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<ul><li>Amazon Prime Day sale will offer up to 50% discount on Amazon devices like Echo, Kindle and Fire TV.</li><li>You can get Echo Dot Smart Home Starter kit for ₹2,299.</li><li>The sale is a good time to get your hands on Amazon's Fire TV-powered Smart LED TV.</li></ul>The Amazon Prime Day sale is live and it brings you tons of deals and discounts across categories. Amazon is offering up to 50% discount on its products like Echo speakers, Kindle e-readers, smart TVs and Fire TV sticks. The sale is a good time to get your hands on some of Amazon’s finest electronic products like the Alexa-powered Echo speakers, Kindles and Fire TV sticks. If you’re looking for deals on other categories, you can check our list of best deals on <a href="https://www.businessinsider.in/tech/news/best-deal-and-discount-on-headphones-and-earphones/articleshow/84678402.cms">headphones</a>, <a href="https://www.businessinsider.in/tech/news/get-best-deals-and-offers-on-bluetooth-speakers-soundbards-smart-speakers/articleshow/84726329.cms">speakers</a>, <a href="https://www.businessinsider.in/tech/news/best-deal-and-discount-on-samsung-mi-redmi-iphone-oneplus-smartphones/articleshow/84675808.cms">smartphones</a> and <a href="https://www.businessinsider.in/amazonsale.cms">more</a>. The sale is only for Amazon Prime members and to avail of the discounts, you must have a Prime membership. If you do not have Amazon Prime, you can get the annual membership for ₹999. Alternatively, you can also purchase Amazon Prime plans for ₹129 for a month and for ₹329 for three months. Not a Prime member? Head over to <a href="https://www.amazon.in/amazonprime?_encoding=UTF8&amp;%2AVersion%2A=1&amp;%2Aentries%2A=0">this link</a> to subscribe. Here are the best deals on Amazon products: Get Echo Dot (3rd Gen) smart speaker at 50% discount The Amazon Prime Day sale offers an additional discount on Echo Dot (3rd Gen) smart speakers. The smart speaker is now available for ₹2,249 at a 50% discount. The Echo Dot provides hands-free control and high-versatility as it can be used as a standalone speaker, or it can be connected with other speakers and headphones to get the best sound quality. <cmsannotation type="cmsannotation" annotationid="B07H6234HJ" comment="amazoncard" text="B07H6234HJ">B07H6234HJ</cmsannotation> Get Echo Dot (4th Gen) for ₹3,249 If you are looking to get the larger smart speaker from Amazon, the Echo Dot (4th Gen), now is the right time to do it as the product is available at a big discount. You can buy the smart speaker for ₹3,249 during the Amazon Prime Day sale. The speaker has a spherical design and delivers an enhanced bass performance. <cmsannotation type="cmsannotation" annotationid="B08FB1S8HW" comment="amazoncard" text="B08FB1S8HW">B08FB1S8HW</cmsannotation> 52% <keyword id="11717297" type="UNKNOWN" weightage="20" keywordseo="discount-on-fire-tv">discount on Fire TV</keyword> Stick This Amazon Prime Day sale is a good time to bring home a Fire TV Stick as it will be available for a big discount. It saw a massive price drop during the sale, as Amazon is selling the Fire TV Stick at ₹2,399 during the sale. The remote is one of Amazon’s best-selling devices and it comes with Alexa-powered voice control. <cmsannotation type="cmsannotation" annotationid="B08R6QR863" comment="amazoncard" text="B08R6QR863">B08R6QR863</cmsannotation> Get Echo Dot (3rd Gen) smart home kit for ₹2,299 You can get the Echo Dot smart home kit at a heavily discounted price of ₹2,299. It sells for ₹3,599 and comes with Wipro 9W Smart LED Bulb. The starter kit will now be available at ₹1,300 discount. Using this combo of the smart speaker and the smart bulb, you can truly have a smart experience of controlling your home appliances. <cmsannotation type="cmsannotation" annotationid="B096S89393" comment="amazoncard" text="B096S89393">B096S89393</cmsannotation> ₹1,250 discount on Echo Dot with Clock The Echo Dot with the clock will go on sale for ₹4,249, which would be a big discount as it otherwise sells at ₹5,499. The smart speaker can easily be operated by voice and it has an improved bass performance. The Echo Dot is a multi-utility device as it can be used as a standalone speaker, Bluetooth speaker or smart device controller for your home. <cmsannotation type="cmsannotation" annotationid="B085M5R82K" comment="amazoncard" text="B085M5R82K">B085M5R82K</cmsannotation> Big Discount on Fire TV Stick 4K The Amazon Fire TV Stick 4K that sells for ₹5,999 has seen a huge price drop during the sale as it is available for ₹3,599. It is a powerful streaming media stick that can launch and control content with an Alexa-powered remote. You can experience plenty of apps, Alexa skills, and millions