Audience estimate data released weekly in the YUMI Software

The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…

BARC will review and augment the current standards of measuring and reporting data of niche genres

Broadcast Audience Research Council India has launched an algorithm to exclude Landing Pages.

In more than one ways, TRPs were small little numbers that ran the industry as 34% of the revenue…

However, data grabbed from smartphones showed a huge slump in all the e-commerce activities conduc…

Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020

Ramayan, three-decades-old TV series, received 170 million views in four shows aired over the wee…

BARC India released the second edition of its What India Watched report for 2019

The suit is filed against Republic TV for using Hansa Research's name with no permission

Toiletries (190X), Social organisations (66X), ice cream (11X) were the highest contributors.

YUMI Analytics will include features like graphical representation of data and conditional formatti…

The channel comes back tomorrow on DD Freedish.

The FCT for South decreased by 4% during week 17.

Panel discuss TVTs, readership and how digital is affecting each of these

Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019