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<ul><li><keyword id="7104341" type="UNKNOWN" weightage="20" keywordseo="avengers-endgame">Avengers Endgame</keyword> is creating history in India by being allowed to screen in movie halls around the clock.</li><li>Midnight screenings may be a common phenomenon around the world, but Indian laws don’t allow for theatres to offer show timings beyond 12:00am.</li><li>Ticket prices in India have also skyrocketed, the highest being ₹2400 in one of Delhi’s PVR cinemas.</li></ul>The buzz around Avengers Endgame is causing booking portals to crash and with the demand being that high, multiplex chains have been <a href="https://www.bollywoodhungama.com/news/bollywood/breaking-cinema-halls-remain-open-24x7-across-india-avengers-endgame/">allowed</a> to screen the movie around the lock in India. 
 
 <div type="image" title="2400_edited" msid="69042188" hostid="261" caption="&amp;lt;p&amp;gt;Prices soar to &amp;#8377;2,400 ($34) in India at Delhi&amp;#39;s PVR Ambience outlet&amp;lt;/p&amp;gt;"></div>





 Even ticket prices know no limits <a href="https://www.bollywoodlife.com/news-gossip/avengers-endgame-costliest-ticket-in-india-sold-for-rs-2400/">reaching</a> ₹2,400 in PVR halls, one of India’s leading multiplex chains, for which the average ticket price is normally ₹215. Although it should be noted that Avengers End Game is only that expensive in the ‘Director's Cut’ outlet of PVR Ambience in Gurgaon, Delhi. In Mumbai, prices reportedly reached ₹1,765 at Inox Insignia. The newest installment of the Avengers is also <a href="https://www.hindustantimes.com/hollywood/avengers-endgame-sells-1-million-advance-tickets-in-india-breaks-records-of-hindi-films/story-cofJBotvZVnYikyFF2Zp5K.html">breaking</a> records at India's Box Office with one million tickets for the movie pre-booked. BookMyShow app reportedly broke down just after sales hit 18 tickets per second on the platform. Shows at 3 in the morning Movie screenings after midnight might be common in other countries, but in India very few films cross the threshold for their shows to list beyond midnight because the laws don’t allow it. The only exception that has ever been made before Avengers Endgame was for Thackeray, that screened at 4:15am on the day of its release. This made the Marvel Universe film the first movie in India to ever be shown in theatres after midnight — for more than one show. Show timings for Avengers Endgame on BookMyShow in Delhi aren’t beyond midnight but movie halls in Mumbai — PVR Market city in Kurla and INOX in Laserplex Nariman Point — have opened bookings for 2:30am and 3:00am shows. Cinepolis, expecting the the hype around Avengers Endgame, is <a href="https://bestmediainfo.com/2019/04/to-promote-avengers-endgame-cinepolis-to-host-india-s-first-movie-marathon-screening-of-popular-marvel-films/">hosting</a> India’s first movie marathon of the Marvel movies that will last 20 hours to cover nine movies ending with the screening of Avengers Endgame. The final installment of the Avengers has the widest release of any US film. So, Avengers Endgame isn’t just creating waves in India but around the world as well. In China, the premier of the movie brought in over $107 million in ticket sales leading industry analysts to speculate that the Marvel could earn up to $285 million during the opening weekend. See also: <a href="https://www.businessinsider.in/avengers-endgame-torrent-download-available-online/articleshow/69038668.cms">The most awaited Marvel movie couldn't escape being a victim of piracy</a> <a href="https://www.businessinsider.in/avengers-endgame-already-broke-the-record-for-the-biggest-box-office-opening-in-china-of-all-time/articleshow/69029596.cms">'Avengers: Endgame' already broke the record for the biggest box-office opening in China of all time</a> <a href="https://www.businessinsider.in/The-worlds-biggest-game-is-teaming-up-with-Marvels-Avengers-once-again-in-a-new-event-expected-to-launch-this-week/articleshow/68996008.cms">The world's biggest game is teaming up with Marvel's Avengers once again in a new event expected to launch this week</a>

