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<keyword id="6354765" type="General" weightage="20" keywordseo="tollywood" source="Orion">Tollywood</keyword> actor <keyword id="84792" type="General" weightage="20" keywordseo="Rana-Daggubati" source="Orion">Rana Daggubati</keyword> on Wednesday appeared before the <keyword id="6357808" type="General" weightage="20" keywordseo="Enforcement-Directorate" source="Orion">Enforcement Directorate</keyword> (ED) in connection with a money-laundering probe linked to a 2017 <keyword id="41015" type="General" weightage="20" keywordseo="drug-case" source="Orion">drug case</keyword>. The 'Baahubali' fame actor reached the ED office here around 10 a.m. and walked in as a posse of security personnel escorted him through a battery of media lensmen vying with each other to capture the moment. Rana is likely to be questioned by ED sleuths about his bank details and financial transactions as part of the probe into suspected links of some celebrities with the accused involved in the case. Rana is the fifth Tollywood personality to appear before ED. Director <keyword id="119412" type="General" weightage="20" keywordseo="Puri-Jagannadh" source="Orion">Puri Jagannadh</keyword> and actors Charmee Kaur, <keyword id="621559" type="General" weightage="20" keywordseo="Rakul-Preet-Singh" source="Orion">Rakul Preet Singh</keyword> and Nandu were questioned since August 31. The ED had last month issued notices to 10 persons connected to Tollywood and two others including a private club manager as part of a money laundering probe linked to the case related to the smuggling of 'Class A' narcotic substances, including LSD and MDMA. Nandu was questioned for more than eight hours on Tuesday. Main accused in the case Calvin Mascarenhas and two others were also grilled by the ED sleuths on Tuesday. Actors Ravi Teja, Navdeep. Mumaith Khan, Tanish and Ravi Teja's driver Srinivas have also been summoned by the ED in connection the drugs racket which was busted with the arrest of drug peddlers in 2017. Rana and Rakul Preet did not figure in the list of Tollywood celebrities questioned by the Special Investigation Team (SIT) of Telangana's prohibition and excise department in 2017. However, Rakul Preet was questioned by the Narcotics Control Bureau, Mumbai, last year in an alleged drugs nexus in Bollywood. The drugs racket was busted on July 2, 2017 when customs officials arrested Calvin Mascarenhas, a musician, and two others and seized drugs worth Rs 30 lakh from their possession. They had reportedly told the investigators that they are supplying drugs to film celebrities, software engineers, and even students of some corporate schools. Mobile numbers of some Tollywood celebrities were allegedly found in their contact lists. The excise department had constituted SIT for a comprehensive probe. A total of 12 cases were registered, 30 people were arrested while 62 individuals including 11 people connected with Tollywood were examined by the SIT under section 67 of the Narcotic Drugs and Psychotropic Substances (NDPS) Act and section 161 of Criminal Procedure Code. The SIT had collected blood, hair, nail and other samples from some of those who appeared before it for question and sent them for analysis. The SIT filed charge sheet in eight out of 12 cases. It, however, gave clean chit to the film personalities who were questioned as part of the investigation. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/protests-planned-against-apples-controversial-child-safety-features-on-the-eve-of-iphone-13-launch/articleshow/86032670.cms">Protests planned against Apple’s controversial child safety features on the eve of iPhone 13 launch</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/heres-how-to-buy-ola-electric-scooter-s1-and-s1-pro/articleshow/86032630.cms">Ola e-scooters go on sale: Here’s how you can purchase it</a>

