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<ul class="summary-list"><li><keyword id="14264287" type="UNKNOWN" weightage="60" keywordseo="axel-hefer" source="Orion">Axel Hefer</keyword>, CEO of travel-search company <keyword id="13407958" type="UNKNOWN" weightage="60" keywordseo="trivago" source="Orion">Trivago</keyword>, said an economic downturn was "for sure" coming.</li><li>Hefer said the next four to eight weeks would determine how bad it will be.</li></ul><p>Axel Hefer, who runs the travel-search company Trivago, always trusts his gut on financial matters. And right now, to him, the US <keyword id="11893570" type="UNKNOWN" weightage="60" keywordseo="economy" source="Orion">economy</keyword> feels "off."</p><p>An economic downturn is "for sure" coming, the Trivago CEO said. And the next four to eight weeks will determine how bad it will be, he added.</p><p>Hefer learned to listen to his instincts after weathering two major economic storms. During the <a href="https://www.thebalance.com/2001-recession-causes-lengths-stats-4147962">2001 economic crisis</a>, he was a consultant at McKinsey focused on corporate finance. And during the <a href="https://www.investopedia.com/articles/economics/09/financial-crisis-review.asp">Great Recession</a>, which began in 2007, he was a partner at a private-equity firm. </p><p>"It feels like 2001," Hefer told Insider, referring to the end of the dot-com bubble, when many internet startups fetched gratuitous valuations on Wall Street despite having flimsy business models and scant chances of turning a profit.</p><p>"Everything is overheated," he said. "Planes don't depart on time because there's not enough stewards. There's not enough ground handlers. Restaurants can't open because there's not enough workers."</p><div type="image" title="Axel Hefer, CEO of Trivago" height="1629" width="2047" msid="92393816" hostid="261" sizebytes="103238"></div><p>Indeed, the Federal Reserve also believes the US economy is running hot. Rising prices and a tight job market have pushed the central bank to raise short-term interest rates off historic lows — increasing the cost of borrowing — to cool the economy. The Fed's goal is to pull off a difficult maneuver, what Wall Street refers to as a soft landing: slowing the economy without overcorrecting and causing a <keyword id="12460783" type="UNKNOWN" weightage="60" keywordseo="recession" source="Orion">recession</keyword>.</p><p>America's labor shortage, in particular, does not feel right, Hefer said. "Something has to be structurally wrong," he said. He added that he thinks a downturn will start in the US and spread to Europe because the two economies are so intertwined. </p><p>Many workers left the labor force during the darkest days of the pandemic or looked for other work outside areas like retail, restaurants, and travel, which underwent massive layoffs when stay-at-home orders went into effect. Some of these workers — like airline pilots — took early retirement. That's left airlines scrambling to match a big rebound in consumer demand for travel. </p><p>Hefer said he was unsure whether the downturn he forecast would be a blip or something bigger. He also doesn't expect the travel industry to face a downturn tomorrow, he said. </p><p>"The summer will be strong. Everybody wants a break. We've run research on it. Everybody is very much looking forward to the summer, coming out of lockdowns, depending on where you are based," Hefer said. "We'll see things get worse in autumn." </p><p>Fall is when some sort of market downturn, combined with waning travel demand, will hit the industry, he said. </p><p>Economists and market analysts are, as always, debating the future of the economy. A Bank of America economist said there's a <a href="https://www.reuters.com/business/us-economy-has-40-chance-being-recession-next-year-bofa-2022-06-17/">40% chance</a> that the US would slip into a recession.</p><p>Treasury Secretary <a href="https://www.cnbc.com/2022/06/19/treasury-secretary-janet-yellen-says-recession-isnt-inevitable.html">Janet Yellen</a>, for her part, said a recession "isn't inevitable" but that inflation was "unacceptably high." That's worrisome because high inflation plus low unemployment, a combination the US is experiencing now, has <a href="https://www.weforum.org/agenda/2022/05/fed-soft-landing-us-economy-recession">triggered past downturns</a>. And Ben Bernanke, a former Fed chair, said a recession was possible, though he believed the Fed could steer the economy around a recession or through a mild one <a href="https://www.axios.com/2022/06/13/bernanke-federal-reserve-recession-inflation-forecast">if policymakers could bring inflation to heel</a>.</p><div type="image" title="Now hiring sign outside restaurant saying 4 positions open" height="1600" width="2400" msid="92393817" hostid="261" sizebytes="106158"></div><h2><strong>How to prepare for a crisis</strong></h2><p>At the end of 2021, analysts from the likes of JPMorgan and Bank of America predicted the S&amp;P 500, the broad index linked to many workers' retirement accounts, would gain 4 or 5% in 2022. Halfway through the year, however, the benchmark index is down 21.5%. Hefer said it's time to embrace the realities of labor shortages, supply-chain issues, and inflation at a 40-year high as warning signs. </p><p>"Demand is outpacing supply of people for jobs. That doesn't feel right to me, in the same way it didn't feel right when AOL bought Time Warner," Hefer said, referring to a colossal and ill-fated 2001 deal in which America Online purchased the parent company of Time magazine, CNN, and HBO. The maneuver was meant to pave the way for the internet company to take over the media world but came to be <a href="https://www.nytimes.com/2010/01/11/business/media/11merger.html">regarded as a massive failure</a>.</p><p>In case a new crisis does arrive, Hefer suggested coming up with a plan now and tuning out the noise as it approaches. </p><p>"You'll have panic. You'll have sentiment moving from left to right. You just have to ignore that," he said. "Come up with a plan. Otherwise, you're pushed by moving sentiment. You have no chance of navigating crisis that way." </p><p>For COVID-19's initial hit to the world economy in early 2020, Hefer and his team developed a three-stage plan on the fly. The first stage accounted for what the company would do during a total shutdown. The second accounted for when domestic travel would resume. And the third stage accounted for when things were relatively back to normal. While he didn't know the timing of when one stage would transition into the next, having a three-stage plan "absolutely" helped reduce panic at the company. </p><p>"Do what you need to do," he said. "Then focus on the positives. How can you come out of this crisis? How can you turn your weaknesses into strengths? How can you move faster than everybody else? How can you adapt faster to the changing business environment than anybody else?" </p>

