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Bacardi sued American Airlines saying it hasn't paid a $65,820 tab for thousands of bottles of cognac that vanished from a flight
Bacardi said in a complaint filed Tuesday that American Airlines hasn't paid any part of the $65,82…
Bill Bostock
Coca Cola, Nike, McDonald’s and other brands that hopped on the NFT bandwagon this year
Here’s a quick look at 10 brands that hopped into NFTs in 2021:
BI India Bureau
We continuously tuned in to our consumer needs and preferences, it helped us maintain our human connect during the tough times: Zeenah Vilcassim, Bacardi India
Bacardi's marketing director on how Bacardi pivoted its marketing strategies to ensure it did not l…
Bacardi will soon sell its rum, gin, vodka in biodegradable bottles
The company said that its 100% biodegradable bottle is “made from Nodax™ PHA and will biodegrade…
57. Bacardi and the Long Fight for Cuba
The Bacardi family has done more than sell rum for the past 158 years. And even today, it's at the …
Charlie Herman,Julia Press,Sa…
Bacardi's Anshuman Goenka shares his vision for Casa Bacardi
Bacardi has now launched ‘Casa Bacardi’ – an immersive platform bringing together cultures, creativ…
Here is how Bacardi’s focus on content and event marketing is changing
Bacardi has launched ‘Casa Bacardi’ – an immersive platform bringing together cultures, creativity …
How Keeping Music at the Heart of Bacardi’s Identity Helped it Create Strong Brand Recall
For Bacardí, Music Was Never Just a Tool But a Medium to Give Back to Our Audiences: Anshuman Goenk…
From 2023, Bacardi, Bombay Sapphire, and Grey Goose will be sold in biodegradable or paper-based bottles
Plastic bottles take more than 400 years to decompose, but Bacardi's new bottles biodegrade within …
Grace Dean
Bacardi is bringing its 'secret family recipe' to India with a new brand 'Ocho'
It is no ordinary rum either. It is a closely guarded secret family recipe, from a company which…
Indians develop a taste for expensive alcohol – and that is bringing home global brands
Indian millennials are travelling around the world, living that instagram-worthy life... and they a…
Bacardi is reportedly buying Patron for $5 billion
Charley Gallay/Stringer/Getty Images
Alex Morrell
Exclusive: This Indie-musician raised more than Two Lakhs in Six Hours through crowdfunding for his upcoming album
The indie-music scene is India booming and the direct result of that are the music festivals that h…
Bacardi recently produced a 'Sleep no More'-like live experience recreating 1950s Cuba - take an exclusive look inside
Pernod Ricard too sells a version of Havana Club, since it joined hands with the Cuban company Cuba…
Tanya Dua
Looking For Some Booze? You Must Pass Twitter’s Age-screening To Follow Brands
Want to follow
some great alcohol brands on Twitter? You might be in for a mild shock as the
micro …
Ethan Slater's estranged wife says their family is 'collateral damage' amid his rumored Ariana Grande relationship
Lilly Jay shares a child with Ethan Slater, who filed for divorce from her in New York on Wednesday…
Libby Torres
A NYT columnist was mocked by a Newark airport restaurant after complaining about his $78 meal
David Brooks came under fire for posting about the cost of his burger and fries, but neglecting to …
Maria Noyen
A complete timeline of Ariana Grande and Ethan Slater's relationship
News broke that Ariana Grande and Ethan Slater were dating in early 2023, when the "Wicked" costars…
Callie Ahlgrim
Time to buy US cannabis stocks, analyst says
Welcome to Insider Cannabis, where we're bringing you an inside look at the deals, trends, and pers…