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<ul><li>The Beauty &amp; Personal Care market is thriving and one of the fastest-growing consumer markets, driven in particular by the Cosmetics and Skin Care segments, as per Statista’s latest report.</li><li>Myntra’s upcoming End of Reason Sale to offer 38,000 styles from over 750 brands in its Beauty and Personal Care segment.</li><li>On course to add 500 more brands and offer 50,000 style options by 2022.</li></ul>Myntra is witnessing strong growth in the Beauty and Personal Care segment on its platform. The category has registered over 2.5X YOY growth on Myntra and is expected to continue the growth momentum into 2022. Myntra is also betting big on the category for the upcoming edition of its marquee biannual event, EORS (End of Reason Sale), slated to be held this month. According to Statista, India's beauty and personal care market, estimated at $25.9 billion in 2020, is projected to reach $32.7 billion by 2023, growing at a CAGR of 8.1 percent. Revenue in the Beauty &amp; Personal Care market amounts to US$22,338 million in 2021. The market is expected to grow annually by 6.95% (CAGR 2021-2026). Beauty &amp; Personal Care is currently the fastest-growing category on Myntra, and is strategically showcased through platforms such as Myntra Studio and M-Live that drive engagement and build salience for brands in the category through DIY videos and live tutorials led by a charter of sought-after beauty influencers. For the upcoming edition of EORS, Myntra is gearing up for its largest-ever edition and in the last few months has added over 50 brands including Dermalogica, Anastasia Beverly Hills, W Beauty, Pilgrim, Swiss Beauty, and Syska Appliances, to participate in its flagship event. With never-before offers on brands, exciting propositions for all first-time beauty and personal care shoppers, and other interesting basket offers, shoppers have a lot to look forward to, in the upcoming EORS. Myntra continues to scale its Beauty and Personal care portfolio and currently houses 750+ brands and 38,000 styles, of which 400 brands and 15,000 styles were added this year alone. The emerging go-to BPC destination is aiming at adding another 500 brands in 2022, taking the total number of options to 50,000 styles. Myntra is witnessing a steady 3X increase in basket size. Myntra’s 15-day return policy has also enabled its consumers to have a smooth and hassle-free buying experience. In addition to this, the category is riding firmly on the back of its popular brand campaign led by Bollywood’s style icon, Disha Patani, who is the brand ambassador for this segment on Myntra. On the technology front, features such as AI-powered Skin analyser tool and virtual try-on are enabling consumers to undertake informed buying decisions on the platform. Some of the prominent international and domestic brands that were added on Myntra this year include Benefit Cosmetics, Bath &amp; Body Works, and Kora Organics among others. From a consumer demand perspective, Face Moisturizer, Kajal &amp; Eyeliner, Face Wash &amp; Cleanser and Lipsticks are some of the top selling items. Apart from these, fragrances and appliances, such as trimmers, are also some of the key categories that consumers flank the platform for. The top article types within categories such as make-up, are Lipsticks, Foundation &amp; Primer, Kajal &amp; Eyeliner, Eyeshadow, Highlighter &amp; Blush; Under skincare, the leading products include Face moisturizer, Face Serum, Mask &amp; Peel and Sunscreen; Under haircare, the leading products are, Hair Colour, Hair Oil, Hair Serum, Hair Cream &amp; Mask, while Body Lotion, Body Wash and Body Oil form an integral part of the Bath &amp; Body category. During EORS-15, shoppers can expect Buy 1 Get 1 on select brands and free shipping on orders above Rs 499. Ahead of the event, Myntra has also collaborated with some of India’s favorite celebrities, such as Salman Khan for Frsh, Virat Kohli for One8, and Sara Ali Khan for Maybelline to share special mentions from their social media channels to drive traction for the category.

Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022

<div type="image" title="Indians are getting fancy, and they don&amp;#39;t mind paying a little extra if it means quality and luxury. Most consumer brands are witnessing an uptick in their premium product segment" msid="115018213" hostid="261" caption="&amp;lt;p&amp;gt;Indians are getting fancy, and they don&amp;#39;t mind paying a little extra if it means quality and luxury. Most consumer brands are witnessing an uptick in their premium product segment&amp;lt;/p&amp;gt;"></div> It's time to move over from plain, vanilla budget basics! Indians are no longer looking for “best purchases and value buys under Rs 1,000”—at least not as much as before. <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword>'s getting fancy, and how! From gold-flaked chocolates to swanky SUVs that look like they’re wheeled straight out of a Bollywood blockbuster, Indian companies are rapidly jazzing up their product lines, even faster than you can say the word "premiumization." But what does this mean for Indian companies and consumers? What is this jazz about premiumization all about? Is it just urban India that’s riding this wave, or has rural India also joined the bandwagon? We decode for you. <h2>What's premium, really?</h2>Imagine you’re eating Pav Bhaji at a roadside thela. Later during the day, you decide to dine out at a fancy, upmarket cafe, only to find Pav Bhaji Fondue on the menu. Same same, but much more expensive—often 5 to 10 times higher—for a little more hygiene and some better ambience! Think of premium products as this fondue. They are a notch up your regular, daily-use products soaps or shampoos, and even cars, all packaged luxuriously, offering just about the right touch of quality. The main differentiator, though, would be the price range. <h2>Driving home premium wellness</h2>A recent report by Nielsen suggests that over 70% of urban Indians are okay with paying a premium for their products. And companies are cashing in on this sentiment like never before. This explains why 58% of new products launched so far this year have been in the premium+ segment, as opposed to just 38% of new launches in regular, traditional trade. Take cars, for instance. Indians are no longer vying for a good old <keyword id="19950117" type="General" weightage="20" keywordseo="maruti" source="keywords">Maruti</keyword> 800 or <keyword id="20400567" type="General" weightage="20" keywordseo="alto" source="keywords">Alto</keyword>, traditionally known for their healthy mileage, but are rather happy investing in more swanky features that come along with high-end cars. In October 2024, India’s largest car manufacturer, <keyword id="19909974" type="General" weightage="20" keywordseo="maruti-suzuki" source="keywords">Maruti Suzuki</keyword>, sold 65,948 units of its compact cars like Swift, WagonR, Dzire, and more. Compared to the year-ago period, which saw sales of 80,662 units, this was an 18% dip. But take a look at their SUV (sport utility vehicle) sales for the same period. Cars like Brezza, Ertiga, and Grand Vitara sold about 70,644 units, a 19% uptick from the sales made in October 2023, i.e. 59,147 units. Simply put, when it comes to cars, Indians are saying the bigger, the better! The same is true for India's second biggest automobile manufacturer, Hyundai. Its SUV lineup made up a staggering 68.2% of the firm's total sales made for October 2024. What's more, SUV demand remained largely consistent across urban and rural markets. <h2>Consumers are inching up</h2>FMCG (fast-moving consumer goods) are also riding the premiumization wave, with Indians prioritizing their health and wellness and not bothered about dishing out a few extra bucks for the same! You’ll find no dearth of words like organic, vegan, gluten-free, and sugar-free, peppered generously over every product you’ll see today, be it soaps, juices, or more. No wonder then, sales from premium segments in 2024 make up around 27% of all FMCG sales and even contribute a massive 42% to the sector’s value growth in India. Nielsen report further adds that luxury brands that position themselves at twice the price of their category’s average are even witnessing stellar growth. In fact, for most FMCG brands like Tata Consumer Products, <keyword id="20002610" type="General" weightage="20" keywordseo="hindustan-unilever" source="keywords">Hindustan Unilever</keyword> (HUL), Dabur, and Nestle, it is this premium segment that is growing much faster than their regular ones. And it's not just about daily-use products; Indians are also taking their celebrations a step over. Spirits manufacturer <keyword id="20125704" type="General" weightage="20" keywordseo="radico-khaitan" source="keywords">Radico Khaitan</keyword> highlighted that for the first half of 2024, their prestige &amp; above segment made for 88.4% of its net sales value. In the same period, the regular popular segment accounted for just 9.1% of their net sales. From Hindustan Unilever, which saw its premium products grow 30% over the last quarter, to <keyword id="20521971" type="General" weightage="20" keywordseo="kingfisher" source="keywords">Kingfisher</keyword> beer's parent company, <keyword id="20124009" type="General" weightage="20" keywordseo="united-breweries" source="keywords">United Breweries</keyword>, whose premium product sales volume jumped by 27% during the quarter as opposed to just a 5% rise in overall volumes, everyone is seemingly taking their lifestyle a notch above. Per the Nielsen report, in 2024, a typical global consumer spends about $13.7k per year. This is set to grow by around 2.4% to $14k as early as next year. Even a report by Goldman Sachs also highlighted a similar trend, noting that India’s affluent class, or those earning over $10,000 (Rs 8,42,694.97), is set to reach 100 million in the next 3 years. And where will this consumer spend? On premium products! <h2>Online shopping shifts from mass to class</h2>Amazon’s Great Indian Shopping Festival, which was live between September 27 and October 29 this year, saw 140 crore customers, more than 85% of whom came from non-metro Indian cities. On the site, there was a 400% spike in sales in premium sales across categories like watches, fragrances, handbags, jewelry, and more. Rival <keyword id="19896939" type="General" weightage="20" keywordseo="flipkart" source="keywords">Flipkart</keyword> noted a similar trend, recording 1.8x growth in premium beauty and personal care products during the first half of this year. <h2>Dialing in premiumness</h2>The Indian smartphone ecosystem has always been dominated by basic phones, or those entry- and mid-range phones that are priced between Rs 10,000 and Rs 6,000. But that has changed in recent times, with premium smartphones (i.e., those priced over Rs 60,000) registering 20%+ growth in 2024. During the first quarter of this year, sales of mass phones (priced between Rs 10,000 and 20,000) reached 44%, compared to 51% in the year-ago period. But it's all sunny and shiny in the mid-premium (priced between Rs 40,000 and Rs 60,000) and super-premium segments (priced above Rs 60,000). Sales growth has burgeoned by as much as 27% and 86% in these categories, respectively. As India continues its march toward becoming the world's third-largest economy by 2027, the premium party is just getting started. Industry experts predict that premium segments will grow faster than you can say "sustainable organic handcrafted artisanal batch of coffee." So the next time you see someone dropping serious rupees on a fancy bottle of black water that also somehow plays music and tracks their hydration (yes, that's a thing), remember: This is just the trailer. Picture abhi baaki hai, mere dost! Do you have a topic in mind you'd want a simpler explanation for, or insights or experiences to share on personal finance and more? Contact us at businessinsider@timesinternet.in.

Simply Put: From Dal to Dolce—India is loving its luxury life

<ul class="summary-list"><li>"Upflation" describes how companies create new uses for personal care products and up-charge prices.</li><li>While it's an expensive trend, overall shampoo and deodorant prices have trailed behind inflation.</li></ul>From consumers to the <a target="_blank" href="https://www.businessinsider.com/ways-to-avoid-shrinkflation-at-the-grocery-store-2024-3">President</a>, it seems everyone's aware of <a target="_blank" href="https://www.businessinsider.com/grocery-consumers-goods-are-getting-smaller-with-shrinkflation-2021-6">shrinkflation</a>.Now, upflation is the new strategy used by companies looking to increase profits on everyday products.Corporations like Procter &amp; Gamble are finding creative ways to market new shampoo and deodorant items, often charging twice the original price, according to reporting by <a target="_blank" href="https://www.bloomberg.com/news/features/2024-07-01/what-s-upflation-new-retail-trend-is-driving-up-prices-for-us-consumers">Bloomberg</a>.For example, P&amp;G's all-over body deodorant costs $14, double the price of standard deodorant. P&amp;G's Head &amp; Shoulders Bare — an anti-dandruff shampoo with fewer ingredients — costs $12, roughly double the standard Head &amp; Shoulders. And Gillette is marketing products like a "tricky areas" razor that costs $5 more than the standard Venus razor.As companies reckon with declining sales in the $100 billion personal care and beauty <a target="_blank" href="https://www.bloomberg.com/news/features/2024-07-01/what-s-upflation-new-retail-trend-is-driving-up-prices-for-us-consumers">industry</a>, new marketing strategies — like emphasizing unique product uses — create new revenue opportunities.But as companies roll out these newfangled and more expensive products to try to cultivate sales, it can feel like another instance of unappealingly high prices — similar to lingering <a target="_blank" href="https://www.businessinsider.com/why-youre-still-spending-much-of-your-budget-on-food-2024-2">grocery prices</a> or the cost of <a target="_blank" href="https://www.businessinsider.com/why-fast-food-is-so-much-more-expensive-value-affordable-2024-4">eating out</a>.Yet, how are care product prices really affecting consumers? Business Insider analyzed price data from the Bureau of Labor Statistics since 2020 to determine how expensive shampoo, deodorant, and other items have become on average.While inflation has risen about 22% since January 2020, the prices of deodorant, hair products, face wash, and other care products have trailed behind, rising between 6% and 18% across the same period.Relative to overall price increases, products in the care aisle might not be as expensive as they feel.That's not to say customers should feel completely relieved.According to the Bureau of Labor Statistics, the price of hair, dental, shaving, and other care products, which are considered their own category, rose 2.3% year-over-year in May.Still, those prices are behind the general trend. Overall inflation increased 3.3% year-over-year in May.Nonetheless, it can feel hard to get a good deal right now. In May, consumers acknowledged inflation had cooled since 2022, but many still felt burdened by high prices, according to the University of Michigan <a target="_blank" href="https://data.sca.isr.umich.edu/fetchdoc.php?docid=75830">Survey of Consumers</a>.While new, expensive razors and shampoos can be easy to pass on, the price of groceries and other goods might trouble shoppers.In some industries, businesses are catching onto consumers' concerns. Food chains like Taco Bell, McDonald's, and Wendy's are <a target="_blank" href="https://www.businessinsider.com/restaurants-are-competing-to-offer-the-cheapest-meals-2024-5">competing</a> to offer the best value meals. What's more, Starbucks launched $5 and $6 breakfast combos in June.For shoppers in the shampoo or razor aisle, it's ultimately up to preference.P&amp;G sees new shampoo and deodorant as products people interested in innovation will pay for, according to Bloomberg.For consumers looking to keep it simple: they'll be able to find care products at a more relaxed price.Do you have shopping hacks to save money on personal care products? Or have you cut certain items out of your routine because of costs? This reporter wants to hear from you. Please reach out at <a target="_blank" href="mailto:jtowfighi@businessinsider.com">jtowfighi@businessinsider.com</a>.

