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<keyword id="2746883" type="General" weightage="50" keywordseo="key-highlights" source="Orion">Key Highlights</keyword> for April '22:<br /> <br /><ul><li>Room Air Conditioner category recorded an unprecedented growth of over 170%</li><li>The overall Cooling Products segment grew by more than 160%</li><li>Commercial Refrigeration category grew by 125%Voltas <keyword id="1762359" type="General" weightage="50" keywordseo="beko" source="Orion">Beko</keyword> home appliances segment grew by 75%.</li></ul><br /><keyword id="452495" type="General" weightage="50" keywordseo="voltas-limited" source="Orion">Voltas Limited</keyword>,, from the house of <keyword id="8555" type="General" weightage="50" keywordseo="tata" source="Orion">Tata</keyword>'s, recorded a triple-digit growth in April 2022 , due to an increase in demand for cooling products given the intense summer experienced across the country. The volumes of April 2022 in the cooling products segment has broken many records.<br /><br /><keyword id="6354999" type="General" weightage="100" keywordseo="voltas" source="Orion">Voltas</keyword> has been the undisputed market leader in the Room Air Conditioner category since more than a decade, consistently maintaining the No. 1 position and has steadily maintained its lead over competition, with a lead of more than 640 BPS over nearest competitor as on YTD March FY22. The brand is now gearing up to meet its business objectives for FY 23.<br /><br />Commenting on the performance, Mr. <keyword id="272815" type="General" weightage="50" keywordseo="pradeep-bakshi" source="Orion">Pradeep Bakshi</keyword>, Managing Director &amp; CEO, <keyword id="201377" type="General" weightage="50" keywordseo="voltas-ltd" source="Orion">Voltas Ltd</keyword> said, "The summer of April 2022, has helped us gain an unprecedented growth in comparison to the last three years. Our Room AC business has grown up by over 170% in volume. The overall cooling products business has grown by more than 160% while our Home Appliances grew by 75% in volume. In Commercial Refrigeration, the company has grown by 125% in volume in April 22. We believe that our wide presence, focus on the emerging channels, excellent distribution network, strongest brand equity and attractive consumer offers, will help the brand stay ahead of the industry"<br /><br />He further added, "We are well poised to meet the growing demand, and are optimistic about achieving our business objectives for the financial year FY23."<br /><br />Besides its 24,000 customer touch points, Voltas also has a widespread network of exclusive brand outlets (EBOs) and plans to launch many more Brand Shops and Experience Zones by the end of FY 23. The Company has recently launched a dynamic product portfolio for the summer, and several Brand Shops in Tier 1, 2, and 3 cities across the country, to meet the expectations of consumers in these markets and enable them to experience the best-in-class technologically advanced products.<br /><em><br />Disclaimer: The following press release comes to you under an arrangement with PRNewswire. PTI takes no editorial responsibility for the same.</em><br /><br />

