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Ready to add more fizz to your next party, <keyword id="44672" type="General" weightage="80" keywordseo="pepsi" source="Orion">Pepsi</keyword> today launched its all-new summer anthem. 'Swag' has become a cultural zeitgeist that perfectly echoes youth beliefs and celebrates the unwavering spirit of the new generation. Putting this philosophy into action, the anthem, which is an extension of the 'Har Ghoont Mein Swag' campaign, features two of India's biggest youth icons, <keyword id="3185" type="General" weightage="80" keywordseo="badshah" source="Orion">Badshah</keyword> and <keyword id="6354417" type="General" weightage="80" keywordseo="jacqueline-fernandez" source="Orion">Jacqueline Fernandez</keyword>. The two celebrities are ready to take India by storm with their musical hattrick, taking the brand's 'More Fizz, More Refreshing' proposition a step further, the upbeat new anthem encourages young people to embrace their uniqueness, quirkiness, and to wear their hearts on their sleeves. It is set in the context of a typical adolescent's life, which is full of fun and irreverence. <keyword id="65048" type="General" weightage="100" keywordseo="jacqueline" source="Orion">Jacqueline</keyword> Fernandez and Badshah danced to this new masterpiece which was unveiled this morning at a star-studded event in Mumbai. Speaking on the anthem, Saumya Rathor, Category Lead, Cola, PepsiCo India, said, "As a culture curator, Pepsi has connected with consumers time and again with music&amp; dance and has worked with the most iconic superstars to curated powerful pieces of culture across the world. The lyrics, eCheck my Fizz' is all about celebrating the unshakeable self-belief and confidence of today's youth. With Badshah dropping the beats, Jacqueline Fernandez burning up the screen with her dance moves, and <keyword id="143" type="General" weightage="80" keywordseo="bollywood" source="Orion">Bollywood</keyword> heavy hitter Ahmed Khan directing the video, we're hoping to have India singing the song right back at us." "I am extremely excited to be a part of Pepsi's new summer anthem once again. I am a quintessential challenger and Pepsi's challenger philosophy of owning your swag and living life with solid self-belief has always resonated with me. I hope people enjoy the song as much as I have enjoyed creating it," said Badshah about the song and his long-standing partnership with the brand. Talking about the number, Bollywood star, Jacqueline Fernandez, said, "Our generation is all about owing everything with confidence and self-belief be it their opinions, their choice of clothes or their career choices. I am super thrilled to be a part of Pepsi's new summer anthem which takes this philosophy forward and in style - with a jaw-dropping number which is sure to take on the music scene by storm. The song is effortless, peppy and extremely relatable. The dance steps, the music, the colours and the costumes all come together to add to the perkiness of the song. I cannot wait for my fans to dive into this SWAG experience." Ace Bollywood Director, Ahmed Khan said, "This new summer anthem is a supercool dance number that perfectly reflects today's generation e uninhibited, confident and full of swag. We have showcased this very attitude in the music video. I had an absolute blast working with Jacqueline and Badshah and that fun translates on screen. I can't wait to showcase the magic we have created yet again with Pepsi." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/bharatpes-ashneer-grover-plans-to-start-another-business-without-any-investors/articleshow/91255089.cms">After being ousted from BharatPe, Ashneer Grover plans to start another business without any investors</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/every-two-in-three-households-in-india-are-facing-power-outages-amidst-heatwave-and-soaring-temperatures/slidelist/91254825.cms">Every two in three households in India are facing power outages amidst heatwave and soaring temperatures</a>

