Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

In the 13th edition of <keyword id="140521" type="General" weightage="20" keywordseo="indian-film-festival" source="Orion">Indian Film Festival</keyword> of <keyword id="9385" type="General" weightage="20" keywordseo="melbourne" source="Orion">Melbourne</keyword> (IFFM), films such as '<keyword id="145238" type="General" weightage="20" keywordseo="gangubai" source="Orion">Gangubai</keyword> Kathiawadi', '<keyword id="8887749" type="General" weightage="100" keywordseo="badhaai-do" source="Orion">Badhaai Do</keyword>', '<keyword id="189035" type="General" weightage="80" keywordseo="jai-bhim" source="Orion">Jai Bhim</keyword>', '83' and 'Minnal Murali' and many others have been nominated in the <keyword id="67096" type="General" weightage="80" keywordseo="best-film" source="Orion">Best Film</keyword> category. This year's big nominees include the starring leads and filmmakers / producers of films like 'Jai Bhim', 'The Rapist', 'Gangubai Kathiwadi', '83', 'Badhaai Do', 'Sardar Udham', among others. Indie films nominations have acclaimed films including '<keyword id="103091" type="General" weightage="80" keywordseo="pedro" source="Orion">Pedro</keyword>', 'Once Upon a Time in Calcutta', 'Fair Folk' amongst others, while 'Urf', 'Ayena', 'Ladies Only' are some of the Best Docu nominees. Winners of Best Film, Best Indie Film and Best Documentary each win state of the art cameras from Black Magic Design apart from the award. Another key highlight is that the Best Film winner automatically gets a nomination nod under the Best Asian Film category at the annual prestigious AACTA (Australian Academy of Cinema and Television Arts Awards). This year too those awards will be included with Best Series, Best Actor in a Series and Best Actress in a Series. In these categories, 'Mumbai Diaries', 'Aranyak', 'Mai' and 'Yeh Kaali Kaali Ankhein' are leading the nominations. Actors Gopal Hegde for 'Pedro', Rajkummar Rao for 'Badhaai Do', Ranveer Singh '83', Suriya, Tovino Thomas, <keyword id="2618061" type="General" weightage="50" keywordseo="vicky-kaushal" source="Orion">Vicky Kaushal</keyword> and Abhishek have been named in the Best Actor category. While in the Best Actor (Female) section, names like Alia Bhatt, Deepika Padukone, Bhumi Pedenkar, Kokona Sen Sharma, Lijomol Jose, Shefali Shah, Sreelekha Mitra and Vidya Balan are nominated. Pakistani film 'Joyland', 'Lunana: A Yak in the Classroom' from Bhutan, Bangladesh movies such 'No Man's Land' and Rehana Maryam Noor; and Sri Lankan film 'The Newspaper' have made it to the Best Film From Subcontinent. The festival, which is presented by the Victorian Government, is an annual festival that takes place in Melbourne, Australia, and showcases the best of films from India and the subcontinent. This year the festival starts August 12-20. The Awards night is all set to take place on August 14. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/india-vs-west-indies-3rd-t20i-to-also-have-delayed-start-to-give-players-time-to-recover/articleshow/93293900.cms">India vs West Indies 3rd T20I to also have delayed start to give players time to recover</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/zomato-blinkit-will-cross-leverage-each-others-customer-base-soon-says-deepinder-goyal/articleshow/93293101.cms">Zomato, Blinkit will cross-leverage each other's customer base soon, says Deepinder Goyal</a>

