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Mumbai, Viacom 18 has bagged the <keyword id="6391629" type="General" weightage="20" keywordseo="bcci-media-rights" source="Orion">BCCI media rights</keyword> in both TV and digital for the next five years, announced Jay Shah, the <keyword id="6354756" type="General" weightage="20" keywordseo="bcci" source="Orion">BCCI</keyword> Honorary Secretary. Viacom18 beat competition from Sony Sports Network and Disney Star in an e-auction held on Thursday. "Congratulations @viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of Indian cricket fans," said Shah on the social media platform "X". Viacom18, a relative newcomer in the broadcasting world through its TV channel Sports18 and digital platform Jio Cinema, is also the holder of TV and digital rights to the Women's Premier League (WPL) till 2027. It also has the rights to Cricket South Africa matches to be broadcasted in India from 2024-31. Viacom18 has taken the BCCI bilateral media rights from Disney Star, who had won the television and digital rights for the 2018-23 cycle for INR 6138 crore. Disney Star had won the rights to the 2012-18 cycle of broadcasting Indian cricket in the country for INR 3851 crores. "Also, a big thank you to @starindia @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe," added Shah, also the President of the Asian Cricket Council (ACC). The BCCI has opted for an e-auction for the bilateral media rights, with a base price of INR 25 crore for India digital and rest of world TV &amp; digital rights and INR 20 crore for India television rights, continuing the trend from IPL media rights auction. It brought the combined rights value to INR 45 crore per game for a total of 88 matches for the 2023-28 cycle. Viacom18's cycle of showing India's matches will begin with the three-match ODI series against Australia from September 22-27, a preparatory series before the Men's ODI World Cup. --IANS nr/bsk