An economic downturn is 'for sure' coming, Trivago's CEO says. Here's his advice for weathering the crisis.

<ul class="summary-list"><li>The German travel-comparison firm <keyword id="1495555" type="PERSON" weightage="60" keywordseo="trivago">Trivago</keyword>, which generated nearly $1 billion in revenue in 2019, will launch a "hybrid" workplace model this week that involves employees coming to the office for "homecomings" once a month, CEO <a href="https://www.linkedin.com/in/axel-hefer-a76125/">Axel Hefer</a> told Business Insider.</li><li>Hefer said Twitter and Facebook, which have fully embraced remote working, have got it all wrong: Remote meetings have plenty of limitations, he said.</li><li>"The last time companies have tried in the last big wave of, 'OK, let's do <keyword id="1591611" type="PERSON" weightage="60" keywordseo="remote-work">remote work</keyword>,' most of those concepts have failed," he said.</li></ul><p>The German travel-comparison firm <a href="https://www.trivago.com/">Trivago</a>, which generated revenues just shy of $1 billion in 2019, will test a "hybrid" workplace model starting in September that includes office "homecomings" once a month, forever home working for caregivers, and an extra week of holiday for all employees, CEO Axel Hefer told Business Insider.</p><p>The model contrasts with those of Big Tech firms, which have embraced long-term home working during the pandemic. In May, <a href="https://www.businessinsider.com/twitter-tells-employees-they-can-work-from-home-permanently-2020-5">Twitter announced staff could work from home forever</a>, even after coronavirus lockdowns end. Google has said staff can stay away from the office <a href="https://www.businessinsider.com/google-employees-working-from-home-summer-2021-report-2020-7">until summer 2021</a>, and <a href="https://www.businessinsider.com/facebook-half-of-all-employees-remote-2030-2020-5">Facebook predicted half its workforce may be remote by 2030</a>. Even more traditional firms like <a href="https://www.agcs.allianz.com/news-and-insights/news/coronavirus.html">Allianz, a German financial-services firm, have put off a return to the office</a>. </p><p>Trivago CEO <a href="https://www.google.com/search?q=Axel+Hefer&amp;stick=H4sIAAAAAAAAAONgVuLVT9c3NEw2tTRJMzdLfsRowS3w8sc9YSn9SWtOXmPU5OIKzsgvd80rySypFJLmYoOyBKX4uVB18ixi5XKsSM1R8EhNSy0CAE-C-1lZAAAAAAAA">Axel Hefer</a> told Business Insider that working 100% remotely is doomed to fail: "The last time companies have tried in the last big wave of, 'OK, let's do remote work,' most of those concepts have failed," he said.</p><p>He said while remote working is fine for most situations, meetings that require creativity, or where big decisions must be made, are best done in person.</p><p>"That's why I'm always smiling when I'm reading Facebook does this, Twitter does that, and Allianz does this. How do you actually balance one and the other, and to be honest, I don't think anybody knows," Hefer said.</p><h3>How do remote meetings stack up?</h3><p>During the COVID-19 pandemic, Zoom and other <a href="https://www.businessinsider.com/zoom-video-everywhere-google-hangouts-skype-2020-3">video conferencing tools have become the default means of communication</a> for many people and businesses. But these tools cannot always replicate in-person meetings: Studies conducted after the 2008 financial crisis, where firms had to save money on business <keyword id="6354692" type="UNKNOWN" weightage="60" keywordseo="Travel">travel</keyword> and were forced to use video-conferences as an alternative, suggested video calls might be less effective in certain situations.</p><p>In 2009, <a href="https://www.forbes.com/forbesinsights/StudyPDFs/Business_Meetings_FaceToFace.pdf" target="_blank" rel="noopener noreferrer">Forbes Insights surveyed</a> more than 760 business executives about their meeting preferences: 82% said face-to-face meetings are best for decision-making, and 86% said in-person meetings are better for engagement.</p><p><a href="https://www.bbc.com/worklife/article/20200421-why-zoom-video-chats-are-so-exhausting">In an April interview with the BBC,</a> Gianpiero Petriglieri, an associate professor at business school Insead, said that virtual meetings are more stressful because participants are conscious of their behaviour in front of a camera. They also get distracted looking at their own face, he said.</p><p>However, <a href="https://hbr.org/2020/03/how-to-get-people-to-actually-participate-in-virtual-meetings">Harvard Business School's research found</a> that the productivity of a meeting depends on how those meetings are led, rather than whether they are virtual. Nearly 90% of the study's participants reported "as high or higher" engagement in virtual meetings as in-person meetings, after leaders changed their approach and made the group actively participate in the discussion. </p><p><a href="https://www.google.com/search?q=Axel+Hefer&amp;stick=H4sIAAAAAAAAAONgVuLVT9c3NEw2tTRJMzdLfsRowS3w8sc9YSn9SWtOXmPU5OIKzsgvd80rySypFJLmYoOyBKX4uVB18ixi5XKsSM1R8EhNSy0CAE-C-1lZAAAAAAAA">Hefer</a> knows where he stands on the debate. Trivago employees will be encouraged to return to the company's Düsseldorf campus one or two weeks a month starting in September — an office "homecoming," he said, that will allow them to see colleagues in person. For now, these will remain optional.</p><p>Trivago employs more than 1,000 people in its Düsseldorf office. You can read about the model in <a href="https://www.businessinsider.com/trivago-remote-working-office-model-challenge-facebook-twitter-2020-8">our full interview with Hefer</a>.</p><p><em><strong>Read more: </strong><a href="https://www.businessinsider.com/trivago-remote-working-office-model-challenge-facebook-twitter-2020-8">Monthly 'office homecomings' and 1 week extra holiday: Here is the 'hybrid' home working model travel giant Trivago is adopting for its 1,000-strong workforce</a></em><strong><br /></strong></p>

Why fully remote working is doomed to fail, according to the CEO of travel giant Trivago

