You Searched For "barry lowenthal" and got 13 results
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3 mins read
Move over, CEOs: Small teams are the leadership of the future — here's how to harness the power of bottom-up culture
Teams reinforce good behavior in a way that less-visible senior leadership can't during the pandemi…
Barry Lowenthal
2 mins read
Bitcoin boosters Cynthia Lummis and Pat Toomey are the only two senators invested in crypto: report
A Wall Street Journal report found nine House representatives and five White House staffers are als…
Natasha Dailey
3 mins read
People are flocking to Netflix and Hulu, and it's a growing concern for advertisers needing to market to the rich
"As of today, we can reach plenty of rich people in advertising," Lowenthal said. "But one day it'l…
Lucia Moses
2 mins read
The coronavirus sends jitters through the advertising industry
Speaking of TV, the shift to online viewing is driving interest in some digital companies that are …
Lucia Moses
3 mins read
Coronavirus has threatened to cancel the Tokyo Olympics, and the fallout could be terrible for the TV business
NBCU said the impact on its business would be small. It has insurance to cover its investment. And …
Patrick Coffee,Lauren Johnson…
2 mins read
Marketers see Foursquare's acquisition of Snap's Placed as a game-changer for location-based advertising but question how it'll all work
On May 31, Foursquare announced that it is acquiring measurement firm Placed from Snap and will com…
Lauren Johnson
4 mins read
Facebook's messaging shift could have an 'enormous' impact on advertisers, and could trigger a shift towards bots and Stories
"The benefit of connecting all these messaging devices is more data linkage across devices," Zgutow…
Lucia Moses
3 mins read
Data firm Lotame is pitching TV ad targeting to marketers to stay ahead of marketing cloud giants Adobe and Salesforce
Lotame CMO Adam Solomon said Lotame has already been pitching TV buyers data from Automated Content…
Lauren Johnson
3 mins read
Roku has inked a deal with Adobe to solve one of marketers' biggest pain points in OTT advertising
Both companies claim that first-party data differentiates them from other ad-tech companies in OTT.…
Lauren Johnson
4 mins read
'It puts us into a different class of media companies': Vox Media discusses the benefits of its New York magazine acquisition, including new advertisers and a $10 million-plus e-commerce business
Once-dominant magazines and newspapers have been in decline for decades as print advertising migrat…
Lucia Moses
4 mins read
Conde Nast plans to charge advertisers a premium for its digital subscribers, but ad buyers think the idea will flop
Chris Mitchell, chief business officer for Condé Nast's culture division - which includes The New Y…
Lucia Moses
1 min read
Taco Bell's Marketing Moves Are Turning The Company Around [THE BRIEF]
The trailer for Ron Howard's documentary on Jay-Z's "Made in America" festival is pretty awesome. F…
Aaron Taube
8 mins read
WHIP COUNT: Here's which members of the House voted for and against impeaching Trump
While the House is allocated 435 total seats, four House seats are currently vacant, and Rep. Dunca…