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<ul class="summary-list"><li>Alvaro Luque is the president and CEO of Avocados from Mexico.</li><li>Luque is excited to work with Gen Z, which he called "the new wave of consumers for the future." </li></ul>"Avocados don't get boring at all," Alvaro Luque, the president and CEO of Avocados from Mexico, told Business Insider.Avocados from Mexico — a marketing nonprofit that promotes products from two organizations, the Mexican Hass Avocado Importer Association and the Association of Avocado Exporting Producers and Packers of Mexico — was started 10 years ago to tap into Americans' love of the fruit, Luque explained.A decade ago, millennials were having a moment — and their love of avocado toast probably helped boost popularity — so the company decided to focus on Gen X and boomers who "needed a little more convincing," he said.Now that older generations have developed an appreciation for avocados, it's time to focus on Gen Z."This new generation was born with avocado toast, so I think it's going to be pretty fun for us to start working with this new wave of consumers," Luque said.Luque's insights are part of BI's year-end leadership package, "Looking Ahead 2024," which digs into vision, strategy, and challenges across corporate America.The following conversation has been edited for length and clarity.What are you most excited about for 2024?This year, we're focusing on college football and health-related programs.One thing we haven't activated for 2023 is that we unveiled our new culture map. We worked with a company to develop our new company purpose, values, and operating guidelines. At the end of this fiscal year, we're presenting the first plans of action to sustain the purpose.Our new purpose is "nurture hearts to live life deliciously." You have a play with heart, a play with flavor, but the end is to make people happy and healthy — that's what we want.What are you most worried about for 2024?Well, the economy's still not there, right?I think that the recuperation of the food-service channel has been slower than what we expected coming out of COVID. Inflation is still high. Labor is still an issue. In food service, there's a very important opportunity for growth. It still is pretty expensive for several people, and that's making that part of the business slower than what we want.What's one thing you got right in 2023?This was a very special year for us. We broke a record with imports in the US — almost 2.5 billion pounds. We had a year where we had record impressions for <a target="_blank" href="https://www.youtube.com/watch?v=pS6lMScMWtY">our Super Bowl campaign</a>, record promotions on the food-service side, record-selling bins in shopping markets, and a record Cinco de Mayo.What's one thing you got wrong in 2023?As a marketing organization, you need to keep on trying new things and keep the brand exciting. In 2022, we were very successful in unveiling <a target="_blank" href="https://avocadosfrommexico.com/pantone">our new color</a> that we trademarked. It was a great splash for the brand. We wanted to keep on growing on this multisensory marketing idea. We started exploring the idea of creating a sound for the brand, and we actually did very good research and had plans to unveil it.What we created didn't work out as we wanted. We lost track a little bit of one of our powerful weapons — that is our jingle. So we backtracked a little bit. Our new campaign is based on our jingle, to try to really focus on the real sound that makes Avocados from Mexico great. That was a big learning for us.

