Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…

For 62% of its users, Twitter is one of the main sources for video content.Around 49% of users rely…

There are over 200 million listeners using music streaming services in our country.

Having seen considerable success globally with names like Chappelle, Lena Dunham, and Russell …

Since being acquired by Amazon for around $300 million earlier this year, the company behind hit po…

An RSS feed is a file that contains a summary of updates from a website, often in the form of a lis…

'The need of the hour is for well-crafted digital and digital-cum-physical games that are built aro…

Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…

Sandeep Lodha, CEO, Gaana on all the innovations that is helping the platform stay ahead of the cur…

India is the third largest consumer of podcasts (after the US and China), with 57.6 million monthly…

Unlike hearing aids, hearing amplifiers aren't personalized or clinically prescribed, but can incre…

How audio platforms are ramping up their pitch for podcast advertising in India

More than three-quarters of US internet users will listen to digital audio formats like podcasts an…

Gen Z and Millennials love platforms like Spotify that offer them a tremendous breadth of personali…

How did Vicente Fox go from driving soda trucks to being President of Mexico? And how did Coke come…

We trace the history of sonic branding and follow the creative process that led to AT&T's iconic so…

Tampax used education as advertising to sell a product that's taboo. But what does it mean when cor…

When Bill Nye The Science Guy visited Monsanto, he was skeptical of genetically modified foods, or …

A Pumpkin Spice Latte is the perfect accessory for the "basic bitch." But why? And how did Starbuck…

"We optimise our encoding on the basis of the type of content complexity (entertainment versus liv…