of websites like Facebook, and Twitter. <cmsannotation type="cmsannotation" annotationid="B079QQZZJK" comment="amazoncard" text="B079QQZZJK">B079QQZZJK</cmsannotation> Discount on smart Amazon Fire TV 4K You can now get the Fire TV-based Smart LED TV for ₹33,999, a big discount on its list price of ₹56,000. The smart TV brings home a seamless and immersive viewing experience. You can look for content and play it with ease using Alexa-powered voice commands. You can use the LED TV for gaming and entertainment. <cmsannotation type="cmsannotation" annotationid="B087JYBBSR" comment="amazoncard" text="B087JYBBSR">B087JYBBSR</cmsannotation> ₹1,700 off on Amazon Kindle If you have been on the lookout for Amazon Kindle, the Prime Day sale offers you the best chance to grab one. You can get the Amazon Kindle for ₹6,299 which is ₹1,700 off on its current retail price of ₹7,999. The Kindle features in-built light that lets you read your favourite books both indoors and outdoors. You can also check out the deals on other Kindle products like Kindle (10th Gen), Kindle Paperwhite, and Kindle Oasis as they will also see a price drop during the sale. <cmsannotation type="cmsannotation" annotationid="B07FQ4Q7MB" comment="amazoncard" text="B07FQ4Q7MB">B07FQ4Q7MB</cmsannotation> Save ₹4,000 on Fire TV Cube The newly launched Fire TV Cube is available for ₹8,999, a ₹4,000 discount on its selling price of ₹12,999. You can control the TV with your voice using this Fire TV Cube. It is a powerful streaming device that can also be used as a soundbar and smart home device controller. <cmsannotation type="cmsannotation" annotationid="B083VWSQJC" comment="amazoncard" text="B083VWSQJC">B083VWSQJC</cmsannotation> There is an additional discount for users with HDFC Bank cards. You can avail 10% instant discount with HDFC debit card, credit card, and EMI transactions. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/here-are-the-best-deals-available-on-laptops-during-amazon-prime-day-2021/articleshow/84586498.cms">Amazon Prime Day 2021: Best laptop deals during the sale</a> <a href="https://www.businessinsider.in/tech/news/amazon-prime-day-2021-deals-and-discounts-on-smartphones/articleshow/84582742.cms">Amazon Prime Day 2021: Deals and discounts on smartphones</a> <a href="https://www.businessinsider.in/tech/news/best-deal-and-discount-on-headphones-and-earphones/articleshow/84678402.cms">Amazon Prime Day 2021: Best deals and offers on headphones</a>

Amazon Prime Day 2021: Best deals and offers on Echo, Kindle, Fire TV

<ul class="summary-list"><li>Walmart this week announced its $2.3 billion acquisition of Vizio and its SmartCast Operating System.</li><li>The deal widens Walmart's advertising reach as it battles Amazon for the most eyes on its products.</li></ul>Walmart last week announced its <a target="_blank" href="https://www.businessinsider.com/how-walmart-vizio-acquisition-challenge-amazon-ad-dominance-2024-2">$2.3 billion acquisition of Vizio</a> and its SmartCast Operating System in a move that widens its advertising reach amid an ongoing battle with <a target="_blank" href="https://www.businessinsider.com/amazon">Amazon</a> to get the most eyes on its products through ads displayed in streaming content.The Vizio acquisition is in line with Walmart's aggressive moves to bolster its advertising business, which the company reported in its <a target="_blank" href="https://corporate.walmart.com/news/2024/02/20/walmart-releases-q4-and-fy24-earnings">Q4 earnings statement</a> grew about 28% to reach $3.4 billion over the last year."Walmart has entered Amazon and Best Buy's ecosystem of users through the purchase of Vizio — a strategic move that will not only increase Walmart's inventory supply but also boost e-commerce sales for the company," <a target="_blank" href="https://www.forbes.com/sites/bradadgate/2024/02/21/walmarts-acquisition-of-vizio-is-more-about-consumer-insights/?sh=f707950787d5">Forbes</a> reported David Zapletal, Chief Operating Officer at the marketing firm Digital Remedy said of the <a target="_blank" href="https://www.businessinsider.com/deals-mergers-acquisitions-comeback-walmart-truist-capital-fed-rates-recession-2024-2">Vizio deal</a>.Representatives for Walmart and Amazon did not respond to requests for comment from Business Insider.