'Jai Bhim', 'Gangubai', 'Badhaai Do' top noms at Melbourne Indian film fest

Nashik (Maharashtra) [India], May 24 (ANI): Actor <keyword id="478412" type="General" weightage="80" keywordseo="nitesh-pandey" source="Orion">Nitesh Pandey</keyword>, who was best known for his role as <keyword id="960950" type="General" weightage="50" keywordseo="dheeraj-kapoor" source="Orion">Dheeraj Kapoor</keyword> in <keyword id="5026" type="General" weightage="50" keywordseo="rupali-ganguly" source="Orion">Rupali Ganguly</keyword>'s famous TV drama '<keyword id="15588" type="General" weightage="80" keywordseo="anupamaa" source="Orion">Anupamaa</keyword>' was found dead at a hotel in Nashik, the police said. According to Mumbai police, Nitesh was found dead at a hotel in Igatpuri, Nashik in Maharashtra. "Prima facie, the cause of death seems to be a heart attack," the officials said. They said that a police team is present at the hotel and an investigation has started. "Hotel staff and people close to him are being questioned and a post-mortem report is awaited," the police said while adding that further investigation into the matter is underway. More details are awaited. The actor was known for working in TV shows such as '<keyword id="17504173" type="General" weightage="50" keywordseo="manzilein-apapani" source="Orion">Manzilein ApApani</keyword>', 'Astitva...Ek Prem Kahani', 'Saaya', 'Justajoo' and 'Durgesh Nandini' and in films including 'Om Shanti Om', '<keyword id="29320" type="General" weightage="80" keywordseo="khosla-ka-ghosla" source="Orion">Khosla Ka Ghosla</keyword>', 'Badhaai Do', '<keyword id="853887" type="General" weightage="50" keywordseo="shaadi-ke-side-effects" source="Orion">Shaadi Ke Side Effects</keyword>', and 'Rangoon'. He also worked in theatre shows Pandey like 'Aastha' and 'Misal Pav'. Indeed, his passing away has created a vacuum. Recently TV industry also witnessed the loss of Aditya Singh Rajput and <keyword id="1759792" type="General" weightage="50" keywordseo="vaibhavi-upadhyay" source="Orion">Vaibhavi Upadhyay</keyword>. (ANI)

