234"><bulletContentRowHeading><bulletContentRowHead col="1">Brado Jewellery Gold Plated Combo Of 3 Butterfly Pink Green Black Pendant Chain</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Brado jewellery has dropped the price for this pendant chain necklace set to ₹139 from ₹1,499. The butterfly pendant on the brass chain gives a sleek and stylish look. It features a hook closure for comfortable wearing.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B097PXGHMQ" columns="1"><bulletContentHeading name="B097PXGHMQ_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Stylish design" msid="94827611" hostid="261"></div></columnHeadThumb><columnHeadTitle>B097PXGHMQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B097PXGHMQ_body"><bulletContentRow name="B097PXGHMQ_4390873888823385"><bulletContentRowHeading><bulletContentRowHead col="1">ANNACREATIONS Metal, Plastic Hair Clip for Women, Multicolour, 24 Pieces</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹2,999, you can get this multicoloured hair clip set from Anna creations for ₹545 only during the sale. Available in various designs and shapes, these clips enhance your overall look. During the sale you can also get an additional 3% discount at the time of checkout.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08JDM1NY6" columns="1"><bulletContentHeading name="B08JDM1NY6_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Smart design" msid="94445162" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07TBH79JM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08JDM1NY6_body"><bulletContentRow name="B08JDM1NY6_3320295844600470"><bulletContentRowHeading><bulletContentRowHead col="1">Lavie Women's Ushawu Satchel Bag</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Lavie is currently offering a huge 73% discount on this handbag. The lightweight design and adjustable sling ensure comfortable carrying. To help you keep your things organised, it features two main compartments, divided by inner zip storage, and two slip pockets alongside one zip pocket. You get to save ₹3,275 on this.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08S3MSGT9" columns="1"><bulletContentHeading name="B08S3MSGT9_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Anti-allergic" msid="94496731" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08S3MSGT9</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08S3MSGT9_body"><bulletContentRow name="B08S3MSGT9_4828410118663692"><bulletContentRowHeading><bulletContentRowHead col="1">Sukkhi Adorable Gold Plated Pearl Choker Necklace Set</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹1,670, you can get this choker set now available for ₹179 only. Made from high-quality material, it is safe for the skin. The simple and classic design makes it a suitable option to pair this up with different outfits.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08WRP2XTN" columns="1"><bulletContentHeading name="B08WRP2XTN_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Even skin tone" msid="94496750" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08WRP2XTN</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08WRP2XTN_body"><bulletContentRow name="B08WRP2XTN_5160995434241473"><bulletContentRowHeading><bulletContentRowHead col="1">SkinKraft Moderate Tan Removal Facial Kit For Oily Skin - Customized Skincare Kit</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">SkinKraft is offering a discount of 41% on this facial kit. Best suited for oily skin, this kit is used to cleanse, moisturize and remove tan. Originally priced at ₹1,699, you can now get this for ₹999 only during the sale.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07VF1RS1S" columns="1"><bulletContentHeading name="B07VF1RS1S_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Gifting option" msid="94496779" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07VF1RS1S</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07VF1RS1S_body"><bulletContentRow name="B07VF1RS1S_0613878707848659"><bulletContentRowHeading><bulletContentRowHead col="1">Jewels Galaxy Jewels For Women Combo of Earrings</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This set of six-pair earrings from Jewels Galaxy is now available for ₹190 only. Originally priced at ₹1,999, you save 90% on this. Crafted in different designs, these earrings can complement different outfits.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07L3ZCJ53" columns="1"><bulletContentHeading name="B07L3ZCJ53_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Provides nourishment" msid="94417269" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07L3ZCJ53</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07L3ZCJ53_body"><bulletContentRow name="B07L3ZCJ53_5092160246652600"><bulletContentRowHeading><bulletContentRowHead col="1">Tresemme Keratin Smooth Shampoo</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This keratin smooth shampoo from Tresemme is currently available at a 50% discount. Originally priced at ₹1,035, you can now get this shampoo for ₹517 only. Infused with the goodness of keratin and argon oil, it is a perfect option to make hair frizz-free, shiny and smooth.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08M4T5FJG" columns="1"><bulletContentHeading name="B08M4T5FJG_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Daily use" msid="94524489" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08M4T5FJG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08M4T5FJG_body"><bulletContentRow name="B08M4T5FJG_8290831871509706"><bulletContentRowHeading><bulletContentRowHead col="1">Vaseline Intensive Care Deep Moisture Nourishing Body Lotion, 600 ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Vaseline has offered a discount of 33% on this body lotion. Originally priced at ₹499, you can now get this for ₹333. The quick absorption and non-sticky formula instantly moisturize the skin. It keeps the skin moisturized for up to 48 hours.