Pepsi launches latest summer anthem with Badshah and Jacqueline Fernandez

In a bid to empower its <keyword id="4998506" type="General" weightage="20" keywordseo="pubg" source="Orion">PUBG</keyword>: New State players, South Korean game developed <keyword id="10155974" type="General" weightage="20" keywordseo="krafton" source="Orion">Krafton</keyword> on Friday launched slew of collaborations and exclusive content in India. Krafton is also teaming up with <keyword id="151459" type="General" weightage="20" keywordseo="sony-music" source="Orion">Sony Music</keyword> India to bring their latest chartbuster song "Bad Boy x Bad Girl" by Pop icon <keyword id="3185" type="General" weightage="20" keywordseo="badshah" source="Orion">Badshah</keyword> to PUBG: New State. "This partnership marks a first of many upcoming collaborations of Indian Pop music with Krafton's mobile battle royale title," the company said in a statement. "As a part of this partnership, the hit party song "Bad Boy x Bad Girl" by Badshah featuring will be used in content sponsored by Krafton, including streams, promo videos and more," it added. As a part of this collaboration, Krafton will be partnering with popular rapper <keyword id="302421" type="General" weightage="20" keywordseo="raftaar" source="Orion">Raftaar</keyword>. The company announced the launch of a web series titled New State Chronicles featuring popular Indian celebrities and influencers. Recently, PUBG: New State crossed an impressive one crore downloads on Google Play Store. Prior to its release, the game had already garnered a whopping 40 million pre registrations on both Google Play and Apple App Store. Developed by PUBG Studios, PUBG: New State is a free-to-play next-generation mobile game playable in 17 different languages. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-to-double-down-on-movie-making-smartphone-camera-tech-in-2022/articleshow/87928634.cms">OnePlus to double down on movie-making smartphone camera tech in 2022</a> <a href="https://www.businessinsider.in/tech/news/battlegrounds-mobile-india-adds-parental-control-game-limits-for-minors/articleshow/87928653.cms">Battlegrounds Mobile India adds parental control, game limits for minors</a> <a href="https://www.businessinsider.in/tech/mobile/news/poco-x4-pro-poco-x4-poco-x4-gt-launch-timeline-revealed/articleshow/87923367.cms">Poco X4 series to feature four smartphones, launch planned from Q1 2022 onwards</a>

Indian players of PUBG: New State to benefit from exclusive content, music collaborations

<ul><li>Badshah’s new single is the most watched video within 24 hours on YouTube with views crossing 75 million. </li><li>India’s ‘king of rap’ has dethroned global bigwigs like the American singer, <keyword id="35866" type="PERSON" weightage="20" keywordseo="Taylor-Swift">Taylor Swift</keyword>, and K-Pop group, BTS.</li><li>The video has been directed by Marlon Pena and features the Playboy 2019, Rose Romero.</li></ul> The king of Bollywood rap, Badshah, had dethroned <a href="https://www.businessinsider.in/miscellaneous/i-went-to-the-opening-concert-of-the-bts-world-tour-and-it-was-beyond-anything-ive-seen-before-and-then-i-got-kicked-out/slidelist/66323755.cms">BTS</a> and <a href="http://www.businessinsider.in/Taylor-Swift-is-about-to-drop-a-secret-project-Heres-how-she-spends-her-money-from-her-84-million-real-estate-portfolio-to-a-customized-private-jet-/articleshow/69050173.cms">Taylor Swift</a> as the most watched video within 24 hours on YouTube. With 76 million views over the span of one day, Badshah’s new single — Paagal — is trending in seven different countries all over the globe. At the time of writing this article, the video has crossed the 80 million threshold and is trending at #3 on YouTube in India. 
	