'Baahubali' actor Rana Daggubati appears before ED in 2017 drug case

<ul><li>From <keyword id="6433339" type="UNKNOWN" weightage="20" keywordseo="Game-of-Thrones">Game of Thrones</keyword> to <keyword id="6354370" type="LOCATION" weightage="20" keywordseo="baahubali">Baahubali</keyword>, <keyword id="6486412" type="UNKNOWN" weightage="20" keywordseo="VFX">VFX</keyword> has become popular across Indian and international productions.</li><li>Oscar winning studio Framestore which won the award for films like Blade Runner 2049 and Gravity, is setting up a studio in Mumbai. </li><li>The Indian <keyword id="415861" type="PERSON" weightage="20" keywordseo="visual-effects">visual effects</keyword> and animation industry will be worth ₹184 billion by 2024, according to KPMG.</li></ul>From Game of Thrones to India’s very own Baahubali – if there was one thing that held audiences’ attention throughout, apart from the brilliant storytelling of course – it was the visual effects. The scenes transport you to a place very different from your own and make you believe that the world shown in these shows and movies do exist – and that’s the power of VFX. While Indian audiences watched GOT, little did they know that Khaleesi’s massive dragons they saw on screen were actually made in India by Prana Studios. But Indian films are craving for visual effects too, and the scale and size of Indian industry is making global studios set up shop in India. Oscar winning studio Framestore which won the award for films like Blade Runner 2049 and Gravity, is setting up a studio in Mumbai. It will also hire 500 people. But this is not its first tryst with India. Framestore earlier made a major investment in Jesh Krishna Murthy’s VFX Studio, Anibrain, in 2017. “Mumbai has become a centre of excellence in digital filmmaking. There’s a depth of talent that can deliver to the scale of Hollywood with the colour and flair of <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword>.In terms of visual effects, we will set the standard here as we did in Montreal almost eight years ago,” said Framestore’s founder and CEO, Sir William Sargent. But Framestore isn’t the first global company to turn to India. In 2018, global animation studio Dreamworks partnered with Technicolor to open DreamWorks Dedicated Unit, Technicolor India (DDU) in Bengaluru. And there is a reason why these companies are coming to India. The Indian VFX and animation industry is worth a whopping ₹88 billion with VFX alone holding on to ₹68.4 billion, according to a <a href="https://assets.kpmg/content/dam/kpmg/in/pdf/2019/08/india-media-entertainment-report-2019.pdf">KPMG report.</a> 
 
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 “The VFX segment in FY19 saw stereo scoping work flowing to India from international markets and a rise in VFX demand, not just from Hindi movies, but even from South Indian films,” said the report. The South Indian industry which produces a large number of fantasy movies, is early to catch on to this trend. Hyderabad-based Firefly studios was the frontrunner for Baahubali’s visual effects. The city is home to many other such studios like Makuta Studios, which won National Awards for its work in Magadheera and Eega, and also Green Gold Animation which has gained worldwide recognition for its animation series Chhota Bheem. In fact, the Telangana government is also setting up a Centre of Excellence (CoE) for gaming, visual effects and animation. Meanwhile in Bengaluru, startups like MRT Studios, Thought Cloud Studios, Videogyan, and Om Studio are making noise with their VFX work in Kannada films. Unlike South India, visual effects has not yet seen a massive uptake in Bollywood -- although it is used massively for films like Fan, Ra.One etc. Ayan Mukherjee’s next with Ranbir Kapoor and Alia Bhatt titled Brahmastra is slated to be India’s biggest VFX superhero movie. With the hustle in the sector, there are no surprises that the KPMG report predicts the Indian visual effects and animation industry to hit ₹184 billion by 2024, at a CAGR of 16%. See Also: <a href="https://www.businessinsider.in/entertainment/article/heres-why-shahrukh-khan-is-still-the-king-of-bollywood/articleshow/71862029.cms">Shah Rukh Khan is still the reigning star of Bollywood with no else on the horizon to claim the throne</a>

Lights, camera, and visual effects! Decoding the vast potential of Indian VFX industry