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07FPSB76P" columns="1"><bulletContentHeading name="B07FPSB76P_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Antibacterial properties" msid="94359895" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07FPSB76P</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FPSB76P_body"><bulletContentRow name="B07FPSB76P_9073121318730541"><bulletContentRowHeading><bulletContentRowHead col="1">Mamaearth Tea Tree Natural Face Wash</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Mamaearth is offering a 13% discount for this face wash. Originally priced at ₹259, you can now get this for ₹225 only. Formulated with the goodness of neem and tea tree, it prevents acne, removes excess oil and purifies the skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07XS46Q73" columns="1"><bulletContentHeading name="B07XS46Q73_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Reduce Acne" msid="94359896" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07XS46Q73</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07XS46Q73_body"><bulletContentRow name="B07XS46Q73_3811747655849708"><bulletContentRowHeading><bulletContentRowHead col="1">Himalaya Purifying Neem Face Wash</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Himalaya has dropped the price for this face wash to ₹205 from ₹350. This face wash has antibacterial properties that help fight against acne and pimples. It is a good deal to buy at this price.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07WTM9SFJ" columns="1"><bulletContentHeading name="B07WTM9SFJ_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Even skin tone" msid="94359909" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07WSQLNDV</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07WTM9SFJ_body"><bulletContentRow name="B07WTM9SFJ_5503369013485332"><bulletContentRowHeading><bulletContentRowHead col="1">Swiss Beauty Liquid Lightweight Concealer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking to buy beauty products, this can be the right time to purchase. Swiss Beauty is offering a discount of 28% on its concealer. Originally priced at ₹229, the concealer is currently available for ₹166 only. The semi-matte finish and oil-free look make it a good option to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07R832DQ2" columns="1"><bulletContentHeading name="B07R832DQ2_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Multiple colours" msid="94359921" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07R832DQ2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07R832DQ2_body"><bulletContentRow name="B07R832DQ2_3388699249130785"><bulletContentRowHeading><bulletContentRowHead col="1">Yellow Chimes Earrings for Women and Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Whether it is traditional or western, earrings always add a style statement to your look. These 9 sets of earrings of different colours will surely complement your outfits. Currently available at a discounted price, you can get these pairs of earrings for ₹256 only.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B076CJFG6S" columns="1"><bulletContentHeading name="B076CJFG6S_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Regular Fit" msid="94389164" hostid="261"></div></columnHeadThumb><columnHeadTitle>B076CJFG6S</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B076CJFG6S_body"><bulletContentRow name="B076CJFG6S_5557690930298606"><bulletContentRowHeading><bulletContentRowHead col="1">Van Heusen Men's Regular Fit Polo Shirt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in multiple colours, this nautical colour Van Heusen t-shirt is currently available at a discounted price of ₹629 only. Solid pattern with a red stripe design on the collar and sleeves, gives a sporty and stylish look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <h4>Recommended Stories</h4> <div type="Article" hostid="261" msid="94359342" title="Amazon Great Indian Festival: Best deals on kitchen items" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div> <div type="Article" hostid="261" msid="94360225" title="Amazon Great Indian Festival sale: Best deals on AC, Refrigerator, TVs and other large appliances" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div> <div type="Article" hostid="261" msid="94359508" title="Amazon Great Indian Festival sale: Best deals on Apple iPhones, Macs, Watch and iPads" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div>

Amazon Great Indian Festival: Best deals on fashion and beauty products

<ul><li>The e-commerce giant Amazon has revealed discounts across categories on its platform. </li><li>The Amazon Great Freedom Festival sale is will be live till August 10. </li><li>Check out the deals below on fashion and beauty products. </li></ul>The e-commerce giant is hosting the <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-freedom-festival-sale-offers-deals-discounts/articleshow/93365404.cms">Amazon Great Freedom Festival </a>sale, which will be live for five days till August 10, today. Like every time, the prime members were given the privilege to avail the sale benefits one day before the non-prime members. The sale has announced exciting offers, discounts and deals across categories to help you make your festive shopping experience happy and cost-saving. This time Amazon is offering a special instant 10% discount for the SBI bank credit and debit card holders. Also, the customers purchasing for the first time will get 10% cashback. Get ready to surf the e-commerce platform for all five days through all the categories and make the most out of the sale. <div type="Article" hostid="261" msid="93370532" title="Best Amazon deals on large appliances - AC, TV, Fridge, Washing machine, Dishwasher" mstype="2" mssubtype="0"></div> <table style="border-width: initial; border-style: none;" class="redcator-table-advance"><colgroup></colgroup><col /><tbody><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Our top picks </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-great-freedom-festival-deals-on-laptops-from-asus-msi-lenovo-dell-and-more/articleshow/93368479.cms">Best deals on laptops</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/article/best-deals-on-gaming-accessories-like-monitors-keyboards-headphones-and-more/articleshow/93059149.cms">Best deals on gaming accessories</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-sale-deals-on-kitchen-products/articleshow/93059833.cms">Best deals on kitchen products</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-sale-2022-best-deals-on-high-end-headphones/articleshow/93367376.cms">Best deals on premium headphones</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-sale-best-deals-on-apple-products-iphone-ipad-airpods-pro/articleshow/93369286.cms">Best deals on Apple products</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-sale-2022-deals-on-mobile-phones-and-tablets/articleshow/93384542.cms">Best deals on mobiles and tablets</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-sale-best-deals-on-smart-led-tv-television/articleshow/93059258.cms">Best deals on TVs</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-great-freedom-festival-deals-and-offers-on-speakers-headphones-soundbars-and-more/articleshow/93384828.cms">Best deals on audio