Khosla ka Ghosla and Anupamaa actor Nitesh Pandey found dead at Nashik hotel

The nominations for the 23rd edition of the International Indian Film Academy and Awards, popularly known as IIFA, were announced on Monday. 'Brahmastra Part One: <keyword id="33379" type="General" weightage="80" keywordseo="shiva" source="Orion">Shiva</keyword>', 'Bhool Bhulaiyaa 2', 'Darlings' and are leading the pack with ten, five and five nominations, respectively. 'Bhool Bhulaiyaa 2', 'Darlings', 'Drishyam 2', '<keyword id="8223714" type="General" weightage="80" keywordseo="gangubai-kathiawadi" source="Orion">Gangubai Kathiawadi</keyword>' and 'Vikram Vedha' have made it to the nomination list of the Best Picture category. Top picks for the Direction category are 'Bhool Bhulaiyaa 2', 'Brahmastra Part One: Shiva', 'Darlings', 'Gangubai Kathiawadi', 'Monica O My Darling' and 'Rocketry: The Nambi Effect'. The nominees for Performance in a Leading Role (Female) are Yami Gautam Dhar for 'A Thursday', Tabu for 'Bhool Bhulaiyaa 2', Alia Bhatt for 'Darlings', Shefali Shah again for 'Darlings' and Alia Bhatt for 'Gangubai Kathiawadi'. Kartik Aaryan ('Bhool Bhulaiyaa 2'), Abhishek Bachchan ('Dasvi'), Ajay Devgn ('Drishyam 2'), Rajkummar Rao ('Monica O My Darling'), Anupam Kher ('The Kashmir Files') and Hrithik Roshan ('Vikram Vedha') are the nominees for Performance in a Leading Role (Male). The nominees for Performance in a Supporting Role (Female) are Sheeba Chadha ('Badhaai Do'), Mouni Roy ('Brahmastra Part One: Shiva'), Nimrat Kaur ('Dasvi'), Tabu ('Drishyam 2') and <keyword id="133292" type="General" weightage="50" keywordseo="radhika-apte" source="Orion">Radhika Apte</keyword> ('Monica O My Darling'). For the Performance in a Supporting Role (Male) category the nominees are Abhishek Banerjee for 'Bhediya', Shah Rukh Khan for 'Brahmastra Part One: Shiva', Vijay Raaz for 'Gangubai Kathiawadi', Anil Kapoor for '<keyword id="10488529" type="General" weightage="80" keywordseo="jugjugg-jeeyo" source="Orion">Jugjugg Jeeyo</keyword>' and Sikander Kher for 'Monica O My Darling'. Pritam ('Bhool Bhulaiyaa 2' and 'Brahmastra Part One: Shiva'), Sanjay Leela Bhansali ('Gangubai Kathiawadi'), Oaff and Savera ('Gehraiyaan'), Tanishk Bagchi, Pozy ('Niranjan Dhar'), Kanishk Seth and Vishal Shelke ('Jugjugg Jeeyo') have bagged the nominations for Music Direction. Jonita Gandhi for the song 'Deva Deva' ('Brahmastra Part One: Shiva'), Shreya Ghoshal for 'Rasiya' ('Brahmastra Part One: Shiva') 'Jab Saiyaan' (Gangubai Kathiawadi), Lothika for 'Doobey' ('Gehraiyaan') and Kavita Seth for 'Rangi Sari' - traditional/folk song ('Jugjugg Jeeyo') are in the race for Playback Singer (Female) category. The nominees for Playback Singer (Male) are Arijit Singh for 'Kesariya' and 'Deva Deva' ('Brahmastra Part One: Shiva'), Mohit Chauhan for 'Gehraiyaan' (reprise), Kanishk Seth for 'Rangi Sari' - traditional/folk song ('Jugjugg Jeeyo') and Aditya Rao for 'Behney Do' ('Rocketry: The Nambi Effect') Furthermore, the nominees for Best Story (Original) are Akshat Ghildial and Suman Adhikary for 'Badhaai Do', Ayan Mukherji for 'Brahmastra Part One: Shiva', R. Balki for 'Chup', Jasmeet K. Reen and Parveez Shaikh for 'Darlings' and Vivek Ranjan Agnihotri for 'The Kashmir Files'. The nominees for Best Story (Adapted) are Aamil Keeyan Khan and Abhishek Pathak for 'Drishyam 2', S.Hussain Zaidi and Jane Borges for 'Gangubai Kathiawadi', <keyword id="4186994" type="General" weightage="50" keywordseo="yogesh-chandekar" source="Orion">Yogesh Chandekar</keyword> for 'Monica O My Darling', R.Madhavan