BARC will review and augment the current standards of measuring and reporting data of niche genres

Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the compa…

Broadcast Audience Research Council India has launched an algorithm to exclude Landing Pages.

Audience estimate data released weekly in the YUMI Software

YUMI Analytics will include features like graphical representation of data and conditional formatti…

The data will be released as per the Augmented Data Reporting Standards for News and Special Intere…

TV Owning Female population grew by 7%

In more than one ways, TRPs were small little numbers that ran the industry as 34% of the revenue…

Festive season has helped in bringing cheer to the medium

Ad Volumes on South language channels i.e. Tamil, Telugu, Malayalam and Kannada - registered 25% gr…

Ad Volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019

Lockdown address by PM Modi was the biggest news event ever.

BARC India released the second edition of its What India Watched report for 2019

Top 10 advertising sectors contributed 80% to total Ad Volumes in 2020

Television Advertising continues to stay strong and resilient

Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively

The suit is filed against Republic TV for using Hansa Research's name with no permission

The Computer Emergency Response Team of India (CERT-In), the national agency to combat cyberattack…