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Netflix to bring 'Basic With Ads' early next month
In a bid to introduce an ad-supported tier for its users, popular streaming platform Netflix has an…
Seeking nominations for the top executives leading the rise in free, ad-supported streaming TV in 2020
Ad-supported streaming-video companies are among the hottest media targets of 2020. We want your he…
Ashley Rodriguez
AVOD: An opportunity rich space for marketers
Moneka Khurana, Country Head, MMA India further the opportunities and challenges that AVOD brings f…
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
THE AVOD ECOSYSTEM: As cord-cutting shifts the revenue model of media companies, the ad-supported streaming space is poised to take off — here are the key players brands need to know, and how to work with them
This report examines the expanding range of ad-supported OTT services in the US, including both fre…
Audrey Schomer
Boom2Bust: Streaming services slip after their pandemic-highs
The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…
Dinner with the idiot box: 97% Indians like to stream while they eat
India has a new dinner companion — streaming services. As per a study conducted by NielsenIQ commis…
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
Aha takes the Netflix way to reach out to subscribers from small towns
Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…
BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer
BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, document…
Netflix could rise 24% on the back of its new ad-supported tier and password crackdown, BofA says
BofA sees Netflix shares rising to $370 as the company captures more revenue from ad-supported subs…
Carla Mozée
Sorry, you're going to pay even more for streaming TV soon. Here are the services most likely to raise prices again.
A analysis by Bernstein Research forecasts continuing price hikes for streaming. Here are the servi…
Alistair Barr
Monetising sports for sustained growth: A game every OTT platform can play
Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …
TV audience is growing in complexity as idiot box turns smart
TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…
Ormax Media launches monthly OTT brand health tracking tool
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…