Avengers Endgame mayhem in India with screenings around the clock as ticket prices hit ₹2,400

<ul><li>Brands in India are using the hype around <keyword id="7104341" type="UNKNOWN" weightage="20" keywordseo="avengers-endgame">Avengers Endgame</keyword> to leverage their own entities by hosting contests on Twitter and Facebook.</li><li>Cinepolis, a multiplex chain in India, is even hosting a Marvel Movie Marathon turning what would be one ticket to one movie into nine tickets.</li><li>Oppo is launching a Avengers themed phone on the same day at the movie’s release in India.</li><li>Other brands are running online contests and retail brands, specifically, are offering up Avengers merchandise.</li></ul>Marvel’s Avengers Endgame is creating waves around the world and brands in India are capitalising on that momentum. It’s not just theatres and movie channels, like Star Movies India and Cinepolis, but also car, retail and smartphone companies that are looking to cash in on the trend. Even digital wallets were in on the trend. PayTM, a homegrown payments app backed by Alibaba, ran a ‘First Day, First Show’ <a href="https://www.businesstoday.in/trending/entertainment/avengers-endgame-ticket-offers-book-tickets-on-paytm-bookmyshow-check-offers/story/339197.html">contest</a> where paying for tickets using the platform could win users two free passes to the first show of Avengers Endgame on the first day of its release. When bookings opened on April 20, PayTM received over 250,000 requests per minute and sold over 1.5 million tickets making Avengers Endgame the highest advance-grossing movie till date for the platform. 
 
 <div type="ExtQuote" text="We are treating 1,000 super-fans for First day, First show IMAX screenings. More than half a million people bought Paytm's Marvel and Avengers Pass before the bookings opened. With these Passes, fans can enjoy up to Rs. 250 Cashback and save big on movie tickets." auname="Madhur Deora, CFO of PayTM"></div>



 Myntra, Redworlf and the Souled Store — online retail stores in India that sell Marvel merchandise — saw sales increasing a month before the movie was even set to launch in the country. In the week leading up to the release of Avengers Endgame, sales of Avengers merchandise <a href="https://qz.com/india/1602895/avengers-endgame-game-of-thrones-boost-myntra-redwolf-sales/">reportedly</a> grew by 20%. 
 
 
 <div type="image" title="avengersBI13" msid="69051738" hostid="261" caption="&amp;lt;p&amp;gt;The Avengers &amp;#39;Spendgame&amp;#39; is happening in India as brands hone in on the buzz around the Avengers Endgame&amp;lt;/p&amp;gt;"></div>







 It could have something to do with the Souled Store asking Marvel fans to buy their merchandise before they could be eligible to enter the #WhateverItTakes <a href="https://www.facebook.com/souledstore/photos/a.391984664256056/2207113102743194/?type=3&amp;theater">contest</a> that would win them tickets to the screening of Avengers Endgame. Cinepolis, a multiplex chain in India, <a href="https://bestmediainfo.com/2019/04/to-promote-avengers-endgame-cinepolis-to-host-india-s-first-movie-marathon-screening-of-popular-marvel-films/">turned</a> what would be one ticket to Avengers Endgame into nine tickets for the Marvel Movie Marathon. The promotional exercise would last over 20 hours ending in the screening of the final installment of the Avengers series. 
 