Voltas records an unprecedented triple-digit growth in April '22

<ul><li>Launched yesterday, Voltas Beko is receiving flak on Twitter for taking a sexist angle in their ad.</li><li>Conceptualised by <keyword id="7067090" type="PERSON" weightage="20" keywordseo="Wunderman-Thompson">Wunderman Thompson</keyword>, on first viewing the ad looks like it's trying to be inclusive. However, you soon realise the idea, and even the hashtag behind the campaign is hardly inclusive.</li></ul>At a time when a few brands in India like Ariel, Nike and Puma have started talking about sexism in our industry and lives and how brands have played an active role in constructing stereotypical gender roles, Voltas Beko's latest ad seems like a step backwards. <br /><br />Titled ‘Word of Moms,’ Voltas’ ad for its dishwashers has caught experts’ attention on Twitter. It is being dissed for propagating a sexist ideology, outrightly categorising male and female chores, and abiding by the socially constructed gender roles. <br /><br />          <div type="Youtube" id="MjgYxfiGqeI" title="Voltas Beko Dishwashers - Word of Moms" thumbUrl="https://i.ytimg.com/vi/MjgYxfiGqeI/mqdefault.jpg"></div><br />Faye D’souza, Journalist and Entrepreneur, took to Twitter to ask a very important question. “Men don’t need dishwashers?”<br /><br /><div type="twitter" handle="fayedsouza" handlename="Faye DSouza" image="http://pbs.twimg.com/profile_images/1171370683034718208/dRoo6ha6_normal.jpg" favoritecount="2721" retweetcount="230" status="Men don’t need dishwashers? https://t.co/Fp8h4wAWwt" createdat="1595260899000" id="1285243481615523842"></div><br />The conversation snow-balled and more experts weighed in with their opinion. <br /><br /><div type="twitter" handle="PritishNandy" handlename="Pritish Nandy" image="http://pbs.twimg.com/profile_images/1197826151646810112/Z5YuXF4M_normal.jpg" favoritecount="47" retweetcount="9" status="@fayedsouza Advertising promotes gender divide more than anything else. Sad to see @VoltasBeko doing this." createdat="1595309927000" id="1285449120388284416"></div><br /><div type="twitter" handle="annavetticad" handlename="Anna MM Vetticad" image="http://pbs.twimg.com/profile_images/1281319913009758208/FxFfZEwH_normal.jpg" favoritecount="15" retweetcount="0" status="@fayedsouza Also, women who are not married or married women who don't have babies - they don't need dishwashers either." createdat="1595305652000" id="1285431187964522498"></div><br />In a statement released for the media to clarify the intent behind brand's latest ad, Voltas Beko Spokesperson said, “As a brand, Voltas Beko has always celebrated the spirit of womanhood in all our campaigns. Likewise in this advertisement, we captured a fun, casual conversation between four independent and spirited friends who got together over a video call during the lockdown. One of the characters in the video refers to how the family has been managing household chores, with her husband taking over the responsibility of washing dishes. This is when the protagonist of the film recommends a dishwasher. Our products have been developed to create convenience and comfort for all our customers, and are gender agnostic."<br /><br />On first viewing, it seems like they have tried to make the advertisement inclusive. They have added a character that says, “My husband is doing the dishes right now.” Then you realise this is hardly inclusion. It wasn’t very difficult to find a man instead who could get on the call and speak about sharing the load. <br /><br />Voltas Beko’s ad sells ease of use. The description reads, “The ad encourages adoption of new technology to save time spent on chores during this pandemic.” It establishes that all you need to do is put the button on, dump the dirty dishes in and let it be -- a task even a 15-year-old can do. They could have easily targetted single mothers, single fathers, bachelors, gay dads or gay mothers. Or boys like Ariel did in its last ad titled ‘What are we teaching our sons.’<br /><br />The advertisement ends with women dissing men, trying really hard to make their narrative and product look ‘modern.’ Sorry to break your bubble, modern women don’t just get together on a call to bash men.<br /><br /><br />Over the years, dishwashing soaps, detergents and toilet cleaners have used female celebrities or women protagonists as mothers or homemakers. This regressive belief has been passed on for generations trying to establish that women are responsible to keep their homes neat, do the laundry and clean their toilets.<br /><br />It was only last week that Karthik Srinivasan, Communications Strategy Consultant, brought to our notice that Scotch-Brite's (dish scrubber) brand logo, created in early 90’s, and came from a deep-rooted patriarchal mindset. The logo had a woman with a bindi. However, the brand was quick to respond and said that they will launch a new logo a few months down the line. <br /><br />We wish to see the same corrective behaviour from Voltas Beko for its regressive ad.

Voltas Beko is receiving flak on Twitter for taking a sexist angle in its latest ad

