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14 Patanajali products that have been suspended

Tuesday, April 2: Exaggerated claims of unbelievable results with the use of consumer products are not new in the Indian advertisement industry. But, the law of the land does explicitly prohibit and punish misleading advertisements from time to time. One such case is grabbing headlines of late. <keyword id="20083249" type="General" weightage="20" keywordseo="baba-ramdev" source="keywords">Baba Ramdev</keyword> and <keyword id="20752072" type="General" weightage="20" keywordseo="acharya-balkrishna" source="keywords">Acharya Balkrishna</keyword>, co-founder and managing director of <keyword id="19980518" type="General" weightage="100" keywordseo="patanjali" source="keywords">Patanjali</keyword>, respectively, appeared before the <keyword id="19895345" type="General" weightage="20" keywordseo="supreme-court" source="keywords">Supreme Court</keyword> today for a hearing regarding a case involving misleading advertisements. So, what exactly happened? <cmsannotation type="cmsannotation" annotationid="A case of false and misleading advertisements" comment="subhead" text="A case of false and misleading advertisements">A case of false and misleading advertisements</cmsannotation> The case began in November last year when the Supreme Court, responding to a petition by the Indian Medical Association (IMA), cautioned <keyword id="6406649" type="General" weightage="20" keywordseo="patanjali-ayurved" source="Orion">Patanjali Ayurved</keyword> against airing "false" and "misleading" claims in its advertisements about medicinal products. The IMA cited several ads that allegedly portrayed allopathic medicine and doctors negatively, claiming that companies producing ayurvedic medicines made disparaging remarks to deceive the public. Despite the Supreme Court's cautionary stance and prohibition on advertising products claiming to treat specific ailments under the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, Ramdev and Balkrishna reportedly conducted a press conference, once again making misleading claims about Patanjali's ability to cure various conditions permanently. Subsequently, on February 27, the Supreme Court expressed dissatisfaction with Patanjali's continuous dissemination of false advertisements regarding medicinal cures and issued notices to the company, questioning why contempt proceedings should not be initiated. It also chastised the government for not taking action and “sitting with their eyes shut”. On March 21, the Court summoned Baba Ramdev and Balkrishna to personally appear before it on April 2 to address their failure to respond to the contempt notice regarding misleading advertisements about medicinal cures. <cmsannotation type="cmsannotation" annotationid="What’s the latest update?" comment="subhead" text="What’s the latest update?">What’s the latest update?</cmsannotation> In today's hearing, the Supreme Court criticised Ramdev and Balkrishna for their "absolute defiance" in failing to submit proper affidavits of compliance and for disregarding legal directives. The Court also rebuked Patanjali's MD for describing the Drugs and Cosmetics (Magic Remedies) Act as "archaic". Noting that Patanjali's advertisements are in the "teeth of law" of the land, the Court warned Ramdev to prepare for potential consequences. Justices Hima Kohli and Ahsanuddin Amanullah, presiding over the bench, declined to acknowledge the apology extended by Patanjali last month. Subsequently, Ramdev's attorney, reportedly with folded hands, reiterated that both Ramdev and Balakrishna were extending a personal and unconditional apology before the court. Finally, the Court has granted Ramdev and Balkrishna a final opportunity to file affidavits in one week and mandated their presence at the next hearing on April 10.

Government ‘sitting with its eyes shut’, says Supreme Court as Patanjali’s misleading advertisement case drags on