	
	
	
	
	
	
	
	
	<div type="twitter" handle="sonymusicindia" handlename="Sony Music India" image="http://pbs.twimg.com/profile_images/696696039877685249/KqKw4WlG_normal.png" favoritecount="34" retweetcount="3" status="Rolling in millions like a true @Its_Badshah ! #Paagal breaks world record on #YouTube, crosses 75 million + views… https://t.co/gEvNWgUkxU" createdat="1562845511000" id="1149283489100906497"></div>





















 Previously the mantle of most views was held by the the K-Pop group, BTS, for their song <a href="https://www.businessinsider.in/south-korean-boy-band-bts-beat-out-taylor-swift-for-the-biggest-video-debut-in-youtubes-history/articleshow/65568876.cms">Boy with Luv</a> followed by Taylor Swift’s <a href="https://www.businessinsider.in/taylor-swifts-new-music-video-had-the-biggest-debut-in-youtubes-history/articleshow/60280300.cms">Look at What You Made Me Do</a>. They are the only two artists to break the 60 million barrier on YouTube within 24 hours of launching their videos on the platform. Not only is the new music video turning into a global viral sensation but it’s also shaping up to be the biggest hit of Badshah’s career. 
 
 
 
 
 
 
 
 
 
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 And, Badshah isn’t the only one with something to celebrate. Marlon Pena, the video’s director, shot the video at locations in Los Angeles where characters like Batman and Fast and Dominic Toretto also made their claim to fame in Dark Knight Rises and Fast and Furious. Rose Romero, Playboy 2019, also made her Bollywood debut in the video having previouisly starred in videos with <a href="https://www.businessinsider.in/despacito-rapper-daddy-yankee-says-he-had-2-million-in-jewelry-stolen-by-a-man-who-impersonated-him/articleshow/65360535.cms" data-type="tilCustomLink">Daddy Yankee</a> and J Balvin. See also: <a href="https://www.businessinsider.in/printers-hacked-again-in-the-battle-of-t-series-vs-pewdiepie/articleshow/67122551.cms">'Seriously. Fix your printer' — PewDiePie fans hack into printers for a second time in a bid to keep T-Series at bay</a> <a href="https://www.businessinsider.in/eminems-new-diss-track-had-the-biggest-debut-of-a-hip-hop-song-in-youtubes-history/articleshow/65863011.cms">Eminem's new diss track had the biggest debut of a hip-hop song in YouTube's history</a> <a href="https://www.businessinsider.in/entertainment/music/these-13-massive-hit-songs-were-originally-rejected-by-other-artists/slidelist/51418795.cms">These 13 massive hit songs were originally rejected by other artists</a>

Badshah, India’s ‘rap king’, dethrones Taylor Swift and BTS on YouTube with 75 million views in 24 hours

<ul><li><keyword id="8514970" type="UNKNOWN" weightage="20" keywordseo="indian-cricketer-hardik-pandya">Indian cricketer Hardik Pandya</keyword>, who announced his engagement with actor Nataša Stanković </li><li>Stanković has appeared in several reality TV shows including Bigg Boss Season 8 and dance reality Nach Baliye 9. </li><li>Pandya has had enough bouquets and brickbats last year. </li></ul> The year of 2020 opened a new chapter in the life of Indian cricketer <keyword id="6354903" type="PERSON" weightage="20" keywordseo="Hardik-Pandya">Hardik Pandya</keyword>, who announced his engagement with actor Nataša Stanković. Pandya, 26-year old all rounder to post a picture with his long term girlfriend flaunting a diamond ring, on Instagram. 
 
 
 
 
 
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 Stanković is Serbian actress and model who also appeared in Bollywood movies. She took part in several reality TV shows including Bigg Boss Season 8 and dance reality Nach Baliye 9. She also rapped in Badshah’s DJ Wale Babu and worked in Zero starring Shah Rukh Khan. The actress too posted a video of Pandya’s mid-sea proposal. 
	