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="https://www.facebook.com/SonderStays/photos/a.320250161447025/1335694489902582/?type=3&amp;theater">Sonder/Facebook</a></span></p><p class="caption">A Sonder apartment in Washington, DC.</p></div><p></p></div></div></p><ul class="summary-list"><li>Travelers today want the coziness and personality of an <a href="https://www.businessinsider.com/category/airbnb">Airbnb</a> but the predictability of a <a href="https://www.businessinsider.com/category/hotel">hotel</a>, according to Axel Hefer, the new CEO of Trivago.</li><li>This desire is creating a new type of hybrid company like <a href="https://www.businessinsider.com/sonder-has-reached-unicorn-status-with-its-newest-fundraising-round-2019-7">Sonder,</a> <a href="https://www.businessinsider.com/airbnb-backed-lyrics-design-deck-shows-instagram-focused-hospitality-2019-8">Lyric</a>, and <a href="https://www.businessinsider.com/extended-stay-rental-company-blueground-raises-50-million-2019-10">Blueground</a>, which offer apartment-style rentals in properties they lease and manage.</li><li>Hefer says these new companies are the next big thing in the <keyword id="6354692" type="UNKNOWN" weightage="60" keywordseo="Travel">travel</keyword> industry because they combine the best parts of Airbnbs and hotels.</li><li>They also fulfill travelers' desire for predictability, he said.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet"><strong>Visit Business Insider's homepage for more stories.</strong></a></li></ul><p>Travelers today don't want to stay in hotels that look the same in every city and have no personality. But nor do they want the inconveniences that can crop up in an Airbnb, like a lockbox not opening when you're trying to check in or not being able to reach the owner when there's an issue.</p><p>According to Axel Hefer, the <a href="https://www.hospitalitynet.org/appointment/79019487.html">new CEO of global accommodations search platform Trivago</a>, travelers today want accommodations that offer them the best parts of each: the personality and coziness of an Airbnb and the predictability of a hotel.</p><p>"There is a high demand for high quality apartments that are comparable to hotels," but these are difficult to find, Hefer recently told Business Insider.</p><p>But according to Hefer, a new type of hybrid company is emerging to fill this hole in the market. He points to <a href="https://www.sonder.com/">Sonder</a>, a startup that offers apartment-style hotel rentals in properties they lease. Sonder, which has <a href="https://www.businessinsider.com/sonder-has-reached-unicorn-status-with-its-newest-fundraising-round-2019-7">a total valuation upwards of $1 billion</a> and has Airbnb's former CFO, Laurence Tosi, as a board member, has at least 8,500 rentable spaces in 23 cities, including New York City, Washington DC, San Francisco, New Orleans, Nashville, Austin, Denver, Chicago, and Miami. It's also expanded internationally to London, Dubai, and Dublin.</p><h2>New companies like Sonder claim to offer apartment rentals with the coziness of someone's home, but without the hassle</h2><p>On Sonder's website, founders Francis Davidson and Lucas Pellan said they started Sonder after asking themselves one simple question: "What if there was a place as reliable as a hotel, but with all the warmth and character of a home?"</p><p>In contrast to Airbnb, which is mainly made up of individual owners listing their own homes and apartments, Sonder leases, designs, furnishes, and maintains its apartments. Sonder says it offers the "consistency and service of a great hotel" but "in a space that feels more like a home."