products</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-deals-on-fitness-products-gym-equipment-fitness-trackers-treadmill-and-more/articleshow/93385296.cms">Best deals on fitness products</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/best-amazon-deals-on-large-appliances-ac-tv-fridge-washing-machine-dishwasher/articleshow/93370532.cms">Best deals on home appliances</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/best-deals-and-offers-on-smartwatches-smart-bands-and-other-wearable-devices/articleshow/93059424.cms">Best deals on smartwatches and smart bands</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/news/best-deals-on-furniture-on-amazon/articleshow/93376508.cms">Best deals on furniture</a> </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/check-out-best-deals-on-smart-led-tvs-in-amazon-festival-sale-2022/articleshow/93363340.cms">Best early access deals on smart TVs</a> </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> Zaveri Pearls Kundan Choker Necklace Earring &amp; Ring Set <a href="https://www.amazon.in/Crystals-Multistrand-Necklace-Earring-Women-ZPFK11246/dp/B09JZHDCYJ?ref_=Oct_DLandingS_D_04127fc7_78&amp;smid=A1JFLV2BUSJ5AK"><cmsannotation type="cmsannotation" annotationid="B09JZHDCYJ" comment="amazoncard" text="B09JZHDCYJ">B09JZHDCYJ</cmsannotation></a> Zaveri Pearls is offering a huge discount of 90% on this Kundan Choker Necklace Earring &amp; Ring Set. Originally priced for ₹3,495, you can get this at ₹333 only. This can be a great option to buy and complement with traditional outfits. YouBella Jewellery Handmade Earrings <a href="https://www.amazon.in/YouBella-Jewellery-Celebrity-Inspired-Handmade/dp/B08NHGKCCZ?ref_=Oct_DLandingS_D_04127fc7_79&amp;smid=A1JFLV2BUSJ5AK"><cmsannotation type="cmsannotation" annotationid="B08NHGKCCZ" comment="amazoncard" text="B08NHGKCCZ">B08NHGKCCZ</cmsannotation></a> YouBella has dropped the price for these earrings to ₹186 from ₹1,299 during the sale. Plated with high-quality polish, it gives an elegant look and long-lasting finish. The skin-friendly material makes it a perfect option to buy at this price. Lino Perros Faux Leather Handbag <a href="https://www.amazon.in/Lino-Perros-Womens-Handbag-White/dp/B07L4PTRVQ?ref_=Oct_DLandingS_D_10404732_67&amp;smid=A1WYWER0W24N8S"><cmsannotation type="cmsannotation" annotationid="B07L4PTRVQ" comment="amazoncard" text="B07L4PTRVQ">B07L4PTRVQ</cmsannotation></a> If you were waiting for the prices to drop for Lino handbags, this sale can be a great time to buy. Lino Perros is offering a discount of 69% on this handbag. It comes with ample space and zipper closure to ensure the convenient carrying of belongings. You can get this bag for ₹1,393 only. Lavie Marma zigzag dome Sling for Women <a href="https://www.amazon.in/Lavie-MARMA-Womens-Sling-Bag/dp/B07KMBNKXZ?ref_=Oct_DLandingS_D_10404732_60&amp;smid=A1WYWER0W24N8S"><cmsannotation type="cmsannotation" annotationid="B07KMBNKXZ" comment="amazoncard" text="B07KMBNKXZ">B07KMBNKXZ</cmsannotation></a> Available at a discount of 67%, you can get this sling bag from Lavie at ₹888 only. It is designed to provide both style and functionality. During the sale, you can get extra savings with bank offers and more on this bag. Vedix Customized Hair Fall Control Regimen <a href="https://www.amazon.in/Vedix-Customized-Control-Regimen-Normal/dp/B092QDXWGZ/ref=sr_1_5?keywords=vedix&amp;qid=1659703701&amp;s=apparel&amp;smid=A1D6QRN4UBIOP0&amp;sr=1-5"><cmsannotation type="cmsannotation" annotationid="B092QDXWGZ" comment="amazoncard" text="B092QDXWGZ">B092QDXWGZ</cmsannotation></a> Vedix is offering a 53% discount on its hair fall control regimen. This sale is the right time to buy products from Vedix based on your concern. You can get this kit which comprises Anti Hair Fall Oil, Anti-Hairfall Shampoo and Hair Growth Serum at ₹1,280 only. Formulated with Ayurvedic ingredients, it is a good option to use. Maybelline New York Lash Sensational Waterproof Mascara <cmsannotation type="cmsannotation" annotationid="B071KWYKR4" comment="amazoncard" text="B071KWYKR4">B071KWYKR4</cmsannotation> Available at a discounted price during the sale, you can get this mascara from Maybelline at ₹322, which is 37% less than the MRP. It gives a perfect length to the lashes without forming any clump. The waterproof formulation makes it last for a long duration. Faces Canada Magnet Eyes Kajal <cmsannotation type="cmsannotation" annotationid="B00V8647R2" comment="amazoncard" text="B00V8647R2">B00V8647R2</cmsannotation> Pay ₹127 and save ₹52 on this kajal from Faces Canada. Infused with the goodness of almond oil and vitamin E, the kajal is dermatologically tested and is safe to use. It offers smooth gliding and gives an intense bold look to the eyes. NIVEA Waterlily and Oil Shower Gel, Pack of 3 <a href="https://www.amazon.in/Nivea-Waterlily-Shower-250ml-Pack/dp/B07PC43B3Z/ref=lp_17486198031_1_5?smid=A15APWRK6P7LBV"><cmsannotation type="cmsannotation" annotationid="B07PC43B3Z" comment="amazoncard" text="B07PC43B3Z">B07PC43B3Z</cmsannotation></a> Originally priced at ₹597, you can get this set of three body washes from Nivea at ₹315 only. It gives a refreshing feel to your skin and makes it soft and supple. NIVEA Men Body Wash <a href="https://www.amazon.in/Nivea-Active-Clean-Shower-250ml/dp/B00XRJBOBA/ref=lp_17486198031_1_8?smid=A15APWRK6P7LBV"><cmsannotation type="cmsannotation" annotationid="B00XRJBOBA" comment="amazoncard" text="B00XRJBOBA">B00XRJBOBA</cmsannotation></a> Available at a discounted price of ₹135, you get to save ₹64 on this body wash for men from Nivea. Formulated with activated charcoal, it effectively cleanses the skin and provides long-lasting freshness. Himalaya Purifying Neem Face Wash <a href="https://www.amazon.in/Himalaya-Purifying-Neem-Face-Wash/dp/B07XS46Q73/ref=sr_1_2?qid=1659703314&amp;s=beauty&amp;smid=A15APWRK6P7LBV&amp;sr=1-2"><cmsannotation type="cmsannotation" annotationid="B07XS46Q73" comment="amazoncard" text="B07XS46Q73">B07XS46Q73</cmsannotation></a> Suitable for all skin types, this face wash from Himalaya purifies your skin and helps control oil. Currently available at ₹244, you save 30% from the MRP during the sale. Colorbar Nail Polish Remover <a href="https://www.amazon.in/Colorbar-Nail-Polish-Remover-110ml/dp/B00791DYTC/ref=lp_13829835031_1_3?smid=A15APWRK6P7LBV"><cmsannotation type="cmsannotation" annotationid="B00791DYTC" comment="amazoncard" text="B00791DYTC">B00791DYTC</cmsannotation></a> Looking to buy a nail polish remover? Colorbar is offering a discount of 32% on its remover. Originally priced for ₹145, you get to pay only ₹99 during the sale. Dermatologically tested, the remover is safe to use and is also suitable to strengthen the nails.