Best dishwasher for home in India

<ul><li><keyword id="753025" type="COMPANY" weightage="20" keywordseo="Dixon-Technologies">Dixon Technologies</keyword> has risen as much as 191% in the last 1 year and nearly 100% since coronavirus induced lockdown.</li><li>The company makes popular electronic products like Television, Setup box, washing machine for the brand owners like Samsung, Toshiba, Nokia, LG, Reliance Jio and many more to name a few.</li><li>The consumer electronics segment, which contributes around 45% of the company’s revenue saw a growth of 22% in the Q4.</li></ul>The stocks of the electronic manufacturer, Dixon Technologies has doubled investor wealth since March 23, when its peers were experiencing the lockdown setback. The stock has risen as much as 191% in the last 1 year and nearly 100% since coronavirus induced lockdown.<br /><br />It's showing no signs of stalling yet. In a report dated July 2, analysts at Axis Securities expected the stock to hit ₹6172 in the next one year. It's already surpassed that. <br /><br />  <div type="image" title="Dixon share" msid="77011274" hostid="261"></div><br />The rapid growth is backed by orders from recently added clients Reliance Jio and <keyword id="51758" type="COMPANY" weightage="20" keywordseo="Dish-TV">Dish TV</keyword>, according to Axis Securities. The company makes popular electronic products like television, setup box, washing machine for the brand owners like Samsung, Toshiba, Nokia, LG, Reliance Jio and many more to name a few. In the lighting segment, Dixon has got Havells and HPL, together with other the major brands in its kitty.<br /><br /><strong>India-China tensions boosted its production<br /></strong><br />On the back of the India China standoff, the company saw a growing demand for ‘made in India’ products. Earlier, Samsung decided to expand its partnership with Dixon Technologies and led to further gains for the company. The company said it will bring down the number of TVs imported from its plants in other countries and manufacture almost 85-90% of the televisions locally to sell in India. <br /><br />  <div type="image" title="Dixon (2)" msid="77011292" hostid="261"></div><br />The consumer electronics segment, which contributes around 45% of the company’s revenue saw a growth of 22% in the Q4. While other businesses like lightning products, mobile phones, and security systems saw revenue decline during the quarter.<br /><br />Dixon Technologies’s MD Atul Lall told <keyword id="3320064" type="PERSON" weightage="20" keywordseo="BloombergQuint">BloombergQuint</keyword> that “India will emerge as an electronic manufacturing hub, servicing not only in the domestic market but also in certain categories globally.” He added that the consumer durables industry was likely to witness a lot of pent-up demand, due to the virus-induced lockdown, especially for brands with an online presence.”<br /><br /><strong>Strong customers addition helped in tough times<br /></strong><br />Dixon has regularly been acquiring new clients during the crisis. Fueled by PM Modi’s ‘Atma Nirbhar Bharat’ many companies are now looking to manufacture products in India, few of the new clients include Voltas Beko and Reliance Digital’s private label brands such as Kelvinator.<br /><br />“A key advantage for Dixon is its diversification across customers, products and product fungibility, which makes manufacturing flexible. When it is not making security systems, it can use that line to make set-top boxes or medical kits. Similarly, its largest OEM in TVs has a strong online sales model, which has helped inventory even during the lockdown,” said a <keyword id="184717" type="COMPANY" weightage="20" keywordseo="Dolat-Capital">Dolat Capital</keyword> report dated June 11. <br /><br /><strong>Production-linked incentive scheme for Dixon <br /></strong><br />Dixon is expected to be largely benefitted by the government’s production-linked incentive scheme for mobile manufacturing. The scheme offers incentives to boost domestic manufacturing of mobiles.<br /><br />As per government norms sub $200 phones, which is 70% of the Indian market, can only be done by domestic companies, and this puts Dixon in a sweet spot.<br /><br />The company’s fourth-quarterly earnings have also beaten estimates and delivered a good financial performance. The net profit jumped 66.84% to ₹27.6 crore.<br /><br /><strong>SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/softbank-backed-oyo-in-japan-is-merging-its-hotel-and-rental-apartment-business-to-cut-costs/articleshow/77010674.cms" data-type="tilCustomLink">In SoftBank’s backyard, OYO is merging its hotel and rental apartment business to cut costs</a><br /><br /></strong><a href="https://www.businessinsider.in/business/corporates/news/hcl-technologies-to-be-hit-worse-than-tcs-infosys-and-wipro-q1fy21-result-tomorrow/articleshow/76997459.cms" data-type="tilCustomLink"><strong>Here’s what to expect from HCL Tech earnings</strong></a><br />

Jio set-top box maker Dixon Tech shares have doubled in less than 4 months⁠— and there may be more