The <keyword id="19895345" type="General" weightage="20" keywordseo="Supreme-Court" source="keywords">Supreme Court</keyword>, on Tuesday, granted one-week time to yoga guru <keyword id="20055079" type="General" weightage="100" keywordseo="Ramdev" source="keywords">Ramdev</keyword>, his aide <keyword id="21172332" type="General" weightage="20" keywordseo="Balkrishna" source="keywords">Balkrishna</keyword> and <keyword id="20083247" type="General" weightage="20" keywordseo="Patanjali-Ayurved" source="keywords" meta.keywordsubtype="org" meta.entityname="Patanjali Ayurved" meta.hostid="261" meta.entityid="Patanjali Ayurved">Patanjali Ayurved</keyword> to issue a <keyword id="114576" type="General" weightage="20" keywordseo="public-apology" source="Orion">public apology</keyword> in the misleading advertisements case, but said it was not letting them "<keyword id="2308348" type="General" weightage="20" keywordseo="off-the-hook" source="Orion">off the hook</keyword>" now. Both Ramdev and Balkrishna were present during the hearing and personally tendered an unqualified apology to the apex court. A bench of Justices Hima Kohli and Ahsanuddin Amanullah took note of their apologies, but made it clear that at this stage it has not decided to "let them off the hook". "You are doing good work but you can't degrade allopathy," the bench told Balkrishna while interacting with him. Ramdev, who also interacted with the bench, said he had no intention to show disrespect to the court in any manner. However, the bench told Balkrishna that they (<keyword id="6356684" type="General" weightage="20" keywordseo="patanjali" source="Orion">Patanjali</keyword>) are not so innocent that they didn't know what the top court had said in its earlier orders in the case. "I am willing to give a public apology," senior advocate Mukul Rohatgi, appearing for Ramdev and Balkrishna, told the bench at the outset. The apex court asked Ramdev and Balkrishna, both of whom were present in the court, to come forward for an interaction with the bench. "They should feel they have a connect with the court," the bench said. The apex court has now posted the matter for further hearing on April 23. Ramdev and Balkrishna had last week tendered an "unconditional and unqualified apology" before the top court over advertisements issued by the firm making tall claims about the medicinal efficacy of its products. In two separate affidavits filed in the court, Ramdev and Balkrishna have tendered an unqualified apology for the "breach of the statement" recorded in the November 21 last year order of the apex court. In the November 21, 2023 order, the top court had noted that counsel representing Patanjali Ayurved had assured it that "henceforth there shall not be any violation of any law(s), especially relating to advertising or branding of products manufactured and marketed by it and, further, that no casual statements claiming medicinal efficacy or against any system of medicine will be released to the media in any form". The top court had said Patanjali Ayurved Ltd is "bound down to such assurance". The non-observance of the specific assurance and the subsequent media statements irked the apex court, which later issued a notice to them to explain why contempt proceedings be not initiated against them.

Patanjali ads case: Supreme Court asks Ramdev, Balkrishna to issue public apology; says not letting them off hook yet

