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<ul><li>An ayurvedic drug called ZingiVir-H has been approved for conducting clinical trials on coronavirus patients in India by the Clinical Trial Registry of India (CTRI). </li><li>The sample size of the study is 112 patients with 15 Covid-19 positive patients already enrolled. </li><li>Hareendran Nair, the founder of the Pankajaksthuri Herbal Research Foundation in Kerala where the drug was developed, believes the results of trials will be available by the end of May. </li></ul>An ayurvedic drug in India called ZingiVir-H has gotten the rubber stamp to conduct clinical trials on adults who have tested positive for coronavirus in India. Currently, it’s only being tested at the Mysore Medical College and Research Institute (MMCRI) with a sample size of 112 patients with 15 people already enrolled — but it is open to recruitment. According to Hareendran Nair, the founder of the Pankajaksthuri Herbal Research Foundation in Kerala where the drug was developed, other medical colleges in Tamil Nadu, Karnataka, Maharashtra, Telangana and Delhi have also been approached. This is the first known ayurvedic approach to cure Covid-19. Testing ZingiVir-H as a drug for coronavirus The Clinical Trial Registry of India (<a href="http://ctri.nic.in/Clinicaltrials/showallp.php?mid1=43168&amp;EncHid=&amp;userName=Zingivir">CTRI</a>) has given the nod for a randomised controlled single-blind trial to find out if ZingiVir-H is safe and effective as a way to boost immunity in Covid-19 patients. That means while some patients in the trial will receive the drugs, others will receive a placebo. <div type="Article" hostid="261" msid="75470476" title="The curious case of Remdesivir — the coronavirus ‘miracle drug’ may be overhyped, suggests Lancet study" mstype="2" mssubtype="0"></div> According to Nair, ZingiVir-H has seven ingredients and he has been using the drug for the past 15 years to cure respiratory infections like viral fevers and acute viral bronchitis. For coronavirus, a 500 mg tablet will be given to patients every 3 hours between 6:00 am to 9:00 pm for at least 10 days, but no more than 15 days to determine the outcome. The clinical trials will measure a coronavirus patients’ improvement as per a 7-point ordinal scale to determine the odds ratio — the odds for improvement. On the day that a patient enters the trial will be the baseline, followed by recording time points on Day 7 and Day 15. “We are expecting the results by the end of May. I am not sure about the result. If the results are positive, then it would be the success of Ayurveda, and if not, then it will be my failure,” Nair told <a href="https://www.aninews.in/news/national/general-news/clinical-trial-of-ayurvedic-medicine-starts-on-covid-19-patients20200503184850/">ANI</a>. See also: <a href="https://www.businessinsider.in/science/health/news/remdesivir-the-coronavirus-miracle-drug-may-be-overhyped-suggests-lancet-study/articleshow/75470476.cms">The curious case of Remdesivir — the coronavirus ‘miracle drug’ may be overhyped, suggests Lancet study</a> <a href="https://www.businessinsider.in/india/news/coronavirus-drug-favipiravir-set-for-clinical-trials-by-indian-pharma-companies-strides-and-glenmark/articleshow/75465068.cms">Coronavirus drug Favipiravir set for clinical trials by Indian pharma companies Strides and Glenmark</a> <a href="https://www.businessinsider.in/science/news/were-repeating-one-of-the-worst-mistakes-of-the-ebola-outbreak-in-the-hunt-for-a-coronavirus-cure/articleshow/75434954.cms">We're repeating one of the worst mistakes of the Ebola outbreak in the hunt for a coronavirus cure</a>

