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For us Indians, summer is not just about sultry weather and parched lands. It's also about nostalgia with two-month-long vacations, travel with family, and exploring new places every year. Summer travel is a time-honoured tradition that beckons adventurers, families, and sun-seekers alike to embark on journeys of discovery and relaxation. Whether it's basking on sun-kissed beaches, trekking through mountains under clear skies, or immersing oneself in the rich tapestry of cultural experiences, summer offers a plethora of opportunities to create unforgettable memories. As travellers eagerly pack their bags and plan their escapades, the data around these plans also tells a story. And the popular travel portal Make My Trip has now revealed some interesting trends in its report “<keyword id="17059737" type="General" weightage="100" keywordseo="Summer-Travel-Trends" source="Orion">Summer Travel Trends</keyword>”! The report gives a peek into the evolving preferences and behaviours of travellers across India. From the bustling streets of <keyword id="826" type="General" weightage="20" keywordseo="Goa" source="Orion">Goa</keyword> to the serene landscapes of <keyword id="6354931" type="General" weightage="20" keywordseo="Ayodhya" source="Orion">Ayodhya</keyword>, summer 2024 travel trends encompass a dynamic mix of traditional favourites and emerging destinations. Spiritual tourism remains vibrant, with pilgrimage sites like Puri and Varanasi drawing considerable interest. Additionally, the influence of external factors such as elections on travel patterns reflects the interconnectedness of travel and societal events. As one delves into the data, intriguing insights are evident not just on destinations but also on shifting trends in accommodation preferences and the duration of travel. Here are a few key takeaways from the report: <cmsannotation type="cmsannotation" annotationid="Goa remains top destination and Ayodhya is catching up" comment="subhead" text="Goa remains top destination and Ayodhya is catching up">Goa remains top destination and Ayodhya is catching up</cmsannotation> Goa retains its position as the top searched destination for travellers this year as well. However, Ayodhya has seen the sharpest growth in search volumes, attributed to the inauguration of the Ram Mandir. Following Ayodhya, interest in travel to Lakshadweep and Nandi Hills also shows noticeable increases. Read - <a href="https://www.businessinsider.in/travel/india/article/best-beaches-to-visit-in-goa/articleshow/109728267.cms" data-type="tilCustomLink" target="_blank">Best beaches to visit in Goa in 2024</a> <cmsannotation type="cmsannotation" annotationid="Spiritual tourism shows no decline" comment="subhead" text="Spiritual tourism shows no decline">Spiritual tourism shows no decline</cmsannotation> This summer, Puri and Varanasi emerge as the most searched pilgrimage destinations. Travellers are showing keen interest in exploring the spiritual and cultural richness offered by these revered sites during their summer journeys. <cmsannotation type="cmsannotation" annotationid="Travel behaviour during elections" comment="subhead" text="Travel behaviour during elections"><keyword id="21579458" type="General" weightage="20" keywordseo="Travel-behaviour-during-elections" source="Orion">Travel behaviour during elections</keyword></cmsannotation> Rajesh Magow, Co-founder and CEO of Make My Trip says they have seen a surge in traffic and bookings on redBus during election dates. People prioritise visiting their hometowns to cast votes, reflecting a significant trend in travel behaviour during electoral periods. <cmsannotation type="cmsannotation" annotationid="Growth in family and solo travel" comment="subhead" text="Growth in family and solo travel">Growth in family and solo travel</cmsannotation> In 2024, the family travel segment experienced a remarkable 20% growth compared to summer 2023. Solo travel also sees a significant uptick, with a 10% increase over the previous year's numbers, following the trend set by family travel. <cmsannotation type="cmsannotation" annotationid="Mountains over beaches" comment="subhead" text="Mountains over beaches">Mountains over beaches</cmsannotation> Places with cool mountain terrains emerge as the top choices for domestic holiday destinations this summer. Travellers show a preference for destinations offering refreshing mountain landscapes, highlighting a trend towards seeking cooler climates for summer getaways. <cmsannotation type="cmsannotation" annotationid="These international destinations saw the highest growth" comment="subhead" text="These international destinations saw the highest growth">These international destinations saw the highest growth</cmsannotation> Baku, Almaty, and Nagoya are witnessing the highest growth in searches among international destinations. Travellers are showing increasing interest in exploring these diverse and vibrant cities, reflecting a shift in preferences for their summer travel plans. <cmsannotation type="cmsannotation" annotationid="Average travelling days" comment="subhead" text="Average travelling days">Average travelling days</cmsannotation> On average, domestic travel durations range from 3 to 5 days, offering shorter yet fulfilling getaways. In contrast, international travel tends to span longer periods, averaging between 8 to 10 days, allowing travellers to immerse themselves more deeply in their chosen destinations. <cmsannotation type="cmsannotation" annotationid="Most booked domestic packages" comment="subhead" text="Most booked domestic packages">Most booked domestic packages</cmsannotation> The most booked domestic tour packages today include <keyword id="6358126" type="General" weightage="20" keywordseo="Himachal-Pradesh" source="Orion">Himachal Pradesh</keyword>, Kashmir, Goa, Kerala, and the Northeast region. These destinations offer diverse experiences ranging from serene mountain escapes in Himachal Pradesh and Kashmir to tropical beach getaways in Goa and Kerala, along with the enchanting cultural and natural beauty of the North East, attracting travellers seeking a variety of experiences. <cmsannotation type="cmsannotation" annotationid="Mid-range is preferred but premium accommodations show the highest growth" comment="subhead" text="Mid-range is preferred but premium accommodations show the highest growth">Mid-range is preferred but premium accommodations show the highest growth</cmsannotation> The tariff range of INR 2.5K to 7K per night constitutes approximately 45% of all homestay bookings. However, homestays and villas with tariffs exceeding INR 20K per night are experiencing the highest growth. Similarly, in the hotel sector, the INR 2.5K to 7K range remains preferred, but notable growth is observed in the INR 10K to 15K category, indicating a trend towards premiumisation. The summer travel landscape of 2024 presents a tapestry of diverse destinations and evolving travel behaviours. While Constant favourites like Goa continue to reign supreme, the rise of destinations such as Ayodhya and the growing interest in spiritual tourism demonstrate a nuanced shift in traveller preferences. The surge in family and solo travel, coupled with the increasing popularity of mid-range to premium accommodations, underscores the evolving dynamics of the Indian travel market. As travellers seek refuge in the cool mountain terrains or go on soul-searching journeys to pilgrimage sites, one thing remains clear – travel is not just about reaching a destination but also about embracing the experiences that enrich our lives along the way. SEE ALSO: <a href="https://www.businessinsider.in/travel/international/webstories/ahmedabad-makes-it-to-the-top-8-global-destinations-for-slow-travel-see-the-list/slidelist/109916139.cms" data-type="tilCustomLink" target="_blank">Ahmedabad makes it to the top 8 global destinations for slow travel; See the list</a>