Best deals on fashion and beauty during Amazon Great Freedom Festival

<ul class="summary-list"><li>Eyeliners from Victoria Beckham Beauty retail for $30 per pencil.</li><li>After receiving one as a birthday gift last year, I'm convinced they're worth the high price.</li></ul>Spending anything more than $10 on an eyeliner pencil feels borderline painful — but I'd make an exception for ones from Victoria Beckham Beauty.I remember when <a href="https://www.insider.com/victoria-beckham-wedding-dress-traveled-between-nyc-london-four-times-2023-10">the former Spice Girl</a> announced her cosmetics brand in 2019. I took one look at her products and thought they looked stunning, but I kept scrolling when I saw the price range. Rarely can I justify spending over $50 on a small eye-shadow palette or $30 on a single eyeliner. But for my birthday last year, my aunt surprised me with one of the latter products in a deep burgundy shade. She had no idea that I'd considered trying the brand before, so it felt a little like fate.And now that I use the eyeliner pencil regularly, I can confidently say it's worth $30.<div type="image" title="The Satin Kahal Liner from Victoria Beckham Beauty." height="1500" width="2000" msid="104323235" hostid="261" sizebytes="798768"></div>The best word to describe Beckham's Satin Kajal Liner, in my opinion, is rich. The liners are deeply pigmented, thick in texture, and packaged in sleek black tubes that feel luxurious. I've only tried one shade — a deep burgundy called Bordeaux — though the eyeliner is sold in 15 rich colors, something Beckham has said was important to her when creating her beauty brand."I love to experiment with color. You see it in my fashion line, playing with color-blocking and balancing modern brights with nuanced neutrals," Beckham said in a quote on <a href="https://victoriabeckhambeauty.com/products/satin-kajal-liner?variant=29452324208674" target="_blank" rel="noopener">her brand's website</a>. "I look at Satin Kajal Liner through the same lens."<div type="image" title="Swatches of the Victoria Beckham Beauty pencil eyeliner." height="1128" width="1500" msid="104323236" hostid="261" sizebytes="50106"></div>The brand recommends using its pencil eyeliners to create a variety of looks: sharp cat eyes, smokey shadows, and dramatic water lines. I've tried all of the above, and the eyeliner never fails.When I apply it in a single swipe to my eyelids, it glides on smoothly and opaquely. I can simply coat my lash line or craft sharp wings.Other times, I use the smudge sponge to blend the product. The liner is so smooth that you can really play with it on your skin, almost using it as an eye shadow instead.But the best part, in my opinion, is that the eyeliner truly never budges. I've worn it to attend lengthy rock concerts, and it always looks fresh by the time I leave.<div type="image" title="Amanda Krause wearing the Victoria Beckham Beauty eyeliner in Bordeaux." height="3000" width="3000" msid="104323237" hostid="261" sizebytes="551992"></div>I own more eyeliners than necessary and I've tried a handful from <a href="https://www.insider.com/selena-gomez-rare-beauty-makeup-brand-review">celebrity beauty brands</a>. But Beckham's is one of the best I've used.So even though $30 is a high price tag — especially for one pencil — it's a price I'm willing to pay as soon as the one I have runs out.

Victoria Beckham's expensive eyeliners cost $30, but I'd recommend them anyway

<ul class="summary-list"><li>To clean a scorched pot without heavy scrubbing, use boiling water, white vinegar, or baking soda.</li><li>Keep in mind your type of pot, as some materials react better to different <keyword id="11898443" type="UNKNOWN" weightage="60" keywordseo="cleaning" source="Orion">cleaning</keyword> methods.</li><li>To prevent your pans from burning, keep the <keyword id="11894142" type="UNKNOWN" weightage="100" keywordseo="food" source="Orion">food</keyword> moving and don't overheat it.</li></ul>Nothing kills the buzz of cooking a great meal quite like knowing you have to clean a burnt pot afterwards. Those black, stubborn scald stains don't fade away easily, but a few tried-and-true methods — recommended below by test kitchen manager Neel Kajale of <a href="https://havenskitchen.com/" target="_blank" rel="noopener">Haven's Kitchen</a> in New York City — can revive a burnt pot to top working condition. Note: You can reduce the difficulty of cleaning charred areas by deglazing <keyword id="12638362" type="UNKNOWN" weightage="60" keywordseo="cookware" source="Orion">cookware</keyword> with water immediately. After you remove the food from the used pot, add 1 cup of water and bring it to a simmer, and use a wooden spoon to loosen up burn bits if needed. This simple method alone may be enough to get the pot clean. <h2>Method 1: Soak the pot overnight</h2>This is the best method for many home cooks, according to Kajale. For stainless steel, aluminum, and enamel pans, drizzle dish soap over the burnt areas on the pot or pan, then fill it with hot water and allow it to soak in the sink overnight. "You will see that the stubborn grease will release itself, and it will be much easier for you to clean your pot the next morning," says Kajale. After giving the pan time to soak, give it a good wash with a dish brush or scouring sponge in soapy water.This method should not be used for carbon steel or non-enameled cast iron, as soaking these materials for prolonged periods can cause rusting and warping. Quick tip: Aluminum foil that is crumpled up in a ball works great as an abrasive for scrubbing. It is less abrasive than stainless steel wool, plus it makes cleanup easier because you won't be left with a blackened dish sponge. <h2>Method 2: Use white vinegar</h2><div type="image" title="Burnt chicken or fish on a burnt pan" height="1378" width="1838" msid="89905820" hostid="261"></div>Acid is a powerful stain-lifting agent, so if the overnight soak still leaves you with lingering burn stains, then Kajale recommends introducing white vinegar into the equation. Pour a cup of white vinegar and 1 to 2 cups of water into the burnt pot, then bring it to a rolling boil for 5 to 10 minutes, depending on the intensity of the burn stains. You can use a wooden spoon or silicone utensil to scrape the burnt bits off as the water-vinegar mixture boils. Once the solution is done boiling and the stains are gone, pour out the water and vinegar, allow the pot to cool, then give it a gentle scrub with soap and water to clear out leftover black specks. This method works for all cookware, but if you use it on non-enameled cast iron (like a cast iron skillet), then you'll want to <a