<ul><li><keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword> chairman Archarya Balkrishna’s estimated net worth was cut down by a third in 2020.</li><li>He now ranks 919th on the <keyword id="424923" type="PERSON" weightage="20" keywordseo="Hurun-rich-list">Hurun Rich List</keyword> after having slipped 489 places.</li><li>The dip in his wealth comes at a time when he is desperately trying to launch <keyword id="9448306" type="UNKNOWN" weightage="20" keywordseo="Coronil">Coronil</keyword>, a medicine he claims is a cure for COVID-19 — a claim, which many dispute. </li></ul>Archarya Balkrishna, the chairman and CEO of Patanjali as well as the right-hand man to yoga guru <keyword id="6355107" type="UNKNOWN" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>, took a massive hit to his wealth during the pandemic. <div type="image" title="5746a6c1b0aa6d17dd0b8657c3e31a3c_edited" msid="81294979" hostid="261" caption="&amp;lt;p&amp;gt;Acharya Balkrishna doing yoga with Baba Ramdev on Yoga Day in 2018 with two lakh people to create a world record for the largest amount of people performing yoga in one place&amp;lt;/p&amp;gt;"></div> According to Hurun’s Rich List 2021, Balkrishna’s estimated net worth dipped by 32% — more than any other Indian billionaire on the list this year in percentage terms. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Balkrishna’s estimated net worth in 2020 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Balkrishna’s estimated net worth in 2021 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$5.3 billion </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$3.6 billion </td></tr></tbody></table> <div type="Article" hostid="261" msid="81288884" title="Meet Jay Chaudhry, the man who studied under a tree in Himachal to become one of the world’s top billionaires today" mstype="2" mssubtype="0"></div> Balkrishna has often stated that the underlying vision for Patanjali is to replace all foreign imports with ‘swadeshi’ (locally made) products. It is one of the reasons why the massive FMCG company has its fingers dipped in nearly every business from food to clothing to power to private security. It even has projects going in the <a href="https://theprint.in/tech/how-ramdevs-patanjali-ayurved-made-a-secret-tech-entry-with-its-own-it-start-up/369203/">cloud services and IT solutions space.</a> <div type="image" title="balkrishna2_edited" msid="81295070" hostid="261" caption="&amp;lt;p&amp;gt;Acharya Balkrishna announcing the availability of Patanjali products across major online portals on 16 January 2018&amp;lt;/p&amp;gt;"></div> But luck was not on Patanjali’s side when the company decided to launch Coronil, its self-proclaimed cure for COVID-19. The claim has been disputed by many in the medical community including the World Health Organisation (WHO) and the Indian Medical Association (IMA). The state of Maharashtra has banned the sale of Coronil until it receives certification from the Ayush Ministry, which looks after all things ayurved, naturopathy, homeopathy, unani, siddha and yoga. For Balkrishna, this is not the first time that he has been caught on the wrong side of things. Balkrishna’s multi-billion dollar empire is not without its controversies Back in 2011, the Central Bureau of Investigation (CBI) filed a case of forgery and cheating against Balkrishna. <a href="https://www.businessinsider.in/small-business/people/fake-degrees-and-passports-here-is-the-real-story-of-acharya-balakrishna-ramdevs-close-aide-and-patanjali-ceo/slidelist/54365692.cms">According to the CBI</a>, the degree that Balkrishna got from the Sampurnanand Sanskrit Vishwavidyalaya in Varanasi was fake. And, it was on the basis of this fake degree that Balkrishna had procured his passport. The administration of the university also <a href="https://www.business-standard.com/article/beyond-business/the-rise-and-fall-of-balkrishna-111073000065_1.html">claimed</a> that they had no record of ever giving Balkrishna a degree. However, the case was closed two years later due to lack of evidence. In 2012, the Enforcement Directorate (ED) also filed a case against Balkrishna over money laundering charges. These were dropped after the National Democratic Alliance (NDA) came into power in 2014. <div type="image" title="6738550d3499f71f5dbe014dfcd955bd_edited" msid="81295019" hostid="261" caption="&amp;lt;p&amp;gt;Acharya Balkrishna (L), Rashtriya Swayamsevak Sangh (RSS) chief Mohan Bhagwat (C), and Baba Ramdev (R) in conversation during an RSS program in Haridwar in 2014&amp;lt;/p&amp;gt;"></div> Balkrishna holds 94% stake in Patanjali but he does not take home a salary, according to the <a href="https://economictimes.indiatimes.com/news/company/corporate-trends/how-acharya-balkrishna-built-a-multi-crore-company/built-for-success/slideshow/60853399.cms">Economic Times</a>. He claims to work 15 hours a day, regardless of whether it is a Sunday or any other holiday. According to financial data accessed by business intelligence firm <a href="https://www.business-standard.com/article/companies/patanjali-ayurved-s-revenue-and-profit-rise-but-still-far-from-glory-days-120111301248_1.html">Tofler</a>, Patanjali reported a net profit of ₹423 crore for FY20. But, even with that positive growth, Patanjali is far from its glory days of yore where its revenue used to double year-on-year. The company has been facing issues since the goods and services tax (GST) was introduced in 2017, disrupting its operations. Patanjali also <a href="https://www.livemint.com/companies/news/patanjali-ayurved-completes-acquisition-of-bankrupt-ruchi-soya-for-rs-4-350-crore-11576684912487.html">acquired Ruchi Soya in 2019</a>, which placed further burden on its financials. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/ritesh-agarwal-kishore-biyani-and-acharya-balkrishna-net-worth-went-down-in-year-2020-as-per-hurun-list/slidelist/81293374.cms">OYO’s Ritesh Agarwal and Future Group’s Kishore Biyani did not make the cut this year to be among India’s richest billionaires</a> <a href="https://www.businessinsider.in/thelife/personalities/news/gautam-adani-naveen-jindal-anand-mahindra-and-kumar-mangalam-birla-increased-their-net-worth-in-2020/slidelist/81290572.cms">Gautam Adani, Naveen Jindal, Anand Mahindra and Kumar Mangalam Birla increased their net worth despite COVID-19 wreaking havoc</a> <a href="https://www.businessinsider.in/tech/news/top-10-tech-billionaires-in-india-as-per-hurun-rich-list-2021/slidelist/81287575.cms">Top 10 tech billionaires in India — Shiv Nadar saw his net worth increase by $10 billion</a>