</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="https://www.facebook.com/SonderStays/photos/a.320250161447025/1291862030952495/?type=3&amp;theater">Sonder/Facebook</a></span></p><p class="caption">A Sonder apartment in New Orleans.</p></div><p></p></div></div></p><p>Sonder's model makes people's stays more standardized and predictable, according to Hefer.</p><p>"You've got 20 people staying there every night, so the data's much more reliable and the stay is much more predictable from the user perspective," Hefer said. "Which doesn't mean that everybody wants to have a very predictable experience. A lot of people want to have something crazy and something unique, but the average person wants to want to know what he's getting."</p><h2>Staying in someone's home can be an unpredictable experience - and that's not what most travelers want, according to Hefer</h2><p>"The problem with apartments is that it is very difficult to predict what exactly you will get," Hefer said. "The host might not show up and you stand there in front of the apartment and can't get in."</p><p>Airbnb listings have guest reviews, of course, but they're much less reliable than at a hotel where hundreds of people are staying in the same accommodations every night, he said.</p><p>But staying in a hotel often isn't necessarily what travelers want, either. For Hefer, for example, staying in hotels while he's traveling with his family isn't convenient because he has four kids. He finds it makes much more sense to stay in an apartment with separate rooms, living areas, and a kitchen where you can cook if you don't feel like going out.</p><h2>As hybrid companies like Sonder keep growing, even Airbnb is moving toward hotels</h2><p>Sonder is not alone in combining professionally managed apartment-style rentals with hotel-like accommodations. Its competitors include Lyric, which <a href="https://www.wsj.com/articles/vacasa-becomes-latest-property-unicorn-11572346800">raised $80 million in venture capital this year</a>, and Blueground, which <a href="https://www.businessinsider.com/extended-stay-rental-company-blueground-raises-50-million-2019-10">raised $50 million.</a></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Lyric</span></p><p class="caption">One of Lyric's Philadelphia units.</p></div><p></p></div></div></p><p>Even while companies like Sonder emerge with the aim of making apartment rentals more like a hotel, Airbnb itself is moving toward hotels. Airbnb has started allowing <a href="https://www.businessinsider.com/airbnb-adds-hotels-2018-2">users to book hotels</a>, and bought <a href="https://www.businessinsider.com/airbnb-buys-hoteltonight-2019-3">HotelTonight earlier this year</a>. In August, it <a href="https://press.airbnb.com/airbnb-acquires-urbandoor/">announced it was buying Urbandoor</a>, a listing site for furnished apartments geared toward professionals.</p><p>In press materials, Sonder insists that it's not an Airbnb competitor: "When you stay with us, you're never staying in someone else's home. We are not an Airbnb competitor. Airbnb is a partner and one of several online travel sites guests use to book stays."</p><p>We'll be seeing a lot more from companies like Sonder in the future, according to Hefer. </p><p>"There is more transparency and also more data behind it," he said of their business model. "I do think we'll see more of that."</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/why-palm-oil-is-so-cheap-2019-11">Why palm oil is so cheap</a></h3>        <div>                    </div>    </div>

