<keyword id="19933581" type="General" weightage="20" keywordseo="prayagraj" source="keywords">Prayagraj</keyword>, a city steeped in culture and history, offers a delightful shopping experience for visitors looking to take a piece of its essence back home. From religious artifacts to exquisite handicrafts, the markets of Prayagraj boast a diverse array of items. Here's a guide to the 10 things you must consider buying when exploring the vibrant markets of this charming city. Religious Artifacts: Start your shopping spree with religious artifacts, as Prayagraj is a significant pilgrimage site. Idols of deities, rudraksha beads, and sacred scriptures make for meaningful souvenirs, reflecting the spiritual essence of the city. <keyword id="20242661" type="General" weightage="20" keywordseo="kumkum" source="keywords">Kumkum</keyword> and Sandalwood Paste: Prayagraj is renowned for its religious rituals, and traditional items like kumkum (vermilion) and sandalwood paste are commonly used. Purchase these sacred substances, often sold in ornate containers, to bring a touch of spirituality to your home. Khadi Products: Embrace the spirit of India's independence movement by purchasing Khadi products. From clothing to accessories, the hand-spun and handwoven Khadi fabric is a symbol of self-reliance and a unique memento from Prayagraj. <keyword id="19903693" type="General" weightage="20" keywordseo="banarasi" source="keywords">Banarasi</keyword> Silk Sarees: Just a short distance from the silk city of Varanasi, Prayagraj offers an excellent selection of Banarasi silk sarees. Known for their intricate designs and vibrant colors, these sarees are a timeless addition to any wardrobe. <keyword id="20464202" type="General" weightage="20" keywordseo="wooden-toys-and-handicrafts" source="keywords">Wooden Toys and Handicrafts</keyword>: Explore the local markets for intricately carved wooden toys and handicrafts. These traditional items showcase the skilled craftsmanship of the region and make for charming gifts or decorative pieces. Allahabad Papads: Indulge your taste buds with the local specialty, Allahabad papads. These thin, crispy discs are made from lentil flour and seasoned with unique spices, providing a delicious taste of the city's culinary delights. Ganga-Jamuna Saris: A unique specialty of Prayagraj, Ganga-Jamuna saris are woven with two different colored threads symbolizing the confluence of the Ganges and <keyword id="20076776" type="General" weightage="20" keywordseo="yamuna" source="keywords">Yamuna</keyword> rivers. These sarees are not only beautiful but also carry a cultural significance. Chikankari Embroidery: Immerse yourself in the fine art of Chikankari embroidery, a traditional craft of Uttar Pradesh. Elegant and timeless, Chikankari garments and fabrics make for exquisite keepsakes reflecting the city's cultural heritage. Glass Beaded Jewelry: Adorn yourself with the vibrant and colorful glass beaded jewelry that Prayagraj is known for. From necklaces to bangles, these accessories add a touch of local flair to any ensemble. Ayurvedic Products: Explore the markets for Ayurvedic products, including herbal oils, soaps, and skincare items. Prayagraj is home to many Ayurvedic stores offering natural and locally-made wellness products. Prayagraj's markets are a treasure trove of cultural riches waiting to be explored. From religious souvenirs to handcrafted textiles, each purchase tells a story of the city's rich heritage. Whether you're a devout pilgrim or a curious traveler, these 10 items will not only serve as reminders of your time in Prayagraj but also as cherished tokens of its vibrant culture and traditions. Note: The article is based on content generated by AI models like Bard and Chatgpt. SEE ALSO: <a href="https://www.businessinsider.in/travel/india/webstories/7-best-places-to-visit-in-prayagraj-you-must-explore-on-your-next-trip/slidelist/107429054.cms" data-type="tilCustomLink" target="_blank">7 Best places to visit in Prayagraj you should explore on your next trip</a>