Avocados from Mexico CEO wants to get Gen Z to gobble up the fruit in 2024

Facilitate your liver's health: 10 nourishing foods to fight fatty liver

<keyword id="76017" type="General" weightage="20" keywordseo="cooking-oils" source="Orion">Cooking oils</keyword> play a crucial role in our culinary endeavors, not only enhancing flavors but also affecting our health. With numerous options available, it's essential to choose cooking oils that offer health benefits while withstanding high temperatures. In this article, we'll explore some of the best cooking oils for health, considering their nutritional profiles, smoke points, and potential health impacts. <keyword id="847491" type="General" weightage="20" keywordseo="Extra-Virgin-Olive-Oil" source="Orion">Extra Virgin Olive Oil</keyword> Extra virgin olive oil (EVOO) stands out as one of the healthiest cooking oils due to its high monounsaturated fat content, primarily oleic acid. It also contains antioxidants, such as polyphenols, which have anti-inflammatory properties. Studies suggest that regular consumption of EVOO may lower the risk of heart disease and improve cholesterol levels. However, it's essential to use EVOO for low to medium-heat cooking as its smoke point is relatively low. <keyword id="58301" type="General" weightage="20" keywordseo="Avocado-Oil" source="Orion">Avocado Oil</keyword> Avocado oil is another excellent choice for cooking, known for its high monounsaturated fat content and abundance of vitamin E. With a high smoke point, avocado oil is suitable for various cooking methods, including sautéing, frying, and grilling. Its rich flavor adds depth to dishes, making it a versatile option for both savory and sweet recipes. Additionally, avocado oil may contribute to skin health and improve nutrient absorption from other foods. <keyword id="6359798" type="General" weightage="20" keywordseo="Coconut-Oil" source="Orion">Coconut Oil</keyword> Coconut oil has gained popularity in recent years due to its unique composition of medium-chain triglycerides (MCTs), particularly lauric acid. While it's high in saturated fats, the type of saturated fat in coconut oil is different from that found in animal products and may have different metabolic effects. Coconut oil has a high smoke point, making it suitable for high-heat cooking, and it adds a distinct flavor to dishes. However, moderation is key due to its saturated fat content. <keyword id="1294464" type="General" weightage="20" keywordseo="Walnut-Oil" source="Orion">Walnut Oil</keyword> Walnut oil is rich in omega-3 fatty acids, specifically alpha-linolenic acid (ALA), which is beneficial for heart health and reducing inflammation. It also contains antioxidants, such as vitamin E and polyphenols, which contribute to its overall health benefits. Walnut oil has a low smoke point, so it's best used for salad dressings, dips, or drizzling over cooked dishes to preserve its flavor and nutritional properties. <keyword id="58305" type="General" weightage="20" keywordseo="Grapeseed-Oil" source="Orion">Grapeseed Oil</keyword> Grapeseed oil is extracted from grape seeds and is prized for its neutral flavor and high smoke point, making it suitable for high-heat cooking methods like frying and baking. It contains polyunsaturated fats, including omega-6 fatty acids, which may help lower LDL (bad) cholesterol levels when consumed in moderation. Grapeseed oil also contains vitamin E and other antioxidants, supporting overall health and well-being. When it comes to selecting cooking oils for optimal health, it's essential to consider factors such as smoke point, fatty acid composition, and nutritional benefits. Extra virgin olive oil, avocado oil, coconut oil, walnut oil, and grapeseed oil are among the healthiest options available, each offering unique flavors and nutritional profiles. By incorporating these oils into your cooking routine mindfully, you can enhance both the taste and nutritional value of your meals while promoting overall well-being. Remember to use oils in moderation and vary your choices to reap the diverse benefits they offer. Note: The article is based on content generated by AI models like Bard and Chatgpt.