An Indian ayurvedic drug is being tried on coronavirus patients in Mysore

Haridwar/New Delhi, Jun 23 () Yoga guru <keyword id="6369109" type="PERSON" weightage="20" keywordseo="ramdev">Ramdev</keyword>'s Patanjali on Tuesday launched what he claimed was the first ayurvedic medicine to cure coronavirus disease even as the scientific community the world over struggles to develop an effective cure for the highly contagious disease. Patanjali claimed 'Coronil' and 'Swasari' had shown 100 per cent favourable results during clinical trials on affected patients, at Patanjali Yogpeeth in Haridwar. Launching the medicines at a press conference in Haridwar, Ramdev claimed "100 per cent recovery rate in 7 days". The Corona kit will be made available at Rs 545, said Acharya Balkrishna, the MD of Patanjali Ayurved. The corona kit will have medicines for 30 days. Patanjali claims that its corona medicine kit can also be taken as prevention for coronavirus. This is not an immunity booster but a coronavirus cure, Ramdev said. Manufactured by Haridwar-based Divya Pharmacy and Patanjali Ayurved Ltd, the medicine is the result of a research partnership between Patanjali Research Institute and the Jaipur based National Institute of Medical Sciences. The drug was clinically tried on 280 COVID-19 positive persons out of which 69 per cent were cured within three days, Ramdev said at the launch of the medicine held at Patanjali Yogpeeth in the presence of NIMS Director Dr Balbir Singh Tomar and allopathic and ayurvedic experts involved in the research behind making the drug. "100 per cent recovery from COVID-19 within seven days of consuming the medicine is guaranteed," Ramdev said. Coronil is made of the extracts of pure Giloy, Tulsi and Ashwagandha. A corona kit consisting of the three medicines - Coronil, Shwasari and Anu Tel. The other two medicines to be taken along with Coronil are 'Shwasari' which works on strengthening the respiratory system and cures the obvious symptoms of corona including cough, cold and fever and a nasal drop named 'Anu Tel' which helps build immunity, the firm said. Ramdev said the medicines can be ordered online through a mobile app from next Monday.