List of famous things to buy in Prayagraj

Must-have souvenirs from Varanasi: A shopper's paradise

This cake would make you forget all the other flavours you've had so far, that's how intricate and extraordinarily has it been baked. Based on a <keyword id="116941" type="General" weightage="20" keywordseo="banarasi-saree" source="Orion">Banarasi Saree</keyword> and traditional Indian jewellery in terms of design, this 32-inch long cake is a blend of colours, motifs, floral embellishments and icing replications of zari work done on actual sarees. It is also shaped like a 'kumkum dibbi' (vermillion box), a symbolic part of the traditional makeup of an Indian woman. This cake masterpiece is baked by Prachi Dhabal Deb, who fondly named it "Shringaar Cake". In a conversation with ANI, the <keyword id="5708701" type="General" weightage="20" keywordseo="cake-designer" source="Orion">cake designer</keyword> opened up about the motivation behind this unusually intricate design of the cake. "This cake was for an international collaboration from Italy where we were asked to make something representing our cultural fashion. I took inspiration for the cake's design from my saree and jewellery, which are both rooted in Indian tradition. My saree was gifted to me by my mother at the time of my wedding and hence, it is close to my heart," Prachi said. Prachi then went on to explain the actual process behind the design of the picturesque cake. "The colour of my saree and the design on its border were inspirations for the look of the cake. I used vegan royal icing and hand-piped each of the designs on the cake's surface. Then I coloured them with edible dust and edible gel colours," she told ANI. Noting the intricacies of the weaved designs on the saree, which took time to be replicated on the cake, Prachi said, "To get the same intricate look on the edible medium I piped thousands of individual dots through a piping bag and painted them with edible gold". At present, this enormous and minutely crafted cake is put up for display at Prachi's cake studio in Pune. Prior to this, Prachi had created a cake replica of Italy's Grand Milan Cathedral. She told about her motivation to make such artsy cakes, "I always believe that for an artist it is important that we keep on working. Since we are in the creative field, we get new ideas every day....my aim is to promote the art form as much as I can, and thankfully people all around have been very appreciative so it boosts our morale". SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/news/here-is-the-important-news-and-events-of-world-in-2022-month-wise/articleshow/96214627.cms">From war to layoffs to meltdowns to famous deaths: The year that was 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/tata-technologies-ipo-everything-you-need-to-know/articleshow/96223886.cms">Tata Technologies IPO: Everything you need to know</a>

Not just Paan, you can now eat Banarasi Saree too

Azamgarh (UP), May 1 () Once famous for its Banarasi sarees – Mubarakpur in Uttar Pradesh has got a new identity as a coronavirus hotspot, making lives difficult for the town's weavers and their families.Looms here were shut since March 22 to check the spread of coronavirus, however, after COVID-19 cases were found in Chaksikathi locality an April 11, the entire town was sealed, a weaver said.Left with no means to earn a livelihood, thousands of weavers are scraping the bottom of the barrel as their meagre savings have almost exhausted."Fights are increasing as people are getting frustrated. Businessmen are taking sarees from us without paying... The businessmen are happy but weavers are not," Javed, a local weaver, said in a video that he recently posted on social media to seek help from the government.In the 2.45 minute video, Javed complained that the weavers were sitting idle and becoming financially weak with each passing day following which the local MLA approached district magistrate N P Singh for help. According to another weaver, Masood Akhtar, Chief Minister Yogi Adityanath had put the industry under 'one district, one product' scheme of the state government but due to the coronavirus outbreak, nothing concrete could be done to improve their financial condition.Taking note of the plight of the weavers, MLA Shah Alam wrote a letter to the district magistrate and sent him a list of 27,000 weavers seeking help for them.Acting on it, the DM held a meeting with weavers' committees and public representatives and directed that an assistance of Rs 1,000 be given to each weaver according to the list. "We have met the locals and public representatives. As Mubarakpur area is sealed, we are ensuring the people here do not have any problems and we are giving relief to them," Singh said.The weavers, however, are are still awaiting the help and praying for their condition to improve. CORR ABN SMI RHL