<p><a href="http://www.businessinsider.com/turkey-restricts-access-to-twitter-2014-3" target="_blank">Turkey has restricted access to Twitter</a>, just hours after Prime Minister Recep Tayyip Erdogan threatened to shut down Twitter and other social media platforms.</p>
<p>Turkish Twitterers - who can still access the service via SMS - have responded in the best way possible: by mocking Prime Minister Erdogan's attempts at censorship with an endless stream of memes.</p>
<p><strong>Some have taken to using the art style made famous during President Obama's 2008 election:</strong></p>
<blockquote class="twitter-tweet" lang="en">
<p><a href="https://twitter.com/search?q=%23turkeybannedtwitter&amp;src=hash">#turkeybannedtwitter</a> this tweet is only possible through vpn apps. <a href="http://t.co/6aydNvxPpp">pic.twitter.com/6aydNvxPpp</a></p>
- Mali Erdogan (@malierd) <a href="https://twitter.com/malierd/statuses/446779121616822272">March 20, 2014</a></blockquote>

<p><strong>Others have pointed out the absurdity of taking Twitter so seriously:</strong></p>
<blockquote class="twitter-tweet" lang="en">
<p>The country banned from tweeting is also where users enjoy twitter most <a href="https://twitter.com/search?q=%23twitterisblockedinturkey&amp;src=hash">#twitterisblockedinturkey</a> <a href="http://t.co/4cZYa2dSBe">pic.twitter.com/4cZYa2dSBe</a></p>
- beko (@bekirbasarozer) <a href="https://twitter.com/bekirbasarozer/statuses/446806105780674561">March 21, 2014</a></blockquote>

<p><strong>This one's a play on the error message a site gives you when it can't find the page you're looking for:</strong></p>
<blockquote class="twitter-tweet" lang="en">
<p>Not found. :) After Twitter ban. via <a href="https://twitter.com/tutturolsov">@tutturolsov</a> <a href="http://t.co/L0EfFifCCB">pic.twitter.com/L0EfFifCCB</a></p>
- Abdullah Ayasun (@abyasun) <a href="https://twitter.com/abyasun/statuses/446790100274253824">March 20, 2014</a></blockquote>

<p><strong>This one re-envisions the Turkish flag as a Pac-Man eating up the Twitter logo.</strong></p>
<blockquote class="twitter-tweet" lang="en">
<p>Anger fuels creativity in <a href="https://twitter.com/search?q=%23Turkey&amp;src=hash">#Turkey</a> over <a href="https://twitter.com/search?q=%23Twitter&amp;src=hash">#Twitter</a> ban. <a href="http://t.co/h0dNuOYUQo">pic.twitter.com/h0dNuOYUQo</a></p>
- Ayla Albayrak (@aylushka_a) <a href="https://twitter.com/aylushka_a/statuses/446788431725604865">March 20, 2014</a></blockquote>

<p><strong>This one's my favorite:</strong></p>
<blockquote class="twitter-tweet" lang="en">
<p>Higher Power ?? <a href="http://t.co/UxTYccORE1">pic.twitter.com/UxTYccORE1</a></p>
- Selin Imer (@SeLin_Imer) <a href="https://twitter.com/SeLin_Imer/statuses/446807878436134912">March 21, 2014</a></blockquote>

<p><a href="https://twitter.com/search?q=near%3A%22Turkey%22%20within%3A15mi&amp;src=typd&amp;mode=photos" target="_blank">You can see more of the memes being put out by clicking here - we've set up a Twitter stream of photo posts coming out of Turkey.</a></p>

