You Searched For "barbie new campaign" and got 20 results
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3 mins read
In a glorious new meme, men are 'yassifying' themselves and turning into Barbies after drinking the new Barbie shake
For those frightened by the surreal horrors of the Grimace shake trend, the Barbie shake fad may be…
Kieran Press-Reynolds
4 mins read
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
It reminds caregivers how doll play can change the world by helping kids develop more empathy and g…
How Mattel's Barbie has evolved over the years
How Barbie made a comeback
2 mins read
Mattel is hoping that the 'Barbie' movie is the start of a new box-office empire. Meanwhile, Hasbro is re-launching Furby.
The rival toymakers have different agendas: Mattel hopes "Barbie" will be the movie of the year, wh…
Caralynn Matassa
8 mins read
'Barbie's' marketing budget actually cost way less than you'd think
Insider spoke with box office and marketing experts about the "Barbie" marketing budget and what ot…
Kirsten Acuna
16 mins read
Russians are obsessed with 'Barbie' even though they have no legal way to watch it because of the invasion of Ukraine
"Barbie" is not being screened in Russia as Warner Bros. paused all theatrical releases in the coun…
Alia Shoaib
3 mins read
I'm a Barbie girl who almost got tricked by a plastic-free hoax
A fake campaign by environmental activists said Barbie-maker Mattel would go plastic-free by 2030. …
Catherine Boudreau
1 min read
'Barbie' reportedly had a $150 million marketing budget — more than the movie's actual budget
Variety reports that the "Barbie" marketing campaign, which ranged from pink burgers to real-life B…
Ayomikun Adekaiyero
4 mins read
Model Ellie Goldstein celebrates the first Barbie doll with Down syndrome: 'People need to see more people like me'
Mattel, the toy company that makes Barbie, has launched a new Barbie doll with Down syndrome in a p…
Erin McDowell
5 mins read
I went to 3 Gap stores in New York City and saw firsthand why the 'tired' company needs a revamp
Gap is chartering a reinvention alongside a new CEO, Richard Dickson, who came from Mattel after a …
Jennifer Ortakales Dawkins
3 mins read
The woman who co-created the AstraZeneca vaccine is now represented as a Barbie doll and wants to inspire kids to pursue science
Sarah Gilbert, who led the development of the Oxford-AstraZeneca vaccine is one of five front line …
Stephen Jones
6 mins read
The top CMOs in the world share the campaigns they wish they had thought of
Raja Rajamannar - Chief Marketing and Communications Officer, Mastercard: One of the all-time great…
Sara Silverstein,Jacqui Frank
3 mins read
Miami artist claims Apple ripped off his work for its 'Start Something New' campaign
The lawsuit, filed on April 6 in the Southern District of Florida, claims Apple and its design firm…
Reuters,Taylor Lorenz
2 mins read
These 'Average' Barbie Dolls - With Stretch Marks And Cellulite - Are Coming In Time For Christmas
"I feel that reality is cool and although it's not perfect, it's beautiful," he says. "I feel that …
Joshua Barrie
1 min read
Tour Barbie's Malibu Dreamhouse - Mattel Is Selling It For $25 Million As A PR Stunt
But now, as part of a new campaign for the doll, Barbie is selling her longtime beach home and movi…
Jim Edwards
3 mins read
How Two Guys Built A Huge YouTube Following With A Bunch Of Obnoxious Barbies
Still, putting together an entire show with props, actors, animation, and editing is hard work, and…
Madeline Stone
4 mins read
The 'supermodel' standard is dying as a new mentality takes hold in America
Over the course of different generations, the ballerina body is constantly evolving. In this day an…
Mallory Schlossberg
1 min read
Dish Network's New Ad Is About How Its 'Hopper' Product Killed Commercials [THE BRIEF]
Dish Network's "Hopper" allows users to skip over commercials. Thus, as a part of its multi-million…
Laura Stampler
4 mins read
Charli XCX made $10 million off her 'Brat summer.' Now that it's fall, can she keep the momentum?
Charli XCX previewed her new remix album, "Brat and It's Completely Different But Also Still Brat,"…
Callie Ahlgrim
5 mins read
Taylor Swift used a familiar PR move to signal her support of Brittany Mahomes. This time, it backfired.
Taylor Swift reunited with Brittany Mahomes at the US Open, sparking backlash from fans and raising…