<ul><li><keyword id="414120" type="PERSON" weightage="20" keywordseo="Chandrayaan-2">Chandrayaan 2</keyword> may have successfully launched from Sriharikota today afternoon but the ISRO Chief, <keyword id="2003919" type="PERSON" weightage="20" keywordseo="K-Sivan">K Sivan</keyword>, stated, "Our task is not over." </li><li>Over the next one and a half months, the Chandrayaan 2 team will have to conduct 15 maneuvers in space before landing on the Moon. </li><li>The last 15 minutes of the landing, in particular, are going to be tricky as India attempts its first soft landing on the lunar surface. </li></ul>India’s ‘Baahubali’ rocket has worked wonders by <a href="https://www.businessinsider.in/isro-chandrayaan-2-india-moon-mission-launches-successfully-at-243-pm/articleshow/70328430.cms">successfully launching the Chandrayaan 2</a> satellite into geostationary transfer orbit. The rocket also took the satellite further than the Indian Space Research Organisation (ISRO) has expected. But, there is more to come. <keyword id="6448588" type="UNKNOWN" weightage="20" keywordseo="isro-chairman">ISRO Chairman</keyword>, K. Sivan, said, "Our task is not over," referring to the 48-day journey journey that still lies ahead of Chandrayaan 2, before it finally lands on the Moon. The mission faced a ‘<a href="https://www.businessinsider.in/indias-chandrayaan-2-gets-delayed-for-a-seventh-time-isro-blames-technical-snag/articleshow/70220868.cms">technical snag</a>’ during the first attempt at launching the Chandrayaan 2 but "ÏSRO bounced back with flying colours," according to Sivan. "It’s the beginning of a historical journey of India towards Moon and to land at a place near South Pole to carry out scientific experiments. — to explore the unexplored," remarked Sivan. Closer to the Moon Sivan expressed his thanks to the Chandrayaan 2 team for burning oil over the past one and a half years to make the mission possible. The team also <a href="https://www.businessinsider.in/chandrayaan-2-why-indias-isro-is-going-to-the-moon/articleshow/69893150.cms">indigenously developed</a> the lander, Vikram, and the rover, Pragyaan. He added that the real task only begins now for the team saying, "The satellite team will have to conduct 15 crucial maneuvers over the next one and a half months and finally bring the <a href="https://www.businessinsider.in/heres-why-chandrayaan-2-is-landmark-moon-mission-for-india/articleshow/69842571.cms">Chandrayaan 2</a> around the Moon to place." Even after it reaches the Moon, landing will be the tricky. "Then D-Day will come and that day we’re going to experience 15 minutes of terror to ensure the landing is safely near South Pole," said Sivan. Celebrating ‘Baahubali’ The launch vehicle of a satellite has the crucial job to ensure that a mission crosses the threshold of Earth’s immediate orbit. For the Chandrayaan 2, India’s ‘<a href="https://www.businessinsider.in/indias-most-powerful-launcher-will-carry-chandrayaan-2-on-moon-mission/articleshow/70202043.cms">Baahubali</a>’ rocket — the largest launch vehicle that the country has on hand — underwent a few modifications. "In this mission, the GSLV Mark III performance has been increased by 15%. Thereby, the GSLV Mark III now has a 4 tonne capacity as a part of its design," shared Sivan, marking a new achievement for India and for ‘Baahubali’. The extra 6000kms of orbit that the launch vehicle has given Chandrayaan 2 will allow the satellite to have more fuel for the maneuvers required to navigate closer to the Moon. See also: <a href="https://www.businessinsider.in/isro-chandrayaan-2-india-moon-mission-launches-successfully-at-243-pm/articleshow/70328430.cms">With the Chandrayaan 2 launch, India's historic Moon mission has taken off</a> <a href="https://www.businessinsider.in/isro-scientists-tweak-chandrayaan-2-countdown-to-avoid-the-number-13/articleshow/70324534.cms">ISRO scientists tweak Chandrayaan 2 countdown to avoid the number '13'</a> <a href="https://www.businessinsider.in/chandrayaan-2-why-indias-isro-is-going-to-the-moon/articleshow/69893150.cms">Chandrayaan 2 will give India bragging rights even if it doesn’t find water</a>

ISRO Chief K Sivan says Chandrayaan 2 "bounced back with flying colours" but that task is not over yet