Turkish Twitterers Respond Hilariously To The Government's Attempt To Block Them

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Water-Gen</span></p></div><p></p></div></div>When kids learn about the planet's water cycle, they're taught a simple concept: our atmosphere is filled with water vapor that has evaporated from the bodies of liquid water we see around us. When the vapor's temperature gets low enough, it gets turned back into water.</p><p>The presence of that vapor becomes especially apparent in the summer, when droplets collect on glasses of ice water and air conditioning units drip onto unsuspecting passersby.</p><p>An Israeli company called <a href="http://www.water-gen.com/" target="_blank">Water-Gen</a> does not think of that condensation as a byproduct; instead, it has built machines specifically designed to create and harvest as much condensation as possible. Using a system that uses a set of plastic "leaves" to funnel air in various directions, the team has developed water generators that appear to create pure drinking water out of nothing.</p><p>"The target is to extract water from the air with minimum energy," founder and co-CEO Arye Kohavi tells Business Insider. "We think our solution can solve the problem on the level of countries. It's an immediate solution - governments don't need to spend decades to make a big project."</p><p>Water-Gen is one of seven Israeli companies presenting technological innovations at the United Nations General Assembly this week.</p><p>The company currently makes three sizes of water generating machines, each of which must be plugged into a power source. At 80 degrees and 60% humidity, the biggest can yield about 825 gallons per day, but Kohavi says the technology is easily scalable. The company's medium sized unit produces 118 gallons per day under the same conditions, and the smallest - which is intended for use in a home or office - produces just under 4 gallons per day.<div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Water-Gen</span></p></div><p></p></div></div></p><p>Water-Gen estimates that at current energy prices, the water generated will cost less than ten cents a gallon.</p><p>The Water-Gen team is looking to bring the technology to two types of places: areas that don't have drinkable tap water, and locations that are warm and humid.</p><p>"If it's hotter or more humid, the system produces more than average, and if it's colder and dryer it produces less," Kohavi explains, adding that as long as temperatures are high enough, there is enough water in the air for the machines to work regardless of humidity levels.</p><p>Luckily, those two sets of conditions often overlap. "Places that do not have drinking water in pipes are usually hot and humid - Latin America, Southeast Asia, Africa - so those two rules are almost equal," Kohavi says</p><p>Water-Gen is currently doing field tests of its products in cities like Mumbai, Shanghai and Mexico City, as well as more rural locations. The company's products are expected to be commercially available by the end of next year.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Water-Gen</span></p></div><p></p></div></div></p><p>Maxim Nasik, the chairman of Water-Gen, says that because climate change and the growing world population are making the issue of accessible drinking water increasingly important, the company hopes to bring its technology directly to governments. Implementing it on a large scale would be cheaper and faster, he says, adding that the company is already in discussion with several governments.</p><p>That kind of negotiation is not new for Water-Gen - the company started in Israel by creating military equipment to help get water to soldiers on the front lines. It has since sold that technology to several other armies, including those in the US, UK and France, as well as undisclosed Arab countries.</p><p>In addition to the water generation machines, the company also makes a water purifier that can be powered via batteries or solar panels, and is capable of filtering out everything from water-born parasites like Giardia to poison like cyanide, though it can't desalinize salt water.</p><p>"Water from air is for places that you don't have any water to filter," Kohavi says.</p><p>A few years ago, Water-Gen decided to turn its attention to civilian applications of its technology. The smallest water-from-air machines were a product of that, as was dehumidifying technology that's now used in clothing dryers sold by Siemens and Beko.</p><p>But Nasik says those commercial applications are not the company's main focus. </p><p>"We think it's possible to bring drinking water to all countries. Humidifiers, army solutions, etcetera are a secondary issues," Nasik says. "What's important for us is to bring water to the people. This is a basic human right."</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/thirsty-concrete-absorbs-water-video-2016-9">This 'thirsty' concrete absorbs 880 gallons of water a minute</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="R5M2hudzql8U71JDgXZG9CGj6sLTDYnX" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

