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2 mins read

Automobile industry hails PM e-DRIVE scheme to promote EVs

Chandra said, "This forward-thinking initiative reflects the Government's unwavering support for In…

ANI   


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1 min read

Indian companies pumped up ads but that didn't help sales

As digitisation spreads, more brands are now spending aggressively on advertising and promotions. …

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2 mins read

Many cities can achieve net-zero emissions within the decade by adding parks, trees and green spaces, study claims

Urban parks, greenspace and trees promote more walking, bicycling and other environmentally positiv…

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1 min read

AI will be transformational, but it could also trigger a future financial crisis by promoting herd mentality, SEC chief says

SEC chair Gary Gensler took a watchful approach to AI, pointing out that the technology could threa…

Zahra Tayeb   


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Biden plans order to bolster US supply chains, spurred by last year's scramble for COVID-19 medical gear and a looming crisis in chips for electric cars

The coming executive order is said to be designed to strengthen domestic production of key goods an…

Tom Porter   


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21 mins read

How companies are opting other ways to promote brands except for TV ads due to Coronavirus?

Chaaya Baradhwaaj, Founder, BC Web Wise ponders upon a few important questions that you have been w…

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5 mins read

Henrik Fisker wants to lease you an electric car for no-strings-attached road trips

The new electric-car maker is going after younger buyers who have different expectations about pers…

Matthew DeBord   


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2 mins read

Odisha government will promote electric vehicle manufacturing under its latest policy

"The objective of the policy is to achieve adoption of 20 per cent electric vehicles of all automob…

PTI   


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5 mins read

How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads

Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …

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4 mins read

WhatsApp is Launching Ads on its Platform But How Prepared are Indian Marketers?

In the last few years, WhatsApp has established itself as the primary private messaging platform ac…

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1 min read

Maruti Suzuki, IIT Guwahati, AOTS Japan join hands for promotion of tech education

Commenting on the collaboration, Maruti Suzuki India (MSI) Managing Director and CEO Kenichi Ayuka…

PTI   


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1 min read

Hit hard by demonetisation, auto industry hopes for incentive schemes, moderate taxes in Budget 2017

"We have also pointed out that the incentive scheme for electric mobility under the FAME scheme mus…

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1 min read

Government opening more doors for free flow of foreign investments into India

In what will be a major shot in the arm for foreign investment, Modi government plans to do away wi…

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4 mins read

Here's how publishers can tap into billion dollar ad budgets

To prioritize the different avenues for content distribution, marketers need to continually think a…

Sponsor Post   


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2 mins read

Why Honda Edited Out Scenes Of Detroit Protesters From This New Ad [THE BRIEF]

Honda issued a new version of a recent, optimistic ad from RPA to edit out images of people protest…

Aaron Taube   


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1 min read

Here's What Happens When Cohle From True Detective Meets The Kids From Those AT&T Ads [THE BRIEF]

Actor and comedian Ross Marquand has made a terrific parody of AT&T's popular "It's Not Complic…

Aaron Taube   


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3 mins read

Hyundai IPO listing: India's biggest ever IPO lists lower than issue price, brokerages issue buy rating

With a market cap of Rs 1,51,376.41 crore, Hyundai Motors India had opened for subscription between…

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3 mins read

India will soon be in a position to export Lithium-ion batteries: Nitin Gadkari

Union Minister of Road Transport Highways, Nitin Gadkari on Tuesday said that India will soon be in…

ANI