You Searched For "barbie campaign" and got 20 results
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5 mins read
The 'Barbie' cast wore all-black to celebrate America Ferrera, not protest their Oscar snubs
The "Barbie" cast, including Margot Robbie, surprised many by wearing black to the Oscars. But it a…
Anneta Konstantinides
3 mins read
In a glorious new meme, men are 'yassifying' themselves and turning into Barbies after drinking the new Barbie shake
For those frightened by the surreal horrors of the Grimace shake trend, the Barbie shake fad may be…
Kieran Press-Reynolds
4 mins read
Bradley Cooper capped off his failed Oscar campaign by getting roasted on 'Abbott Elementary'
Bradley Cooper ended awards season by losing the Oscar for best actor. Still, he poked fun at himse…
Olivia Singh
4 mins read
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
It reminds caregivers how doll play can change the world by helping kids develop more empathy and g…
4 mins read
Hillary Clinton offers her sympathies to Margot Robbie and Greta Gerwig after their 'Barbie' snubs: 'You're both so much more than Kenough'
Greta Gerwig and Margot Robbie were snubbed for "Barbie" at the 2024 Oscars, despite the movie's be…
Palmer Haasch
How Mattel's Barbie has evolved over the years
How Barbie made a comeback
8 mins read
'Barbie's' marketing budget actually cost way less than you'd think
Insider spoke with box office and marketing experts about the "Barbie" marketing budget and what ot…
Kirsten Acuna
6 mins read
Ryan Gosling steals the show in 'Barbie,' Greta Gerwig's surprisingly existential summer blockbuster
Warner Bros.' "Barbie" offers a lot of laughs and criticism of Mattel, while attempting to tackle l…
Kirsten Acuna
16 mins read
Russians are obsessed with 'Barbie' even though they have no legal way to watch it because of the invasion of Ukraine
"Barbie" is not being screened in Russia as Warner Bros. paused all theatrical releases in the coun…
Alia Shoaib
3 mins read
I'm a Barbie girl who almost got tricked by a plastic-free hoax
A fake campaign by environmental activists said Barbie-maker Mattel would go plastic-free by 2030. …
Catherine Boudreau
1 min read
'Barbie' reportedly had a $150 million marketing budget — more than the movie's actual budget
Variety reports that the "Barbie" marketing campaign, which ranged from pink burgers to real-life B…
Ayomikun Adekaiyero
3 mins read
Meet the Mattel CEO who convinced Margot Robbie to become Barbie and is being played by Will Ferrell in the movie
Ynon Kreiz is the executive behind Barbie's big-screen debut, and he has a master plan to build a M…
Ryan Hogg
2 mins read
The 'Barbie' movie could make as much money as it spent on months of elaborate marketing stunts in its first 3 days
Everyone is talking about "Barbie," and it seems everyone is about to go and see it at the movies t…
Sirena Bergman
2 mins read
Mattel is hoping that the 'Barbie' movie is the start of a new box-office empire. Meanwhile, Hasbro is re-launching Furby.
The rival toymakers have different agendas: Mattel hopes "Barbie" will be the movie of the year, wh…
Caralynn Matassa
2 mins read
A funeral home in El Salvador is selling hot pink Barbie-themed coffins because the owner wants to 'jump on' the movie's success
Isaac Villegas, owner of Alpha and Omega Funeral Home in Ahuachapán, El Salvador, told the Associat…
Maria Noyen
2 mins read
'Barbie' blows up 'Oppenheimer' as Greta Gerwig's plastic fantastic looks set to make $100 million more than Christopher Nolan's atomic blockbuster this weekend
According to studio projections seen by The Hollywood Reporter, "Barbie" could take $275 million gl…
Ryan Hogg
4 mins read
Model Ellie Goldstein celebrates the first Barbie doll with Down syndrome: 'People need to see more people like me'
Mattel, the toy company that makes Barbie, has launched a new Barbie doll with Down syndrome in a p…
Erin McDowell
1 min read
Mattel just launched a line of politically themed Barbies, including a campaign manager, a fundraiser, and a voter
The series of political Barbies are the latest dolls to challenge traditional gender roles and come…
Lauren Shamo
2 mins read
'Euphoria' star Barbie Ferreira calls out 'backhanded compliments' she gets about her body
The 25-year-old actor opened up about the pressure to be confident as a plus-size woman: "It's not …
Callie Ahlgrim
3 mins read
The woman who co-created the AstraZeneca vaccine is now represented as a Barbie doll and wants to inspire kids to pursue science
Sarah Gilbert, who led the development of the Oxford-AstraZeneca vaccine is one of five front line …