<ul><li>Avengers:Endgame has the highest occupancy on opening day than any other movie in India.</li><li>The Avengers finale is filling more seats than previous bestsellers Baahubali - The Conclusion, Prem Ratan Dhan Payo and Thugs of Hindostan.</li><li>It’s also the top advance-grossing movie of all time for PayTM who saw 1.5 million booking requests.</li><li>Avengers: Endgame is also breaking other records in India by being the first film to screen around the clock in the country.</li></ul>On opening day, Avengers: Endgame is seeing a 80-85% occupancy in Indian movie theatres according to numbers released by <a href="https://boxofficeindia.com/report-details.php?articleid=4955" data-type="tilCustomLink" target="_blank">Box Office India</a>. This means that the Marvel Comics Universe movie is filling more seats than Baahubali - The Conclusion, Prem Ratan Dhan Payo and Thugs of Hindostan — films that have seen the highest occupancy rates in India so far. 
 
 
 







 
 
 <div type="image" title="Is considered good (2)" msid="69060280" hostid="261" caption="&amp;lt;p&amp;gt;Bollywood movies that have the highest recorded occupancy rates on opening day&amp;lt;/p&amp;gt;"></div>







 Considering that Avengers: Endgame is well on its way to become one of the top grossers alongside Baahubali - The Conclusion in India — both non-Bollywood films — the local film industry should be wary. For the past five years, hindi movies have ruled the screens with industry analysts citing the lack of movie screens in the country as a barrier to capacity building. But, turnout for these two films seems to void that analysis where 25% occupancy is considered to be the ideal goal. Even when Baahubali - The Conclusion broke records in India, it’s success was attributed to explosive market for South Indian movies. But, english isn’t local to any part of India, yet Avengers:Endgame prevails. The Avengers: Endgame hype in India The demand around Avengers: Endgame reached record breaking levels when the online booking portal, BookMyShow, crashed because of the surge in traffic. Even the Indian government made an exception of the movie to allow <a href="https://www.businessinsider.in/avengers-endgame-ticket-prices-show-timings-24x7-india/articleshow/69042082.cms">screening around the clock</a>, something that’s never been done in India before. When booking opened last Saturday, PayTM received 250,000 requests a minute and BookMyShow saw a peek rate of 18 tickets being booked per second. For PayTM, Avengers :Endgame is the top advance-grossing movie on the platform till date. 
 
 
 
 
 
 
 
 
 <div type="ExtQuote" text="We are treating 1,000 super-fans for First day, First show IMAX screenings. More than half a million people bought Paytm's Marvel and Avengers Pass before the bookings opened. With these Passes, fans can enjoy up to Rs. 250 Cashback and save big on movie tickets." auname="Madhur Deora, CFO, PayTM"></div>



















 Aside from booking portals, brands like Audi India, Miniso India and Cinepolis are taking advantage of the <a href="https://www.businessinsider.in/avengers-endgame-marketing-boosts-sales-for-brands-in-india/articleshow/69051707.cms">hype around Avengers: Endgame</a> in India by launching marketing campaigns on Facebook and Twitter. 
 
 
 
 
 
 
 
 
 <div type="ExtQuote" text="The phenomenal interest shown by audiences across the country, is a testament of how Marvel fans are so emotionally invested in the franchise and eagerly waiting to watch the culmination of the story and we can’t wait for the massive marvel fans community in India to enjoy this movie." auname="Bikram Duggal, Head - Studio Entertainment, Disney India"></div>



















 Avengers: Endgame is poised to be the highest grossing movie in the world with analysts speculating that it has the <a href="https://www.boxofficemojo.com/news/?id=4506">potential</a> to reach $300 million on its opening weekend. See also: <a href="https://www.businessinsider.in/avengers-endgame-ticket-prices-show-timings-24x7-india/articleshow/69042082.cms">Avengers Endgame mayhem in India with screenings around the clock as ticket prices hit ₹2,400</a> <a href="https://www.businessinsider.in/avengers-endgame-torrent-download-available-online/articleshow/69038668.cms">The most awaited Marvel movie couldn't escape being a victim of piracy</a> <a href="https://www.businessinsider.in/avengers-endgame-marketing-boosts-sales-for-brands-in-india/articleshow/69051707.cms">Brands in India are cashing in on the hype around Avengers Endgame</a>

