scorecard

You Searched For "benefits of adtech" and got 20 results


Sort By:


Business Insider Latest Story Image
4 mins read

Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.

Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…

Lara O'Reilly   


Business Insider Latest Story Image
2 mins read

How adtech vet Paul Palmieri is pitching his new e-commerce startup

Here are the top media and advertising stories from Business Insider for October 9.

Lauren Johnson   


Business Insider Latest Story Image
4 mins read

Amazon is coming for Madison Avenue's talent, and it could be another blow to embattled agencies and ad-tech companies

Amazon favors bigger base salaries and less commission for salespeople compared to ad-tech and medi…

Lauren Johnson   


Business Insider Latest Story Image
9 mins read

Big ad agencies are trying to cut out ad-tech middlemen - and justify their own existence

"It's early, but what we're seeing is big agencies trying to emulate what Amazon's done over the pa…

Mike Shields   


Business Insider Latest Story Image
3 mins read

An ad-tech firm that bills itself as a one-stop shop for Amazon retailers just raised $10 million to cozy up to big agencies

Five-year-old Sellics has raised $10 million in Series A funding from UK-based venture capital firm…

Lauren Johnson   


Business Insider Latest Story Image
11 mins read

How The Trade Desk's Jeff Green became ad-tech's most-loved CEO and one of Google's biggest critics, and how he plans to save targeted advertising

"To be clear, we are very supportive of this effort," the spokesperson said. "We have some concerns…

Lauren Johnson   


Business Insider Latest Story Image
5 mins read

Lauren Johnson   


Business Insider Latest Story Image
4 mins read

Actor Edward Norton's startup wants to fix the way TV ads are measured, and a handful of ad-tech investors have put millions behind it

"We had seen that the legacy media companies were getting disrupted by Netflix and Amazon who were …

Lauren Johnson   


Business Insider Latest Story Image
4 mins read

'We're the fastest-growing ad-tech company in the world': Startup Beeswax is riding the wave of brands taking ad buying in-house

According to Paparo, brands that do a lot of digital advertising may want to tailor their automated…

Mike Shields   


Business Insider Latest Story Image
5 mins read

Industry insiders are buzzing about possible ad-tech acquisitions after AT&T shelled out a reported $1.6 billion for AppNexus

DataXu's chief revenue officer Ed Montes declined to comment on acquisition rumors but said, "We be…

Lauren Johnson   


Business Insider Latest Story Image
4 mins read

Facebook just made a big mobile adtech move against Google's DoubleClick

It marks yet another recent move by Facebook to get publishers on its side. Facebook is also report…

Lara O'Reilly   


Business Insider Latest Story Image
9 mins read

There's something really weird happening at $500 million adtech startup RadiumOne, and the way we found out about it is even stranger

We then put our theory to him, that Chahal might want to devalue the company so he can buy it back …

Lara O'Reilly   


Business Insider Latest Story Image
5 mins read

Big Tech's vanishing perks have left employees to face a stark new reality

Tech giants like Meta and Amazon face backlash as they reduce employee perks and enforce return-to-…

Dan DeFrancesco   


Business Insider Latest Story Image
5 mins read

The race in Big Tech to sell customers on AI products is heating up

AWS is stepping up its AI sales strategy as the industry looks to get a return on the big bets they…

Dan DeFrancesco   


Business Insider Latest Story Image
5 mins read

Apple's event will serve as a litmus test for the wider AI industry

Apple's "Glowtime" event is kicking off today. The tech giant will unveil its newest iPhone, alongs…

Dan DeFrancesco   


Business Insider Latest Story Image
2 mins read

Google's controversial move to kill the web cookie just got delayed until 2025

Google delayed its removal of third-party cookies on Chrome until 2025 and cited industry and regul…

Ana Altchek   


Business Insider Latest Story Image
5 mins read

Google and Apple's rumored partnership could upend the AI industry

A potential partnership between Google and Apple over AI features would mean big things for both co…

Dan DeFrancesco