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1 min read
BARC to stop publishing weekly individual ratings for all news channels
BARC will review and augment the current standards of measuring and reporting data of niche genres
2 mins read
Nakul Chopra appointed as Chief Executive Officer of BARC India as Sunil Lulla steps down
Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the compa…
2 mins read
TV viewership data provided by BARC will now exclude forced views by Landing Pages
Broadcast Audience Research Council India has launched an algorithm to exclude Landing Pages.
3 mins read
TRAI recommends change in structure, methodology of BARC for better TV ratings system
The composition of the Board of BARC India should be changed as part of the proposed structural ref…
PTI
3 mins read
IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
Star India's regional offering has been received well by viewers and has increased the viewership b…
2 mins read
IAA India and UNICEF come together to promote equal gender representation in advertising
This is based on the understanding that advertising is an important tool that can influence women a…
9 mins read
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
Most experts felt the need of the hour was to focus on curbing the spread of the virus
3 mins read
ICC Cricket World Cup 2019 viewership so far on Hotstar is far from the IPL peak
Both the ICC Cricket World Cup and the Indian Premier League (IPL) bring in billions in ad rev…
5 mins read
Nine out of 11 IPL teams’ brand value crosses $100 million; Dhoni’s CSK top dog
According to a report by investment bank Houlihan Lokey, the brand value of all Indian Premier Leag…
2 mins read
Star Sports has sold out 75% of its inventory for Dream11 IPL 2020
Dream11 IPL 2020 is scheduled to start on September 19
4 mins read
We have seen a three-fold increase in our branded content offering since the pandemic; it is now contributing around 25-30% to our overall revenue: Shaun Nanjappa Chendira, Discovery Inc
Shaun Nanjappa Chendira of Discovery talks about the strategies that have worked in the network's f…
5 mins read
The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
In 2017, Justice Sen was appointed as the Chairman of the Broadcast Content Complaints Council
3 mins read
Here's a super quick guide to what traders are talking about right now
Morning, and Happy Fat Tuesday!! Big allocation day in Japan.. Nikkei loses 5% as investors flus…
Akin Oyedele
2 mins read
Here's A Quick Guide To What Traders Are Chatting About Right Now
Yields in the USA are in collapse, with the 10YY testing the 2.7% level this AM, down 17bp from Wed…