Ramdev's Patanjali launched COVID-19 medicine, 100% recovery in 7 days

<ul><li>A viral video shows Dr <keyword id="4112857" type="PERSON" weightage="20" keywordseo="Parmeshwar-Arora">Parmeshwar Arora</keyword> standing through the skyroof of his Audi going around the streets of Gurugram sharing home remedies to fight the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword>.</li><li>The remedies shared by the renowned Ayurvedic doctor are proven ways to boost immunity, he went a step too far by saying it will kill the virus.</li><li>Ayurveda – the field of alternative medicine has gained immense popularity in the wake of COVID-19.</li></ul>Every morning, Dr Parmeshwar Arora, standing through the skyroof of his Audi and speaking through a microphone, goes around the streets of Gurugram sharing home remedies to fight the coronavirus. And while the remedies shared by the renowned Ayurvedic doctor are proven ways to boost immunity, he went a step too far by saying it will kill the virus. Dr Arora’s viral video gained the attention of thousands when a Facebook user posted a video of a selfless doctor spreading awareness on the pandemic. Arora was then given the name “Audi waale doctor”. According to <a href="https://www.facebook.com/ZeeNews/videos/254776185749531">reports</a>, Dr Arora is a renowned ayurvedic doctor with more than 20 years of experience. He is currently serving as a senior consultant at Sir Ganga Ram Hospital. Dr Arora is also seen in ads of <keyword id="62997" type="DOMAIN" weightage="20" keywordseo="Dabur">Dabur</keyword> Chyawanprash recommending it as an immunity booster. <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[]]></cdata></div> According to him, if you keep drinking lukewarm water slowly (just like you enjoy a hot cup of tea he said) but often, it kills the coronavirus. However, there is no proven scientific study behind it, and earlier, the Press Information Bureau (PIB) had also debunked this rumour that coronavirus can be treated with warm water. <div type="twitter" handle="PIBFactCheck" handlename="PIB Fact Check" image="http://pbs.twimg.com/profile_images/1214504395359916032/9Xk_-_ro_normal.jpg" favoritecount="1842" retweetcount="990" status="#Coronavirus CANNOT be treated by gargling with warm water mixed with salt and vinegar.This is #fakenews circulat… https://t.co/acRkIfcSNx" createdat="1584359141000" id="1239518193422446592"></div> The doctor then suggested that everyone should consume cloves, along with black pepper, ajwain (carom seeds) and hot water. While Ayurveda considers these as immunity boosters — they are not yet proven to be remedies for coronavirus. Ayurveda – the field of alternative medicine has gained immense popularity in the wake of COVID-19. The ancient practice of Ayurveda with <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword> as its land of origin can lead the fight against coronavirus, said a <a href="https://www.newsbreak.com/news/0OtB5GOp/ayurveda-silently-battling-covid-19">seasoned Clinical Assistant Professor </a>of Medicine from Weill Cornell Medical College in New York. In May, the central government also launched three Central AYUSH (The Ministry of Ayurveda, Yoga &amp; Naturopathy, Unani, Siddha and Homoeopathy) ministry-based studies related to COVID-19. However, so far the government hasn’t derived any remedy in Ayurveda for coronavirus. Acharya Balakrishna, the chairman of Patanjali, had earlier said that trials are going on to see the potential of Ayurveda in the cure of coronavirus. “The proposed treatment regime is designed to add efficacy and potency of Ayurvedic medicines in treating COVID-19 infection in combination with ICMR (Indian Council of Medical Research) approved Hydroxychloroquine. This regime is meticulously designed with clinical relevance for the ayurvedic intervention therapy on war footing to cope with COVID-19 infection.” <a href="https://www.freepressjournal.in/business/clinical-trials-for-ayurvedic-cure-of-covid-19-are-underway-says-patanjalis-acharya-balkrishna">he said in an interview.</a> There are several other <a href="https://indianexpress.com/article/cities/chandigarh/ayurveda-medicine-trial-to-begin-on-asymptomatic-covid-19-patients-in-chandigarh-6402458/">Ayurvedic medicine trials</a> currently taking place in India. SEE ALSO: <a href="https://www.businessinsider.in/science/health/news/coronavirus-myths-and-facts-here-are-some-rumours-about-covid-19-that-arent-true/articleshow/74487962.cms">Coronavirus myths and facts</a> <a href="https://www.businessinsider.in/india/news/data-of-coronavirus-patients-state-wise-in-india/articleshow/74669748.cms">Coronavirus cases in India state wise</a> <a href="https://www.businessinsider.in/topic/coronavirus">Coronavirus News and Updates</a>

A renowned doctor in Gurugram is recommending spices as cure for Covid-19 – take it with a pinch of salt