Don't let 'upflation' fool you into spending more on beauty products

<ul><li>Kicked off on May 4, <keyword id="6511646" type="General" weightage="20" keywordseo="amazon-summer-sale" source="Orion">Amazon Summer Sale</keyword> is currently live.</li><li>The sale has come up with plenty of discounts across categories to make your purchase worthwhile.</li><li>Here are the best deals on beauty, grooming and personal care products.</li></ul>The Amazon <keyword id="1819506" type="General" weightage="20" keywordseo="summer-sale" source="Orion">Summer Sale</keyword> is live and some great deals are already running out of stock. While the e-commerce platform is offering deals across categories, we have shortlisted some of the best ones in the makeup, wellness and grooming products. If you are looking to buy some makeup, skincare and personal grooming products, you might get a chance to stock up on your supplies at a lower price. Apart from discounts running on products, Amazon is also offering cashback on first purchase, free delivery on first purchase, no-cost EMI options and exchange offers. Below listed are the top deals from the sale- Caresmith Bloom Scalp Massager <a href="https://www.amazon.in/Caresmith-Massager-Silicone-Bristles-Shampoo/dp/B09JP5B17X?ref=dlx_27003_gd_dcl_img_2_5463c0f0_dt_mese8_d5"><cmsannotation type="cmsannotation" annotationid="B09JP5B17X" comment="amazoncard" text="B09JP5B17X">B09JP5B17X</cmsannotation></a> Available at a discount of 70%, this scalp massager from Caresmith is currently available at ₹329. It has soft bristles and ensures an easy grip for comfortable usage. It deeply cleanses and is gentle on the scalp. Suitable for everyone, it has a lightweight and portable design. Nova NHT 1073 USB Rechargeable Hair Clipper <a href="https://www.amazon.in/Nova-NHT-1073-Cordless-Trimmer/dp/B07JM1PJ3H/ref=lp_16978243031_1_8?th=1"><cmsannotation type="cmsannotation" annotationid="B07JM1PJ3H" comment="amazoncard" text="B07JM1PJ3H">B07JM1PJ3H</cmsannotation></a> Ergonomically designed, this hair clipper from Nova is available at a discounted price of ₹549 during the sale. It features a USB cable to ensure easy charging. Blades made of stainless steel material, it features 5 length settings. Also, it is easy to clean and maintain. Vega Silky Soft 2-in-1 Epilator &amp; Shaver <a href="https://www.amazon.in/Vega-Silky-Epilator-Shaver-VHES-02/dp/B07HMG1YQM?ref=dlx_27003_gd_dcl_tlt_26_b94b1166_dt_mese8_d5"><cmsannotation type="cmsannotation" annotationid="B07HMG1YQM" comment="amazoncard" text="B07HMG1YQM">B07HMG1YQM</cmsannotation></a> Originally priced at ₹2,999, this product is now available at a discounted price of ₹1,709. Suitable for dry and wet use, this shaver is easy to use. It requires 8 hours of charging time to provide 35 minutes of usage. Also, it comes with two detachable heads-epilator and shaver. Maybelline New York Hyper curl Mascara Waterproof <a href="https://www.amazon.in/Maybelline-Hypercurl-Mascara-Waterproof-Black/dp/B0079Z0AMM/ref=sr_1_18?qid=1651737446&amp;s=beauty&amp;sr=1-18&amp;th=1"><cmsannotation type="cmsannotation" annotationid="B0079Z0AMM" comment="amazoncard" text="B0079Z0AMM">B0079Z0AMM</cmsannotation></a> You can now get this mascara from Maybelline at a discounted price of ₹259, which is 35% less than its MRP. It provides a curl of up to 36 hours and has a waterproof finish. The unique anti-clump applicator brush makes it convenient to use. RENEE Fab 3-in-1 Eyeshadow <a href="https://www.amazon.in/RENEE-Eyeshadow-Enriched-vitamin-4-5g/dp/B09D9PF3BP/ref=sr_1_9?qid=1651737777&amp;refinements=p_89%3ARENEE&amp;rnid=3837712031&amp;s=beauty&amp;sr=1-9"><cmsannotation type="cmsannotation" annotationid="B09D9PF3BP" comment="amazoncard" text="B09D9PF3BP">B09D9PF3BP</cmsannotation></a> Renee is offering a discount of up to 30% on this 3-in-1 eyeshadow stick. Currently available at ₹525, you get to save ₹225 on this product. It gives a matte finish and has a creamy and soft texture. Its lightweight design makes it easy to use and carry. Swiss Beauty Makeup Fixer <a href="https://www.amazon.in/Swiss-Beauty-Makeup-Fixer-50/dp/B07SR3WV5N/ref=sr_1_7?qid=1651737446&amp;s=beauty&amp;smid=A15APWRK6P7LBV&amp;sr=1-7"><cmsannotation type="cmsannotation" annotationid="B07SR3WV5N" comment="amazoncard" text="B07SR3WV5N">B07SR3WV5N</cmsannotation></a> If you are looking to buy a makeup fixer from Swiss Beauty, this might be the right time. Available at a 25% discount, this makeup fixer is available at ₹187. Enriched with the goodness of aloe vera and vitamin E, it refreshes and provides hydration to the skin. It gives a long-lasting stay to your makeup. Also, it has a compact design that makes it convenient to carry. Dove Daily Shine Shampoo <a href="https://www.amazon.in/Dove-Daily-Shine-Shampoo-650ml/dp/B07HB4FKZS/ref=sr_1_44?qid=1651738533&amp;s=beauty&amp;sr=1-44"><cmsannotation type="cmsannotation" annotationid="B07HB4FKZS" comment="amazoncard" text="B07HB4FKZS">B07HB4FKZS</cmsannotation></a> Price dropped to ₹360 from ₹675, this shampoo from Dove provides nourishment and protection to the hair. Its gentle formula makes it suitable for everyday use. It can be a good option to use as it helps restore the shine of the hair. WOW Skin Science Onion Hair Oil <a href="https://www.amazon.in/WOW-Onion-Black-Seed-Hair/dp/B07NDR2J4K/ref=lp_15426045031_1_10?smid=A2WK4OB3ROODF0&amp;th=1"><cmsannotation type="cmsannotation" annotationid="B07NDR2J4K" comment="amazoncard" text="B07NDR2J4K">B07NDR2J4K</cmsannotation></a> Available at a discount of 40%, you can get this hair oil from WOW at ₹359 only. It helps control hair fall and promotes hair growth. It quickly absorbs into the scalp and gives a non-sticky and non-greasy finish. Suitable for all hair types, it makes the hair stronger. NIVEA Deodorant Roll On <a href="https://www.amazon.in/Nivea-Pearl-Beauty-Roll-50ml/dp/B006LXDVTM/ref=sr_1_21?qid=1651738293&amp;s=beauty&amp;sr=1-21&amp;th=1"><cmsannotation type="cmsannotation" annotationid="B006LXDVTM" comment="amazoncard" text="B006LXDVTM">B006LXDVTM</cmsannotation></a> If you are looking for a handy product that prevents sweat and gives a soothing fragrance, this roll-on might be the option for you. Available at a discounted price of ₹132, you get to save ₹67 on this. Suitable for all skin types, it keeps you fresh all day with its long-lasting fragrance. Also, it provides even skin tone. WOW Skin Science Aloe Vera Gel <a href="https://www.amazon.in/WOW-Aloe-Multipurpose-Beauty-130ml/dp/B078Z9JWRW/ref=sr_1_15?qid=1651738293&amp;s=beauty&amp;sr=1-15&amp;th=1"><cmsannotation type="cmsannotation" annotationid="B078Z9JWRW" comment="amazoncard" text="B078Z9JWRW">B078Z9JWRW</cmsannotation></a> You can get this aloe vera gel from WOW at a discounted price of ₹199 during the sale. It keeps the skin and hair nourished, prevents dryness, helps in healing and offers various other benefits. You save ₹100 on this product during the sale. DISCLAIMER: The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/here-are-all-the-best-deals-on-amazon-summer-sale-2022/articleshow/91320773.cms">Here are all the best deals on Amazon Summer Sale 2022</a> <a href="https://www.businessinsider.in/news/amazon-summer-sale-best-deals-and-discounts-on-apparel/articleshow/91264455.cms">Amazon Summer Sale: Best deals and discounts on apparel</a> <a href="https://www.businessinsider.in/tech/news/best-furniture-deals-on-amazon-summer-sale-sofas-recliners-bean-bags-and-more/articleshow/91336896.cms">Best furniture deals on Amazon Summer Sale — sofas, recliners, bean bags and more</a>