	
	
	<div type="Slideshow" msid="73070921" hostid="261" title="Hardik Pandya starts a new chapter of life with Natasa Stankovic, a former Big Boss contestant who also appeared in Badshah’s song" firstImageMsid="73071006" slideCount="4"></div>

Hardik Pandya starts a new chapter of life with Natasa Stankovic, a former Big Boss contestant who also appeared in Badshah’s song

<keyword id="3185" type="ENTERTAINMENT" weightage="60" keywordseo="Badshah">Badshah</keyword>’s party anthem ‘<keyword id="2977507" type="UNKNOWN" weightage="80" keywordseo="DJ-waley-babu">DJ Waley Babu</keyword>’ has become a runaway hit in clubs across the country. Soon, a bhajan version was released for the religiously inclined. Now, there’s another parody mashup video ready to take the India’s <keyword id="138263" type="UNKNOWN" weightage="100" keywordseo="startup">startup</keyword> culture by storm – the ‘<a href="http://www.businessinsider.in/searchresult.cms?query=Startup">Startup</a> Version’ by the folks at <a href="http://www.businessinsider.in/searchresult.cms?query=Investopad">Investopad</a>. 
 
The video was conceptualized, scripted, shot and edited by the <a href="http://www.businessinsider.in/searchresult.cms?query=Investopad">Investopad</a> in-house team. It features employees from <a href="http://www.businessinsider.in/searchresult.cms?query=Startup">startups</a> like <a href="http://www.businessinsider.in/searchresult.cms?query=AskMe">AskMe</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=YourStory">YourStory</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Little+Black+Book">Little Black Book</a> and major stakeholders and friends in the network. The list features top execs like Niket Desai from <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart">Flipkart</a> and Saad Ahmed from <a href="http://www.businessinsider.in/searchresult.cms?query=Uber+India">Uber India</a>. Folks from <a href="http://www.businessinsider.in/searchresult.cms?query=IIT+Delhi">IIT Delhi</a>’s <keyword id="107737" type="ORGANIZATION" weightage="100" keywordseo="Entrepreneurship">Entrepreneurship</keyword> cell are included as well. 
 
Have a look, it captures the spirit-du-jour of Diwali and Indian startups well. 
 
 
 
Image credit: CreativeCollective

Investopad
lauches a Startup
Version of Badshah’s ‘DJ Waley Babu’