for 'Rocketry: The Nambi Effect' and Pushkar-Gayatri and BA Fida for 'Vikram Vedha'. The nominees for Lyrics are Varun Grover for the song 'Atak Gaya Hai' ('Badhaai Do'), Amitabh Bhattacharya for the song 'Kesariya' ('Brahmastra Part One: Shiva'), A.M. Turaz for the song 'Jab Saiyaan' ('Gangubai Kathiawadi'), Ankur Tewari for the song 'Gehraiyaan' ('Gehraiyaan') and Raj Shekhar for the song 'Behney Do' ('Rocketry: The Nambi Effect'). Global voting will go live on Tuesday, December 27, 2022. The 23rd edition of IIFA will be held at Yas Island, Abu Dhabi, on February 9, 10 and 11, 2023. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/what-india-watched-on-netflix-in-2022-korean-dramas-rrr-alia-bhatt-movies-in-the-list/slidelist/96455203.cms">Korean dramas, RRR, Alia Bhatt &amp; more - These kept India hooked to Netflix in 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/first-time-on-screen-pairings-in-2023-in-bollywood/articleshow/96447413.cms">From SRK-Taapsee to Ayushmann-Ananya: First time on-screen Bollywood pairings in 2023</a>

'Brahmastra', 'Bhool Bhulaiyaa 2', 'Darlings' lead in IIFA nominations

A 30 year-old man, who came to <keyword id="28504" type="General" weightage="50" keywordseo="kerala" source="Orion">Kerala</keyword> from UAE last month, has tested positive for <keyword id="7616951" type="General" weightage="100" keywordseo="monkeypox" source="Orion">monkeypox</keyword>, making him the fifth case of the virus from the southern state. Health Minister <keyword id="3296362" type="General" weightage="50" keywordseo="veena-george" source="Orion">Veena George</keyword> on Tuesday said the man had arrived at the Calicut Airport on July 27 and was undergoing treatment at a hospital in Malappuram district. His health condition is stable, she said. Those who were in close contact with him, including his parents, are being closely monitored. It is the fifth case of Monkeypox reported in the state, she said. The first case of monkeypox, a rare but potentially serious viral illness, was reported from <keyword id="6357351" type="General" weightage="20" keywordseo="kollam" source="Orion">Kollam</keyword> district on July 14 and the patient was discharged from the hospital last week. The second confirmed case of the infection was reported in Kannur district on July 18 and the third case was reported in neighbouring Malappuram on July 22. All of them, tested positive for the disease, had arrived in Kerala from abroad. The Kerala government, on Monday, had confirmed that the 22-year-old man, who died on July 30, tested positive for monkeypox making the fatality the first such one in the country. According to the <keyword id="6356311" type="General" weightage="50" keywordseo="world-health-organisation" source="Orion">World Health Organisation</keyword>, monkeypox is a viral zoonosis (a virus transmitted to humans from animals), with symptoms similar to those seen in the past in smallpox patients, although it is clinically less severe. With the eradication of smallpox in 1980 and subsequent cessation of smallpox vaccination, monkeypox has emerged as the most important orthopoxvirus for public health. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/jai-bhim-gangubai-badhaai-do-top-noms-at-melbourne-indian-film-fest/articleshow/93294018.cms">'Jai Bhim', 'Gangubai', 'Badhaai Do' top noms at Melbourne Indian film fest</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/upgrad-acquires-noida-based-test-prep-provider-exampur/articleshow/93291933.cms">upGrad acquires Noida-based test prep provider Exampur</a>