Patanjali’s Acharya Balkrishna is the biggest loser on Hurun’s Rich List of Indian billionaires

<keyword id="6406649" type="COMPANY" weightage="100" keywordseo="Patanjali-Ayurved">Patanjali Ayurved</keyword>, which has taken on <a href="http://www.businessinsider.in/small-business/companies/patanjali-to-wipe-out-mncs-from-india/articleshow/58456161.cms">MNCs in India’s FMCG industry</a>, further plans to enter the restaurant business in India and take on established players like McDonald's, <keyword id="6376241" type="CITY" weightage="100" keywordseo="KFC">KFC</keyword> and Subway. As per founder and promoter yoga guru <a href="http://www.businessinsider.in/entertainment/baba-ramdev-defeats-olympic-medalist-during-wrestling-bout-by-12-0/articleshow/56663841.cms">Baba Ramdev</a>, the company is working on an extensive plan to enter the restaurant industry. Patanjali, said to be worth Rs 10561 crores, would provide a ready-made clientele to the restaurant, aided with Ramdev's vast fan following. Also read: <a href="http://www.businessinsider.in/Ramdev-confident-of-double-turnover-for-Patanjali-in-one-year/articleshow/58528133.cms">Ramdev confident of double turnover for Patanjali in one year</a> More than half of India's total retail business is taken up by food, and the market is expected to more than triple to 71 trillion rupees ($1.1 trillion) by 2025, says India Food Forum, a retail-exhibition platform. While experts think that Patanjali Ayurved will be able to generate buzz initially, it won’t probably be able to maintain a sustainable lead in the Quick Service Restaurants space, owing to the requirement of high capital expenditures. Ramdev is hopeful about success in the restaurant space after a roaring success in the <a href="http://www.businessinsider.in/advertising/FMCG-products-with-gold-in-their-names/articleshow/53298776.cms">FMCG space</a>. It also intends to launch an apparel business and a school for the children of slain <a href="http://www.businessinsider.in/military-defense/finally-indian-army-is-going-modern-with-its-ammo/articleshow/57407027.cms">Indian soldiers</a>.