href="https://www.insider.com/how-to-season-cast-iron" target="_blank" rel="noopener">reseason the skillet</a> afterwards by rubbing the inside with canola or vegetable oil and baking the skillet in the oven at 350 degrees Fahrenheit for one hour. <h2>Method 3: Boil some lemons</h2>For a more fragrant alternative to white vinegar that also has powerful acidic properties, use fresh lemons to clean your burnt pot. Kajale says to add one large lemon cut into four wedges to the pot, cover it with water, bring the mixture to a boil, then allow the boil to continue for about 5 minutes. Use a wooden spoon to help the burnt food lift away if needed, then clean the pot out with soap and water. Like the vinegar method, the lemon method works on all cookware. <h2>Method 4: Lift the stains with baking soda</h2><div type="image" title="close up of baking soda in a measuring spoon" height="1414" width="1885" msid="89905823" hostid="261"></div>Baking soda is also an effective stain lifter, but it requires a bit of scrubbing. Sprinkle the burnt spots with a combination of baking soda and kosher salt, using enough of both to fully cover the stains. Then, scrub with a soft sponge and rinse with warm water. The kosher salt will give you enough abrasion to lift the stains, but it will also quickly dissolve in the water, preventing the cookware from scratching. Rinse away any leftover bits with soap and water before letting the pot dry.<h2>Method 5: Dissolve a dishwasher tablet</h2>If you use <a href="https://www.insider.com/guides/kitchen/best-dishwasher-detergent" target="_blank" rel="noopener">tablets in your dishwasher</a>, then you'll be able to repurpose them as burn-stain removers. To do this, remove the tablet from its wrapper and put it in the pot, then fill the pot with water. Put the pot on the stove and bring it to a boil, then lower the heat and simmer for 8 to 10 minutes. As the tablet dissolves, the burnt food should start to lift away. Quick tip: It's tempting to throw burnt pots and pans in the dishwasher, but only certain materials are dishwasher-safe. Stainless steel and aluminum are fine, but don't put cast-iron, nonstick, or copper cookware in the dishwasher. <h2>How to prevent burnt pots</h2>Kajale's recommends keeping a close eye on your food as it cooks to recognize the warning signs for a dish that's about to burn. "When you can see the edges of the pot develop a dark brown color and there is an apparent loss of moisture in the pot," then you're in the burning danger zone, says Kajale. "You can easily prevent [the burning] by immediately adding a splash of water to bring down the temperature of the pot." If you notice bits of food clinging to the bottom of the pot or pan (which can easily overheat), Kajale suggests deglazing the pan with an acid, like wine or crushed tomatoes."<h2>Insider's takeaway</h2>A burnt pot or pan is a major annoyance, but these methods can clean up the damage and get your cookware back in fighting form again. Soaking your pots overnight, boiling the stains with white vinegar or lemon, scrubbing with baking soda, or dissolving a dishwasher tablet in the pan will lift the burn marks away without damaging your beloved kitchen equipment.

5 ways to clean a burnt pot and make it look like new again

<ul><li>In the last few years, <keyword id="3679921" type="General" weightage="20" keywordseo="prega-news" source="Orion">Prega News</keyword> has associated with a lot of known faces like <keyword id="1377418" type="General" weightage="20" keywordseo="kareena-kapoor-khan" source="Orion">Kareena Kapoor Khan</keyword>, <keyword id="6357860" type="General" weightage="20" keywordseo="anushka-sharma" source="Orion">Anushka Sharma</keyword> and more recently Kajal Aggarwal, to build its visibility. </li><li>Now, it is trying to go deeper into the country and is partnering with regional influencers to engage with its audiences. It is also making a conscious effort to talk about sensitive issues around pregnancy to raise awareness and sensitize people.</li><li>We speak to <keyword id="6072225" type="General" weightage="20" keywordseo="joy-chatterjee" source="Orion">Joy Chatterjee</keyword>, General Manager, Sales &amp; Marketing, <keyword id="146847" type="General" weightage="20" keywordseo="mankind-pharma" source="Orion">Mankind Pharma</keyword> to understand the brand's roadmap ahead.</li></ul>Prega News from Mankind Pharma is today one of the most recognized pregnancy-related brands. Its rapid detection kit currently holds 80% market share. In order to further expand its reach in the country, the brand has been engaging in a lot of ATL and BTL activities while also regularly coming up with communications that talk about different pregnancy-related issues. Its campaign, #SheIsCompleteInHerself for this year’s International Women's Day spoke about infertility in women with an aim of sensitizing people towards the issue. Over the past few years, the brand has also taken on popular faces like Kareena Kapoor Khan, Anushka Sharma and more recently Kajal Aggarwal, to reach out to their audiences while also focussing on specific markets. The aim is now not only to go deeper into the country but also start conversations around important issues related to pregnancy. We recently spoke to Joy Chatterjee, General Manager, Sales &amp; Marketing, Mankind Pharma who told us their strategy to grow the brand so far, its marketing game plan and how it aims to expand its presence in different markets by going deeper into the country and by starting conversations around sensitive topics around pregnancy to sensitize and educate people. Excerpts: Q) What has helped Prega News capture the maximum market share in the category? Prega News is a <a name="_GoBack"></a>rapid detection kit that gives accurate results in 5 minutes and at the same time is convenient to use. The best part of the product is that a women can test urine samples anytime of the day. These factors are the foundational core of the product. Over the years, we have built the credibility of the product brand regarding its accuracy and convenience. This has benefited us, and whenever expecting mothers buy Prega News, they do it because there is an assurance that it will give truthful results. With this approach, we focused extensively on ATL and BTL activities. In the beginning, our objective was to spread awareness among the target audience, and focus on the distribution and supply chain so people easily get the product. Also, we hold the market share by 80%. The only way left for a brand to grow is by expanding the market itself and, thus, getting more and more women to use the product confidently. Q) The current penetration of the category is 17% which Prega News aims increase in the next five years. What