<ul><li>'Gangubai Kathiawadi', directed by Sanjay Leela Bhansali and featuring Alia Bhatt, wins three technical awards at IIFA Rock night.</li><li>The film received awards for Cinematography (<keyword id="2558236" type="General" weightage="80" keywordseo="sudeep-chatterjee" source="Orion">Sudeep Chatterjee</keyword>), Screenplay (Sanjay Leela Bhansali and <keyword id="16753782" type="General" weightage="80" keywordseo="utkarshini-vashishtha" source="Orion">Utkarshini Vashishtha</keyword>), and Dialogue (Utkarshini <keyword id="3118360" type="General" weightage="80" keywordseo="vashishtha" source="Orion">Vashishtha</keyword> and Prakash Kapadia) at IIFA Rock night.</li><li>'Bhool Bhulaiyaa 2', the horror comedy directed by Anees Bazmee and starring Kartik Aaryan and Kiara Advani, secures two awards following 'Gangubai Kathiawadi'.</li></ul>Abu Dhabi, Sanjay Leela Bhansali's Alia Bhatt-starrer 'Gangubai Kathiawadi' bagged three technical awards at the IIFA Rock night, which marked the beginning of the three-day 23rd edition of the International Indian Film Academy and Awards (IIFA) at Yas Island on Friday night. The awards the film got were for Cinematography (Sudeep Chatterjee), Screenplay (Sanjay Leela Bhansali and Utkarshini Vashishtha), and Dialogue (Utkarshini Vashishtha and Prakash Kapadia). 'Gangubai...' was followed by Anees Bazmee's horror comedy, 'Bhool Bhulaiyaa 2', featuring Kartik Aaryan and Kiara Advani, which won two awards -- Choreography for Title Track (Bosco Caesar) and Sound Design (Mandar Kulkarni). Ajay Devgn's crime thriller 'Drishyam 2' received one award -- Editing (Sandeep Francis) -- as did Ranbir Kapoor and Alia Bhatt's action adventure, 'Brahmastra: Part One - Shiva' (Special Effects-Visual, DNEG, Redefine); Hrithik Roshan and Saif Ali Khan's 'Vikram Vedha' (Background Score, Sam CS); and 'Monica O My Darling', starring Rajkummar Rao, Huma Qureshi and Radhika Apte, for Sound Mixing (Gunjan A. Sah, Boloy Kumar Doloi, and Rahul Karpe). The awards were announced on an evening of memorable music performances by Amit Trivedi, Badshah, <keyword id="5293" type="General" weightage="80" keywordseo="sunidhi-chauhan" source="Orion">Sunidhi Chauhan</keyword>, <keyword id="310859" type="General" weightage="80" keywordseo="sukhbir-singh" source="Orion">Sukhbir Singh</keyword>, Palak Muchhal and Iulia Vantur Sobha, presented by choreographer and director Farah Khan and Rajkummar Rao. The musical spectacle began with a dance performance by Palak Muchhal, followed by Farah Khan, who also danced her way onto the platform. Rajkummar Rao took the stage while playing the song 'Main Hoon Na', and the two recreated a scene from 'Kuch Kuch Hota Hai' in which they both greeted the crowd and engaged in a witty conversation about friendship. Sunidhi Chauhan and Badshah, starring Jacqueline Fernandez, Rakul Preet Singh and Nora Fatehi, gave enthralling performances later in the evening. Amit Trivedi captivated the audience with his lovely voice while performing with Arun Kamat, Devendra Palse, Meghna Mishra and Yashita Sharma. And then everyone began dancing to the dhols thanks to Sukhbir Singh and Iulia Vantur. The evening came to a thrilling conclusion with none other than Nucleya. One of the key highlights of IIFA Rocks was a made-for-the-occasion collection showcased by Manish Malhotra, Bollywood's favourite designer. It reflected "old world charm meets the new world" and had Salman Khan and Nora Fatehi as the showstoppers for the evening. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/is-whatsapp-secretly-listening-to-your-private-conversations-heres-how-to-check/articleshow/100155980.cms">Is WhatsApp secretly listening to your private conversations? Here’s how to check</a> <a href="https://www.businessinsider.in/tech/news/google-pixel-6a-vs-pixel-7a-smartphone-comparison-with-price-and-features/articleshow/100177889.cms">Google Pixel 6a vs Pixel 7a: Is Google's latest mid-ranger worth the extra ₹12,000?</a>

