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2 mins read

Netflix to bring 'Basic With Ads' early next month

In a bid to introduce an ad-supported tier for its users, popular streaming platform Netflix has an…

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2 mins read

Seeking nominations for the top executives leading the rise in free, ad-supported streaming TV in 2020

Ad-supported streaming-video companies are among the hottest media targets of 2020. We want your he…

Ashley Rodriguez   


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2 mins read

AVOD: An opportunity rich space for marketers

Moneka Khurana, Country Head, MMA India further the opportunities and challenges that AVOD brings f…

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4 mins read

Boom2Bust: Streaming services slip after their pandemic-highs

The dullness that’s seeped into the OTTs is not just because of screen fatigue and too many options…

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2 mins read

Dinner with the idiot box: 97% Indians like to stream while they eat

India has a new dinner companion — streaming services. As per a study conducted by NielsenIQ commis…

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4 mins read

OTT platforms can survive in the Indian market if they go the Hotstar-way

It's Hotstar not Netflix that has the best revenue model for OTTs in India

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3 mins read

Aha takes the Netflix way to reach out to subscribers from small towns

Regional player Aha, which provides Telugu and Tamil content is the latest to switch to a hybrid…

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2 mins read

BBC takes the India OTT market plunge – Sherlock, Happy Valley & more on offer

BBC Player and BBC Kids will bring a curated line-up of old and new content across dramas, document…

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2 mins read

Netflix could rise 24% on the back of its new ad-supported tier and password crackdown, BofA says

BofA sees Netflix shares rising to $370 as the company captures more revenue from ad-supported subs…

Carla Mozée   


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2 mins read

Sorry, you're going to pay even more for streaming TV soon. Here are the services most likely to raise prices again.

A analysis by Bernstein Research forecasts continuing price hikes for streaming. Here are the servi…

Alistair Barr   


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5 mins read

Monetising sports for sustained growth: A game every OTT platform can play

Streaming video is fast replacing traditional TV for sports content. Sports events airing at times …

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4 mins read

TV audience is growing in complexity as idiot box turns smart

TV viewership in India is declining due to the rise in over-the-top (OTT) aggregation and 5G servic…

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2 mins read

Ormax Media launches monthly OTT brand health tracking tool

The tool is based on syndicated research conducted every month among SVOD & AVOD audience across In…