<ul><li>With the COVID-19 pandemic ravaging several parts of the country, Indians have grown restless and are searching for how to make coronavirus vaccine at home.</li><li>As a result of this, several rumours and fake news are being spread on social media and WhatsApp, misleading people and being potentially harmful.</li><li>Home remedies against coronavirus have also gone viral on social media, misleading people into believing that they are a cure or prevent COVID-19.</li><li><a href="https://www.businessinsider.in/">Check out the latest news and updates on Business Insider.</a></li></ul>The COVID-19 pandemic is ravaging several parts of India after the nationwide lockdown was partially lifted in June. The fear around the pandemic is increasing and with no proven vaccine readily available, people are now looking to make the COVID-19 vaccine at home. Over the past few days, the searches for how to make COVID-19 vaccine at home have been off the charts. <div type="image" title="how to make coronavirus vaccine at home" msid="76893845" hostid="261"></div> The lack of a cure for COVID-19 has also allowed pranksters and scammers to capitalize on the people’s fears by pedding fake cures and recipes, spreading rumors and fake news on social media, including things like COVID-19 vaccine being ready, or that tuberculosis vaccine can prevent coronavirus, and more. <div type="Article" hostid="261" msid="75591805" title="Don’t hold your breath ⁠— Biocon founder Kiran Mazumdar Shaw says India's Covid-19 vaccine will enter clinical trials in 9 months" mstype="2" mssubtype="0"></div> Why are Indians searching for how to make coronavirus vaccine at home The continuous rise in COVID-19 cases has caused panic amongst people, <a href="https://www.telegraphindia.com/health/dont-panic-its-not-coronavirus/cid/1785580">causing anxiety</a> and a rush to clinics and hospitals. In some cases, these remedies are being touted as a coronavirus vaccine, misleading people into believing that a cure for COVID-19 has been found. The most prominent case is that of Ramdev’s Patanjali, which <a href="https://www.businessinsider.in/business/news/ramdevs-patanjali-claims-to-have-covid-19-medicine-100-recovery-in-7-days/articleshow/76530185.cms">touted that its Coronil and Swasari products were cure for coronavirus</a>, and not just immunity boosters. Soon after, an <a href="https://www.businessinsider.in/india/news/jaipur-fir-lodged-against-ramdev-patanjali-md-over-companys-covid-19-cure/articleshow/76667088.cms">FIR was lodged</a> against the company and it had to <a href="https://www.businessinsider.in/india/news/didnt-promote-covid-19-cure-just-shared-trial-results-patanjali/articleshow/76714300.cms">retract its claims</a>. Home remedies against coronavirus go viral on social media Due to the absence of a coronavirus vaccine and the existing panic amongst people, home remedies against coronavirus have gone viral on social media and WhatsApp. Ayurvedic recipes involving spices like ginger, clove, black pepper, caraway (ajwain) have become popular. However, these home remedies might not be effective against the infection, or even boost immunity, according to a fact-check by IFCN-accredited fact-checker <a href="https://www.altnews.in/home-remedies-by-ayurved-parameshwar-arora-are-they-effective-in-treating-coronavirus/">Alt News</a>. Why does it take so long to develop a vaccine? Vaccine development takes a long time as there are several stages involved in testing and getting the vaccine approved by government regulators. Kiran Mazumdar, founder, Biocon, and Dr. Ramanan Laxminarayan, founder and director of Center for Disease Dynamics, Economics and Policy explain how it takes a long time to make a vaccine and it is not something that you can make at home. <div type="Youtube" id="pjGNff2vjuc" title="Covid Vaccine: Here's why it takes so long to make a vaccine." thumbUrl="https://i.ytimg.com/vi/pjGNff2vjuc/mqdefault.jpg"></div> SEE ALSO: <a href="https://www.businessinsider.in/india/news/hyderabad-nizams-institute-of-medical-science-begins-the-human-clinical-trial-of-covid-19-vaccine/articleshow/76833471.cms">Hyderabad's Nizam's Institute of Medical Science begins the human clinical trial of COVID-19 vaccine</a> <a href="https://www.businessinsider.in/india/news/an-indian-covid-19-vaccine-made-by-bharat-biotech-is-set-to-enter-human-trials/articleshow/76702286.cms">An Indian COVID-19 vaccine made by Bharat Biotech is set to enter human trials</a> <a href="https://www.businessinsider.in/science/health/news/icmr-aims-to-launch-covaxin-covid-19-vaccine-by-august-15/articleshow/76765732.cms">India wants a COVID-19 vaccine by August 15 at the risk of rushing trials and approvals</a>

Here's why Indians are searching on Google for how to make coronavirus vaccines at home