This device can literally pull clean drinking water out of thin air

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><a href="http://www.businessinsider.com/suspected-paris-attacks-mastermind-abdelhamid-abaaoud-killed-in-police-raid-2015-11"></a><p class="source"><span><a href="http://www.cnn.com/2015/11/19/europe/paris-attacks-at-a-glance/">CNN</a></span></p><p class="caption">This still from a CNN report shows a picture of Hasna Aitboulahcen.</p></div><p></p></div></div>The suspected mastermind of the Paris attacks and a woman police believe may have been his female cousin <a href="http://www.businessinsider.com/abdelhamid-abaaoud-suspected-mastermind-of-paris-attacks-2015-11">died during a police raid</a> in the Paris suburb of Saint-Denis on Wednesday, French prosecutors confirmed Thursday morning.</p><p>It is unclear how the man suspected of coordinating the attacks last Friday, <span>Abdelhamid Abaaoud, </span>was killed. In their <a href="https://twitter.com/rcallimachi/status/667320280289705989">official statement</a>, Paris prosecutors said his body was "riddled with bullet holes." However, police are still trying to determine whether he blew himself up at some point during the seven-hour raid.</p><p><a href="http://www.telegraph.co.uk/news/worldnews/europe/france/12004720/Paris-attacks-female-suicide-bomber-shouted-Help-me-Help-me-to-police-during-Saint-Denis-raid.html?utm_campaign=Echobox&amp;utm_medium=Social&amp;utm_source=Twitter#link_time=1447938525">Hasna Aitboulahcen</a><span>, 26, </span><span>also died in the raid. Police said she called herself Abaaoud's "cousin," <a href="http://www.nytimes.com/aponline/2015/11/19/world/europe/ap-eu-paris-attacks-female-accomplice.html">according to The New York Times</a>, though the paper noted that French people of North African descent use that term sometimes to refer to their close friends. </span></p><p><span><span><span style="background-color: #00ff00;"><span style="background-color: #ffffff;">Police initially believed she blew herself up</span></span></span></span><span>, <a href="https://twitter.com/AP/status/667325937000804352">according to the Associated Press</a>, which would have made her the first female suicide bomber in Western Europe. But the <a href="http://5minutes.rtl.lu/monde/laune/735224.html" target="_blank">AFP reported</a> on Friday that, according to a police source, she did not blow herself up. Rather, the AFP reported, the suicide bomber was<span> an unidentified man.</span></span></p><p>A <a href="http://www.independent.co.uk/news/world/europe/saint-denis-paris-attacks-raid-recording-captures-female-suicide-bombers-exchange-with-police-a6739671.html">recording</a> of the raid posted by The Independent reportedly captured her exchange with police on Wednesday, in which they ask her, "Where is your boyfriend?" and she screams back, "He's not my boyfriend!"</p><p>Before the police stormed the house in Saint-Denis, <span>Aitboulahcen shouted for help from the window, <a href="http://www.telegraph.co.uk/news/worldnews/europe/france/12004720/Paris-attacks-female-suicide-bomber-shouted-Help-me-Help-me-to-police-during-Saint-Denis-raid.html">according to The Telegraph</a>. </span></p><p><span>"During the lull in the shooting I heard a woman shouting: "Help, help, help me!" one local man told <span>Paris newspaper Le Parisien, <a href="http://www.pressreader.com/australia/the-daily-telegraph-sydney/20151120/281479275316873/TextView">according to the The Daily Telegraph (Sydney)</a><span>. </span></span></span></p><p><span><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Thomson Reuters</span></p><p class="caption">A view shows impacts around windows on the facade of the apartment raided by French Police special forces earlier in Saint-Denis, near Paris</p></div><p></p></div></div>According to French newspaper <a href="http://www.republicain-lorrain.fr/france-monde/2015/11/20/une-enfance-en-famille-d-accueil" target="_blank">Le </a></span><a href="http://www.republicain-lorrain.fr/france-monde/2015/11/20/une-enfance-en-famille-d-accueil" target="_blank"><span>Républicain Lorrain</span></a><span>, Aitboulahcen was born on the outskirts of Paris in 1989 and spent some time in foster homes </span><span>growing up as her family faced some difficulties.  </span></span></p><p><span>A former acquaintance in the town of Creutzwald, France, where she frequently visited her father, described her as "an extrovert" and "a bit lost," according to the <a href="http://www.republicain-lorrain.fr/france-monde/2015/11/20/une-enfance-en-famille-d-accueil" target="_blank">Républicain Lorrain</a> newspaper.