The new CEO of Trivago says travelers want the coziness of an Airbnb but the predictability of a hotel, and it's creating a new type of company

<p>You don't always have to build something from scratch if there's a perfectly good solution already available. For example, owning a franchise is one way that many Ivy League grads put their business acumen to work. Franchise empires require time, research, and a healthy amount of cash up-front, but the model can be a sustainable source of income for entrepreneurs.</p><p>We got the scoop on how a group of <keyword id="53675" type="ORGANIZATION" weightage="60" keywordseo="harvard">Harvard</keyword> grads created <keyword id="41941" type="ORGANIZATION" weightage="60" keywordseo="fast-food">fast food</keyword> empires through franchising. </p><p><strong><a href="https://www.businessinsider.com/how-harvard-business-school-ivy-league-grads-fast-food-franchise-empires">Here's how they did it.</a></strong></p><h1><strong>Welcome to <keyword id="9084003" type="UNKNOWN" weightage="60" keywordseo="success-insider">Success Insider</keyword>, our regular newsletter for getting things done. </strong></h1><p>This week, we have Instagram tips for small business owners, financial advice from early retirees, insights from the CEO of Trivago, and more. </p><h2>Almost half of entrepreneurs struggle with mental health. 8 founders and investors explain how they cope with isolation and intense pressure.</h2><div type="image" title="Elon Musk" height="1886" width="2514" msid="77857377" hostid="261"></div><p>The rollercoaster nature of entrepreneurship, with its mercurial highs and lows, can strain the mental health of founders and small-business owners, which contributes to the field's high rates of depression and mental illness. Business Insider spoke to eight founders to find out how they manage their mental health.</p><p><strong><a href="https://www.businessinsider.com/founders-explain-mental-health-challenges-of-entrepreneurship-strategies-dealing-with-depression">Read more here.</a></strong></p><h2>Small business founders share 4 strategies they used to crack Instagram and gain a new wave of customers during the pandemic</h2><div type="image" title="Ade and Antonia Ogunsola of Okiki Skincare" height="1836" width="2448" msid="77857382" hostid="261"></div><p>The COVID-19 pandemic has hammered small businesses, and many have turned to Instagram to connect with their ever-loyal customers. We spoke to small business founders who are successful on the platform during lockdown. They shared their top strategies for gaining a new wave of customers.</p><p><strong><a href="https://www.businessinsider.com/instagram-for-small-businesses-successful-founders-share-top-tips-2020-8">Read more here.</a></strong></p><h1>A therapy startup set to launch in person in March pivoted online in one week and went on to land $6 million in funding, and now it's looking to reinvent mental-health care as people grapple with the effects of the pandemic</h1><div type="image" title="Ariela Safira" height="1503" width="2000" msid="77857385" hostid="261"></div><p>When Ariela Safira's plans to launch Real, a therapy startup, were disrupted by the pandemic, her team had to quickly pivot to digital. Now, she's raised $6 million in funding from Forerunner Ventures, Female Founders Fund, and Gwyneth Paltrow, and shares how Real's been tailoring their products to match what their customers want today.</p><p><strong><a href="https://www.businessinsider.com/how-therapy-startup-real-ceo-pivoted-online-mental-healthcare-2020-8">Read more here.</a></strong></p><h2>Why the key to career success is, surprisingly, to make yourself dispensable to your company, according to the CEO of travel giant Trivago</h2><div type="image" title="Trivago's CEO Axel Hefer." height="3599" width="4799" msid="77857389" hostid="261"></div><p>When COVID-19 hit Europe in January, Axel Hefer was appointed Trivago's CEO, having been managing director and chief financial officer for the travel comparison firm for the previous four years. He shares his five tips for career success.