(Eds: Updates with Ayush Ministry statement) Haridwar/New Delhi, Jun 23 () Yoga guru Ramdev's herbal medicine company Patanjali Ayurved on Tuesday claimed to have discovered a medicine that could cure coronavirus in just seven days - a claim that the Ayush Ministry scoffed at by seeking stopping of advertisements for the drug. While Ramdev claimed that Ayurved-based 'Coronil and Swasari' medicine have shown 100 per cent favourable results during clinical trials on COVID-19 infected patients except those on a life support system, the Ayush Ministry sought from the company detailed report on composition, testing and other data of the drugs. The ministry also used powers under a 1954 law to ask the firm to "stop advertising/publicizing" claims of corona cure drug until the issue is examined by it. A government notification bars companies from advertising a cure without government approval. But it wasn't immediately clear if the drug can still be sold. Talking to , Ramdev said the medicines have been developed by Patanjali Research Center, Haridwar and privately-owned National Institute of Medical Science, Jaipur following all protocols with clinically controlled trial-based evidence. "Patanjali first conducted clinical case study and conducted clinical control trials following all protocols of drug discovery," he said. Sidestepping questions on the drug being approved by government agencies such as ICMR, Ramdev said clinical controlled study of these medicines was done in several cities including Delhi, Ahmedabad and Meerut and the RCT (Randomized Clinical Trial) controlled with placebo was conducted at Jaipur-based National Institute of Medical Sciences &amp; Research. "This was done after getting approval from Clinical Trial Registry of India (CTRI) and all other required formalities," he said. "We have followed all the parameters set up by modern science for such clinical trials." Reacting to the announcement, the Ministry of Ayush issued a statement saying, "Facts of the claim and details of the stated scientific study are not known" to it. "Patanjali Ayurved Ltd has been asked to provide at the earliest details of the name and composition of the medicines being claimed for COVID treatment; site(s)/hospital(s), where the research study was conducted for COVID-19; protocol, sample size, Institutional Ethics Committee clearance, CTRI registration and results data of the study (ies) and stop advertising/publicizing such claims till the issue is duly examined," the ministry statement said. The ministry also asked the concerned State Licensing Authority of Uttarakhand Government to provide copies of license and product approval details of the Ayurvedic medicines being claimed for the treatment of COVID -19. Under the ministry's guidelines for drug development of ayurvedic formulations, state licensing authority grants licenses for manufacturing any Ayurvedic, Siddha or Unani medicine. Ramdev at a launch press conference in Haridwar, where his company is based, claimed that his ayurvedic drugs have shown 100 per cent favourable results during the clinical trial. "We conducted a clinical case study and clinical controlled trial, and found 69 per cent patients recovered in 3 days and 100 patients recovered in 7 days," he said. According to him, this medicine is useful for prevention from COVID-19 and also for treatment. Claiming that during the trial other complications of patients were also cured and their critical parameters were normalised, he said no infected patient lost his life during the trial. Patanjali, he said, had started to work on corona medicines in December 2019. The Corona kit, priced at Rs 545, would be available pan India within a week. The kit will have medicines for 30 days. Ramdev said the medicines can be ordered online through a mobile app from next Monday. The COVID-19 therapy suggested by Patanjali is applicable for adults ranging between 15-80 years of age whereas children are advised to take half the dosage prescribed for adults. Patanjali's anti-COVID tablet, Divya Coronil Tablet consists of Giloy, Tulsi and Ashwagandha and is prescribed to be taken thrice a day with hot water 30 minutes after breakfast, lunch and dinner. Medical experts, however, were not convinced by the claims. Dr Ravi Shekhar Jha, Head of the department and senior consultant, Pulmonology, Fortis Escorts Hospital, Faridabad, said physiologically it is quite impossible that there is any medicine which can finish the viral load from the body in 5-7 days. "These claims can be very harmful because people, instead of taking actual medical help, may start rushing to these kinds of claims which have no proven clinical trial," he told . Instead of taking actual medical help, opting for a "desi nuskha" kind of a thing is just going to result in loss of precious time in curing the disease, Jha said. Noted city-based lung surgeon Dr Arvind Kumar said only a proper clinical trial can prove the efficacy of the medicine. Haridwar-based Patanjali group has an estimated turnover of around Rs 10,500 crore. It had acquired debt-ridden Ruchi Soya in a corporate insolvency resolution process for around Rs 4,350 crore after competing with Adani Group. The group is also known for venturing in uncharted areas as it had in August 2018 launched a messaging app 'Kimbho', which could not take off and is now defunct. ALM KRH ANZ MR