A guide to choose the Healthiest Cooking Oil

<ul class="summary-list"><li>I lost 73 pounds in 10 months and still like going to my favorite <a target="_blank" href="https://www.businessinsider.com/review-trying-culvers-first-time-dont-like-fast-food-worth-it-2023">fast-food chains</a>.</li><li>I try to order protein-packed items, like Taco Bell's black-bean Crunchwrap Supreme.</li></ul>Like the majority of <a target="_blank" href="https://www.driveresearch.com/market-research-company-blog/fast-food-consumption-statistics/">Americans who eat fast food at least once a week</a>, I love grabbing a crispy Filet-O-Fish sandwich at McDonald's or a protein-packed Crunchwrap at Taco Bell every so often.As someone who <a target="_blank" href="https://www.businessinsider.com/costco-products-helped-maintain-73-pound-weight-loss-2024">lost 73 pounds</a> and is continuing to work toward other fitness goals, I prioritize lighter, more satisfying fast-food finds to help me stay full. Luckily, eating lighter meals on the run doesn't have to mean sacrificing taste or convenience.By choosing wisely at popular <a target="_blank" href="https://www.businessinsider.com/trying-to-make-popular-fast-food-recipes-in-air-fryer-2021-5">fast-food</a> chains, I can still eat delicious, balanced meals that support my taste buds and health goals. Here's what I order whenever I want to eat at my favorite chains.<h2 id="7474ab68-cec3-4631-916f-6cc41719fb33">The tuna footlong at Subway tastes fresh and is super filling</h2><div type="image" title="Two sandwich haves with multigrain bread and banana peppers, red onions, lettuce, and tomato sticking out of the side" height="3963" width="5284" msid="110571094" hostid="261" sizebytes="697984"></div>Subway offers lots of customization, and I love the chain's tuna footlong <a target="_blank" href="https://www.businessinsider.com/what-happens-if-you-eat-vegetables-every-day-for-a-month-photos">stacked with veggies</a>. My go-to sandwich order includes lettuce, spinach, tomato, cucumber, pickles, green and banana peppers, and black olives.The finished sub is brimming with protein and fiber, keeping me fueled and satisfied. I also save half of the sandwich for later, making my wallet and waistline happy. It's a tasty win-win.<h2 id="dd4e83c7-f1c2-4693-b250-92517bb71048">The Filet-O-Fish sandwich from McDonald's is absolutely delicious</h2>My go-to order at <a target="_blank" href="https://www.businessinsider.com/trying-all-mcdonalds-breakfast-sandwiches-reviewed-photos-2022-1">McDonald's</a> is the Filet-O-Fish sandwich — it's crispy on the outside, buttery and flaky on the inside, and packed with protein to keep me going.And yes, I'll still snag a small side of fries because they're too good to pass up. Remember, it's all about moderation, not deprivation.<h2 id="c6934537-f245-4773-8617-974865d22541">The soup-and-sandwich combo from Panera has a comfort-food feel in every bite</h2><div type="image" title="A tray of food at Panera with a yellow bowl of soup topped with blue-corn tortilla chips, a small piece of bread, and a bagel sandwich with a sauce and greens sticking out" height="3642" width="4857" msid="110571097" hostid="261" sizebytes="454226"></div>Nothing says comfort like Panera's Mexican street-corn chowder, especially alongside a sandwich in their You Pick Two deal. This allows the customer to pair soups, pasta, half salads, or half sandwiches with each other.For a more satisfying option, I pay $0.50 more to swap the bread for a full bagel. I typically save part of the bagel sandwich to have some leftovers for later.<h2 id="236d139d-3b07-4927-a9ad-644712ed41f4">I usually get a veggie-loaded bowl at Chipotle</h2><a target="_blank" href="https://www.businessinsider.com/trying-chipotle-as-canadian-what-its-really-like-review-2022-10">Chipotle</a> is my go-to stop for a flavor-packed meal I can feel good about. I usually order a bowl, which is a treasure trove of fiber from rice and beans. I also love adding a burst of flavor with salsas and vegetables.I ask for white rice, a ton of lettuce, black and pinto beans, double tomato and roasted chile-corn salsas, guacamole, and sides of sour cream and cheese. It's seriously good and super budget-friendly.<h2 id="d2977885-7ad7-46ad-a07d-9c6175306d33">I'll grab the black-bean Crunchwrap Supreme from Taco Bell for a tasty on-the-go meal</h2><div type="image" title="A hand with pink nails holds a partially eaten crunch wrap with green and red sauces oozing out around the bite marks" height="4284" width="5712" msid="110571099" hostid="261" sizebytes="650468"></div>Taco Bell's black-bean Crunchwrap Supreme is a game changer. I order mine with tomatoes, lettuce, guacamole, and protein-rich black beans and top the meal with tangy avocado-verde salsa and hot sauce.It's perfect when I'm between meetings or errands and need a quick pick-me-up.

I lost 73 pounds in 10 months and still go to my favorite fast-food chains. Here are 5 of my go-to meals. 

I tried 23 popular frozen meals from Trader Joe's, and would buy at least half of them again

You Searched For "avocado" and got 20 results

8 Healthy Fruits For Thick Hair Growth

BI India Bureau

10 foods that can help add volume to your hair

BI India Bureau

Street foods that are both safe and healthy to eat

BI India Bureau

Sustainable and slim: Eco-friendly lunch ideas under 500 calories

BI India Bureau

9 Vitamin-E packed fruits for a nutritious diet

BI India Bureau

6 fruits you should not refrigerate

BI India Bureau

10 healthy tiffin ideas for vegetarians

BI India Bureau

8 fiber-rich foods to boost your weight loss journey

BI India Bureau

8 delicious summer salad recipes you need to try

BI India Bureau

6 healthier and tasty alternatives to ice cream

BI India Bureau

Healthy choices for summer: 7 soups to support your weight loss goals

BI India Bureau

Healthy breakfast choices: 10 oil-free ideas for a wholesome start

BI India Bureau

10 Powerful foods for lowering bad cholesterol

BI India Bureau

Eat Well, live well: 10 Potassium-rich foods to maintain healthy blood pressure

BI India Bureau

Gut check: 10 High-fiber foods to add to your diet to support digestive balance

BI India Bureau

Avocados from Mexico CEO wants to get Gen Z to gobble up the fruit in 2024

Josée Rose

Facilitate your liver's health: 10 nourishing foods to fight fatty liver

BI India Bureau

A guide to choose the Healthiest Cooking Oil

BI India Bureau

I lost 73 pounds in 10 months and still go to my favorite fast-food chains. Here are 5 of my go-to meals.

Myriam Estrella

I tried 23 popular frozen meals from Trader Joe's, and would buy at least half of them again

Savanna Swain-Wilson