will be your strategy to make this target a reality? We are building awareness in rural areas, focusing on social messaging with the intent of bringing positive change in society. We have launched several campaigns on different issues that need to change. We drive a strong presence in the urban market. It has become a go-to product amongst the target audience. As the expansion of the product is one of our main priorities, we are focusing on regional markets. Earlier, we faced issues in connecting with people and were thinking of the best way of reaching rural women. We realized that the influence of regional channels is growing tremendously and now run different media plans and brand ambassadors for different regions. We have got a lot of success with regional channels. The consumers relate well with them which leads to better engagement for us. Q) What are a few milestones for Prega News in the last few years? What has given you an edge over the competition? Through our campaigns, we have spoken on issues surrounding soon-to-be mothers – workplace bias towards pregnant women or new moms, physical issues faced by expectant mothers, gender discrimination, and many more. Last year, we completed 10 years in the Indian market and launched a digital campaign, #PregaMoment. The product has been growing in healthy double digits annually. We witnessed a steep spike of over 20% in its demand during the COVID lockdown. It’s the trust factor that gives us the edge over others. Q) How has your marketing strategy helped you stand out? What role did popular faces like Kareena Kapoor and Anushka Sharma play in building brand Prega News? In the preliminary days, we used to release ads in newspapers and magazines to target women because that time pregnancy detection card was not available very easily. We launched this product in the OTC category to make it easily available. Our advertising journey started in 2010 with our first brand ambassador, <keyword id="18591" type="General" weightage="20" keywordseo="neha-marda" source="Orion">Neha Marda</keyword>. The message targeted at married women was simple – that it will take just 5 minutes to clear all doubts about their missed periods with the Prega News detection card. There are two parts to the Prega News advertising journey – the first being functional, which educates people about the tangible benefits of the product. In the beginning, this was done using semi-celebrity moms and later with big celebrity mothers and now we are focusing on regional actors and mom influencers. We have adopted a ‘Social Good’ content strategy as the second pillar of our communication, where we have highlighted many issues in our different campaigns. Our associations with endorsers like Neha Marda, <keyword id="6358615" type="General" weightage="20" keywordseo="shilpa-shetty" source="Orion">Shilpa Shetty</keyword>, <keyword id="1834697" type="General" weightage="20" keywordseo="srabanti-chatterjee" source="Orion">Srabanti Chatterjee</keyword>, Kareena Kapoor Khan, Kajal Aggarwal and Anushka Sharma over the years have helped us reach different markets across the country. Q) How are you going deeper into the country? What are your expansion plans? Our expansion strategy is to reach every market in the country. We have realised that if we need to make women aware of pregnancy detection cards, we will need to associate with local people, NGO’s, Asha workers and others where we can talk to women about different things surrounding a pregnancy. To fulfil the same, we’re focusing on our distribution channels. The markets are further segmented as per the supply channels ranging from drugstores, pharmacies, online retail, supermarkets/hypermarkets, and Fertility and Gynaecology Clinics. In the last year, we have received a great response from the West Bengal market. Our focus is now on strengthening our reach in different states like Uttar Pradesh, Madhya Pradesh, Punjab, Rajasthan, amongst others. We will extensively focus on rural areas like Mirzapur, Unnao and Kannauj, to name a few. Q) Are most of your consumers in larger cities or do you see a demand in Tier II &amp; Tier III cities too? Brand awareness is pretty high among urban populations. However, we are witnessing a positive trend in Tier II and Tier III cities too. People are becoming aware of the product and have started considering buying the pregnancy detection card but there is still some hesitancy around using the product among some people. We’re building awareness through many initiatives, so more and more women open up to using the product. Q) Looking ahead, what will your marketing strategy look like? We are quite prominent on TV, Digital, and OOH. We focus on a 360 degree marketing channel. From a reach perspective- there is no active brand on TV and our SOV is almost 95%. Television has helped us in reaching the masses. We are doing branded content, and focusing on digital mediums as well, be it by roping in mom influencers or creating a dialogue among the TG. Regional campaigns have been our strength and have helped us establish a connection with consumers by interacting with them in their language. In 2019, we ventured into the southern market and roped in celebrities like Kareena Kapoor and <keyword id="13060" type="General" weightage="20" keywordseo="priyamani" source="Orion">Priyamani</keyword> simultaneously to capture both the northern and southern markets. Also, this year we have roped in Kajal Agarwal as the face of the South market. In the future too, we will keep this momentum going. There are new campaigns in the pipeline, which will go live at the right time. Q) Apart from TVCs, how have you been educating/sensitizing people about the complications around pregnancy, or infertility (since this was a topic you touched on in your last campaign)? Yes, we want to sensitize people on the pregnancy-related issues. In India, there is a stereotypical mindset when it comes to adopting a child or opting for IVF or surrogacy. There is a need to create a dialogue on breaking stereotypes around infertility issues, as this is a common issue prevalent among couples nowadays. Around 10-15% of all married couples face a problem in conceiving a child today. With changing times, we need to become more progressive and inclusive, to be able to bring about a positive cultural change. Hence, this is the first step towards the change. Going further, we also have plans to rope in gynaecologists who can impart knowledge on the importance of family-planning, the use of contraceptives and pregnancy detection cards and the importance of health and nutrition during pregnancy. Our objective is to initiate a healthy conversation around important issues in society.