Known for Banarasi sarees, UP town gets new identity as coronavirus hotspot

(Eds: adding info) Azamgarh (UP), May 1 () May 1 () Once famous for its Banarasi saris, Uttar Pradesh's Mubarakpur town in its new identity as a coronavirus hotspot has made lives difficult for the weavers and their families living there. Looms here have been shut since March 22 to check the spread of coronavirus. However, after eight COVID-19 cases were reported from the town, around 20 km from here, it was declared a hotspot and sealed by authorities, a weaver said.Left with no means to earn a livelihood, thousands of weavers are scraping the bottom of the barrel as their meagre savings have almost exhausted. "Fights are increasing as people are getting frustrated. Businessmen are taking sarees from us without paying... The businessmen are happy but weavers are not," Javed, a local weaver, said in a video that he recently posted on social media to seek help from the government. In the 2.45 minute video, Javed complained that the weavers were sitting idle and becoming financially weak with each passing day following which the local MLA approached district magistrate N P Singh for help. Places where large number of COVID-19 cases are found are being declared as hotspots and completely sealed to check spread of the virus. According to another weaver, Masood Akhtar, Chief Minister Yogi Adityanath had put the industry under 'one district, one product' scheme of the state government but due to the coronavirus outbreak, nothing concrete could be done to improve their financial condition. Taking note of the plight of the weavers, MLA Shah Alam wrote a letter to the district magistrate and sent him a list of 27,000 weavers seeking help for them. Acting on it, the DM held a meeting with weavers' committees and public representatives and directed that an assistance of Rs 1,000 be given to each weaver according to the list. "We have met the locals and public representatives. As Mubarakpur area is sealed, we are ensuring the people here do not have any problems and we are giving relief to them," Singh said. The weavers, however, are still awaiting the help and praying for their condition to improve. Uttar Pradesh reported 70 fresh coronavirus cases on Friday, taking the total number of COVID-19 cases in the state to 2,281. Forty one deaths have so far been reported while the number of active cases is 1,685 and 555 patients have been treated and discharged. CORR ABN SMI RHL

UP town's new identity as COVID-19 hotspot spells doom for Banarasi sari weavers

<img class="gwt-Image" src="/photo/56157375.cms" /> Well known food critic <keyword id="3003222" type="UNKNOWN" weightage="20" keywordseo="Osama-Jalali">Osama Jalali</keyword> has just kicked off his new venture- Masala Trail by <keyword id="39490" type="PERSON" weightage="100" keywordseo="Osama">Osama</keyword>, a 100% vegetarian restaurant. This isn’t any surprise factor in it. For a man who has loved food and written about it all through his life, this was something was waiting to happen. For <keyword id="217717" type="CITY" weightage="20" keywordseo="Jalali">Jalali</keyword>, being an entrepreneur happened after quite some rehearsals like curating Rampur’s traditional cuisine with his mother, Nazish Jalali. Aptly named, this restaurant serves food from all over the country. From <keyword id="3993823" type="UNKNOWN" weightage="60" keywordseo="banarasi-kachori-subji">Banarasi Kachori Subji</keyword> to <keyword id="6354925" type="COMPANY" weightage="60" keywordseo="Kolkata">Kolkata</keyword>’s street noodles, you get everything, mostly from the streets of India. 
 
<img class="gwt-Image" src="/photo/56157376.cms" /> 
 With an interior exaggerated with benarasi saree, vending carts and lozenges of yesteryears, this like a fair with good food. What’s unusually good to see were the waiters wearing badges with names like Bhaiyya, Khan Saab, <keyword id="6357204" type="PERSON" weightage="20" keywordseo="Anna">Anna</keyword> and Kake. So every time you need to ask for a reorder and you give odd calls like ‘pschh’ or ‘chssch’, relax you can just call them by their names. 
 
As we settled ourselves, Anna came with a cold surprise, Jigar Thanda. Well this is a refreshing beverage made from rooh afza-ice cream. For starters we ordered, Littli Chokha, Tower Chaat and Gujrati Pankti. 
 Well, Tower Chaat is a must try. Imagine your favourite <keyword id="3993820" type="UNKNOWN" weightage="20" keywordseo="purnaai-dilli">Purnaai Dilli</keyword> ka Chaat being served in an ice cream sundae style. Delicious would be an understatement. 
 