Viacom 18 bags BCCI media rights in both digital and TV for next five years

<ul><li>Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.</li><li>Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years.</li><li>This restructuring process, implemented in line with ‘ZEE 4.0 Strategy’, will setup the Company for the emerging opportunities. </li></ul><keyword id="381258" type="COMPANY" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd-">Zee Entertainment Enterprises Ltd.</keyword> (ZEE), a leading global content company, announced a strategic restructuring of the organization in line with its ‘ZEE 4.0 Strategy’. In order to capture the emerging opportunities resulting from the explosive growth in content consumption across genres in India and South Asia, and to generate enhanced value in an ecosystem which is witnessing a paradigm shift towards content personalization, integrated advertising solutions and convergence of platforms, the Company has announced the following strategic steps: <ul><li>Aggregating Content Creation: Creating extraordinary entertainment content has always been the key area of focus for the Company. In order to build viewer stickiness, the Company has been sharply focusing on enhancing viewer intimacy, capturing &amp; embedding socio- cultural insights and the finer nuances of the local languages &amp; customs in its content creation process. Customer centricity has been the key to the Company’s success in delivering rich, meaningful and engaging content. A ‘Content First, Cluster Centric’ framework, is enabling ZEE to take the content creation process, closer to its viewers. This approach aims at leveraging the Company’s strengths in regional clusters, improving content production efficiencies, enhancing consumer insights and most above, delivering better and more cost-effective content across platforms. Hence the Company has formed an integrated content team, responsible of creating and serving content to its viewers across linear &amp; digital platforms.</li><li>Streamlining International Business: The Company has been entertaining viewers in over 190 countries across five clusters viz. APAC; MENA; Africa; Europe and North America. With its rich experience garnered across the globe, the Company has developed a deep level of understanding of each market. The Linear (Advt./Distribution) and Digital (AVOD/SVOD) teams in the international markets will be integrated into a single team, led by the market revenue leader who will be responsible for maximizing the revenues across all formats (Linear/Digital) and revenue streams. The integration will also enable each international cluster leader to craft a local-market aligned approach. With this integrated approach, the Company aims to maximize revenue and drive content monetization, by optimally capitalizing the opportunities presented in the international markets.</li><li>Integrating Digital Assets: The Company has been substantively investing in building its digital ecosystem, given its strategic importance for future growth. While TV continues to grow in the country, digital viewership is growing at a frenetic pace, with large number of viewers adding digital to their existing formats of content consumption. In order to drive greater synergies across technology, data and talent, which are the three critical determinants of success in the digital ecosystem, the Company will be bringing together all of its digital assets under a single umbrella, which includes ZEE5 (Domestic AVOD+SVOD), ZEE5 Global, SugarBox and Digital Publishing.</li><li>Movies Business: The Company will be combining the different parts of its movies business which are currently embedded in multiple domains, into a single integrated platform. This team will be responsible for both aspects of the value chain - movie purchase/production as well as monetization, across all markets (Domestic &amp; International). Driving better line of sight through an integrated approach, this revised framework will substantially enhance the effectiveness of the Company’s movies business.</li><li>Music Business: The Company’s music business has gained substantial traction and it will continue to invest and grow this business to achieve market leadership.</li><li>Integrated Revenue &amp; Monetization team: The Company will be creating an Integrated Revenue &amp; Monetization team, combining all the existing B2B revenue generating teams (Linear Advt. Sales, Digital Advt. Sales, Distribution and B2B SVOD Partnerships) into a unified ecosystem. With this revised framework, the Company aims to drive a more synergized monetization engine that will deliver enhanced solutions to its clients, improve wallet monetization, extend coverage to small and medium enterprises (SMEs) and increase subscriber penetration across linear and digital formats.</li></ul>Subsequent to this restructuring the Company will realign its leaders as detailed below: <ul><li>Punit Misra will take over as President - Content &amp; International Markets</li><li>Amit Goenka will take over as the President - Digital Businesses &amp; Platforms</li><li>Tarun Katial who is leading ZEE5 India business will continue to report into Mr. Amit Goenka</li><li>Shariq Patel will be responsible for the integrated Movies business and Mr. Anurag Bedi will continue to drive the Music business.</li><li>Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.</li></ul>Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years, being the driving force in powering the improvement in monetization of assets including the IPL and the BCCI Media rights. Prior to BCCI, Rahul was associated with Discovery Networks Asia Pacific for 15 years where he successfully led the turnaround of the Company, working across all aspects of the value chain, launching multiple new networks, revenue generation, affiliate partnerships, viewership growth, programming, productions, operations, government relations and managing the Sony Affiliate Joint Venture - The One Alliance. Punit Misra, Amit Goenka, Shariq Patel, Anurag Bedi and Rahul Johri will report to the Managing Director &amp; Chief Executive Officer of the Company. The new structure is effective immediately. Speaking on these strategic restructuring announcements, Punit Goenka, MD &amp; CEO, ZEE Entertainment Enterprises Ltd. said, “ZEE 4.0 will be an integrated and synergized organization, with a sharp focus on delivering world class entertainment content to our consumers across the world and enhanced value to our partners across the ecosystem. As I had expressed in my Open Letter, our endeavor will be to build a process-oriented structure for the future and our integrated approach is a strong step in this direction. ‘Gusto’ is an extremely important pillar of the new version of the Company and as an ‘Academy of Talent’, ZEE will continue to nurture and build leaders for the Company and the Industry at large. I am delighted to have Rahul Johri join us to lead the Revenue &amp; Monetization team and I am equally glad to have a strong business leadership team comprising of Amit Goenka, Punit Misra, Shariq Patel and Anurag Bedi, leading their respective functions. I am most certain that the collective experience and expertise of the leadership team, will help us immensely in achieving our set goals for the future. I wish the teams all the very best and I look forward to working with them very closely, to realize the vision chalked out for the all new version of ZEE.” This restructuring process, implemented in line with ‘ZEE 4.0 Strategy’, will setup the Company for the emerging opportunities. In this new version of the Company, its focus will be on reinventing the existing business models, maximizing its core, expanding into adjacent spaces and exploring new areas of business. In its version 4.0, ZEE is taking all the required steps in order to transform into the largest &amp; most profitable media &amp; entertainment company in South Asia.