Avengers Endgame is set to smash Baahubali’s opening day records

<ul><li>Avengers: Endgame is topping the charts in India, making ₹1.57 billion over the opening weekend. </li><li>It was a gradual climb from the opening day where Avengers: Endgame was able to garner ₹530 million, while still lagging behind Baahubali and 2.0.</li><li>Even so, Avengers: Endgame earnings don’t make a big dent in the movie’s $1.2 billion global collection over the weekend.</li></ul>Avengers: Endgame has officially topped the charts for the biggest weekend box office collections in India, raking in ₹1.57 billion ($22 million). It’s the fastest movie to reach the $1 billion mark, despite it being leaked on torrents before its release in India. 
 <div type="image" title="chart" msid="69095080" hostid="261" caption="&amp;lt;p&amp;gt;Day-by-day collection on Avengers: Endgame during its opening weekend in India&amp;lt;/p&amp;gt;"></div>



 On the first day, however, it had garnered ₹530 million ($7.59 million) and was unable to top the charts, coming in third after Bahubali: The Conclusion and, Tamil film, <a href="https://www.businessinsider.in/rajnikanths-upcoming-robot-2-0-sets-a-record-with-a-rs-330-crore-insurance-cover/articleshow/51468382.cms">Robot 2.0</a>. By the second day, collections from the Avengers finale <a href="https://www.boxofficeindia.com/report-details.php?articleid=4961">reached</a> ₹ 1.04 billion ($15 billion). 
 <div type="image" title="table" msid="69095051" hostid="261" caption="&amp;lt;p&amp;gt;How other movies in India have fared during the opening weekend of their respective releases&amp;lt;/p&amp;gt;"></div>



 By the end of the weekend Avengers: Endgame was able to push through to ₹1.57 billion and lead the Box Office India charts. But, in the grand scope of things where Avengers: Endgame was able to collect $1.2 billion globally — $300 million from China — collections from India barely made a dent. Nonetheless, the film has collected 67% more than its predecessor Avengers: Infinity War that collected ₹940 million in its first three days. The film has collected 67% more than the previous Avengers film Infinity War which did 94 crore nett in its first three days. That was also a record for a Hollywood film which has been surpassed by leaps and bounds. Round the clock shows have probably help boost the collection rates even in movie halls where prices reached ₹2,400. <a href="https://www.businessinsider.in/avengers-endgame-marketing-boosts-sales-for-brands-in-india/articleshow/69051707.cms">Piggybacking on the success</a> of the movie a lot of brands used the opportunity to elevate their visibility on social networks and on other online platforms. See also: <a href="https://www.businessinsider.in/This-smartphone-company-is-cashing-in-on-the-popularity-of-Avengers-Endgame-with-a-special-edition-phone/articleshow/69051612.cms">This smartphone company is cashing in on the popularity of Avengers Endgame with a special edition phone</a> <a href="https://www.businessinsider.in/avengers-endgame-marketing-boosts-sales-for-brands-in-india/articleshow/69051707.cms">Brands in India are cashing in on the hype around Avengers Endgame</a> <a href="https://www.businessinsider.in/The-most-awaited-Marvel-movie-couldnt-escape-being-a-victim-of-piracy/articleshow/69038668.cms">The most awaited Marvel movie couldn't escape being a victim of piracy</a>

Avengers: Endgame tips Baahubali off its throne in India collecting ₹1.5 billion over the weekend