<img class="gwt-Image" src="/photo/56157380.cms" /> 
 For main course we were served a special Mysore Dosa, Gujarati Khichadi and <keyword id="3993821" type="UNKNOWN" weightage="20" keywordseo="marathi-tawa-pulao">Marathi Tawa Pulao</keyword>. And the dessert arrived as <keyword id="3342799" type="UNKNOWN" weightage="20" keywordseo="matka-kulfi">Matka Kulfi</keyword>. 
Overall the journey of gastronomy was delicious and is easy on the pocket.

Masala
Trail by Osama serves the best vegetarian food in Janpath. True Story!

According to <keyword id="19911893" type="General" weightage="20" keywordseo="Meesho" source="keywords" meta.keywordsubtype="org" meta.entityname="Meesho" meta.hostid="261" meta.entityid="Meesho">Meesho</keyword>'s recent ‘Smart shopper report’, <keyword id="19919711" type="General" weightage="20" keywordseo="Gen-Z" source="keywords">Gen Z</keyword> is rapidly embracing <keyword id="19990771" type="General" weightage="100" keywordseo="e-commerce" source="keywords">e-commerce</keyword>, with one in every three Meesho users being less than 25 years old. This makes them the fastest-growing demographic on the platform. The report also highlights that mass consumers, who typically make low-price purchases, account for around 80% of the total online shopping population in India. Reports suggest that by 2030, mass consumers, who are constantly seeking value for price, will dominate the retail market, constituting 65% of total consumers. At present, Uttar Pradesh and Bihar are leading the way, when it comes to user growth in e-commerce, underscoring the significant untapped potential these states hold. The report also delves deeper into the evolving habits and preferences of mass consumers. Meesho has observed that users from Tier IV and smaller cities are the most frequent repeat shoppers under categories like women’s fashion, footwear, and baby care. Additionally, over 80% of Indian online shoppers now hail from tier-2 cities, and beyond, which include places like Ambur, Rourkela, Sangli, and Zirakpur. <div type="Article" hostid="261" msid="112333596" title="Zomato announces new feature for cash on delivery orders and it can help solve a huge problem" mstype="2" mssubtype="0"></div> <h2>Influencer-driven <keyword id="3295571" type="General" weightage="20" keywordseo="e-commerce-boom" source="Orion">e-commerce boom</keyword> in North-East</h2>Furthermore, the report reveals that customers in northeastern states of India such as Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim are increasingly basing their e-commerce purchases choices on content generated by influencers, making up for an impressive 40% of all orders from these states. Meesho has also witnessed greater digital inclusion, with a growing number of content creators emerging from some of the most remote regions of India, like Bazpur (Uttarakhand), Kotputli (Rajasthan), and Pakyong (Sikkim). With the growing popularity of content creators, products like selfie sticks, ring lights, microphones, and tripods have also quickly risen to top the electronics category. Another notable feature Meesho identified was a significant rise in the adoption of vernacular languages and voice search, with rates increasing by 162% and 40%, respectively. This surge reflects mass consumers' strong preference for regional languages and user-friendly features. Tier 2 and other, smaller cities have significantly outpaced Tier 1 cities when it comes to ordering electronic accessories, making double the amount of purchases made by their bigger, urban counterparts. Meesho has also seen substantial demand for products like bluetooth headphones and earphones, power banks, smart speakers, screen magnifiers, and keyboards from diverse Indian cities such as Alwar (Rajasthan), Bettiah (Bihar), Pursurah (West Bengal), Rajahmundry (Andhra Pradesh), Sindkheda (Maharashtra), and Sirsa (Haryana). Among the fastest-growing categories on Meesho are books, which grew by 148% YoY (year-on-year basis) growth, office supplies and stationery (137% YoY growth), home improvement (112% YoY growth), furnishings (92% YoY growth), and pet supplies (68% YoY growth). There has also been a surge in demand for personal care and grooming essentials. <h2>A shift towards quick draping</h2> In just six months, over 10,00,000 saree shapers and more than 60,000 ready-to-wear sarees were sold, indicating that consumers far prefer a quicker, easier approach to traditional draping. There was a clear penchant for traditional and modern alike, since Banarasi was the most sought after fabric, followed by chiffon and organza. <h2>Self-care on the rise</h2>With increasingly hectic schedules, mass consumers are also prioritising self-care. As a result, there has been a rise in at-home salon treatments, with Meesho reporting sales of 6,00,000 face packs, over 4,00,000 facial kits, 3,00,000 wax strips, 4,00,000 press-on nails, and 4,00,000 nail paints this year. <div type="Article" hostid="261" msid="112364583" title="Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart" mstype="2" mssubtype="0"></div> Not just this, yoga also made it to list, when it came to self-care. Meesho reported selling about 20 lakh yoga mats in just 6 months. And not just that, skipping and hula hooping also seems to be coming back in vogue, with consumers buying around 2 lakh skipping ropes and 75,000 hula hoops this year alone. SEE ALSO: <a href="https://www.businessinsider.in/business/article/5-lessons-startup-founders-can-learn-from-tech-mogul-elon-musk/articleshow/112375922.cms" data-type="tilCustomLink" target="_blank">5 lessons startup founders can learn from tech mogul Elon Musk</a>