Amazon Summer Sale: Top deals on makeup, grooming and personal care products

<ul><li><keyword id="14528177" type="General" weightage="80" keywordseo="good-good-piggy" source="Orion">Good Good Piggy</keyword> and <keyword id="14528178" type="General" weightage="80" keywordseo="mellow-watch" source="Orion">Mellow Watch</keyword> are teaching young kids to understand finance basics early.</li><li>Money personality starts forming by the age of five.</li><li>Millennial parents are open to teaching their children finance basics through innovative ways.</li></ul>It is a universally acknowledged fact that what we experience in childhood forms a core part of our personality. The same is true for your ‘money personality.’ Will you grow up to be a miser or a spendthrift? Are you scared of money or good at handling it? It goes back to your childhood. Companies like Good Good Piggy, and <keyword id="1608942" type="General" weightage="50" keywordseo="meta-watch" source="Orion">Meta Watch</keyword> aim to teach kids the basics of finance starting at the age of five. Behavioral scientists David Whitebread and Sue Bingham from the University of Cambridge declared in a <a href="http://www.mtmfec.org/many-money-habits-are-set-by-age-7/">study</a> that our financial management skills, attitude towards money, and value of money are set by age seven. “Parents of the current generation are usually millennials who are social media savvy. They do not want to rely on the old curriculum of teaching finance to kids. They themselves are debt driven and money starved due to the easy availability of credit. They now want their kids to not suffer that way”, said Purva Aggarwal, founder of Indian ed-tech startup <a href="https://goodgoodpiggy.com">Good Good Piggy</a>. The company allows 4-14-year-old children to form money management habits through interactive quizzes on the currently developing application. These also include receiving “digital blessings” from the child’s relatives. Parents give these young children missions to manage their money. In return, kids are rewarded on the app. “A Cambridge study indicates we form our core money personality from the age of 7. <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> has the world’s youngest population, and we aim to target 11 crore kids who come under the child and pre-teen category. These are the Generation Alpha (born 2010 onwards) and Generation Beta (born 2025 onwards) will learn everything digitally. Teaching money management to your kids is a virgin space in India.” added Purva. A Hong Kong based company <a href="https://www.mellowapp.io/en/help/app/">Mellow</a> has recently announced ‘<keyword id="1729718" type="General" weightage="80" keywordseo="mellow" source="Orion">Mellow</keyword> Watch,’ a mini-smartwatch that tracks your kid’s spending habits by linking a parent’s debit card. If your child goes overboard with spending, notifications start popping up. Parental control is established within the app. Even though it is a debatable issue how parents will teach their children the importance of money at such a young age, the demand for companies like Good Good Piggy and Mellow is high. Before the app’s official launch, the founder of Good Good Piggy was a participant in Shark Tank India, a reality show for angel investors and entrepreneurs. The app currently has over 5k waitlisted users who are testing the features of the app. “We have also planned to partner with over 2k schools in India to teach financial literacy to young kids. Furthermore, we will make a game plan to co-invest with the leading bank of the country”, said Purva. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/india-vs-west-indies-heres-the-entire-schedule-for-the-upcoming-odi-t20i-series/slidelist/93024475.cms">India vs West Indies: Here’s the entire schedule</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/strong-corporate-earnings-drive-markets-higher/articleshow/93028512.cms">Strong corporate earnings drive markets higher</a>

‘Money personality’ begins to form by the age of five. Should you care?