</span></p><p><span>One of the many people who gathered in front of the apartment building where her father lives told the <a href="http://www.republicain-lorrain.fr/france-monde/2015/11/20/une-enfance-en-famille-d-accueil" target="_blank">Républicain Lorrain</a> that Aitboulahcen "couldn't even say hello in Arabic," and that she was the opposite of the Islamist radical they are seeing in pictures. "We still have trouble believing it was really her."</span></p><p><span><span>"We remember her well," another acquaintance told the <a href="http://www.republicain-lorrain.fr/france-monde/2015/11/20/une-enfance-en-famille-d-accueil" target="_blank">Républicain Lorrain</a>, adding that she was always wearing a leather cowboy hat. "It was her style, she was not the type to wear the veil, we called her cow-girl in the neighborhood." </span></span></p><p><span>The consternation surrounding her sudden change is that much greater because she never even talked about religion, people who knew her told the <span>Républicain Lorrain. S</span>he would get drunk on vodka during Ramadan, and she never went to the mosque, <span>according to acquaintances who spoke to the Républicain Lorrain. H</span></span><span>er brother also said he had never even seen her open a Quran, <a href="http://www.cnn.com/videos/world/2015/11/20/paris-raid-female-suicide-bomber-hasna-ait-boulahcen-vo-ac.cnn" target="_blank">CNN reports</a>.</span></p><p>The Republicain Lorrain writes that her last visit to her dad in Creutzwald was in the summer of 2011. The young people who live in the neighborhood remember her visit, saying you couldn't not notice her. "She was the only girl with a group of 10 guys, when she had something to say, she said it," a woman from her neighborhood told the Republicain Lorrain.</p><p><span><span><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Thomson Reuters</span></p><p class="caption">A bullet impact is seen in the window near the Le Carillon restaurant, one of the attack sites in Paris</p></div><p></p></div></div>Her acquaintances in the village remember she was even talking about joining the French army at the time. They also say that Wednesday was the first time they heard about her since 2011.</span></span></p><p><span><span>According to the <a href="http://www.republicain-lorrain.fr/edition-de-saint-avold-creutzwald/2015/11/19/kamikaze-de-saint-denis-des-liens-familiaux-a-creutzwald" target="_blank">Républicain Lorrain</a>, the last time her name was mentioned in public records was May 15, 2013. A legal announcement made at the Bobigny courthouse names her as the manager of Beko Construction, a company set up in Clichy-sous-bois that has been inactive for two years.</span></span></p><p><span>Aitboulahcen reportedly showed signs of her radicalization on her Facebook page, where she wrote, "I'll soon by on my way to Syria God willing. Soon leaving for Turkey," <a href="http://www.telegraph.co.uk/news/worldnews/europe/france/12004720/Paris-attacks-female-suicide-bomber-shouted-Help-me-Help-me-to-police-during-Saint-Denis-raid.html?utm_campaign=Echobox&amp;utm_medium=Social&amp;utm_source=Twitter#link_time=1447938525" target="_blank">according to the Telegraph</a>.</span></p><p><span>The Telegraph also reports that pictures on her Facebook page show her</span><span> wearing a niqab (a cloth covering the face) and brandishing firearms. Her Facebook page also displayed messages she wrote supporting the wife of a terrorist who took part in attacks on a Jewish supermarket in Paris last January, according to the Telegraph.</span></p><p>After failed attempts to make her way to Syria to join ISIS, she <span>"offered her services to commit terrorist attacks in France," </span><a href="http://www.telegraph.co.uk/news/worldnews/europe/france/12004720/Paris-attacks-female-suicide-bomber-shouted-Help-me-Help-me-to-police-during-Saint-Denis-raid.html?utm_campaign=Echobox&amp;utm_medium=Social&amp;utm_source=Twitter#link_time=1447938525" target="_blank">the Telegraph reports</a>. </p><p>A woman identified as <span>Khemissa <a href="http://www.bbc.com/news/world-europe-34871423" target="_blank">spoke to the BBC</a> and said she was a childhood friend of <span>Aitboulahcen. That woman said </span></span><span><span>Aitboulahcen was a model child growing up. She says that she was a fragile person and probably brainwashed.</span></span></p><p><span><span>"She was really vulnerable and going through a bad time in her life," <span>Khemissa said, "</span>so they came at the right time and found the right person."</span></span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/mastermind-behind-france-attacks-killed-abaaoud-paris-raid-2015-11">This is the raid that took down the suspected mastermind behind the Paris attacks </a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="o3ZWJ5eDqoBdDqy2JqfhFggV-SZd7h3B" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

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