India’s e-commerce boom: Gen Z, small cities, and self-care trends on the rise, says Meesho

A sixth-grade social science textbook that I read described India as a piece of fabric, with countless threads coloured in a myriad of majestic shades, woven together. This metaphor holds exceptionally well when put into the context of our <keyword id="22706215" type="General" weightage="20" keywordseo="handloom-industry" source="keywords">handloom industry</keyword>. India has a rich history of handlooms and weaving cultures. The culture of handlooms is so intricately woven into Indian culture, that there are whole towns dedicated to the same: <keyword id="248532" type="General" weightage="20" keywordseo="Chanderi" source="Orion">Chanderi</keyword> in Madhya Pradesh to Pochampally in Telangana and a dozen more! Unfortunately, the handloom industry in India is dying. The struggle is multi-faceted, ranging from a declining workforce to fierce competition from <keyword id="20496028" type="General" weightage="20" keywordseo="power-looms" source="keywords">power looms</keyword>. Hence, five years ago, August 7 was proclaimed <keyword id="22677698" type="General" weightage="20" keywordseo="National-Handloom-Day" source="keywords">National Handloom Day</keyword> in response to this crisis and to heighten public awareness. This date holds special historical significance, commemorating the initiation of the Swadeshi Movement in 1905—a pivotal act of defiance against British colonial rule. <h2>When did this industry come into existence?</h2>According to archaeological findings, the origins of handloom in the Indian subcontinent may be traced back to the Indus Valley Civilization. The Mughal Empire was known to support and patronise <keyword id="20258864" type="General" weightage="20" keywordseo="weavers" source="keywords">weavers</keyword>. The support from the royal patrons resulted in the invention of new textiles such as ‘Mulmul’ and ‘Banarasi Brocade’ among others. This era witnessed a heightened worldwide demand for Indian textiles. In the 17th century, India produced 25% of the world’s textiles, with Bengal accounting for more than 50% of textiles and 80% of silks imported by the Dutch from Asia. <h2>What led to the decline of the <keyword id="19934660" type="General" weightage="100" keywordseo="Indian-handloom" source="keywords">Indian handloom</keyword>?</h2>The East India Company's entry fuelled the industry's initial decline, which started in the 1830s. The weavers were obliged to sell only to the British, and that too at exceedingly cheap prices, virtually putting them out of business. On the other hand, Indian cloth was taxed excessively to promote machine-made British clothing. The Industrial Revolution in Britain strengthened their indigenous textile industry, giving rise to new markets for cheaper textiles. In India, the collapse of the Mughal aristocracies meant no access to royal patronage. As a result, textiles like Khadi and muslin had little demand in the market. Circling back to the present, the industry is facing both similar and new challenges. Fabrics made on power looms are cheaper and faster to produce, in comparison to handloom fabrics. The industry is largely unorganised, and the wages are shockingly low. 67% of <keyword id="22706216" type="General" weightage="20" keywordseo="handloom-workers" source="keywords">handloom workers</keyword> are earning less than the minimum wage every month. Faced with economic challenges, the older artisans are thus forced to encourage the newer generation to choose an alternative career path. This migration of the workforce from a traditional sector is evident from the fall in the number of weavers less than 35 years of age- from 26.13 lakh in 2009-10 to 16.07 lakh in 2019-20. The majority of weavers do not have access to banking facilities, let alone institutional credit. Furthermore, if one manages to accumulate credit, there is a mismatch between the supply and demand forces due to the lack of awareness about handwoven textiles in the current generation. <h2>Initiatives for revival</h2>The cultural significance of the Indian handloom isn’t just limited to its beauty and extravagance, but it extends to our independence struggle as well. The Swadeshi movement immortalised the charkha and advocated for the use of indigenous goods. Following