<ul><li>In the last few years, Indian skincare start-ups and conglomerates have been focusing on ‘Clean Beauty.’</li><li>Plum was one of the first boot-strapped home-grown start-ups to bring veganism to the beauty and skincare industry in India.</li><li>As the focus on sustainability, clean beauty and veganism increases in our country, we speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beauty industry, and Plum’s goals for 2022 in India.</li></ul>The ‘clean beauty’ and skincare industry has seen the entry of several new brands. Mamaearth, Taavi, Wow Skin Sciences, Clovia Botaniqa and Lotus Botanicals. One of the first start-ups to bring veganism to the beauty industry in India was Plum. Launched in 2014, boot-strap start-up Plum caught consumers’ attention for its Kajal in a year and last year, the D2C brand launched its first Exclusive Brand Outlet (EBO) in Mumbai. It now reaches over 225 towns and cities in India through 850+ assisted outlets and over 10,000 unassisted outlets. The new-age beauty brand has been focusing on bolstering its product portfolio and brand expansion in India and across US, Middle East and South Asia. It recently launched bath and body products and added new products to its skincare line. Based on this new portfolio and existing product range, the brand is aiming to achieve Rs 300 crore annualised revenue run rate by the first quarter of FY23. A lot of the brand’s growth has come from word-of-mouth and Performance Marketing. However, now after onboarding Mithila Palkar as its first brand ambassador, the brand will start focusing on traditional B2C marketing. Advertising and marketing get about 30-45% of its annual revenue share, which was Rs 225 crore-plus in December 2021, with digital continuing to take the bigger chunk of the pie. In recent times, consumers have started looking for clean-beauty products that are made using natural products and brands that make a case for sustainability, whose growth is further fuelled by Direct-to-Consumer channels. Globally, as per Brandessense Market Research, the Clean beauty market was estimated to be $5439.6 Million in 2020 and is expected to reach $ 11558.5 Million in 2027, growing at a CAGR of 12.07% from 2020 to 2027. And in India, as per a Statista report, the Natural Cosmetics segment amounts to US$853.9m in 2022. The market is expected to grow annually by 2.90% (CAGR 2022-2026). As Plum further drives the vegan movement in the beauty segment in India, we speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beauty industry, and Plum’s goals for 2022. Excerpts: Q. From performance marketing to B2C communication, how has your marketing strategy changed over the years? Initially, like all brands, we also started with performance marketing. We only bothered about how much we were selling through the ads that we were running and the communication was completely product-focused. Then, as we evolved, we looked at influencer marketing, launch marketing, launch events, social media marketing, creating a buzz around the brand with fresh new ideas and content marketing. Now, a very important piece is also being added, which is community. I think Plum is one of those few brands which stands for something more than just a product to people, it's almost a way of thinking about being good as a philosophy. And we want to leverage that to build a community of like-minded people who are here not just for the deals, offers and products but also are united by a certain view of life. That’d be one of our focus areas this year. Q. What does your media plan look like now? How has your marketing budget changed this year? As a percentage of revenue, marketing spend varies anywhere between 30% to 45% of the overall revenue. While that percentage stays constant, as we continue to grow and scale the absolute number being spent on marketing is going up. There, we are finding a new mix to deploy the budget. Traditional media will get included now as part of our plan, as early as this quarter or early next quarter. But we continue to be overweighted on digital media because the majority of our sales is still online and a majority of our customers are also online. Also, the measurability of it is very attractive. Therefore, we will continue to focus on digital media first, and then non-traditional media. Slowly, as distribution expands further, we will start looking at more traditional media. Q. You were one of the first platforms to bring veganism to the beauty industry. How important do you think veganism is to consumers of today? The popularity of veganism has picked up in the last decade and a half. To us, veganism is an interesting subset of our overall philosophy. When we go out and ask people, ‘What do you think Plum is about?’ The answer is almost unanimously that it stands for real goodness. And veganism is a subset and I feel people make a lot of hue and cry about it. In my understanding, veganism is a simple philosophy where you can get by without interfering with other living beings. That to me is the most simplistic view of veganism. And when it comes to beauty, for example, what you will realise is that compared to foods where it's more difficult to let go of dairy or eggs or meat, in the case of beauty, it is relatively easy to do so. Therefore, I am not saying being vegan as a skincare brand is a technical challenge. It's more sort of a philosophy, a way of life, that is a subset of our overall message of Be Good as a brand. And along with that, veganism, particularly in beauty is a no-brainer to be following. And because vegan formulations are modern formulations, by default, they end up being clean, which is avoiding some ingredients that are not completely safety clear, or where there are doubts about. So, in effect vegan also becomes a proxy for clean in many ways. Q. Has the trend caught on in Tier II and III markets? It is very popular in Tier II and III. I was surprised at some of the numbers. The top six metros or cities account for less than 30% of our overall sales. I would have expected that number to be closer to 50. The remaining 70% is a very, very long tail of cities and towns. So there is no particular concentration in any of these geographies. If any, the skew is very profoundly towards the smaller cities and towns. Most of the early adopters tend to come from large cities. But I also noticed that even five-six years ago we were getting orders from places where none of the couriers are available. So to service them, we used to speed post it to them. Now, of course, we have courier services to most cities and towns. Q. Are more brands taking the cruelty-free movement seriously? Today, by sheer market pressures that have come on brands, most brands are cruelty-free. Also, from a regulatory perspective, it has become mandatory to be cruelty-free. So by definition, almost everybody in the market uses cruelty-free products. Having said so, vegan is still a subset of the market. I think about less than 10% of the market today talks about being vegan or care about being vegan. But the good news is that the remaining 90% of people who may or may not care about veganism, understand that it is a good thing. So, overall, it's a good place to be. And one can only see the concern for clean beauty or any form of conscious beauty, growing. It is only going up and that is a definite trend that we’ve seen. Q. What kind of changes are you bringing about to make your business more eco-friendly? Sustainability is sort of baked into our core values. So to begin with, 1% of every sale goes towards wildlife protection. As habitat shrinks, and as we continue to develop as a nation somewhere, I think it's important for us to understand that we are also willy-nilly destroying the biodiversity that has naturally existed, which sustains a lot more species than we can imagine. Second is your recycling program. We are, in fact, the first brand in India to have started a online recycling program, wherein we pick up empties for free and for every bottle empty bottle that you send us, we'll give you shopping credits. The program has been quite successful. The third thing is minimizing the use of packaging; where we don't need a mono carton, we don't put them on a carton, where we can do glass we do glass. See, plastic at the end of the day is a useful material, but one has to be careful with its use. One has to make sure that it is as recyclable as possible, enable that recycling and make it as circular an economy as possible. It's not possible to make it entirely so. But as a brand, we are doing everything we can to make it as sustainable as possible. Sustainability is a journey. It's not as if anybody can raise their hands and say I'm totally sustainable. At the end of the day, we all consume resources. It's really about how thoughtfully and how frugally you consume the resource, and how much you put back into what you're consuming. To that, end of this year, we not just want to do things ourselves, but involve our customers in this quest for sustainability. And the packaging task is ongoing. Until and unless you're able to completely get into recycled mode -- for every single piece of plastic that we use, we can't also say that we are being very sustainable. So that's another thing that's going to be done. Lastly, in terms of the shipping of our DTC orders, that consumes quite a lot of paper and a lot of cushioning material. So efforts are being done there so that we are able to reach order safely to people yet minimize the usage of resources. Q. Considering that your online recycling program has done well, do you think a brand's ecological footprint is a big decision-making factor for consumers today? What else are consumers expecting from brands of today? Sustainability in India is not that big on people's minds right now. It is there for a very small subset of people. But it's growing thankfully. Most people today are worried about what ingredients are we using and how proven are those ingredients. Simply saying it is natural is not cutting ice with a lot of people nowadays. So they need proof that it works and is safe. They need somebody trustworthy to come and tell them that this is good on your skin, and it does good things for you. So India is still on this journey toward ‘clean beauty.’ I think sustainability is the next horizon topic. Again, we are a little ahead of our time in talking about sustainability. But believe it or not, it's going to dawn on people sooner than later that it's in our own larger interest that we move towards sustainability. Government regulations, and evolving sort of landscape there is also going to have an impact on how brands and consumers look at sustainability but that to me is some time away. Q. What do your expansion plans look like? Are you planning to go deeper into the country since a majority of your revenue comes from Tier II and III towns? So we are currently in about 250-270 cities which we expanded from around 200 at the beginning of the year, so 50% growth there. Not only are we looking to expand this to 320 to 350 but more importantly, deepen our presence in these cities because in most of the cities, I'll probably have one or two outlets whereas the market can support many more. In terms of the number of outlets, we are present at close to 850 assisted points of sale and close to 10,000 unassisted points of sale, we want that number to increase to about 1200 assisted points of sales and about 15,000-20,000 unassisted points of sale sooner than later this year. EBOs, we have one operational and three under fitout. I think by December, we should be looking at at least 15 to 20 operational EBOs. So, there's a good flow of properties that we see and we're moving fast wherever we find a good fit with the brand or the demographic. Q. What are some of the trends that you're expecting to see in the beauty and skincare industry? Number one, the movement towards cleaner formulations. Number two, I think I'm expecting consolidation to pick up this year. It already started last year, it will pick up this year, where many more smaller brands will become part of larger agglomerations of brands. Also, from a consumer point of view, people will start gravitating towards more established and proven concepts rather than too much experimentation. I think 2020, as well as 2021, led to a lot of experimentation with people. But at least the top layers of the crowd that have been experimenting a lot, I'm expecting them to start a little bit more of consolidating around fewer brands and fewer concepts as opposed to wildly experimenting. And therefore that will further accelerate this process of consolidation. All the categories that we operate in, whether it is skin, makeup, hair, bath, and body, male grooming, all of them are going to see good growth prospects. Q. What is your larger vision for the brand? The larger vision is to be India's most loved, and globally recognized Clean beauty brand.