<ul><li><keyword id="84792" type="PERSON" weightage="20" keywordseo="Rana-Daggubati">Rana Daggubati</keyword> spoke to Business Insider about his latest venture, one that comes straight from the heart. </li><li>Daggubati has partnered with Future Group and <keyword id="173109" type="PERSON" weightage="20" keywordseo="Amar-Chitra-Katha">Amar Chitra Katha</keyword> to bring about <keyword id="7482072" type="UNKNOWN" weightage="20" keywordseo="ack-alive">ACK Alive</keyword> - a learning centre in Hyderabad. </li><li>The centre offers 64 courses from Vedic Mathematics to Robotics. </li></ul>Growing up, Amar Chitra Katha has been a part of every Indian’s life for colourful storytelling of India’s mythology. Nestled in the city of Hyderabad, is a mythological learning centre that takes one back to those memories. And at the helm of it is South Indian superstar Rana Daggubati. Daggubati, who brought the world to his notice with his role as the villain in SS Rajamouli’s magnum opus <keyword id="6354370" type="LOCATION" weightage="20" keywordseo="baahubali">Baahubali</keyword>, has partnered with Future Group and Amar Chitra Katha to bring about Amar Chitra Katha Alive - a state-of-the-art learning centre spread over 10,000 square feet for art and design, life skills, performing arts and vedic science and ethics. Daggubati claims it's not just another summer school. The ACK Alive centre offers over 64 courses – a modern take on Indian Gods Krishna and Balarama who studied life skills in just 64 days, he said. The courses range from simple courses like Photography, Creative Writing and Theatre to ones like Vedic Mathematics, Tarot reading and even Kalaripayattu – an Indian martial art that originated in Kerala. “The centre offers an all age group learning. You can come at any age or any time of your convenience and pick up a program that you like,” Rana Daggubati told Business Insider. Daggubati who has been involved in mythological movies like Baahubali, realised that there was no brand holding together all the stories that India’s mythology together like Amar Chitra Katha did. Talking about how the partnership happened, he said, “I was actually working on a different project with the Future Group and was then introduced to the idea of the Amar Chitra Katha learning centre.” While the centre was initially supposed to be built in Mumbai, Daggubati, who is now a director at Amar Chitra Katha, brought it to Hyderabad. Why? Better real estate options, of course! “Mumbai was the first option but we wanted to build something of scale. A centre which can have at least 250 people learning at the same time – in Mumbai it would be too expensive. Meanwhile, Hyderabad has an audience which still has great respect for ACK and still has a large readership too,” said Daggubati. The bringing about of ACK Alive also had a personal connection with Daggubati. The centre is today built on Daggubati’s previous office space. “Converting my previous office into a learning centre was quite emotional as this is where I learnt everything I know,” he said. At ACK Alive, Daggubati himself will be enrolling for a Vedic Mathematics course. The curated courses have seen a great response too, with over 200 families coming over in the first few days of its launch. While there are free classes going on until April 15th, many have already registered. Daggubati, who is busy with movies in <keyword id="6354765" type="UNKNOWN" weightage="20" keywordseo="tollywood">Tollywood</keyword> and <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> also has a media and entertainment company KWAN and is also a partner at Anthill Studios – an accelerator programme for M&amp;E startups. But through all of his work, there’s one common theme – storytelling. “ACK is a storytelling company that holds a legacy of over 53 years now. There’s nothing that summarises Indian storytelling better than Amar Chitra Katha does,” said Daggubati. See Also: <a href="https://www.businessinsider.in/gully-boy-star-ranveer-singh-launches-incink-a-record-label-for-independent-indian-musicians/articleshow/68627830.cms">Bollywood star Ranveer Singh launches an independent record label amid India’s new love for hip-hop</a> <a href="https://www.businessinsider.in/netflix-amazon-prime-and-hotstar-are-making-sure-box-office-registers-dont-ring/articleshow/68107585.cms">Netflix, Amazon Prime and Hotstar are making sure box office registers don’t ring</a>

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'Baahubali' actor Rana Daggubati appears before ED in 2017 drug case

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Lights, camera, and visual effects! Decoding the vast potential of Indian VFX industry

Sanchita Dash

ISRO Chief K Sivan says Chandrayaan 2 "bounced back with flying colours" but that task is not over yet

Prabhjote Gill

Avengers Endgame is set to smash Baahubali’s opening day records

Prabhjote Gill

Avengers: Endgame tips Baahubali off its throne in India collecting ₹1.5 billion over the weekend

Prabhjote Gill

This Baahubali star has a 10,000 square feet space to experience robotics, maths, and mythology

Sanchita Dash

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