Gangubai Kathiawadi tops technical awards at 23rd IIFA's music-loaded opening

<ul><li>Instagram is rolling out an in-app feature that allows users to create their <keyword id="15838069" type="General" weightage="20" keywordseo="2022-recap-reels" source="Orion">2022 recap reels</keyword>. </li><li>Users can select different pictures and videos to customize their year-end recap. </li><li>Read on to learn how to create a 2022 <keyword id="15838068" type="General" weightage="20" keywordseo="recap-reel" source="Orion">recap reel</keyword>.</li></ul>Instagram recently introduced its in-app feature that lets users create their 2022 recap reel. This feature will allow users to look back at their memories in a short video. Users can create reels with soundtracks of some famous artists and share them with their followers. While it can be seen that other applications like Apple Music, Spotify, Youtube, and more have also introduced their ways to create the year-end recap for their users. Instagram has rolled out reel templates for its users that allow them to create their own 2022 recap by choosing pictures and videos. Users can choose and customize Bad Bunny, Priah Ferguson, DJ Khaled, and Badshah templates to create the recap. <div type="twitter" handle="instagram" handlename="Instagram" image="http://pbs.twimg.com/profile_images/1526231349354303489/3Bg-2ZsT_normal.jpg" favoritecount="351" retweetcount="54" status="Goodbye to 2022 👋See rapper @Its_Badshah’s 2022 recap reel and create your own using his template ✨… https://t.co/zSxbWNXTba" createdat="1671488869000" id="1604966759940775936"></div> While using the templates to create a recap reel, we saw that users could select a different number of photos and videos for different templates. <ul><li>If you choose Bad Bunny’s template, you can select up to 21 media.</li><li>If you choose Priah Ferguson’s template, you can select up to 15 media.</li><li>If you choose DJ Khaled’s template, you can select up to 15 media.</li><li>If you choose Badshah’s template, you can select up to 17 media.</li></ul>Last year Instagram rolled out its personalized year-in-review feature that allowed users to share up to 10 stories with their friends. Unlike the previous year, this year, Instagram has used its famous 'Reels' format to create and share the year-end recap with friends. How to create a 2022 recap reel: <ul><li>A 'Create your 2022 recap reel’ will prompt on your feed page of the application or you can go to create reel option and choose the 'templates' option.</li><li>Select the template and tap the 'Use template' option from the four options given- Bad Bunny, Priah Ferguson, DJ Khaled and Badshah.</li><li>Now click on add media and choose images/videos.</li><li>Click on the 'Next' option to preview the reel and tap 'Next' to finish editing.</li><li>Now add a caption, tag people or add a location if you want and click the 'Share' option.</li></ul>SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/how-are-instagram-candid-stories-different-from-regular-insta-story/articleshow/96274240.cms">Instagram is all set to introduce 'Candid Stories' - here's how it's different from regular Insta story</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/amazon-prime-gets-better-with-the-launch-of-prime-gaming-in-india/articleshow/96365739.cms">Amazon Prime gets better with the launch of Prime Gaming in India – how to get free games and in-game items</a>

Instagram Recap Reel lets you revisit your 2022 — here’s how to create it

<ul><li>Bollywood's Badshah <keyword id="1671" type="General" weightage="80" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> turns 57 today.</li><li>On the occasion of Shah Rukh Khan's birthday, cinema chain <keyword id="799" type="General" weightage="100" keywordseo="pvr" source="Orion">PVR</keyword> will be screening his iconic film 'Dilwale Dulhania Le Jaayenge,'</li><li>DDLJ will be screened across 28 cinemas in 18 cities.</li></ul>As Bollywood's Badshah Shah Rukh Khan turns 57 today, cinema chain PVR will be screening his iconic film 'Dilwale Dulhania Le Jaayenge' (DDLJ) to celebrate the moment. 'Dilwale Dulhania Le Jayenge' will be screend across 28 cinemas in 18 cities namely Mumbai, Delhi NCR, Pune, Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, Chandigarh among others on November 2. Shah Rukh says: "DDLJ has been an extremely special film for me. I am grateful for all the love I have been receiving over the years for the film. Bringing it back on my birthday just makes it more special. Thank you!" Released on October 20, 1995, the film shares a legacy with PVR as its legacy property PVR Priya in Vasant Vihar, New Delhi screened the movie for the first time in 1995. Sanjeev <keyword id="4106469" type="General" weightage="50" keywordseo="kumar-bijli" source="Orion">Kumar Bijli</keyword>, Joint Managing Director, PVR Ltd, said, "Shah Rukh Khan is one of the very few names in the Hindi film industry, who has become synonymous with the genre of romance." <keyword id="1178173" type="General" weightage="50" keywordseo="rohan-malhotra" source="Orion">Rohan Malhotra</keyword>, Vice President - Distribution, <keyword id="36603" type="General" weightage="50" keywordseo="yash-raj-films" source="Orion">Yash Raj Films</keyword> said, "DDLJ is the longest running film in the history of Indian cinema which has shaped pop culture as we know today. It is our biggest IP and it is symbolic to the deep bond that Shah Rukh Khan and Aditya Chopra's YRF share." SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/markets-break-4-session-winning-streak-to-open-lower-in-early-trade/articleshow/95245774.cms">Markets turn choppy ahead of US Fed monetary policy outcome</a> <a href="https://www.businessinsider.in/tech/news/twitter-discontinues-ad-free-articles-for-blue-subscribers-amid-a-revamp-of-the-premium-subscription/articleshow/95246187.cms">Twitter discontinues ad-free articles for Blue subscribers amid a revamp of the premium subscription</a>