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum

In a landmark judgement, the <keyword id="19900742" type="General" weightage="20" keywordseo="Supreme-Court-of-India" source="keywords" meta.keywordsubtype="org" meta.entityname="Supreme Court of India" meta.hostid="261" meta.entityid="Supreme Court of India">Supreme Court of India</keyword> has broadened the definition of crimes under the Protection of Children from Sexual Offences (POCSO) Act. The court ruled that simply viewing <keyword id="20456028" type="General" weightage="100" keywordseo="child-pornography" source="keywords">child pornography</keyword> on the internet, without physically possessing or storing the material, is now a criminal offence under Section 15 of the <keyword id="19920672" type="General" weightage="20" keywordseo="POCSO-Act" source="keywords">POCSO Act</keyword> and provisions of the <keyword id="19930099" type="General" weightage="20" keywordseo="information-technology" source="keywords">Information Technology</keyword> (IT) Act. This ruling significantly expands the scope of the law to address the evolving challenges posed by digital platforms. <h2>A wider net</h2>In its ruling, a bench comprising Chief Justice D.Y. Chandrachud and Justice J.B. Pardiwala stated, "Any act of viewing, distributing, or displaying child pornographic material by a person over the internet without any actual or physical possession or storage of such material in any device or in any form or manner would also amount to 'possession' in terms of Section 15 of POCSO Act." This interpretation effectively settled conflicting verdicts from various high courts, notably overturning a Madras High Court decision that had quashed a POCSO case against an individual who had viewed child pornography but had not circulated it. The Supreme Court, in agreeing with senior advocate H.S. Phoolka's arguments, deemed the earlier judgement "egregiously erroneous." <h2>Crimes categorised</h2>In a further clarification, the Supreme Court divided crimes related to child pornography under Section 15 of the POCSO Act into three distinct categories. The decision emphasised that law enforcement and courts must carefully assess each case to determine the specific category under which an offence falls. One critical insight from the judgement is that an offender cannot escape prosecution by simply deleting illegal content before an FIR is registered. The bench declared, "We clarify that there is no requirement under Section 15 of POCSO Act that ‘storage’ or ‘possession’ must continue to exist at the time of initiation of the criminal proceeding, and no such requirement can be read into the said provision." <div type="Article" hostid="261" msid="113417654" title="“Learned no lessons from Nirbhaya case”: Madhya Pradesh High Court criticises lenient treatment of crime-accused juvies in India" mstype="2" mssubtype="0"></div>This means that even if an individual deletes the material before the authorities take action, they may still face <keyword id="20554971" type="General" weightage="20" keywordseo="legal-consequences" source="keywords">legal consequences</keyword> based on the mere act of viewing or temporary possession. <h2><keyword id="23293250" type="General" weightage="20" keywordseo="automatic-downloads" source="keywords">Automatic downloads</keyword></h2>Acknowledging the complexities of <keyword id="20573374" type="General" weightage="20" keywordseo="digital-media" source="keywords">digital media</keyword>, the Supreme Court recognised that certain child pornographic content might be automatically downloaded onto devices without the user’s knowledge. To address this, the court created a safeguard for those unaware of the offensive material stored on their devices. If a person discovers such material on their device through automatic downloads, they will not be prosecuted if they take immediate steps to delete it and report it to the authorities. However, the onus is on the device owner to act swiftly. Failure to delete or report the offensive material after becoming aware of it would constitute an offence under the law. To avoid the automatic downloading of problematic material, there are several proactive measures you can take. First, adjust your browser settings to disable automatic downloads and pop-ups, ensuring you have to approve any file before it is downloaded to your device. Regularly update your web browser and security software to benefit from the latest protections against malicious websites. <div type="Article" hostid="261" msid="113146443" title="Karnataka HC rejects school teacher&amp;#39;s plea to quash POCSO case over filming of girl students" mstype="2" mssubtype="0"></div>Additionally, be cautious about the sites you visit, particularly those that seem suspicious or unfamiliar; stick to well-known, reputable sources. Additionally, consider using ad blockers or content filters that can prevent potentially harmful content from loading. Always be mindful of any unsolicited links in emails or messages, as these can lead to automatic downloads of unwanted material. Lastly, routinely monitor your device for any unfamiliar files and promptly delete anything that looks suspicious to minimise your risk of unknowingly storing problematic content. <h2>What this means for the future</h2>This judgement sends a clear message: India is taking a zero-tolerance approach toward child pornography in all its forms, whether stored, distributed, or merely viewed. The ruling adapts the legal framework to modern challenges, ensuring that perpetrators can no longer hide behind technicalities such as the absence of physical possession. The Supreme Court’s interpretation also places a burden on individuals to exercise responsibility in the digital world. Anyone who stumbles upon child pornography, whether intentionally or accidentally, must take swift action to avoid legal consequences. (With inputs from agencies)