Baba Ramdev to take on McDonald's, KFC and Subway next

New Delhi, Dec 18 () Yoga guru <keyword id="6355107" type="UNKNOWN" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>'s <keyword id="6406649" type="UNKNOWN" weightage="20" keywordseo="Patanjali-Ayurved">Patanjali Ayurved</keyword> on Wednesday made its first big acquisition when it paid Rs 4,350 crore to take over soya food brand Nutrela-maker Ruchi Soya through an insolvency process. The acquisition will help Patanjali acquire edible oil plants as also soyabean oil brands such as Mahakosh and Ruchi Gold. Sources said Patanjali settled Rs 4,350 crore of dues Ruchi Soya had towards financial creditors by infusing Rs 1,100 crore equity and arranging another Rs 3,250 crore via debt.
 The acquisition of Ruchi Soya by Patanjali Ayurveda has been completed, sources said, adding that the amount has been transferred to an escrow account and disbursals to financial creditors are in process.
 When contacted, Patanjali Ayurveda spokesperson S K Tijarewala said: "We have completed all the formalities and the entire amount of debt and equity has been deposited. Now, officially Ruchi Soya has become Patanjali group firm."
 In December 2017, the National Company Law Tribunal (NCLT) ordered start of insolvency proceedings against Ruchi Soya on application of Standard Chartered Bank and DBS Bank. Shailendra Ajmera, part of consultancy firm EY, was appointed as resolution professional (RP).
 Ruchi Soya is the second big insolvency case to be completed this week. World's largest steel maker ArcelorMittal together with Japan's Nippon Steel on Monday completed the acquisition of Essar Steel for Rs 42,000 crore.
 Both the companies were taken to insolvency court over unpaid dues of lenders. Their bankruptcy proceedings had been pending for two years. Their resolution will help lenders such as State Bank of India clear a good part of bad loans, sources said.
 Japyee Infratech, which built the country's first road expressway that is wide enough to land fighter jets during emergency, is also headed towards resolution with lenders on Tuesday accepting the offer of state-owned NBCC Ltd. The deal is slated to close in coming months.
 In April 2019, Patanjali Ayurved had received approval of financial creditors to acquire Ruchi Soya. The NCLT gave its nod to the resolution plan in early September.
 But later, the Singapore-based DBS Bank became a dissenting creditor and approached the NCLAT challenging the distribution of proceeds from the bid submitted by Patanjali Ayurveda.
 Earlier, Ruchi Soya had informed in a regulatory filing that resolution applicant Patanjali group will infuse Rs 204.75 crore as equity and Rs 3,233.36 crore as debt.
 The amount will be infused in a special purpose vehicle 'Patanjali Consortium Adhigrahan Pvt Ltd', which will be later amalgamated with Ruchi Soya.
 Another Rs 900 crore would be infused by the Patanjali group through subscription of non-convertible debentures and preference shares in the SPV. It will also provide credit guarantee of nearly Rs 12 crore.
 Out of the Rs 4,350 crore offered by Patanjali group, Rs 4,235 crore would be utilised to pay creditors while Rs 115 crore would be used for capital expenditure and working capital requirements of Ruchi Soya.
 As per the filing, Rs 4,053.19 crore would be paid to secured financial creditors, Rs 40 crore to unsecured financial creditors, Rs 90 crore to operational creditors, Rs 25 crore to clear statutory dues, Rs 14.92 crore to workmen/employees and Rs 11.89 crore to provide counter bank guarantee.
 Patanjali won the bid to acquire Ruchi Soya after Adani Wilmar, which sells edible oil under the Fortune brand, withdrew from the race citing significant delays in resolution process that led to deterioration of assets.
 Patanjali Ayurved had approached NCLT challenging the decision of Ruchi Soya's lenders to approve Adani Wilmar's takeover bid. Patanjali group had come second in the bidding process. MJH ANZ ABM

Patanjali Ayurved completes acquisition of bankrupt Ruchi Soya for ₹4,350 crore

<keyword id="6355107" type="PERSON" weightage="20" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>’s <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword> has found a way to get the brand closer to millennials and to achieve its goals, it is going the digital way. Patanjali has collaborated with Google and <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> and will be investing in online advertisements. The <keyword id="3380021" type="UNKNOWN" weightage="20" keywordseo="Patanjali-Ads">Patanjali ads</keyword> will now be tailored for the online audiences, bringing it closer to the online audience. "We began in February and the response has been far more than our expectations. Within five months, Patanjali has become the most popular FMCG brand and the fifth most sought after brand online," a senior official at Patanjali told ET. Reportedly, Patanjali’s <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword> ad views climbed to 15 crore from 30 lakh. Searches for Patanjali products on Google have gone up 11 times in the past four years and three-fold over the past three years, the official told ET. "The response by the online audience to Patanjali proves the very strong association of the users with the brand. It goes on to show that the brand is future-ready and will go beyond the three Ms: metros, millennial and males," Vikas Agnihotri, industry director at Google India, told ET. Patanjali is also getting positive feedback from Facebook. The ad duration has been reduced to six seconds for Facebook. "Within five months of its debut, Patanjali has seen a significant ramp-up in its online presence. Unlike other online platforms, Facebook consumers get to make the choice of how deep they want to go into the content. Patanjali has a range of products across generations," Sandeep Bhushan, director for consumer and media at Facebook India, told ET.