Ramdev's Patanjali claims to have COVID-19 medicine; Ayush Ministry frowns

By Aditi Khanna London, Apr 4 () Prince Charles, who came out of self-isolation to remotely inaugurate the UK's first makeshift National Health Service field hospital here on Friday, recovered from his COVID-19 symptoms by following NHS advice, his office said on Saturday.Clarence House refuted reports from India which claimed that the Prince of Wales' recovery after testing positive for coronavirus last week had a link to Ayurvedic and homeopathy cure from a resort in south India.Union Minister of State for AYUSH Shripad Naik claimed earlier this week that Dr Isaac Mathai, who runs the Soukya Ayurveda Resort in Bengaluru, told him that his treatment of "Prince Charles through Ayurveda and homeopathy has been successful"."This information is incorrect. The Prince of Wales followed the medical advice of the NHS in the UK and nothing more," a Clarence House spokesperson said.Charles, 71, has been a vocal supporter of Ayurveda over the years and had joined Prime Minister Narendra Modi during his UK visit in April 2018 at the Science Museum in London for the launch of a new Ayurvedic Centre of Excellence, aimed at creating a first-of-its-kind global network for evidence-based research on yoga and Ayurveda."You may be aware of Soukya because of its royal connections (Camilla and Charles love it here) and its high profile VIP clients. We know it as a very serious health sanctuary offering the best in Ayurveda healing – a cure-it-all bolthole founded by the esteemed Dr Isaac Mathai," notes the website of the Soukya resort in Bengaluru, reportedly frequented by the heir to the British throne.However, Naik's claim that the resort had a direct link with the royal's recovery from coronavirus symptoms this week has been dismissed.Meanwhile, the royal continues to work from his home in Scotland and hailed the hard work of NHS staff as he opened the new 4,000-bed NHS Nightingale Hospital created on the site of the ExCel conference centre in London to add to the health service capacity in its fight against the pandemic."I can only offer my special thoughts and prayers to all those who will receive care within it and let us hope that it will not be too long before this terrible disease has left our land," Charles said, as he conducted the first virtual plaque unveiling in British royal history via video link.Earlier this week, after his seven-day self-isolation period ended on Monday, he recorded a message from his desk at his Birkhall home on Queen Elizabeth II's Balmoral estate in Scotland.He said: "Having recently gone through the process of contracting this coronavirus – luckily with relatively mild symptoms – I now find myself on the other side of the illness, but still in no less a state of social distance and general isolation."None of us can say when this will end, but it will end. Until it does, let us all try and live with hope and, with faith in ourselves and each other, look forward to better times to come".The royal was not bedridden with the virus as he continued to "work from home" through his illness.His wife Camilla, the Duchess of Cornwall, had tested negative for the virus at the same time but remains in separate self-isolation within the same Scottish estate until early next week, as per the government's 14-day guidance. AK CPS