You can now be prosecuted for unknowingly “auto-downloading” child porn. Here’re some safe browsing habits

<ul><li>Consumables market in India is projected to grow sustainably for the next 5 years at ~6% CAGR to hit USD $~1 Trillion by 2025 from $725 billion in CY20. </li><li><keyword id="11728824" type="UNKNOWN" weightage="20" keywordseo="quick-commerce">Quick Commerce</keyword> penetration within the online consumables market is ~7% and is expected to grow to 12-13% by 2025.</li></ul>According to the latest report ‘Quick Commerce: A $5 billion market by 2025’ launched by homegrown consulting firm <keyword id="3359665" type="PERSON" weightage="20" keywordseo="RedSeer">RedSeer</keyword>, the market penetration of Quick commerce is estimated at USD $~0.3 Bn in CY2021 and is expected to grow 10-15x in the next 5 years, that is $5 billion by 2025. ~20 million households are addressable by quick commerce in India with an estimated addressable market size of USD $~50 Bn in 2020, as per the report. Quick commerce is defined as delivery of consumables within a span of 45 minutes with a nominal delivery charge. The major growth drivers for Quick Commerce are: <ul><li>Rising adoption among convenience seeking customers with unplanned ordering behaviour.</li><li>Increasing affinity of Online and Gen-Z customers towards Top-up and indulgence purchases.</li><li>Covid-led change in consumer behaviour towards using online as replacement for Kirana.</li></ul>Indian Quick Commerce (Q-Commerce) market offers two main opportunities including Consumables (Fresh, Staples, Packaged Foods, Beverages, <keyword id="11728823" type="UNKNOWN" weightage="20" keywordseo="home-care-and-personal-care">Home Care and Personal Care</keyword>, OTC medicines, alcohol, Tobacco, Pet supplies) and adjacent or Long-Tail categories (flowers, gifts, books, small electronics, etc.) Consumables market in India is projected to grow sustainably for the next 5 years at ~6% CAGR to hit USD $~1 Trillion by 2025 from $725 billion in CY20. Further, Quick Commerce penetration within the online consumables market is ~7% and is expected to grow to 12-13% by 2025. Currently at USD $~3.8 billion, the online consumables market is expected to grow exponentially and is expected to reach $30+ Bn by 2025, of which ~50% will come from Metro and Tier-1 cities. The major drivers for this market are willingness to pay for premium products, growing market for easy-to-cook products at home delivery, demand for healthy and nutritional products, rising consumption of newer products through global experiences. Metro and Tier 1 cities are a major growth driver. Mid to high income households within these cities will drive growth; they are convenience seeking and spend across consumables sub-categories. These consumers include Gen Z, ambitious millennials, Gen X-active buyers and Gen X- Passive buyers. Gen Z- impulse purchasers and ambitious millennials dominate in unplanned purchases and their fulfilment methods are based on speed and convenience. Commenting on the launch of the report, Mukesh Kumar, engagement manager at RedSeer, said, “Quick Commerce is emerging as one of the fastest growing e-commerce models serving the need for faster delivery among convenience seeking customers. With high fill-rates and 30-45 mins delivery service for unplanned orders, mid-to high income households in Metros are increasingly replacing traditional kiranas with Quick Commerce Platforms like Swiggy’s Instamart and <keyword id="3275685" type="PERSON" weightage="20" keywordseo="dunzo">Dunzo</keyword>.”

Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer

When you buy through our links, we may earn money from our affiliate partners. <a href="https://www.insider-inc.com/commerce-on-insider-inc/">Learn more.</a><a href="https://shop-links.co/1714393079604933418" target="_blank" rel="nofollow noopener sponsored"></a><ul class="summary-list"><li><a href="https://shop-links.co/1714393079604933418" target="_blank" rel="nofollow noopener sponsored">Supergoop! Bright-Eyed 100% Mineral Eye Cream SPF 40</a> ensures the delicate eye area is getting as much sun protection as the rest of your face.</li><li>A brightening pink tint provides color correction, while zinc oxide and iron oxide protect the skin from UVA/UVB rays and blue light from screens.</li><li>At $36 for 0.5 fluid ounces, it's not cheap, but you'd be hard-pressed to find something similarly effective at the drugstore.</li></ul>Table of Contents: StaticI've become a bit of an eye cream addict in the past few years, ever since I entered my late twenties and noticed a few more fine lines creeping up around the orbital bone. Though some people claim you don't need a separate moisturizer for your eye area, I prefer to have an eye cream on hand. Eye creams tend to be less harsh than similar products formulated for the rest of the face. I like the assurance that I'm giving the skin on that part of my face the attention it deserves.See more: <a href="https://www.businessinsider.com/best-face-sunscreen" target="_blank" rel="noopener">Our guide to the best facial sunscreens</a>As a <keyword id="6354629" type="UNKNOWN" weightage="100" keywordseo="beauty">beauty</keyword> editor, I've tried dozens of eye creams over the past 6 years or so, but never one with SPF. When I found out that <keyword id="74032" type="PERSON" weightage="60" keywordseo="Sunscreen">sunscreen</keyword> brand Supergoop! had branched into the category with the <a href="https://shop-links.co/1714393079604933418" target="_blank" rel="nofollow noopener sponsored">Bright-Eyed 100% Mineral Eye Cream SPF 40</a>, I was so excited to try it. Having an eye cream with a high SPF of 40 in my collection stood out as a major plus. <h2>How Supergoop!'s Bright-Eyed sunscreen looks on the skin</h2><a href="https://shop-links.co/1714393079604933418" target="_blank" rel="nofollow noopener sponsored"><div type="image" title="Supergoop! Bright Eyed 100% Mineral Eye Cream SPF 40" height="900" width="1200" msid="77550972" hostid="261"></div></a>The cream features a light pink tint that brightens and lightly color-corrects the eye area, similar to the <a href="https://shop-links.co/1714393339595943335" target="_blank" rel="nofollow noopener sponsored">BECCA Under Eye Brightening Corrector</a>. The tint and the SPF give the product a bit of a thicker texture and I find that it takes a bit longer to blend out than other eye creams, but it's much smoother and less prone to pilling under makeup than other physical sunscreens I've tried. Obviously, my skin is quite fair, so I can't say how this blends into darker skin tones, but the tint is likely to prevent the kind of white cast darker skin tones usually experience from mineral sunscreen.To use, you need only a little; the first time applying it, I dispensed a full pump and ended up smearing eye cream halfway down my cheeks to avoid wasting product. I recommend gently pressing the pump so that only a little comes out at a time. Once I figured out the proper amount to apply, I loved the finish. My under eyes look bright, youthful, and awake, with the effecting lasting long after <a href="https://shop-links.co/1714393079604933418" target="_blank" rel="nofollow noopener sponsored">the cream</a> dried down. I don't technically need a concealer with this, but I don't have application issues when I put makeup on top.Another major plus? <a href="https://shop-links.co/1714393079604933418" target="_blank" rel="nofollow noopener sponsored">This cream</a> doesn't sting my eyes. This is likely due to the fact that it's formulated specifically for eye use, so the level of active ingredients shouldn't irritate your eyes the way a regular sunscreen might.<h2>A dermatologist's thoughts on mineral sunscreens</h2>Bright-Eyed is <a href="https://www.piedmont.org/living-better/the-difference-between-physical-and-chemical-sunscreen" target="_blank" rel="noopener">a mineral SPF</a>. "Mineral sunscreens (AKA physical sunscreens) are sometimes called sunblocks. They use mineral-based ingredients, like zinc oxide and titanium dioxide, to block UV rays," says <a href="https://mariehayagmd.com/" target="_blank" rel="noopener">Dr. Marie Hayag</a>, a board-certified dermatologist based in New York City. She recommends looking for ingredients like zinc oxide, iron oxide (for blue light protection), and antioxidants on the label. Of Supergoop!'s Bright-Eyed cream, she notes, "This [offers] solid protection with zinc oxide and also has iron oxides for blue light protection."As a mineral sunscreen, Bright-Eyed is also <a href="https://www.consumerreports.org/sunscreens/the-truth-about-reef-safe-sunscreen/" target="_blank" rel="noopener">reef-safe</a>, meaning it does not contain ingredients like oxybenzone or octinoxate, two chemicals that cause coral bleaching, according to Dr. Hayag. "Mineral-based sunscreens with zinc oxide and titanium dioxide are usually reef-safe if they are 'non-nano' meaning their particles are over 100 nanometers in size so that they cannot be ingested by corals." The formula also includes wild butterfly ginger flower to protect against blue light from devices such as cell phones and computers, and a probiotic, caffeine, and pomegranate blend to brighten and reduce dark circles. Everything is vegan and cruelty-free, which I appreciate knowing.<h2>Alternative SFP eye creams</h2>At $36 for 0.5 fluid ounces, this is on the pricier side for an eye cream, especially when compared with drugstore formulas which tend to be in the $10 to $25 range. However, the price isn't as outrageous when you take into account the fact that it does more than simply moisturize. It's slightly cheaper than <a href="https://go.skimresources.com?id=35871X943606&amp;xs=1&amp;url=https%3A%2F%2Fwww.skinceuticals.com%2Fphysical-eye-uv-defense-spf-50-3606000400504.html504.html" target="_blank" rel="nofollow noopener sponsored">SkinCeuticals Physical Eye UV Defense SPF 50</a>, which is $30 for only 0.3 fl oz, and significantly cheaper than <a href="https://go.skimresources.com?id=35871X943606&amp;xs=1&amp;url=https%3A%2F%2Fwww.dermstore.com%2Fproduct_Total%2BEye%2BCare%2Bwith%2BSPF%2B15_538.htm_538.htm" target="_blank" rel="nofollow noopener sponsored">Dermalogica Total Eye Care SPF 15</a> for $53. There are unfortunately not many eye creams with SPF available at the drugstore, so you're probably looking at spending around $30 or more for a similar product.<h2>Cons worth mentioning</h2>The number one con, aside from the possibly prohibitive price tag, is that this is a morning-only eye cream because of the sunscreen. Since there's no reason to waste SPF or apply color-correction at night, you'll probably want a different formula for your evening <keyword id="110679" type="PERSON" weightage="60" keywordseo="skincare">skincare</keyword> routine. I like to switch it out for something with retinol or loads of moisturizing power. Speaking of moisture, this is not the most hydrating eye cream on the market. I tend to prefer something a bit richer, although the sun protection makes it a fair trade-off in my opinion.Lastly, when we had this article medically reviewed by a dermatologist, she recommended that we make sure you know not to wear this eye cream on any day you plan to have a laser treatment on your face as it could cause your skin to blister or burn. Of course, a good dermatologist or facialist would always clean your skin first, but it's best to avoid it as a precaution.<h2>The bottom line</h2><a href="https://shop-links.co/1714393079604933418" target="_blank" rel="nofollow noopener sponsored">Supergoop! Bright-Eyed 100% Mineral Eye Cream SPF 40</a> is a truly wonderful eye cream for the sunscreen-conscious. While you likely won't see immediate results (sun protection is a long game, folks!) the color-correcting aspect will instantly brighten the under-eyes and tone down dark circles. And shoutout to the pump bottle packaging, which is air-tight and ensures the sunscreen's efficacy will remain intact as you work through the bottle.

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This tinted under-eye cream with SPF leaves my skin looking bright and dewy, and it doesn't sting my eyes the way most sunscreens do

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