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia

In mid-February 2018, the domestic broadcast rights to the English Premier League (<keyword id="37225" type="CITY" weightage="20" keywordseo="EPL">EPL</keyword>) <keyword id="64" type="SPORT" weightage="20" keywordseo="Football">football</keyword> matches from 2019 to 2022 were sold to <keyword id="302760" type="ORGANIZATION" weightage="20" keywordseo="Sky-Sports">Sky Sports</keyword>, and BT Group, a telecoms company, for £4.46 billion (₹415 billion) with the former securing four packages and the latter purchasing one. In early April 2018, Star India bought the global rights to the Indian <keyword id="1521" type="CITY" weightage="20" keywordseo="Cricket">cricket</keyword> team’s home games from 2018 to 2023 for a staggering figure of ₹61.38 billion. Rather unsurprisingly, Rupert Murdoch was at the centre of both bids. Murdoch’s 21st Century Fox owns a 39% stake in Sky while Star India functions as Fox’s fully-owned subsidiary in India. The winning bid for the EPL has extended Sky’s stronghold on sports broadcasting in the UK for another three years. The media company, which has held the rights to the EPL since its inception in 1992, joined forces with former competitor BT for its bid. The purchase price fell significantly short of the £5.1 billion that Sky bid in 2015 for the three-year rights to the EPL. In contrast, Star India’s bid represents a 60% increase over the ₹38.5 billion it paid for the media rights to India’s cricket games between 2012 and 2018. Star India reportedly outbid Sony by a mere ₹200 million. It had also beat Sony for the ten-year rights to the India Premier League (IPL) in November last year with a bid of ₹163.5 billion. Despite the varying nature of the bids, the auctions for the rights to the EPL matches and Indian cricket team’s games reveal a number of important details about the direction the global sports broadcasting industry is headed in. Bidding will go the open, electronic route The bidding for the Indian cricket rights was conducted through an electronic auction (e-auction) - the first such instance in the history of sports broadcasting. Bidders were given a login and password for an online portal and allowed to submit and revise their bids in real time, while monitoring the highest bids for each category. The Board of Control for Cricket in India (<keyword id="6354756" type="UNKNOWN" weightage="20" keywordseo="bcci">BCCI</keyword>) said that it opted for an e-auction as opposed to a closed bidding process in the interest of transparency. However, in conducting an open electronic auction, it was able to make the bidding process a lot more competitive, more so given the fact that there were two main bidders- Star India and Sony. In fact, in <a href="https://economictimes.indiatimes.com/industry/media/entertainment/media/sony-ensured-bcci-rights-went-only-at-an-unviable-price/articleshow/63904106.cms">the words of NP Singh</a>, the CEO of Sony Pictures Networks India, ““We were clear that either we will get the BCCI media rights at the right price, or let them go at a price which would be economically unviable”. The open auction process allowed the bids to keep going up and will likely become the norm as the broadcasting industry moves towards consolidation. There will be joint bids, especially from media and telecoms firms Future rounds of auctions will likely see former competitors joining forces in a bid to even out the risk and keep prices manageable. In the EPL auction in 2015, BT forced Sky to shell out a price that <a href="https://www.theguardian.com/football/2015/feb/10/premier-league-tv-rights-sky-bt">was 70% higher than what it paid in 2012</a> in order to retain the rights to the most popular time slots for matches. However, the lower deal value in February 2018 is widely seen as a correction, as opposed to an indication that the EPL bubble has burst. The recent auction followed <a href="http://www.bbc.com/news/business-42364401">a cross-licensing agreement signed in December 2017</a> between BT and Sky Sports to sell their content and channels on each other’s platforms and television packages. Under the deal, which seems more like a truce, BT will offer Sky’s Now TV streaming service to its subscribers while Sky will be able to broadcast BT’s sports content, which includes the UEFA Champions League.The move came in response to competition from online streaming platforms. As a result of the deal, the two companies were not compelled to aggressively bid against each other in the auction for the 2019-2022 EPL rights. In bidding for the rights to Indian cricket matches, Sony and Star India were joined by telecoms upstart Reliance