Goa remains top, spiritual tourism remains hot, premium accommodations grow fast — MMT’s summer travel trends for 2024

<ul><li>Apparel, F&amp;B and hospitality chains flock to spiritual centres like Dwarka, Bodh Gaya and more.</li><li>The government’s initiatives to improve air, road and rail connectivity in these areas, are aiding the surge in footfalls.</li><li>Jefferies says that the most popular pilgrimage towns attract anywhere between 10 to 30 million tourists every year. </li></ul>India’s retail boom has reached its most key religious centres too. There is a <keyword id="20392659" type="General" weightage="20" keywordseo="spykar" source="keywords">Spykar</keyword> store in Somnath, while Shirdi’s tourists can now shop for FabIndia kurtas. You can spot a Blackberrys outlet in Bodh Gaya, and a Zudio in <keyword id="19901642" type="General" weightage="20" keywordseo="varanasi" source="keywords">Varanasi</keyword>. Food and beverage chains like Domino's, KFC and Burger King are not behind, establishing their presence even in isolated religious sites like Puri, Katra, Ajmer and more. While a lot has been said about the growth of retail and hospitality in Ayodhya, there has been a slow yet steady growth in retail chains’ expansion across pilgrimages in the country. “This trend reflects a broader shift in tourist preferences, with travellers seeking transformative experiences beyond traditional rituals. The rise of urban spiritual tourism is catering to this desire, attracting visitors to cities known for their deep religious and spiritual significance,” says a report by real estate consultancy CBRE. The report identifies Amritsar, Ajmer, Varanasi, Katra, Somnath, Shirdi, Ayodhya, Puri, Tirupati, Mathura, Dwarka, Bodh Gaya, Guruvayur, and <keyword id="19900587" type="General" weightage="20" keywordseo="madurai" source="keywords">Madurai</keyword> as key cities witnessing this retail boom. Retail brands are adapting their offerings at mall clusters as well as high-street locations. “Local governments and businesses are joining forces to create unique retail experiences. This includes integrating local practices into the design and offerings of shops, restaurants, and hotels,” says CBRE. Cities like Amritsar, Varanasi, Madurai, Puri, Guruvayur, etc. are leveraging their unique culinary traditions and local fashion expertise to give tourists a taste of town beyond spirituality. Infrastructure growth aids surges in spiritual tourism As per a report by Jefferies, the most popular religious centres in India attract an annual tourist traffic of 10-30 million despite the existing infrastructural bottlenecks. And, most such cities are now undergoing an infrastructural upgrade — which will bolster their growth. The state and central governments are working on well-connected roads, airports, and public transportation. It’s also aiding the development of hotels, guesthouses, and wellness centres to ensure a comfortable stay for the tourists. “The rapid expansion of spiritual tourism in India is driving the growth of the country's faith-based tourism market. Government initiatives to promote tourism and improve connectivity between pilgrimage sites are further boosting this growth. The rise of online retail platforms offering easy access to faith-based products and services is also a key factor,” says <keyword id="20177586" type="General" weightage="20" keywordseo="anshuman-magazine" source="keywords">Anshuman Magazine</keyword>, chairman &amp; CEO - India, South-East Asia, Middle East &amp; Africa, CBRE. While Jefferies expects footfalls to average 50 million in Ayodhya, other pilgrimage centres too are growing fast. “India boasts of a wide diversity of tourism types including historic monuments, culture &amp; heritage, beaches, hill stations and more. Religious tourism is still the biggest segment of tourism in India,” it adds. Along with retail chains, high-end hospitality brands are making their inroads into these cities. Apart from Taj, ITC, Lemon Tree, Novotel, <keyword id="21111452" type="General" weightage="20" keywordseo="j-w-mariott" source="keywords">J W Mariott</keyword> and Mayfair are some of the chain brands that are setting up boutique as well as experiential hotels in these cities. “Major hotel chains are adapting to the evolving preferences of spiritual tourists, offering clean, hygienic, and family-friendly accommodations that command premium pricing. Branded hotels are emerging as key players, offering a blend of comfort and traditional hospitality tailored for spiritual seekers,” says CBRE.

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Goa remains top, spiritual tourism remains hot, premium accommodations grow fast — MMT’s summer travel trends for 2024

Ayush Mehrotra

Retail, real estate and religion: Spiritual hotspots brace for a tourism boom

Katya Naidu

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