Here’s what Baba Ramdev is doing to get Patanjali closer to millennials

<keyword id="6356684" type="UNKNOWN" weightage="100" keywordseo="patanjali">Patanjali</keyword> Ayurveda, founded by yoga guru <a href="http://www.businessinsider.in/small-business/companies/whats-next-now-baba-ramdev-wants-to-generate-electricity-using-bulls/articleshow/58679564.cms">Baba Ramdev</a>, has steered its way ahead of India's well-settled consumer goods companies like Nestle, Colgate-Palmolive and <a href="http://www.businessinsider.in/small-business/companies/this-is-what-hindustan-unilever-is-doing-to-achieve-higher-sales-beat-patanjali/articleshow/58746817.cms">Hindustan Unilever</a>, having gained massive followers and revenues in the past few years. However, the Haridwar-based company is not happy with the tax slab on Ayurveda products under the soon to be implemented <keyword id="6359833" type="ORGANIZATION" weightage="100" keywordseo="Goods-and-Services-Tax">Goods and Services Tax</keyword> (GST). Also read: <a href="http://www.businessinsider.in/This-Indian-brand-will-overtake-FMCG-king-Hindustan-Unilever-by-2018-19/articleshow/58659311.cms">This Indian brand will overtake FMCG king Hindustan Unilever by 2018-19</a> As <a href="http://www.businessinsider.in/markets/economy/heres-the-list-of-gst-rate-for-services-28-for-luxury-hotel-services-healthcare-exempted/articleshow/58750384.cms">passed by the GST council</a>, products that Patanjali manufactures would fall under the category of 12% tax slab, more than double of the 5% tax presently levied on them. "We request the government for a review of the GST rate for the ayurvedic category in the interest of the common man. Without good health or good living, there cannot be '<keyword id="2398409" type="UNKNOWN" weightage="100" keywordseo="achhe-din">achhe din</keyword>' (better days)," <a href="http://www.businessinsider.in/small-business/companies/double-turnover-for-patanjali-in-one-year/articleshow/58528133.cms">Patanjali Ayurved</a> spokesperson SK Tijarawala told <a href="http://economictimes.indiatimes.com/industry/cons-products/fmcg/increasing-gst-rate-on-ayurvedic-products-is-disappointing-and-disheartening-patanjali/articleshow/58797248.cms" target="_blank">ET</a>. "Increasing the GST rate on ayurvedic products is disappointing and disheartening. We are the ones who have made ayurveda reach consumers at affordable prices, and other companies have followed our lead," Tijarawala added. Also read: <a href="http://www.businessinsider.in/Baba-Ramdev-to-take-on-McDonalds-KFC-and-Subway-next/articleshow/58534760.cms">Baba Ramdev to take on McDonald's, KFC and Subway next</a> Other companies that would have to face the heat of this rate of GST are <a href="http://www.businessinsider.in/small-business/companies/britannia-amul-dabur-to-raise-prices-or-cut-quantities-in-packaged-products-heres-why/articleshow/57371088.cms">Dabur</a> and Emami, dealing in ayurvedic products. Talking about the effect on the prices of its product after the implementation of GST, Patanjali Ayurveda said that it will factor in input credit adjustments before deciding. "Initially, we will not pass on any hike to consumers, and review the price strategy at a later stage," Tijarawala had said earlier.