Kerala reports its fifth case of monkeypox

<ul><li>Tata Pravesh's latest film is conceptualised by <keyword id="7067090" type="UNKNOWN" weightage="20" keywordseo="Wunderman-Thompson">Wunderman Thompson</keyword> South Asia. </li><li>The film brings alive the attributes of Tata Pravesh’s steel doors. </li></ul>What do we expect from a door? That it will be strong so it can provide adequate security to the people inside. It will be good looking, lending sophistication and status to the inhabitants. It will be durable and require minimal maintenance. With a perfect mix of beauty, strength and durability, wooden doors remain the benchmark and the preferred option. Consumers more often than not, do not want to venture outside their comfort zone and try a door made from a new material. Besides little awareness of doors made from materials other than wood (apart from MDF, HDPE or PVC which are used for internal doors and for doors of bathrooms and kitchens), they are skeptical about steel doors and harbour doubts about how they will look, how expensive they will be and whether they will rust. Tata Pravesh’s objective is to drive brand awareness and subsequently, brand consideration about a new category of steel doors and windows. It is faced with the task of convincing consumers to opt for steel wall opening solutions which have unmatched strength, are fire and termite-resistant, weatherproof and maintenance-free. Tata Pravesh has the best of both - the strength of steel and the elegance of wood. The challenge was to shake the consumer out of his/her inertia and make him/her sit up and listen Selecting a known face - <keyword id="2921860" type="COMPANY" weightage="20" keywordseo="Gajraj-Rao">Gajraj Rao</keyword> of Badhaai Ho fame, Wunderman Thompson South Asia has conceptualized a 360-degree campaign anchored by TV, supported by print, OOH, POS and digital. The film #AkelaHiKaafiHai is the story of an unsuspecting consumer and a cunning salesman. The naïve consumer - played by Gajraj Rao - looking for a door, enters a multi-brand building materials outlet. The salesman at the store immediately recognizes the naivete written large across Gajraj’s face and thinks he can take him for a ride. Determined to make the most of this wonderful opportunity, he summons all his powers of persuasion to sell him an ‘A1 lakdi ka darwaza’. How far will the salesman go to make the sale? Will Gajraj be conned? Or will he have the last laugh? Watch the film to find out. Discover the stunning range of Tata Pravesh doors and windows which are chockful of attributes. In other words, Akela Hi Kaafi Hai thanks to the perfect combination of strength, style, security and service. <div type="Youtube" id="ZwDLOD7SF6U" title="#AkelaHiKaafiHai" thumbUrl="https://i.ytimg.com/vi/ZwDLOD7SF6U/mqdefault.jpg"></div>Commenting on the film, P. Anand, Chief - Services &amp; Solutions, Tata Steel Ltd., said, “When buying a door or window for their house, consumers in India mostly consider wood. Therefore, to establish a new category of steel doors &amp; windows, the problems with wood needed to be brought to the forefront. The new Tata Pravesh film - 'Akela Hi Kaafi Hai' with Gajraj Rao as the brand endorser, attempts to put Tata Pravesh in the consideration set of consumers by offering a one stop solution against the drawbacks of wood.” Commenting on the creative concept, <keyword id="220787" type="PERSON" weightage="20" keywordseo="Senthil-Kumar">Senthil Kumar</keyword>, Chief Creative Officer, Wunderman Thompson India, said, “Wooden doors continue to be coveted in spite of their obvious drawbacks. The film aims to break the mindset of potential Tata Pravesh consumers for whom doors = wooden doors, trying to get them to question if wood is good enough. The objective is to pique their interest enough for them to enquire about Tata Pravesh steel doors with strength of steel and elegance of wood and eventually show wood the door.” Commenting on the creative concept, Arjun Mukherjee, ECD &amp; VP, Wunderman Thompson, Kolkata, said, “The setting of the film and the characters had to be such that they would resonate with consumers in Tier 2 and Tier 3 towns - the target audience for the brand. Driven by excellent performances from Gajraj Rao and Saanand Verma, the film emphatically makes the point that when you are opting for a wooden door you are making a big mistake that you’ll live to regret.” Vijay Jacob Parakkal, Senior VP &amp; Managing Partner, Wunderman Thompson, Kolkata, said, “Being a new brand in a nascent category, it was imperative to establish the category benefits vis-à-vis wooden doors. The film clearly establishes the superiority of Tata Pravesh doors over wooden doors in an entertainingly quirky manner.”

Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner

<ul><li>Often Valentine’s Day is associated with the young, and love is marketed and celebrated as a young person’s thing. </li><li>We have developed an ageist perspective towards love, believing that one loses the ability to express and celebrate love as one grows older. </li><li>Breaking these stereotypes, OYO’s Valentine’s Day campaign stood out in the clutter of puppy love this year. </li><li>We caught up with Mayur Hola, Head of Global Brand - OYO Hotels &amp; Homes to understand what encouraged the brand to feature a mid-age couple, the process of its casting, and discussed why Indian brands have been neglecting people in their mid-age while celebrating love. </li></ul>Imagine a cafe and a young couple on a date. You see a bunch of roses in the background, chocolate heart-shaped boxes on the table and the guy proposes. You don’t need to try too hard because that’s basically the template Indian advertisements have been following for their Valentine’s Day ads for years. We are seeing more representation of LGBTQ couples, intercaste marriages, live-in couples, young women taking charge but rarely do we see women in their late 40s or older, falling in love all over again or sharing a romantic moment with their partner in public. Often Valentine’s Day is associated with young people, and the idea of love is marketed and celebrated as something that’s mushy, young and sweet. We don’t often get to see mid-age couples on dates or in any romantic settings. Even in mainstream cinema and pop-culture, it is only now that we have movies like Once Again and Badhaai Ho with mid-age actors as their protagonist and ads like <a href="https://www.businessinsider.in/advertising/brands/article/colgates-endearing-campaign-encourages-people-to-stop-worrying-about-whatll-people-think-and-just-follow-their-hearts/articleshow/77782264.cms">Colgate's</a> Remarriage. These movies and ads have nudged us to reconsider our attitude towards love. However, an old couple still in love or mid-age people falling in love is still treated as a different conversation - just as talking about LGBTQ+ is only remembered during pride month, it doesn't fit into the larger umbrella of love yet. With this, we have developed an ageist and limited perspective towards love, believing that one loses the ability to express and celebrate love as one grows older. So, we were pleasantly surprised when we saw a young hospitality brand, OYO, take a different route this Valentine’s. Its Valentine’s Day campaign is about a mid-age couple who is loyal to OYO and has a rather mature idea of love. Featuring a brilliant cast comprising <keyword id="1813" type="PERSON" weightage="20" keywordseo="neena-gupta">Neena Gupta</keyword> and <keyword id="21050" type="PERSON" weightage="20" keywordseo="Swanand-Kirkire">Swanand Kirkire</keyword>, the campaign celebrates the spark that keeps long-term relationships alive. Titled ‘Long-term relationship with OYO,’ it is a 4-film digital campaign. In the first film, the protagonists engage in playful bickering. Kirkire asks Gupta why she sticks to choosing the same hotel and room every time they travel. Gupta replies with another question ‘I am not bored, are you?’ subtly hinting at their long-lasting relationship. It is those adorable glances at the end between Gupta and Kirkire that stole our hearts and the sound of a playful tune of ‘Yeh Rishta Hai Thoda Khiska’ acts as a cherry on top. <div type="twitter" handle="oyorooms" handlename="OYO" image="http://pbs.twimg.com/profile_images/1336945719781945344/WyBChLdY_normal.jpg" favoritecount="25" retweetcount="5" status="Relationships are in a long term relationship with #OYO. Just like these two cuties.#YeRishtaHaiKhiska… https://t.co/xWLBtbH6qT" createdat="1612536531000" id="1357702732744806400"></div> The campaign is supported with social media posts and emailers. Each post brings in a pragmatic perspective and reminds the audience that love is not all mush, it is a little complicated. For example, OYO dropped a truth bomb on Teddy Bear Day saying that women don’t play with teddy bears anymore. The copy read, “Dear adarsh balak, sasta ho ya mehenga, she stopped playing with teddy bears when she was 10. This is un-bear-able. Love, Neena.” <div type="twitter" handle="oyorooms" handlename="OYO" image="http://pbs.twimg.com/profile_images/1336945719781945344/WyBChLdY_normal.jpg" favoritecount="11" retweetcount="0" status="Agli baar emoji se bhi kaam chal jayega 🧸🐻 Teddy was my chuddy buddy, buddy. #TeddyDay #YeRishtaHaiKhiska… https://t.co/UWOFyqMxGt" createdat="1612935766000" id="1359377248172732416"></div> Another realistic comment was on Chocolate Day, advising people to avoid cliches and not give heart-shaped Chocolate boxes