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2 mins read
People notice social media ads almost as much as they notice print ads: Report
A recent report by consumer data intelligence consultancy Axis My India reveals that most consumers…
3 mins read
Online festival sales likely to be 28% higher than pre-Covid levels at $11.8 billion: report
Online festival sales likely to be 28% higher than pre-Covid levels at $11.8 bn: report
3 mins read
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21…
5 mins read
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
27% watch any of the OTTs, 73% still not an OTT viewer
5 mins read
Digital is now the second most important source of brand awareness after TV: Report
Overall household spending has increased for 63% of families which reflects a 7% increase from the …
4 mins read
40% of India has watched IPL at least once, 31% of those watched have viewed it on a digital platform: Report
Overall consumer sentiment rises by 1 point in October over last month
3 mins read
Credit expansion will taper down next year if deposits growth doesn't rise: Axis Bank MD
"... If the deposit growth does not continue, our projection says that credit growth can taper …
PTI
4 mins read
India Today-Axis My India poll predicts 59-68 seats for AAP, BJP to be restricted to 2-11 seats only
India Today Axis My India poll predicts 9-10 seats for AAP for the first 10 constituencies in West …
3 mins read
Interim Budget 2024: Markets don’t expect big bang measures but hope infra & rural push to continue
Union finance minister Nirmala Sitharaman set the stage for low expectations from the upcoming Inte…
2 mins read
'I love you, pepsi', says Superstar Yash as he becomes Pepsi's brand ambassador
Yash, who shattered all geographical boundaries to become a force to reckon with, has had a huge…
1 min read
PTC India Financial Services slips 18% after three independent directors resign
At 11.15 a.m., the shares traded at Rs 21.15, down 17.5 per cent. Three independent directors…
4 mins read
Inflation burns a hole in the pockets of India’s lower income households. From FMCG goods, flip flops to crackers, consumption takes a backseat
“Most of my pricey range of rockets and more were sold but at the lower end, there are barel…
2 mins read
India vs Australia Test series: Virat Kohli confident that Rahane will lead India well in his absence
India skipper Virat Kohli on Wednesday said that Ajinkya Rahane will lead the side well in his abse…
4 mins read
E-wallets will actually be a burden for the banks, not a boon
A report has pointed out that the payment volume through e-wallets is going to increase by 100% yea…
5 mins read
Hope shines the brightest in Diwali advertising campaigns this year
Campaigns that shone brightest this Diwali