It's SRK's birthday today and his iconic film DDLJ is back in PVR cinemas

Demand trajectory across urban and rural markets in India has shown a "slight improvement" sequentially in the March quarter, although it falls short of a full recover, FMCG major Dabur said. Despite near-term consumption pressure, some "green shoots" are emerging such as moderating inflation, improving consumer confidence and increase in government spending. "While urban markets have returned to positive volume growth, rural markets still remain muted," said Dabur in its latest quarter updates. The company expects a "mid-single digit revenue growth" for the January-March quarter in such a scenario. Its F&amp;B business continues to trend at robust levels and will report strong double-digit growth, while healthcare portfolio is expected to be in a positive growth trajectory, it added. Home &amp; Personal Care (HPC) will report low single-digit revenue growth on account of a slowdown in the personal care categories. "Our brands continued to record gain in market shares in most of the segments," it said. March quarter also marks the consolidation of Badshah Masala, a business which it acquired. It is in the process of being integrated and is tracking as per expectations. Over international sales, Dabur said it expects "high single-digit growth" in constant currency. "However, due to currency headwinds in Egypt and Turkey, the reported growth in INR will be impacted. While there are short-term pressures, we are restructuring our distribution network in key markets and increasing investments behind our brands which will benefit us in the long term," it said. "Overall, Dabur's consolidated revenue is expected to report mid-single digit growth during the quarter," it said. During the quarter inflation continued to cool off for most of our commodities. "India gross margins are expected to show an improvement, but Consolidated gross margin will be impacted mainly due to currency headwinds in International Business. We have also strategically increased our spending behind our brands, leading to short-term pressure on the operating margin, which is expected to be lower by around 200-250 bps as compared to Q4 FY22," it said. While the environment has been challenging, the fundamentals of the business continue to be resilient. "We will continue to invest strongly behind Power Brands, Innovation, Distribution expansion and a robust back end which will enable us to increase our market shares and achieve profitable and sustainable growth," it said. This quarter update will be followed by detailed financial results and earnings presentation once the Board of Directors of the Company approves the consolidated and standalone financial results. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/monetary-policy-impact-rbis-pause-to-support-real-estate-demand-particularly-affordable-segment/articleshow/99290486.cms">Monetary Policy Impact: RBI’s pause to support real estate demand - particularly affordable segment</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/rbi-revises-indias-fy24-growth-outlook-expects-softer-inflation-on-the-back-of-lower-commodity-prices/articleshow/99290005.cms">RBI revises India’s FY24 growth outlook, expects softer inflation on the back of lower commodity prices</a>

Demand trajectory slightly improves sequentially in March qtr, green shoots emerge, says Dabur

'<keyword id="10963460" type="General" weightage="20" keywordseo="Kaun-Banega-Crorepati-13" source="Orion">Kaun Banega Crorepati 13</keyword>' has now reached the season finale as the episode will be aired on December 17, featuring cricketers <keyword id="368" type="General" weightage="80" keywordseo="harbhajan-singh" source="Orion">Harbhajan Singh</keyword> and <keyword id="1518" type="General" weightage="80" keywordseo="irfan-pathan" source="Orion">Irfan Pathan</keyword>. So, to make this finale week special, each episode is being graced by some special celebrities. Beginning with Ayushmann Khurrana, Vaani Kapoor along with director Abhishek Kapoor, the host of 'India's Best Dancer' Maniesh Paul will next be on the hotseat. It is to be followed by rapper Badshah along with Neha Kakkar, Neena Gupta and Gajraj Rao. The last episode of 'KBC 13' will see Harbhajan Singh and Irfan Pathan appearing as special guests. It will be out on December 17. '<keyword id="17940" type="General" weightage="100" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword> 13's 'Shaandaar Shukriya' week is airing on Sony Entertainment Television. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/flipkarts-shopsy-launches-e-grocery-in-700-cities/articleshow/88276984.cms">Flipkart's Shopsy launches e-grocery in 700 cities</a>