to your loved ones because it is less chocolates, more air and lacks utility purpose. <div type="twitter" handle="oyorooms" handlename="OYO" image="http://pbs.twimg.com/profile_images/1336945719781945344/WyBChLdY_normal.jpg" favoritecount="24" retweetcount="1" status="Avoid cliches, swaad anusar 🍫@Neenagupta001 #ChocolateDay #YeRishtaHaiKhiska #Valentinesweek https://t.co/jTD19oGZ22" createdat="1612847985000" id="1359009068547903489"></div> On a day when brands neglect mid-age people, OYO has broken many stereotypes but it did not intend to make a statement by onboarding a mid-age protagonist, it all happened organically. Moreover, Gupta and Kirkire were the brand's first choice. Mayur Hola, Head of Global Brand - OYO Hotels &amp; Homes said, “The best movies, the ones that leave a lasting impression on you, come from stories and faces that are lined with age and character. That's really where great cinema emerges from. Advertising sometimes tends to feature bright shiny objects. I'm not just talking about human beings, even food. So the food you see in ads, you don't necessarily see in real life. We have sculpted bodies, perfect faces, etc. OYO might feature young faces from time to time as well, but we just felt these stories were better told by a couple who are ageless. Time has no relevance to the stories we are telling. It could be anyone, anywhere. We know that we are talking to such a varied audience as ours. We know that the lead protagonist needs to have a certain amount of chutzpah as well as stature. So yeah, we decided let's go get an actor not lower in age because sure, puppy love is awesome but I think we have a winner here in Neena.” While we still continue to fight with a global pandemic, OYO aims to remind you with this campaign that some familiarity is comforting and gain its consumers' trust. After conducting a consumer research and chatting with a few of them one-on-one, OYO found that that in eight out of 10 cases, women drive the conversation and take the final decision around travel. It also highlighted consumers who visit OYO once, they tend to go back to the same hotel. And this insight fueled the idea and gave birth to <a href="https://www.youtube.com/hashtag/yerishtahaikhiska">#YeRishtaHaiKhiska</a>. The first ad currently boasts 2,322,307 views. Telling how the brand stumbled upon this idea of celebrating long-lasting relationships, Hola said, “The starting point of any campaign for us is inclusivity. We’re a mass brand that is adopted by so many diverse sets of people; SMEs / corporate travellers, leisure travellers, couples, among others. This is an inclusive campaign that speaks to all, rather than an old vs young one. Secondly, over time our core customers see a very high repeat rate. To the same location and the same property. Our guests are literally in a long term relationship with OYO. Additionally when we spoke 1:1, woman to woman with a lot of our women guests we came across the fact that women were the key decision-makers when it came to booking a getaway, holiday, or vacation. So join the dots and the campaign comes together. Inclusion, relationships, consideration amongst women in particular.” Both, the concept of the campaign and script of the films were written by OYO’s in-house global brand team, with support from Oink Films on production. Hola said the brand aims to woo female audiences with its Valentine’s campaign. “We’re expecting greater consideration overall. And in general, likeability because this is just such a charming campaign. I think we don't necessarily need to feature your audience in your communication for them to like it. So in terms of interests and mindset, couples will relate with it, no matter what age group they are. I do think one of the intentions is to have greater likeability and affiliation with a female group. And I feel sure we’ll see that happen,” shared Hola. OYO will roll out a unified view across 45+ OTTs and apps programmatically. This includes platforms such as Inshorts, Sharechat, OTT platforms (Hotstar, MX Player, Sony Liv, Voot), music streaming apps (Gaana, Spotify, JioSaavn,) and dating apps (Tinder, Bumble, OkCupid). It will further amplify the films through an influencer campaign based on the theme #RishtaThodaKhiskaHai via a mix of celebrity and lifestyle influencers such as Smriti Khanna, Meeth Miri, Natasha Singh, and Siddhi MahaJankati, among others. As a brand that caters to a large audience, OYO is also making a conscious effort to be more inclusive in their advertising and marketing campaigns. On whether we will see more sections and communities of our societies in OYO’s campaign, Hola said, “Absolutely, We’re a brand that is adopted by the world’s middle class. And we will look to do work that appeals to a large mass.”