Higher GST on ayurvedic products disappointing, says Patanjali

Yoga guru <keyword id="6355107" type="PERSON" weightage="100" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>, who is the co-founder and promoter of <a href="http://www.businessinsider.in/small-business/companies/patanjali-to-pay-fine-of-rs-11-lakh-within-a-month-for-misbranding-misleading-ads/articleshow/55994925.cms">Patanjali Ayurved Limited</a>, has expressed confidence that the turnover of the FMCG company would double within a year. Presently, the 2006-founded <keyword id="6356684" type="UNKNOWN" weightage="100" keywordseo="patanjali">Patanjali</keyword> has a turnover of Rs 10,561 crore. Also read: <a href="http://www.businessinsider.in/Baba-Ramdev-wants-Patanjali-to-wipe-out-MNCs-from-India-in-5-years/articleshow/58456161.cms">Baba Ramdev wants Patanjali to wipe out MNCs from India in 5 years</a> "Within one-two years, Patanjali will be country's biggest <a href="http://www.businessinsider.in/markets/economy/Indian-FMCG-firms-like-Patanjali-are-growing-like-never-before-and-outpacing-MNCs/articleshow/55175603.cms">swadeshi brand</a>," said <a href="http://www.businessinsider.in/entertainment/baba-ramdev-defeats-olympic-medalist-during-wrestling-bout-by-12-0/articleshow/56663841.cms">Ramdev</a>. Asked about his plans for expansion, Ramdev said that Patanjali would double its distributor strength from 6,000 to 12,000 within one year, while also investing Rs 5,000 crore for five new plants. He also said that the number of <a href="http://www.businessinsider.in/retail/Patanjalis-Rs-2000-Cr-foodpark-coming-up-in-Greater-Noida/articleshow/55275979.cms">Patanjali</a> employees will increase from the existing one lakh to five lakh within one year. Also read: <a href="http://www.businessinsider.in/HUL-is-gearing-up-to-give-a-tough-fight-to-Patanjali-Heres-how/articleshow/56233549.cms">HUL is gearing up to give a tough fight to Patanjali. Here’s how</a> "In India, FMCG has meant MNCs so far. Patanjali has broke that monopoly. We are not a corporate house. We have good quality, affordable prices, and are ploughing back profits for product innovation," said the <a href="http://www.businessinsider.in/retail/ramdev-plans-to-export-patanjali-products-to-neighbour-china/articleshow/57671642.cms">yoga guru</a>.

Ramdev confident of double turnover for Patanjali in one year

After FMCG goods, yoga guru Baba <keyword id="6369109" type="PERSON" weightage="100" keywordseo="Ramdev">Ramdev</keyword> now wants to enter the power sector. Baba Ramdev and his associate <keyword id="6356684" type="UNKNOWN" weightage="20" keywordseo="patanjali">Patanjali</keyword>’s Acharya <keyword id="360666" type="PERSON" weightage="20" keywordseo="Balkrishna">Balkrishna</keyword> are working on <keyword id="4532107" type="UNKNOWN" weightage="20" keywordseo="bull-power">bull power</keyword> and want to generate electricity using bulls. Brainchild of Balkrishna, the idea was generated after research of over one and a half years. The aim is to ensure that the animals don't get sent to slaughter. The experiment involves a leading Indian multinational automobile manufacturer and a Turkish partner. A prototype has been designed and is being tweaked to generate more electricity. "At a time when more and more male bovines are being slaughtered, we want to change the perception that they (bulls) are not very valuable. While in the morning they can be used in the farms, in the evening they can be utilised for generation of electricity," Balkrishna told ET. He added: "We need to go back to the basics. In ancient times, bulls were used to ferry massive artillery. If their power is put to optimum use with the help of technology, they can be of tremendous use." So far the design, involving a turbine, has managed to yield nearly 2.5 kilowatts of power, ET quoted sources as saying. "The idea is to produce a design which can be provided to farmers, who already have bulls, for generation of electricity," he told ET, adding that the power thus generated can be easily stored. The population of bulls is on the decline, said another official, accounting for less than 30% of the cattle population.

What’s next? Now, Baba Ramdev wants to generate electricity using bulls

After capturing the FMCG marker in segments like toothpaste, biscuits and noodles, yoga guru <keyword id="6355107" type="PERSON" weightage="100" keywordseo="Baba-Ramdev">Baba Ramdev</keyword>'s <keyword id="700471" type="UNKNOWN" weightage="100" keywordseo="Patanjali-Ayurveda">Patanjali Ayurveda</keyword> has now decided to enter the fast growing sacred space of <keyword id="3599532" type="UNKNOWN" weightage="100" keywordseo="home-worship-products">home worship products</keyword>, an industry said to be worth Rs 8,000-crore. 
 To enter the segment, Patanjali would be using the brand name ‘<keyword id="3598728" type="UNKNOWN" weightage="100" keywordseo="Patanjali-Astha">Patanjali Astha</keyword>’, and the products, including agarbatti, dhoop, samagri, and brass diyas etc., would be launched in the coming two months, before Diwali, so that it can make good use of the religious spirit. 
 