Jio. It wouldn’t be a stretch to imagine a tie-up between two of these companies in the next round of auctions, or see Reliance, which <a href="http://variety.com/2018/biz/asia/tv18-viacom18-india-contol-1202683872/">recently took control of the Viacom 18 network</a>, submit a joint bid between Jio and Viacom 18. Global broadcasters will increase their focus on India Make no mistake, the deals for the rights to the IPL and the Indian cricket team’s home games reveal Rupert Murdoch’s ambitions in India. The Indian market will be an important growth driver for global broadcasters like Fox, especially in terms of online video consumption. Star India’s monopoly over cricket broadcasting rights in India means it will have hundreds of millions of viewers every week for its sports content alone. It has expanded regional language coverage and also doubled down on its online streaming platform, Hotstar, which has helped drive its viewership of the IPL <a href="https://www.medianama.com/2018/04/223-183600/">to record highs</a>. China is also an important market for broadcasters. The English Premier League was able to sell its broadcasting rights in China for the 2019-2022 seasons to PPTV, an online video service, <a href="https://qz.com/840801/china-is-about-to-make-the-english-premier-league-700-million-richer/">for around US$700 million,</a> culminating in its largest ever international deal. PPTV, which is a subsidiary of the Suning retail group, reportedly paid 10 times more than the previous broadcasting contract for the EPL in China. Tech giants like Facebook, Amazon and Netflix will be bigger players in the market Both the BCCI and the owners of the English Premier League included digital and/or smaller packages to accommodate streaming platforms and non-traditional broadcasters like Facebook, Amazon and Netflix. The EPL offered two new packages which included the live streaming rights to two entire rounds of ten matches. Amazon was reported to be interested in one of these packages and even submitted a bid. However, the these packages weren’t sold, and there sale will reportedly <a href="https://www.telegraph.co.uk/football/2018/03/05/two-remaining-premier-league-tv-packages-remain-unsold-almost/">be delayed until the summer</a>, as their reserve prices weren’t met. The EPL will likely make the deal more attractive by allowing rights-holders to broadcast additional games after a short delay. Similarly, the BCCI offered a digital rights-only package in the recent auction. While both Facebook and Google bought the tender document, neither submitted a bid. In the previous auction, the BCCI has bundled television and digital rights into one package. Amazon is no stranger to sports broadcasting, however it is still in experimental mode, opting for smaller offerings as opposed to large packages like the EPL. In September last year, it beat Sky for the rights to <a href="https://www.theguardian.com/media/2017/aug/01/amazon-outbids-sky-to-win-exclusive-atp-tour-tennis-rights">ATP tennis games</a> and also bought the rights to the Thursday games of the USA’s National Football League (NFL). It also recently bought the <a href="https://www.theguardian.com/technology/2018/apr/19/amazon-prime-100-m-subscribers-video-music-streaming-netflix">UK rights for US Open tennis matches</a>. Facebook has also experimented with live streaming of UEFA Champions League matches and the ICC Champions trophy cricket tournament. While its <a href="https://www.businessinsider.in/Facebook-bid-610-million-for-the-rights-to-stream-Indian-cricket-matches/articleshow/60380207.cms">US$610 million bid</a> for the IPL rights in September proved to be unsuccessful, it showed that the company has an appetite for sports broadcasting. The entry of tech firms and streaming platforms will shake up the traditional broadcasting. As incumbent broadcasters like Sky and Star India are preparing themselves for this threat by expanding their own streaming services and tying up with telecoms firms, it is the viewers and the organisers of sports events who stand to gain the most. They will be spoilt for choice- the former in terms of viewing options and the latter in terms of bids.

Here's what we learned from two recent auctions about the future of sports broadcasting

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Viacom 18 bags BCCI media rights in both digital and TV for next five years

IANS

ZEE Entertainment restructures organisation; ropes in Rahul Johari as President - Business, South Asia

BI India Partner

Here's what we learned from two recent auctions about the future of sports broadcasting

Dilsher Dhillon

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