independence, the Indian government took many measures to revive the handloom industry. In 1953, India’s Parliament approved the Khadi and Other Handloom Industries Development Act. In 1955, the All India Handloom Fabrics Marketing Cooperative Society was formed to promote the sale of fabrics produced by handloom cooperatives across India. The National Handloom Development Programme (NHDP) aimed to provide financial assistance for marketing and production. The Handloom Weavers’ Comprehensive Welfare Scheme offers health and life insurance to weavers, to ensure social security. The organisation commenced a fortnight-long exhibition, “VIRAASAT” dedicated to celebrating the 10th National Handloom Day began at Handloom Haat in Janpath, New Delhi on Saturday, 3rd August 2024, and will conclude on 16th August 2024. The Handloom Mark scheme was introduced to authenticate handloom products, thus enabling weavers to gain better market access and ensuring that consumers get genuine products. Moreover, the India Trade Portal also mentions that the GOI plans to provide financial assistance of Rs. 30 crore to at least 10,000 handlooms. Various state governments also regularly conduct handloom expos and fairs, providing platforms for weavers to showcase and sell their products directly to consumers. <h2>Contemporary Brands and their love for Indian handloom</h2>Modern, popular designers such as <keyword id="8264" type="General" weightage="20" keywordseo="Sabyasachi" source="Orion">Sabyasachi</keyword> and <keyword id="21493890" type="General" weightage="20" keywordseo="ritu-kumar" source="keywords">Ritu Kumar</keyword> are known to work closely with weavers and have been doing their part by bringing worldwide attention to the handloom industries. Recently, <keyword id="1472101" type="General" weightage="20" keywordseo="Ajrakh" source="Orion">Ajrakh</keyword> was brought into the limelight when Alia Bhatt wore a custom Abu Jani Sandeep Khosla Ajrakh saree to Joy Awards in Riyadh. However, it’s not just the fashion moguls who are working towards the revival of this industry. Contemporary indie brands are partnering with local weavers, and creating awareness about their work. The emergence of such indie brands and their association with local artisans is beneficial for both entities. For instance, Joskai Studio derives its name from ‘Joskai’, a woven piece of cloth worn as a part of the traditional costume of the Tiwa community of Assam. They work with artisans in northeast India, specifically from the weaving village of Saualkuchi in Assam. Rouka by Sreejith Jeevan is a Kerala-based brand that works strictly with weavers from Kerala, specifically Chendamangalam and Kuthampally. <h2>Employment and Exports</h2>According to the Indian Trade Portal, the Indian handloom sector is the country’s second-largest employer after agriculture in rural areas. The Handloom Census 2019-20 mentions that the industry employs about 35,22,512 workers across the country, with women forming 77.29% of the workforce. India is the second largest exporter of handloom products in the world, with exports valued at $ 353.9 million in 2017- 18, as per EXIM bank's working papers. The major handloom export centres are Karur, Panipat, Varanasi and Kannur where handloom products like bed linen, table linen, toilet linen, floor coverings, and embroidered textile materials and curtains etc. are produced for export markets. During April 2021-February 2022, India exported handloom products worth 1693 crore, as per Indian Trade Portal. Indian silk scarves also form a sizable chunk of total handloom exports, in addition to home textiles like carpets, rugs and mats, which constitute over 13.6% of India’s total handloom exports. <h2>The Path Forward</h2>The mere existence of organisations and allocation of funds isn’t enough to sustain the legacy of India’s rich handloom industry. Big corporations working with local weavers ensure employment but don't protect them from exploitation and meagre wages, leaving them vulnerable. The people in power ought to come up with strategies that ensure the trickle-down effect of the schemes and funds. The new generation of buyers has a greater purchasing power than the one before them. Marketing focused on bringing Indian handloom practices into the limelight can do wonders in this case.