Harbhajan Singh, Irfan Pathan to appear on season finale of Kaun Banega Crorepati 13

<ul><li>Social media app TikTok is famous for many things but mostly for its crazy viral challenges. </li><li>With increasing users, more and more people are taking up new and interesting challenges. </li><li>From “TakTakTak” to “ILoveMyIndia”, here are the most popular challenges of 2019. </li></ul>Social media app TikTok is famous for many things but mostly for its crazy viral challenges. With increasing users, more and more people are taking up new and interesting challenges. And, its 200 million Indian users are entertaining and getting entertained in the process. “Several creators and entertainment's finest found success on TikTok with their unique takes on trending challenges,” said TikTok. From “TakTakTak” to “ILoveMyIndia”, here are the most popular challenges of 2019: #2ofMe Views: 5.4 billion 
 
 
 
 
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 ‘2 of me’ was the most viral challenge of the year. In the challenge, people show two sides of themselves — one that they express and one that they usually hide from people. #MyJourney Views: 5.3 billion 
 
 
 
 
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 People showed their life’s journey — right from birth to present — in five photographs using TikTok’s photo template. Celebrities who shared their life evolving moments were Siddharth Malhotra, Ritesh Deshmukh, <keyword id="6355846" type="PERSON" weightage="20" keywordseo="madhuri-dixit">Madhuri Dixit</keyword> Nene, <keyword id="2342727" type="PERSON" weightage="20" keywordseo="Guru-Randhawa">Guru Randhawa</keyword>, <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> and many more. The challenge went viral with more than a billion views in two days #ILoveMyIndia Views: 4.3 billion 
 
 
 
 
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 The “ILoveMyIndia” India challenge went viral on the Independence Day in 2019. Thousands of people participated in short videos with patriotic music in the background. They also added virtual tricolor, face colour effects. “73 years 29 States 23 Official Languages 1 Nation 1 Voice 1 India That defines Unity in Diversity. Let's show our National Integration by making videos using #ilovemyindia ! Happy 73rd Independence Day🇮🇳🇮🇳🇮🇳” wrote TikTok. #TakTakTak Views: 2.2 billion 
 
 
 
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 People showed their surprising transformation using the “TakTakTak” challenge. Bollywood actor Jacqueline Fernandis and rapper Badshah’s short videos received as much as 2.5 million views each. #PlayCool Views: 1.8 billion 
 
 
 
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 The challenge was about the stark contrast between expectations and reality. People had to dress up a bit for the video and show as if they were going to do something great but ended up doing chores like washing utensils or cleaning tables. 
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You Searched For "badshah" and got 12 results

Pepsi launches latest summer anthem with Badshah and Jacqueline Fernandez

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Badshah, India’s ‘rap king’, dethrones Taylor Swift and BTS on YouTube with 75 million views in 24 hours

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Hardik Pandya starts a new chapter of life with Natasa Stankovic, a former Big Boss contestant who also appeared in Badshah’s song

BI India Bureau

Hardik Pandya starts a new chapter of life with Natasa Stankovic, a former Big Boss contestant who also appeared in Badshah’s song

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BI India Bureau

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IANS

Instagram Recap Reel lets you revisit your 2022 — here’s how to create it

Shradha Aneja

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Demand trajectory slightly improves sequentially in March qtr, green shoots emerge, says Dabur

PTI

Harbhajan Singh, Irfan Pathan to appear on season finale of Kaun Banega Crorepati 13

IANS

These are the top 5 challenges that went viral on TikTok in 2019

Preeti Soni

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