Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

AI deepfakes are using UK doctors' likenesses to promote dubious products. Some of the targeted inf…

The barrier to influencing is lower than ever, meaning viewers are more discerning, and content cre…

Influencer marketing is booming, but the largely unregulated industry is rife with fraud, discrimin…

The whole business model of influencers relies on the one thing AI struggles to create: authenticit…

Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are picking…

The generation that has grown up with social media say the lavish lifestyles of the internet's rich…

MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts be…

India has over 3.5-4 million influencers categorized into different types based on their followers.…

Polarizing YouTuber Gabbie Hanna disappeared from the internet for a year. She's been welcomed back…

It's the latest development in the ongoing controversy around the beer brand's partnership with tra…

Bethenny Frankel left reality TV. Now, she says she's making more annually as an influencer than a …

We take a closer look at the year gone by and what lies ahead

INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…

Indian Influencers and content creators whose work we are looking forward to in 2022

Experts expect to see a 50% uptick in brands and advertisers

​​Businesses have understood the art of influencing through social content creators, and the value …

In today’s episode of Influencer Adda, we will be tracing Vishnu’s journey

Before ASCI guidelines, 48.3% of influencers revealed that only 10% of brands they worked with opte…

Influencers and agencies welcome ASCI’s new guidelines