You Searched For "audio advertising" and got 16 results
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2 mins read
Digital Audio Advertising: Exploring Opportunities in Streaming Audio, Podcasts, and Smart Speakers
More than three-quarters of US internet users will listen to digital audio formats like podcasts an…
eMarketer
3 mins read
Audio tech and marketing experts predict the trends that will catch fire in 2020, from programmatic audio ads to conversational AI
In order to be successful, podcast ads have to be relevant to the show they're placed in and stay f…
Alyssa Meyers
3 mins read
Google's making a move to dominate advertising on platforms like Spotify, Pandora, and SoundCloud - and it represents a $1.6 billion opportunity
The tech giant has plugged its programmatic-buying platform into Spotify, SoundCloud, Google Play M…
Lauren Johnson
3 mins read
Pandora is buying a startup that's trying to become the Google of audio advertising
Vandewyer said that in some markets in Europe, 80 to 100% of streaming radio ads are already sold v…
Mike Shields
2 mins read
With smart speaker use on the rise, advertisers could reap big rewards - if they can overcome barriers to audio ads
Once brands develop skills for smart speakers, they run into the problem of discovery. Since smart …
Alyssa Meyers
2 mins read
Google wants a bigger chunk of Spotify and Pandora's revenue
Here are the top media and advertising stories from Business Insider for August 7.
Lauren Johnson
4 mins read
Amazon has long promised that Alexa will be ad-free. Now it's ramping up its pitch to marketers for audio ads.
According to two media buyers, audio ads are pitched in decks that are part of marketing for Amazon…
Lauren Johnson
2 mins read
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
3 mins read
Turn up the volume: Brands, are you listening closely to the audio trends?
India is the third largest consumer of podcasts (after the US and China), with 57.6 million monthly…
8 mins read
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Sandeep Lodha, CEO, Gaana on all the innovations that is helping the platform stay ahead of the cur…
4 mins read
How to market effectively on smart speakers and what mistakes to avoid, according to audio consulting agencies and voice app developers
Nearly every company has a toolkit used for marketing materials that includes distinct logos, color…
Alyssa Meyers
2 mins read
Atomico just backed in-game advertising startup AudioMob in a $1.5 million seed funding round
The firm is currently taking part in this year's Google For Startups program.
Martin Coulter
4 mins read
Radio: Trends to watch out for in 2021
The biggest trends that 2021 will bring to the radio industry
3 mins read
Podcasting is the one media trend top VCs keep talking about. 5 investors shared which companies they're betting on and why.
Talent agencies have gotten more involved, helping podcast stars move to other media, while top pod…
Lucia Moses
3 mins read
Spotify is buying podcast advertising firm Megaphone for $235 million, its latest attempt to stand out in a booming industry
Spotify has spent big money bringing top podcast talent to its platform and the Megaphone deal sign…
Kate Duffy
2 mins read
More advertisers are taking marketing in-house — meet the firms helping them make the move
Business Insider's top advertising and media stories for November 19.