OYO’s Valentine’s Day campaign with Neena Gupta and Swanand Kirkire stands out in the clutter of mushy, young love

<ul><li>Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. </li><li>With his rising popularity and influential power, the actor seems to be on a winning streak in the advertising world. </li><li>He has bagged marquee brands like KitKat, Peter England, The Man Company, Bajaj Allianz, to name a few, in the past few months amid a global pandemic. </li><li>We speak to experts to find out what are some of the qualities that make him influential in the brandverse. </li></ul>Ayushmann Khurrana, the only Indian actor to be featured on TIME’s 100 Most Influential People in the World list, is also becoming India’s favourite brand endorser. Even during the on-going pandemic -- when brands have tightened their purse strings -- Ayushmann has managed to grab more attention from brands and bag endorsement deals from marquee brands such as JSW India, Nestle, Toyota, Bajaj Allianz, Sprite, The Man Company, UNICEF, to name a few. Despite not having done a single blockbuster movie this year, apart from Shubh Mangal Zyada Savdhan and the virtually-released Gulabo Sitabo, Ayushmann is on a winning streak in the branding world. 2020 is turning out to be a tipping point for his career as a brand endorser. Ayushmann has around 25 brands in his kitty and in Duff &amp; Phelps’ report released in 2019, Khurrana was a new entrant at rank 10 with a brand value of $40.3 million. In the times when everyone is talking about nepotism in Bollywood, associating with Ayushmann also seems like a safe and perfect bet for an Indian brand. He is the boy-next-door from Chandigarh who has made it on his own in the industry. After his first appearance in MTV Roadies Season 2, Ayushmann found his ticket to Bollywood as Shoojit Sircar offered him a leading role in Vicky Donor. Since the beginning of his career, Ayushmann has been very picky with his choice of movies. He has made a conscious effort to increase representation of different kinds of Indians in his movies by playing a homosexual man in Shubh Mangal Zyada Savdhan, someone who suffers from erectile dysfunction in Shubh Mangal Saavdhan and a bald guy in Bala. He is also known for movies like Article 15, Dum Laga Ke Haisha, Dream Girl and Badhaai Ho that have started a conversation around different social issues. It is his choice of films that Vani Gupta Dandia, Founder of CherryPeachPlum Growth Partners - a marketing-led business consultancy thinks makes him the ideal fit for all challenger brands. She said, “AK is an actor who comes across as someone with a very, very strong personality. He's chosen to do films which stood out for the stands they took, for the very 'difficult to speak about' subjects in society. The most appealing thing about Ayushmann Khurrana is that while he has chosen to do very offbeat films he still has a very mainstream appeal. His brand endorsements have also been in line with the offbeat actor he comes across as.” On what qualities does he stand for and which brands should he choose, Vani Gupta Dandia added, “Brands that are looking for halo values like intelligence, substance vs frivolous mass appeal, gumption to stand up for difficult causes, choose v/s be chosen, and strong-mindedness - are best suited for a tie-up with him. He must be careful to stay true to who he is and not fall into the trap of the typical bolly 'dance- around-the-trees' mould. His appeal is in being a 'deliberate' and intelligent actor. Not the mainstream hero. He should carefully nurture this positioning and associate with causes and brands that fortify his own imagery in the consumers’ mind.” Karthik Srinivasan, Independent Brand Consultant and Social Media Expert, calls Ayushmann the Amol Palekar of our times - a true 'everyman', but with extra panache. He explained, “Given his smart choice of film scripts where he plays 'everyman' without the extraordinary stunts that define our films' heroism, and convincingly pulls off seemingly 'normal' roles, and given the enormous success he has garnered in such narratives, he fits perfectly for any brand that wants a relatable super-celebrity.” Talking about what makes Ayushmann brands’ favourite, Harish Bijoor, Brand Guru &amp; Founder, Harish Bijoor Consults Inc. said, “He is not the big-boots star of Bollywood. Neither is he a peripheral actor, many of whom come, survive and leave. He is someone in-between. And that's the beauty of his success today. As an actor, he is a method actor of repute. He has under his belt a series of hits that few can boast. In many ways, he is the small-budget star who takes the entire ecosystem of the film that is made to success. Today, viewers of Hindi cinema are bored to death by the big stars and the bigness they represent. In many ways, this is a David versus Goliath liking that comes to the fore. The big star is just too big, unapproachable and just too far away physically and metaphorically. The smaller star is that much closer, and that much more to emote with as a persona. This is Ayushman's touchstone of success.” Ayushmann also bagged a deal with Bajaj Allianz Life this month. On why the brand chose him as its face, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said, "Ayushmann outscores his new age peers on the attributes of relatability and likeability, across consumer profiles. Also, in context of his rise on back of the smart, unconventional and consistent choices he has made, his marketability has enhanced. He is seen as a role model and hugely talented across profiles of age, gender and income groups." Ayushmann can act, sing and dance. He also writes poetry. His versatility and boy-next-door image make him brands’ sweetheart. N. Chandramouli, CEO, TRA said, “Ayushmann Khurrana is one of the multi-talented, multi-faceted actors who has a range of successes behind him in the movies. Without controversies, he is a stable bet for any brand. He has been considerably active in social media during the lockdown and combined with his earlier successes, this has increased his social media presence and salience. Ayushmann is versatile and he can endorse a range of categories, right from footwear to ice-creams, menswear to colas. His affable persona, boy-next-door looks gives him a wide range to choose from. Cost is a key driver for brands when choosing between endorsers, and his costs being lesser than superstar fees, makes him amenable to be the pick of brands, too.” Lately, we have seen endorsers who are more than a model but less than a nepotism-breed superstar like Vicky Kaushal and Ayushmann, get popular in the brandverse. With this, the definition of ‘superstar’ is also changing. Explaining what is driving this change in the industry, Srinivasan said, “Ayushmann is a bonafide superstar, by star value and films' success alone. As for the industry trend of more than a model, but less than a superstar, it could be mirroring the interest in tier-2 and tier-3 social media stars so that brands can tap into small user circles who are their followers. Similarly, given that mainstream, theater-led cinema was the only criteria to bill someone as a superstar at one point, there are now many other media platforms for someone to be called a budget-superstar or a different kind of superstar. Many actors have become big only by doing OTT shows, and many on TV alone. So there's a better range for that phrase 'superstar' now.”

You Searched For "badhaai do" and got 7 results

'Jai Bhim', 'Gangubai', 'Badhaai Do' top noms at Melbourne Indian film fest

IANS

Khosla ka Ghosla and Anupamaa actor Nitesh Pandey found dead at Nashik hotel

ANI

'Brahmastra', 'Bhool Bhulaiyaa 2', 'Darlings' lead in IIFA nominations

IANS

Kerala reports its fifth case of monkeypox

PTI

Tata Pravesh's latest campaign features Gajraj Rao; establishes its superiority over wooden doors in a quirky manner

BI India Partner

OYO’s Valentine’s Day campaign with Neena Gupta and Swanand Kirkire stands out in the clutter of mushy, young love

Karuna Sharma

Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands

Karuna Sharma

Popular Keywords

Buying Guides