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Here is how Bacardi’s focus on content and event marketing is changing
Bacardi has launched ‘Casa Bacardi’ – an immersive platform bringing together cultures, creativity …
Bacardi sued American Airlines saying it hasn't paid a $65,820 tab for thousands of bottles of cognac that vanished from a flight
Bacardi said in a complaint filed Tuesday that American Airlines hasn't paid any part of the $65,82…
Bill Bostock
From 2023, Bacardi, Bombay Sapphire, and Grey Goose will be sold in biodegradable or paper-based bottles
Plastic bottles take more than 400 years to decompose, but Bacardi's new bottles biodegrade within …
Grace Dean
57. Bacardi and the Long Fight for Cuba
The Bacardi family has done more than sell rum for the past 158 years. And even today, it's at the …
Charlie Herman,Julia Press,Sa…
Bacardi is bringing its 'secret family recipe' to India with a new brand 'Ocho'
It is no ordinary rum either. It is a closely guarded secret family recipe, from a company which…
How Keeping Music at the Heart of Bacardi’s Identity Helped it Create Strong Brand Recall
For Bacardí, Music Was Never Just a Tool But a Medium to Give Back to Our Audiences: Anshuman Goenk…
COVID-19: Bacardi to produce 70,000 liters of hand sanitizers
"We, at Bacardi, have always endeavored to support local communities, especially during difficult …
PTI
Bacardi recently produced a 'Sleep no More'-like live experience recreating 1950s Cuba - take an exclusive look inside
Pernod Ricard too sells a version of Havana Club, since it joined hands with the Cuban company Cuba…
Tanya Dua
Bacardi is reportedly buying Patron for $5 billion
Charley Gallay/Stringer/Getty Images
Alex Morrell
We continuously tuned in to our consumer needs and preferences, it helped us maintain our human connect during the tough times: Zeenah Vilcassim, Bacardi India
Bacardi's marketing director on how Bacardi pivoted its marketing strategies to ensure it did not l…
Bacardi's Anshuman Goenka shares his vision for Casa Bacardi
Bacardi has now launched ‘Casa Bacardi’ – an immersive platform bringing together cultures, creativ…
I Tried A Flaming Dr. Pepper, A Very Popular Shot In The South, And It Was Delicious
You pour a small amount of light beer into a pint glass. You then fill a shot glass with 3/4 amaret…
Indians develop a taste for expensive alcohol – and that is bringing home global brands
Indian millennials are travelling around the world, living that instagram-worthy life... and they a…
Bombay Sapphire recalls gin for being almost twice as alcoholic as it should be
According to Bacardi, the bottles of the overly-alcoholic gin are expected to turn up in Ontario, N…
Kate Taylor
The 8 mistakes people make when buying, ordering, and drinking rum - and what to do instead
This year has also brought about the launch of Bacardi's two new rums - its Añejo Cuatro premium r…
Alison Millington
What you need to know in advertising today
Zuckerberg is expected to appear before US politicians on Tuesday to explain Facebook's mishandling…
Tanya Dua
Ethan Slater's estranged wife says their family is 'collateral damage' amid his rumored Ariana Grande relationship
Lilly Jay shares a child with Ethan Slater, who filed for divorce from her in New York on Wednesday…
Libby Torres
Here are the 30 most valuable liquor brands in the world
"Diageo dominates, owning six of the top 30 brands including three of the top 10: Johnnie Walker, S…
Dealmaking is off to a scorching start - and one Wall Street CEO says it could just be getting started
Many corporate boardrooms were in wait-and-see mode toward the end of 2017 with tax reform hanging …