Fabric of a nation: Sustaining India's handloom legacy in modern times

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Amazon is claiming to offer up to 80% off on all the categories of <a href="https://www.amazon.in/b?node=6648217031&amp;pf_rd_r=5X6N5PZDVEZNKFT6GCM6&amp;pf_rd_p=208fbb73-f5a9-48d1-b586-837a22184ce0&amp;pd_rd_r=19470c73-cc0f-4aaa-aaf8-3b503eb53aec&amp;pd_rd_w=rNxaF&amp;pd_rd_wg=62xav&amp;ref_=pd_gw_unk">fashion.</a> This sale will make you buy products at affordable prices and exclusive offers. We have curated a list of the best apparels and beauty products for you.You can purchase the product according to your style and budget. You can also check out our list of best deals on <a href="https://www.businessinsider.in/tech/news/top-offers-and-deals-on-electronics-items-in-amazon-sale/articleshow/85041678.cms">consumer electronics</a> categories like fitness bands, pc accessories, <a href="https://www.businessinsider.in/tech/news/best-deals-and-offers-on-speakers-in-amazon-freedom-sale/articleshow/85040978.cms">speakers</a>, <a href="https://www.businessinsider.in/tech/news/deals-and-discounts-on-television-smart-tv-in-amazon-sale-2021/articleshow/85064941.cms">smart TV</a> and Amazon Alexa-powered products. <bulletContentEmbed name="B07SJSVVLS" columns="1"><bulletContentHeading name="B07SJSVVLS_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="B07SJSVVLS" msid="85180060" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07SJSVVLS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07SJSVVLS_body"><bulletContentRow name="B07SJSVVLS_7936046873186620"><bulletContentRowHeading><bulletContentRowHead col="1">Save ₹1,757 on Yellow Gold Stud Earrings for Women from Candere By Kalyan Jewellers</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Save ₹1,757 and pay only ₹7,854 as Candere is offering 18% off on these yellow gold stud earrings. These earrings are claimed to be made from 18k yellow gold and are verified from BIS hallmark.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01MXIDKI3" columns="1"><bulletContentHeading name="B01MXIDKI3_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="B01MXIDKI3" msid="85180094" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01MXIDKI3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01MXIDKI3_body"><bulletContentRow name="B01MXIDKI3_5413211540216902"><bulletContentRowHeading><bulletContentRowHead col="1">51 % off on Yellow Gold and Diamond Nose Pin for Women- Candere By Kalyan Jewellers</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this nose pin at ₹3,588 only which is ₹3,753 less from its MRP. This nosepin from Candere is embellished with real diamonds with an SGL certificate. The nosepin is claimed to be verified by BIS hallmark and is made from 18k gold.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B085HS2G7N" columns="1"><bulletContentHeading name="B085HS2G7N_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="B085HS2G7N" msid="85180125" hostid="261"></div></columnHeadThumb><columnHeadTitle>B085HS2G7N</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B085HS2G7N_body"><bulletContentRow name="B085HS2G7N_4394256697373639"><bulletContentRowHeading><bulletContentRowHead col="1">87% off on- Women's Banarasi Silk Printed Saree from ANNI DESIGNER</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This Banarasi silk printed saree from Anni designer is now available at ₹349, which is ₹2,249 less from its MRP. The saree has a length of 6 metres and has 0.80 blouse length attached to the saree only.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08SJLSYTP" columns="1"><bulletContentHeading name="B08SJLSYTP_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="B08SJLSYTP" msid="85180134" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08SJLSYTP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08SJLSYTP_body"><bulletContentRow name="B08SJLSYTP_1797375213235139"><bulletContentRowHeading><bulletContentRowHead col="1">GoSriKi Women's Regular Kurta with Pant - ₹529 Only</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is a good time to buy this regular kurta with pants from GoSriKi as it is now available at ₹529 only. The kurta is said to be made from Rayon fabric with a v-neck design.