Prega News is focusing on smaller cities, regional content and micro influencers to ring in its next phase of growth

<ul><li>The Indian government will honour melody queen <keyword id="31278" type="PERSON" weightage="20" keywordseo="Lata-Mangeshkar">Lata Mangeshkar</keyword> with ‘Daughter Of The Nation’ award on her birthday on 28 September. </li><li>Her song ‘aye mere watan ke logon’ dedicated to the martyrs of the Sino-Indian war moved the then Prime Minister Jawahar Lal Nehru to tears. </li><li>She was awarded with the status of most recorded artist in the history of Indian music in Guinness Record in 1974. </li><li>Lata Mangeshkar was also honoured with Bharat Ratna, the highest civilian award in 2001.</li></ul>The Indian government is celebrating melody queen Lata Mangeshkar’s 90th birthday by bestowing a special honour — ‘Daughter Of The Nation’. Her birthday celebration will include the <a href="https://timesofindia.indiatimes.com/entertainment/hindi/music/news/lata-mangeshkars-birthday-to-be-celebrated-with-a-special-event/articleshow/71275034.cms">launch</a> of the book ‘Lata’ and a day-long session of 91 Hindi-Marathi songs. She also sang the patriotic song ‘Ae mere watan ke logon’ in 1963 during the Indo-China war, which moved India’s first Prime Minister Jawaharlal Nehru to tears. Miracle of God The Indore-born singer hails from a family of musicians and artists, has no plans of slowing down. She has been singing for the last seven decades and famously claimed to sing until her last breath. Popularly known as didi or sister, Mangeshkar kicked off her music career with a Marathi song ‘NaachuYaa Gade, Khelu Saari Mani Haus Bhaari’ at the age of 13, five years before independence. Soon, her mellifluous voice mixed with talent brought her immense popularity also for being the singer who is “never off-key”. Famous actor Dilip Kumar once said that Latha’s voice is as spectacular as a God’s miracle. Her work spans across historic films like Mughal-E-Azam to popular hits like Dilwale Dulhaniya le Jaayenge, singing playback for actors from Madhubala to Kajal. She has been awarded with Bharat Ratna, the highest civilian award in 2001. Her other achievements include <keyword id="100507" type="PERSON" weightage="20" keywordseo="Padma-Bhushan">Padma Bhushan</keyword>, <keyword id="15575" type="PERSON" weightage="20" keywordseo="Padma-Vibhushan">Padma Vibhushan</keyword>, and <keyword id="54010" type="ENTERTAINMENT" weightage="20" keywordseo="Dadasaheb-Phalke-award">Dadasaheb Phalke Award</keyword>. Social media controversy The singer who resides at Peddar Road in Mumbai, has also been a part of her share of controversies. She was heavily trolled for her comments on the video of Ranu Mondal — a poor lady who sang on a railway platform to earn her living, saying she should be “original.” Lata who was known as a good luck for many decades in the industry, also shares a turbulent relationship with her equally famous sister, <keyword id="6441118" type="PERSON" weightage="20" keywordseo="Asha-Bhosle">Asha Bhosle</keyword>, who is also a prolific singer. For one, Bhosle broker Lata’s Guinness record as most recorded artist in the history of Indian music, which she held since 1974. In 2011, Bhosle took over the mantle. The rift first started when Asha married Ganpatrao Bhosle, a man 15 years older to her. Lata once claimed that Bhosle stopped the two sisters from meeting. However, the marriage ended in a divorce but Lata and Asha’s relationship remained strained. During Asha’s struggling times in the industry, Lata also disapproved of Asha’s relationship with music director O P Nayyar. So much so that Lata stopped singing for Nayyar altogether. Movie producer Singing is her first love, but Lata has many other talents too. She had composed music for Marathi movies but was too conscious of giving her name to it, and chose to keep it under wraps, under a pseudonym. But the secret came out when the movies she composed for won an award for Best Music, requiring her to receive the recognition on stage. She told the story in a book called ‘Lata in her own voice’, adding that she was too busy recording that she could not focus on composing. She had also produced three Hindi films and a Marathi film. Lata who has never married, likes to read Hindi writer Maithili Sharan Gupt in her free time. See also: <a href="https://www.businessinsider.in/lata-mangeshkar-to-be-honoured-with-daughter-of-the-nation-title-as-she-turns-90-this-month/articleshow/71006645.cms">Lata Mangeshkar to be honoured with 'Daughter of the Nation' title as she turns 90 this month</a> <a href="https://www.businessinsider.in/here-are-the-5-richest-families-in-india-who-together-hold-a-fortune-of-922600-crore/articleshow/71323921.cms">Here are the 5 richest families in India — who together hold a fortune of ₹9,22,600 crore</a>

‘Daughter of the nation’ Lata Mangeshkar turns 90 and here’s taking a look at her career of 77 years

<ul><li>Amazon’s Great Indian Festival is the longest this year as the brand hasn't set an end date yet and the sale is likely to go on for a month. </li><li>This year’s sale has already broken some of the records set last year. </li><li>Manish Tiwary, Vice President, Amazon India shares with us some of the trends that the e-commerce giant has seen so far, how the platform is working towards improving overall consumer experience, marketing strategy and much more. </li></ul>Consumer sentiment seems to have picked up during Navratri after seeing a muted affair during Raksha Bandhan and Ganesh Chaturthi. E-commerce firms Amazon, Flipkart, Myntra, and Snapdeal together sold goods worth $3.1 billion in the first 4.5 days of the first festival season sale, revealed management consultancy Redseer. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are coming online with the increasing adoption of e-commerce platforms. Similarly, Amazon India has also been seeing a year of firsts in its ongoing Great Indian Festival and is breaking last year’s records already. So far, the platform has recorded the highest number of first time shoppers, saw a 50% increase in new sellers and witnessed the strongest-ever start for SMBs. 91% of its first-time shoppers were from smaller cities who browsed the app in local Indian languages like Tamil, Telugu, Malayalam and Kannada. Total iPhones sold on Amazon in one day were more than the total iPhones sold in the entire festive sale period of last year. The sale has also helped Amazon accelerate growth across its portfolio. Over 1 lakh customers bought Amazon devices, Echo and Fire TV devices. Kindle sales were around 2.5X higher than the first day of the sale last year. Manish Tiwary, Vice President, Amazon India calls this year’s Great Indian Festival ‘Bharat’s biggest celebration on Amazon ever’ as Tier II and III towns take the forefront. He further told us some of the trends that the e-commerce giant has seen so far, how the platform is working towards improving overall consumer experience, challenges of breaking the clutter in the e-commerce landscape, marketing strategy, and most demanded products on the platform. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's Great Indian Festival is relevant to consumers? These are unprecedented times and COVID-19 has impacted the sense of normalcy for everyone. This Great Indian Festival, our focus remains on providing reliability to customers, ensuring safety of employees and helping sellers as they get back on their feet. These include more than 6,50,000 sellers &amp; SMBs including artisans, women entrepreneurs, emerging Indian brands and local store owners from programs like Karigar, Saheli, Launchpad and Local Shops. At the same time, we want to help customers find everything they need – from the latest mobile phone to groceries and get them delivered safely to their homes. Our campaign with the ‘Khushiyon Ka Darwaza’ symbolizes the joy Amazon’s Great Indian Festival brings in the lives of this entire ecosystem of customers, sellers, delivery associates, brand partners and more. Q. What are some of the exclusive deals you have on the platform to woo consumers? This festive season, lakhs of Small &amp; Medium Businesses (SMBs) are offering unique selection to customers helping them rebuild and accelerate their business in tough times. Over 4 crore products from Small &amp; Medium Businesses (SMBs); products from over 20,000 local shops across 100 cities will be available during the Great Indian Festival. Customers across the country will have the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar and enjoy deals/offers extended by lakhs of small businesses. This year witnessed the strongest ever start for SMBs with record sales; over 5,000 sellers clock sales worth INR 1MM (10 lakh) in SMB pre-festive lead up &amp; first 48 hours of the Great Indian Festival. With over 1.1 Lakh sellers receiving orders, we are humbled how sellers, brands and ecosystem partners nationwide have come together during these unprecedented times to spread joy across the country. Q. What are some of the other trends you are expecting to see this festive? At this moment in time, our focus is to ensure our customers get all that they need safely and that we are able to strongly help our small business partners with their business revival to manage through these challenging times. Customers recognize that ecommerce is the safest way for them to get what they need, and sellers know that e-commerce is the best way for them to serve their customers as their footfalls have been impacted. We are seeing a 50% increase in new seller registrations vs pre COVID19. The sellers on Amazon.in have been receiving orders for consumer electronics, study from home essentials, kitchen &amp; home appliances, smart devices, laptops, mobile phones, phone accessories, personal grooming products, apparel and more besides groceries and other essential products. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? As a customer-obsessed company, we remain focused on ways to serve the customers in the country everywhere and fulfil all their needs. Our focus remains on what is best for our sellers &amp; customers. This Great Indian Festival is all about them. Q. How are you working towards improving the overall consumer experience? Tier II &amp; III towns see a significant number of customers shop on Amazon.in, with many being first time customers. To address customer needs and enable millions of customers from India to discover the joy, convenience and benefits of online shopping, ahead of the festive season, they can shop in one of the six languages of their choice including English, Hindi, Tamil, Telugu, Malayalam and Kannada. In fact, the largest number of new customers shopped for the first time on Amazon.in; 91% of new customers came from smaller cities as customers experienced the Great Indian Festival in Hindi, Tamil, Telugu, Malayalam and Kannada. Q. Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? With over 1.1 Lakh sellers receiving orders, 66% sellers, 91% of new customers, and 66% of new Prime sign-ups from small towns; shopping in 5 Indian languages; and orders from over 98.4% of India’s pin-codes in just 48 hours, this Great Indian Festival is truly Bharat’s biggest celebration on Amazon ever. During the first 48 hours, top sold categories were Smartphones, Large Appliances and Consumer Electronics with leading brands OnePlus, Samsung, Apple and Xiaomi making record sales. New products received a rousing response; popular new products were OnePlus 8T, Samsung M31 Prime Edition, OnePlus Nord (Gray Ash), Xbox Series S, Maggi 2 minute Desi Cheesy Masala, Samsung 6.5 kg fully automatic washing machine, new collection from BIBA &amp; Max among over 1,100 new launches Customers shopped for everything big and small <ul><li>Smartphones remained popular among customers: iPhone 11, Redmi Note Series, Redmi 9A, OnePlus 8T, OnePlus Nord and Samsung M31 Prime Edition were among the popular smartphones on Amazon.in; Total iPhones sold on Amazon.in in one day were more than the total iPhones sold in entire festive sale period of last year</li><li>Popular appliances were fully automatic top &amp; front load washing machines, direct cool refrigerators, air conditioners, microwave ovens and dishwashers</li><li>Top-selling electronics were laptops, headphones, tablets, cameras and smartwatches. Customers also loved selection across security cameras and drones. Asus, Lenovo &amp; HP were leading laptop brands; Samsung &amp; Apple leading tablets, and TP Link &amp; Netgear were leading in networking products</li><li>TVs with Alexa OnePlus 43”, OnePlus 32” and Samsung 32” popular this season</li><li>Smart bulbs and bedsheets in Home, water purifiers and mixer grinders in Kitchen</li><li>Women’s kurtis, sarees, casual tops, t-shirts and athleisure popular in Apparel</li><li>Suitcases, luggage sets and gold jewellery popular this season</li><li>More customers are looking at gaming as a hobby – gaming consoles popular during GIF </li><li>In health &amp; hygiene categories, Savlon disinfectant Sprays, Whisper sanitary pads, Chyawanprash, Dettol &amp; Dove bathing soaps see a spike</li><li>Within grocery, products with dry fruits, spreads &amp; cooking supplies were popular</li><li>Vaseline &amp; Ponds Body lotions, Dove &amp; Wow shampoos, Lakme Kajal were popular beauty products</li><li>For pet parents, Pedigree Adult Dog Food and Whiskas dry cat food were among the popular products </li><li>Baby products such as diapers &amp; skincare products like Himalaya baby lotion &amp; Pampers anti rash diapers were widely sought after </li><li>The Nerf rival blasters - a new launch in India was among the most sought after newly launched toys</li><li>Treadmills in fitness essentials, grills, fertilizer and soil in Garden &amp; Outdoors, Car care in Tools &amp; Equipment also popular in the country</li></ul>Amazon Devices <ul><li>Customers loved Alexa – Prime Early Access during the Great Indian Festival was the single biggest day of sale for Echo devices on Amazon.in</li><li>Customers loved the new Fire TV Stick and Fire TV Stick Lite; streaming media player category sold nearly 2x units vs. the first day of GIF last year</li><li>Over 1 lakh customers bought Amazon devices, Echo and Fire TV devices</li><li>The Echo Dot (3rd Gen) and the All New Fire TV Stick were among the top 10 products sold on Amazon.in </li><li>Kindle sales were more than 2.5X vs. first day of the sale last year</li></ul>

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