Prince Charles' office refutes Indian minister's Ayurveda link to COVID-19

<ul><li>Seen ads with <keyword id="3834292" type="PERSON" weightage="20" keywordseo="misleading-claims">misleading claims</keyword> around COVID-19 cures? </li><li><keyword id="169284" type="ORGANIZATION" weightage="20" keywordseo="ASCI">ASCI</keyword> has announced COVID-19 advertising advisory to prevent these misleading claims.</li><li>As per the guidelines, if advertisers do choose to claim removal of any other virus in their advertisement, they should include a disclaimer such as ‘Claim not applicable to coronavirus.’</li></ul>Given the proliferation of advertisements with misleading claims around COVID-19 cures and preventions, The Advertising Standards Council of India (ASCI) has announced an advisory to advertisers so that they can adhere better to its code on misleading advertisements. Advisory: 1. Advertisers of <a href="https://www.ayush.gov.in/docs/121.pdf)" data-type="tilCustomLink">Ayurvedic</a>, Unani, Siddha and Homeopathy products and services are advised to abide by the Order of Ministry of AYUSH dated April 1, 2020, on coronavirus (COVID-19) advertisements. 2. During the coronavirus (COVID-19) pandemic, it is advised that advertisements avoid claiming destruction or removal of any virus other than coronavirus (COVID-19) in order not to violate provision of ASCI code’s clauses 1.4 (“Advertisements shall neither distort facts nor mislead consumers by means of implications and omissions….”) and 1.5 (“Advertisements shall not be so framed as to abuse the trust of consumers or exploit their lack of experience and knowledge…”). In case advertisers choose to claim removal of any other virus in their advertisement, they should include a disclaimer such as “Claim not applicable to coronavirus (COVID-19)” or a similar message with the disclaimer size and position as per the Disclaimer Guideline of ASCI. 3. Advertisers are advised to be particularly careful whilst making, directly or indirectly, claims to reduce the chances of becoming infected with coronavirus (COVID-19) or gain immunity against it. Advertisers should be able to substantiate claims of immunity against or treatment for coronavirus (COVID-19) supported by either technical support recognised or approved by health authorities such as WHO, ICMR, MoHFW, AYUSH, DCGI, CDC (USA), or health organisations of similar stature or by well recognised medical/technical literature or by regulatory-approved clinical research conducted by a recognised medical institute/laboratory. 4. Products which are not internally consumed or applied to bodies, ie, not requiring license under the Drug &amp; Cosmetic Act, should be particularly cautious while making claims regarding prevention of, immunity against or treatment for coronavirus (COVID-19) unless they have claim-support data as required per clause 3 above. Manisha Kapoor, Secretary General, ASCI, said: “We want advertisers to be more mindful in creating advertisements and making claims related to Covid-19. Given the pandemic and the extended lockdowns, people are obviously concerned. Manufacturers and brands have also responded to consumer needs arising out of the pandemic. However, we want these products and advertisements to stick to claims and promises that are well backed by adequate substantiation. The advisory to advertisers is meant to safeguard consumers as well as to ensure the highest standards for advertising. They have been developed after consultations with advertisers, as well as with technical experts in different fields such as biochemistry, Ayurveda, Food and nutrition etc. The pandemic is a difficult time for everyone, even brands, but it cannot be a platform to mislead consumers. We thank brands who have been watchful of their claims, embracing self-regulation as a practice while promoting their products and services.” This advisory is in line with Chapter 1 of ASCI’s code related to truthfulness and honesty of representation and, thus, the creation of consumer confidence in advertising. In April 2020, the Ministry of AYUSH sought ASCI’s help to alert it about misleading advertisements. Since then, ASCI has processed 250 advertisements and reported 233 from the healthcare sector to the ministry. Of these, 162 were successfully resolved as the advertisers either withdrew the advertisements or modified them. The remaining 71 were taken up by the ministry for appropriate action. Through ASCI’s suo motu monitoring of the digital space, including social media platforms and advertiser websites, it has screened more than 500 advertisements that had COVID-related misleading claims. In three cases, ASCI also exercised the suspension pending investigation option. This mechanism is used in exceptional circumstances, when it appears that an advertisement is in serious breach of the ASCI code and that its continued transmission on any medium could cause public harm or injury or if its continuation is against the public interest. In such cases, ASCI would, pending investigation, direct the advertiser, agency, media buying agency and the media concerned to suspend the advertisement. Advertisers are given two business days to withdraw it themselves and the matter is subsequently examined within a month. <div type="Article" hostid="261" msid="77143504" title="Covid-19 has made for some very interesting inventions in the past few months. We list some bizarre products we have come across" mstype="2" mssubtype="0"></div>

You Searched For "ayurvedic cure coronavirus" and got 7 results

An Indian ayurvedic drug is being tried on coronavirus patients in Mysore

Prabhjote Gill

Ramdev's Patanjali launched COVID-19 medicine, 100% recovery in 7 days

PTI

A renowned doctor in Gurugram is recommending spices as cure for Covid-19 – take it with a pinch of salt

BI India Bureau

Here's why Indians are searching on Google for how to make coronavirus vaccines at home

Rounak Jain

Ramdev's Patanjali claims to have COVID-19 medicine; Ayush Ministry frowns

PTI

Prince Charles' office refutes Indian minister's Ayurveda link to COVID-19

PTI

Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI

BI India Partner

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