Audience estimate data released weekly in the YUMI Software

The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…

Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019

Channels across all languages have reported higher ad volumes over the corresponding period in prev…

As the tournament reaches its end, Star Sports is expecting millions more to tune in as the race to…

Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the compa…

Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively

Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020

BARC will review and augment the current standards of measuring and reporting data of niche genres

The 1st Quarterfinal between Switzerland and Spain was the most watched match of the week with 9.8 …

FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…

The FCT for South decreased by 4% during week 17.

Broadcast Audience Research Council India has launched an algorithm to exclude Landing Pages.

YUMI Analytics will include features like graphical representation of data and conditional formatti…

The report suggests that consumers are ready to step out now.

The channel comes back tomorrow on DD Freedish.

The highest viewership for TV was recorded in week 13.

BARC India released the second edition of its What India Watched report for 2019

Classics gave a 43% push to overall Hindi GEC’s performance.

PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…