 
 <div type="ExtQuote" text="Movie marathons are a popular concept outside India and we were excited to introduce this element to the Indian audience. Given the enormous Marvel fan base in India, we wanted to give them the opportunity to relive the saga of their favourite Marvel movie characters on the big screen." auname="Devang Sampat, Director, Strategic Initiatives, Cinepolis India"></div>







 Even, Oppo, the Chinese smartphone manufacturer, is <a href="https://www.businessinsider.in/avengers-endgame-oppo-f11-pro-special-edition-phone-launched-in-india/articleshow/69051612.cms">riding the wave</a> by launching an Avengers themed Oppo F11 Pro with upgraded storage stretching to 128GB on the same day as the release of Avengers Endgame in India. Brands circling Avengers Endgame While most brands are also running contests on Twitter and offering coveted tickets a screening of the Avengers finale and others are just piggybacking on the trend to gain more visibility for their brand. Star Movies India ran a #PopUpTheatreOnStarMovies <a href="https://www.startv.com/legal-terms-policies/#smapuc">contest</a> during the week before the release of Avengers Endgame where 100 fans could win tickets to the movie by tuning in for a movie marathon on the channel and answering trivia questions. Audi India used their <a href="https://www.facebook.com/notes/audi-india/terms-and-conditions-for-audi-avengersendgame-contest/2637297562967064/?__tn__=HH-R">partnership</a> with Marvel inviting fans in Delhi to Mumbai to an ‘exclusive’ screening of the movie if they could answer just one question — What is the name the model of Audi Tony Stark drives in the Avengers Endgame? 
 
 
 <div type="Youtube" id="F6d-LqmvLsA" title="Audi “The Debriefing” - Marvel Studios’ Avengers: Endgame" thumbUrl="https://i.ytimg.com/vi/F6d-LqmvLsA/mqdefault.jpg"></div>







 Others like ComicCon India and 9X Media’s Spotboye were also spotted <a href="https://twitter.com/ComicConIndia/status/1120969749775769600">offering</a> up tickets to Marvel fans. Rather than offer conventional tickets that normally retail for no more than ₹700, Miniso India <a href="https://www.facebook.com/minisoindia/photos/a.1033806820087208/1515511445250074/?type=3&amp;theater">offered</a> tickets to an Avengers Endgame screening at PVR Directors Cut where prices <a href="https://www.businessinsider.in/avengers-endgame-ticket-prices-show-timings-24x7-india/articleshow/69042082.cms">reached</a> ₹2400 during the pre-booking surge. Reliance Trends, on the other hand, didn’t run a contest but used the opportunity to <a href="https://twitter.com/reliancetrends/status/1120958817867567105">highlight</a> their in-store Avengers collection featuring a fan wearing a Captain Marvel t-shirt. Peter England India, a clothing brand, went a step further to <a href="https://www.facebook.com/peterenglandofficial/photos/pb.153311814706591.-2207520000.1556147625./2169159813121771/?type=3&amp;theater">integrate</a> the Indian Premier League (IPL) — expected to fetch over 300 million viewers on Hotstar — asking fans which Avengers they would pick to represent the Chennai Super Kings (CSK) triad. The contests represent an interesting trend where they mostly see success on platforms like Twitter and Facebook. They are yet to crack image and video based platforms like Instagram where user engagement is <a href="https://www.webstrategiesinc.com/blog/which-social-media-sites-get-the-most-engagement">higher</a> — up to 7% where as engagement on Twitter doesn’t go beyond 0.18%. See also: <a href="https://www.businessinsider.in/avengers-endgame-oppo-f11-pro-special-edition-phone-launched-in-india/articleshow/69051612.cms">This smartphone company is cashing in on the popularity of Avengers Endgame with a special edition phone</a> <a href="https://www.businessinsider.in/avengers-endgame-ticket-prices-show-timings-24x7-india/articleshow/69042082.cms">Avengers Endgame mayhem in India with screenings around the clock as ticket prices hit ₹2,400</a> <a href="https://www.businessinsider.in/avengers-endgame-torrent-download-available-online/articleshow/69038668.cms">The most awaited Marvel movie couldn't escape being a victim of piracy</a>

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Avengers Endgame mayhem in India with screenings around the clock as ticket prices hit ₹2,400

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Brands in India are cashing in on the hype around Avengers Endgame

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