"We are creating the new brand - Astha. Research has shown that a lot of established players use chemicals in worship products like incense sticks and dhoop which end up harming consumers. There is a need for natural products in this space," Patanjali's MD Acharya Balkrishna told ET. 
 The product distribution will be under exclusive control of <keyword id="3241025" type="UNKNOWN" weightage="100" keywordseo="Pittie-Group">Pittie Group</keyword> and <keyword id="3240991" type="UNKNOWN" weightage="100" keywordseo="ShubhKart">Shubhkart</keyword>, an online marketplace for religious and spiritual products. 
 
"The range of products are of pre-eminent quality, and will comprise of multiple products and variants," Pittie group CEO Aditya Pittie said. 
 
<a href="http://graceofindia.ca/wordpress/wp-content/uploads/2013/08/header-32.png">Image source</a>

Home worship products next on Baba Ramdev’s radar

Yoga guru <keyword id="6369109" type="PERSON" weightage="100" keywordseo="Ramdev">Ramdev</keyword> said that his today that his <a href="http://www.businessinsider.in/small-business/lifestyle/Indians-prefer-desi-products-consider-religion-also-before-buying-personal-care-items/articleshow/54601881.cms">FMCG</a> company <keyword id="6356684" type="UNKNOWN" weightage="100" keywordseo="patanjali">Patanjali</keyword> Ayurveda will obliterate multinational corporations from the Indian market in the coming five years. Also read: <a href="http://www.businessinsider.in/retail/ramdev-plans-to-export-patanjali-products-to-neighbour-china/articleshow/57671642.cms">Ramdev plans to export Patanjali products to neighbour China</a> Ramdev compared these <a href="http://www.businessinsider.in/strategy/hul-is-gearing-up-to-give-a-tough-fight-to-patanjali-heres-how/articleshow/56233549.cms">MNCs</a> to the <a href="http://www.businessinsider.in/advertising/Patanjali-Ayurved-compares-rival-MNCs-to-East-India-Company/articleshow/53720541.cms">East India Company</a> that had come to India to "loot" the country, adding that they are not working for India’s development. "In the next five years, <a href="http://www.businessinsider.in/advertising/ASCI-vs-patanjali/articleshow/53062084.cms">Patanjali</a> would educate the farmers about the latest techniques in farming to boost production. We will also offer decent prices for the produce," Ramdev said. Also read: <a href="http://www.businessinsider.in/baba-ramdev-defeats-olympic-medalist-during-wrestling-bout-by-12-0/articleshow/56663841.cms">Baba Ramdev defeats Olympic medalist during wrestling bout by 12-0</a> He was addressing media at a function organised in Saharanpur to mark the birth anniversary of Yogi Bharat Bhushan.

Baba Ramdev wants Patanjali to wipe out MNCs from India in 5 years

A district court slapped <keyword id="6356684" type="UNKNOWN" weightage="100" keywordseo="patanjali">Patanjali</keyword> with a fine of Rs 11 lakh for misleading advertisements, misbranding and misrepresentation of its products. 
 Haridwar's additional district magistrate <keyword id="2489561" type="PERSON" weightage="20" keywordseo="Lalit-Narain-Mishra">Lalit Narain Mishra</keyword> stated Patanjali is guilty of releasing misleading advertisements by selling certain products with its labels although they were being manufactured by some other firm. 
 
Patanjali was fined under Section 52 (misbranding) and Section 53 (misleading advertisement) of the Food Safety and Standards Act, 2006 as well as Section 23.1 (5) of Food Safety and Standard (Packaging and Labelling Regulations, 2011) Act. 
 
Patanjali has to pay the fine within a month and the court also told the district food safety department to take appropriate action if there is no improvement in the products in future. 
 
A case was filed against Patanjali in November 2012 after samples of products, including honey, salt, mustard oil, jam and besan (gram flour) picked up for sampling on August 16, 2012, allegedly failed quality tests. 
 
The tests were conducted at Uttarakhand's only FSSAI-certified drugs and food testing lab located at Rudrapur. The case had been ongoing ever since. The order regarding the fine imposed on the company was given by the court on December 1, but became public a day ago.

You Searched For "baba ramdev" and got 13 results

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