You Searched For "benefits of adtech" and got 20 results
Sort By:
Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…
Lara O'Reilly
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
Keeping a razor-sharp focus on the customer’s wants is the best way to play the game
Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
The gaming industry is expected to grow at a CAGR of 40% until 2022
In India, programmatic continues to be considered a huge investment along with a perceived lack of premium inventory: Vasuta Agarwal
What the future of programmatic advertising in India might look like
How adtech vet Paul Palmieri is pitching his new e-commerce startup
Here are the top media and advertising stories from Business Insider for October 9.
Lauren Johnson
Amazon is coming for Madison Avenue's talent, and it could be another blow to embattled agencies and ad-tech companies
Amazon favors bigger base salaries and less commission for salespeople compared to ad-tech and medi…
Lauren Johnson
Big ad agencies are trying to cut out ad-tech middlemen - and justify their own existence
"It's early, but what we're seeing is big agencies trying to emulate what Amazon's done over the pa…
Mike Shields
An ad-tech firm that bills itself as a one-stop shop for Amazon retailers just raised $10 million to cozy up to big agencies
Five-year-old Sellics has raised $10 million in Series A funding from UK-based venture capital firm…
Lauren Johnson
How The Trade Desk's Jeff Green became ad-tech's most-loved CEO and one of Google's biggest critics, and how he plans to save targeted advertising
"To be clear, we are very supportive of this effort," the spokesperson said. "We have some concerns…
Lauren Johnson
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies - even as the industry faces doom and gloom
Franchi said MathCapital does more than a deal per month and has a few more set to close in the com…
Lauren Johnson
Actor Edward Norton's startup wants to fix the way TV ads are measured, and a handful of ad-tech investors have put millions behind it
"We had seen that the legacy media companies were getting disrupted by Netflix and Amazon who were …
Lauren Johnson
'We're the fastest-growing ad-tech company in the world': Startup Beeswax is riding the wave of brands taking ad buying in-house
According to Paparo, brands that do a lot of digital advertising may want to tailor their automated…
Mike Shields
Industry insiders are buzzing about possible ad-tech acquisitions after AT&T shelled out a reported $1.6 billion for AppNexus
DataXu's chief revenue officer Ed Montes declined to comment on acquisition rumors but said, "We be…
Lauren Johnson
Facebook just made a big mobile adtech move against Google's DoubleClick
It marks yet another recent move by Facebook to get publishers on its side. Facebook is also report…
Lara O'Reilly
There's something really weird happening at $500 million adtech startup RadiumOne, and the way we found out about it is even stranger
We then put our theory to him, that Chahal might want to devalue the company so he can buy it back …
Lara O'Reilly
Big Tech's vanishing perks have left employees to face a stark new reality
Tech giants like Meta and Amazon face backlash as they reduce employee perks and enforce return-to-…
Dan DeFrancesco
The race in Big Tech to sell customers on AI products is heating up
AWS is stepping up its AI sales strategy as the industry looks to get a return on the big bets they…
Dan DeFrancesco
Apple's event will serve as a litmus test for the wider AI industry
Apple's "Glowtime" event is kicking off today. The tech giant will unveil its newest iPhone, alongs…
Dan DeFrancesco
Google's controversial move to kill the web cookie just got delayed until 2025
Google delayed its removal of third-party cookies on Chrome until 2025 and cited industry and regul…
Ana Altchek
Google and Apple's rumored partnership could upend the AI industry
A potential partnership between Google and Apple over AI features would mean big things for both co…