</p><p><strong><a href="https://www.businessinsider.com/get-promoted-at-work-career-tips-trivago-ceo-2020-8">Read more here.</a></strong></p><h2>Self-made millionaires who retired in their 30s didn't factor a pandemic into their financial planning. Here's what they're doing with their money now.</h2><div type="image" title="early retiree" height="1334" width="1778" msid="77857395" hostid="261"></div><p>The coronavirus pandemic has changed the calculus for many retirees, but what about the self-made millionaire early retirees who largely rely on investments to fund their lifestyle? They told Business Insider they're not worried about their money, but some have changed things up in big ways.</p><p><strong><a href="https://www.businessinsider.com/how-self-made-millionaire-early-retirees-prepared-for-a-recession-2020-3">Here's why.</a></strong></p><h2>How an entrepreneur bootstrapped a syrup business from her mother's attic that sold out on Amazon in an hour and is now on the shelves of over 8,000 retailers</h2><div type="image" title="Michele Hoskins" height="720" width="960" msid="77857397" hostid="261"></div><p>When Michele Hoskins started Michele Foods, the young entrepreneur was a newly divorced teacher with three children and no source of investor capital. Three decades later, Hoskins has grown her syrup into a business with products in more than 8,000 stores across the country – and the brand only gained popularity when PepsiCo's Aunt Jemima was pulled off shelves. </p><p><strong><a href="https://www.businessinsider.com/bootstrap-maple-syrup-business-michele-foods-2020-8">Here's how she did it.</a></strong></p><h2>The founder of the most popular <keyword id="2980441" type="PERSON" weightage="60" keywordseo="Kombucha">kombucha</keyword> brand in America explains how the company recovered from a dramatic drop in sales during the pandemic</h2><div type="image" title="GT Dave, founder of GT's Living Foods" height="1648" width="2198" msid="77857400" hostid="261"></div><p>GT Dave started his kombucha company as a teen in 1995, home-brewing in his parents' kitchen and pitching his way into health and grocery stores. Decades later, the company has recovered from plummeting sales during the pandemic and started a home delivery service to meet demand for its popular tea drink.</p><p><strong><a href="https://www.businessinsider.com/kombucha-founder-gt-daves-sales-slump-recovery-direct-consumer-2020-8">Read more here.</a></strong></p><h2>Leaders from companies like <keyword id="53186" type="CITY" weightage="60" keywordseo="PwC">PwC</keyword> and <keyword id="9858974" type="UNKNOWN" weightage="60" keywordseo="flexjobs">FlexJobs</keyword> share their best advice for creating an inclusive company culture now that working from home is extended</h2><div type="image" title="Remote work coronavirus" height="1363" width="1817" msid="77857403" hostid="261"></div><p>It can be hard to maintain a positive company culture when everyone's working remotely. Here's what execs at companies like PwC and FlexJobs say you should do to build an inclusive working environment. </p><p><strong><a href="https://www.businessinsider.com/work-from-home-jobs-company-culture-coronavirus-pandemic-pwc-flexjobs-2020-8">Read more here.</a></strong></p>

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An economic downturn is 'for sure' coming, Trivago's CEO says. Here's his advice for weathering the crisis.

Marguerite Ward

Why fully remote working is doomed to fail, according to the CEO of travel giant Trivago

Caterina Dassie

The new CEO of Trivago says travelers want the coziness of an Airbnb but the predictability of a hotel, and it's creating a new type of company

Katie Warren

SUCCESS INSIDER: How 4 Harvard grads built their fast food empires franchising with brands like Wendy's, Taco Bell, Burger King, and Popeyes

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