<h2>How Walmart competes — on TV</h2>Vizio creates smart televisions and sound bars, and its SmartCast system grants users access to third-party streaming apps like <a target="_blank" href="https://www.businessinsider.com/guides/tech/disney-plus-bundle">Disney+ and Hulu</a>, akin to a software version of Amazon's FireStick. Ads can then be displayed through the operating system, and customer insights can be gleaned via its <a target="_blank" href="https://markets.businessinsider.com/news/stocks/automatic-content-recognition-market-latest-advancement-in-technology-2018-to-2023-1027494993">automatic content recognition</a> (ACR) systems, which log what type of content users browse to better deliver targeted ads."This ACR data provides very powerful targeting capabilities —which Amazon doesn't have at Vizio's scale — for <a target="_blank" href="https://www.businessinsider.com/meet-the-walmart-execs-leading-its-advertising-business-2023-5">Walmart Connect</a> to compete with some of the other companies out there," Kenneth Suh, the Chief Strategy Officer of the ad tech platform Nexxen, told <a target="_blank" href="https://www.adweek.com/convergent-tv/walmart-vizio-what-to-know/">AdWeek</a>.The acquisition positions Walmart to embed itself directly into consumers' homes with its advertisements, allowing the company to reach new customers and gain deeper insights into their media consumption habits, which should, in turn, grow its commerce sales.Walmart currently sells ad space to suppliers on its internal site and app and conducts ad campaigns through promoted posts on external social media sites. Though the company also purchases streaming and television advertisements, the <a target="_blank" href="https://www.businessinsider.com/vizio-stops-renewing-adtech-contracts-to-compete-with-roku-2021-7">Vizio</a> acquisition will greatly decrease the cost of such campaigns by presenting ads through the newly Walmart-owned platform rather than purchasing space from third parties."Walmart's consumer reach could propel Vizio's ad business to eventually rival Samsung and Roku. If that happens, and it's not clear that it will, then Walmart-Vizio could become a top five CTV ad seller in the US, and eventually, globally," AdWeek reported <a target="_blank" href="https://www.businessinsider.com/amazon-ad-tier-prime-video-could-mean-higher-prices-report-2023-6">Ross Benes</a>, an Insider Intelligence analyst, said.While Walmart's ad business is still a fraction of Amazon's — Amazon reported its ad services grew 27% in the fourth quarter, hitting $46 billion in total revenue for 2023 — the brick-and-mortar chain of stores continues to lead the way in day-to-day grocery sales. It also reports higher revenue than the online retail giant.In Q4, which included the holiday shopping season for both companies, Walmart reported $173.4 billion in revenue, compared to <a target="_blank" href="https://www.wsj.com/market-data/quotes/AMZN/financials">Amazon's reported</a> $169.96 billion."Selling a book or a TV is great and super helpful," the CEO of Amazon's Worldwide Stores, Doug Herrington, told <a target="_blank" href="https://fortune.com/2024/02/05/amazon-more-sales-than-walmart-grocery-fresh-whole-foods-struggles/">Fortune</a>, noting Amazon's strengths in large or irregular purchases, and comparing them with Walmart's advantage in daily grocery sales, saying: "How many times do I buy a book or TV each week versus how many times do I buy a packaged goods item, or some toilet paper or some food?"The Vizio acquisition, which is still subject to regulatory approval before completion, will position Walmart to capitalize on the trend of retailers using <a target="_blank" rel="" href="https://www.businessinsider.com/retailers-are-scaling-up-with-adtech-companies-for-offsite-ad-sales-2024-1">targeted ads</a> to attract prospective customers browsing other websites and potentially widen the revenue gap between the competing retailers.With 18 million active user accounts, per the Walmart <a target="_blank" href="https://corporate.walmart.com/news/2024/02/20/walmart-agrees-to-acquire-vizio-holding-corp-to-facilitate-accelerated-growth-of-walmart-connect-through-vizio-s-smartcast-operating-system">press release</a> announcing the deal, Vizio's existing platform will allow Walmart to place its own targeted ads — as well as sell ads from its suppliers — in front of the eyes of millions of potential customers who watch movies and television shows on its new platform.Amazon in January announced its plan to charge Prime members $2.99 each month to keep their <a target="_blank" href="https://www.businessinsider.com/amazon-prime-video-starts-ads-unless-you-pay-extra-2024-1">streaming content ad-free</a>, in addition to its base subscription fees."There is a lot to be excited about with this acquisition," Seth Dallaire, executive vice president and chief revenue officer of Walmart US, said in the press release about the Vizio deal. "We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment."

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Amazon Prime Day 2021: Best deals and offers on Echo, Kindle, Fire TV

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