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08DD24M1Y" columns="1"><bulletContentHeading name="B08DD24M1Y_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="B08DD24M1Y" msid="85180142" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08DD24M1Y</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08DD24M1Y_body"><bulletContentRow name="B08DD24M1Y_4521171421514873"><bulletContentRowHeading><bulletContentRowHead col="1">GoSriKi Women's Cotton Straight Kurta with Checkered Trouser</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Pay only ₹439 for this straight kurta with checkered trousers. This kurta and trousers are said to be suitable for hand washing and are made from cotton fabric.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07NZX635H" columns="1"><bulletContentHeading name="B07NZX635H_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="B07NZX635H" msid="85180152" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07NZX635H</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07NZX635H_body"><bulletContentRow name="B07NZX635H_0219018777415477"><bulletContentRowHeading><bulletContentRowHead col="1">Save ₹174 on NIVEA Nourishing Lotion Body Milk, 400ml ,120ml</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This 400ml and 120ml Nivea nourishing lotion body milk makes you save ₹174 and pay ₹350 only. The lotion is said to deeply moisturise your skin for up to 48 hours and soften your skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07H9Y6YHX" columns="1"><bulletContentHeading name="B07H9Y6YHX_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="B07H9Y6YHX" msid="85180195" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07H9Y6YHX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07H9Y6YHX_body"><bulletContentRow name="B07H9Y6YHX_5486824842597104"><bulletContentRowHeading><bulletContentRowHead col="1">Dove Intense Repair Conditioner- 40% off</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dove intense repair conditioner is now available at ₹114 which is 40% less from its MRP. This conditioner helps to nourish your hair and prevent damage. Also, it is said to make hair softer and easy to manage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B002K8W58K" columns="1"><bulletContentHeading name="B002K8W58K_head"><columnHead col="1"><columnHeadThumb><div type="image" title="B002K8W58K" msid="85181250" hostid="261"></div></columnHeadThumb><columnHeadTitle>B002K8W58K</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B002K8W58K_body"><bulletContentRow name="B002K8W58K_1277703990037854"><bulletContentRowHeading><bulletContentRowHead col="1">Discount- Tea Tree Skin Cleaning Facial Wash, 250ml- The Body Shop</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Body Shop is offering a 40% discount on this tea tree skin cleaning facial wash. You can now get this at ₹591 and save ₹104. The face wash is claimed to be 100% vegan and helps to deeply cleanse blemished skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00N6KGRZ8" columns="1"><bulletContentHeading name="B00N6KGRZ8_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="B00N6KGRZ8" msid="85180231" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00N6KGRZ8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00N6KGRZ8_body"><bulletContentRow name="B00N6KGRZ8_5888449394462615"><bulletContentRowHeading><bulletContentRowHead col="1">20% Discount on Professional Spa Essence Hydrating Masque 500 ml- Schwarzkopf</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking to buy a hydrating masque, Schwarzkopf is offering a 20% discount on this professional spa essence hydrating masque which makes you pay ₹480 and save ₹120. It is said to be suitable for all kinds of hair and helps to nourish and nourish your hair.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> SEE ALSO- <a href="https://www.businessinsider.in/insider-reviews/best-deals-and-discount-on-home-appliances-in-amazon-sale/articleshow/85070742.cms">Amazon Great Freedom Festival Sale 2021: Best deals on refrigerators</a> <a href="https://www.businessinsider.in/tech/news/top-offers-and-deals-on-electronics-items-in-amazon-sale/articleshow/85041678.cms">Amazon Great Freedom Festival sale: Top offers and deals on electronics</a>

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