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<keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> beauty <keyword id="6366471" type="PERSON" weightage="100" keywordseo="Aishwarya-Rai">Aishwarya Rai</keyword> Bachchan’s comeback film <keyword id="6720740" type="UNKNOWN" weightage="100" keywordseo="Jazbaa">Jazbaa</keyword>’s trailer was out yesterday. We were really thrilled and excited about it, but all we got was high dosage of melodrama. 
 
Aishwarya plays Anuradha Verma, a Mumbai-based top-notch lawyer who is also a single mother to her daughter Sanaya. When Sanaya gets abducted by the group of goons who want Anuradha to defend a criminal and make him walk free from a murder and rape case, Anuradha has to make a choice between fighting against the justice and fighting for it. 
 
Last seen in Guzaarish (2010), in the role of a nurse, Aishwarya has been away from the screen for a long time now; however, that has not steered her away from being one of the most prominent actresses of all times. In Jazbaa though, at least in the first trailer, we have to say that she disappoints. 
 
There is something that’s not right in the way she shouts after coming to know of her daughter’s abduction, and runs to save her. We certainly think that Aishwarya, who’s a good actress as proven in a lot of movies, and has become a mother in real life as well, could have done a lot better than shouting a name that lasts longer than it should. Even in the last scene where she slaps the convict in anger, she doesn’t look convincing. 
 
Here is the trailer: 
 
 
 <keyword id="6359686" type="PERSON" weightage="100" keywordseo="Irrfan">Irrfan</keyword>, as usual, is impressive as the cop and emotes well through his eyes, words, and actions. The movie also stars <keyword id="62704" type="PERSON" weightage="100" keywordseo="chandan-roy-sanyal">Chandan Roy Sanyal</keyword> as the convict Anuradha has to defend, with <keyword id="19" type="PERSON" weightage="100" keywordseo="Shabana-Azmi">Shabana Azmi</keyword>, <keyword id="297" type="PERSON" weightage="100" keywordseo="Jackie-Shroff">Jackie Shroff</keyword>, and <keyword id="24769" type="PERSON" weightage="100" keywordseo="atul-kulkarni">Atul Kulkarni</keyword>. 
 
Directed by Sanjay Gupta, the movie releases on 9th October 2015 and is a remake of the 2007 South Korean movie Seven Days.

Jazbaa Official Trailer: A Tad Too Dramatic For A Thriller

Bollywood star <keyword id="6354714" type="General" weightage="20" keywordseo="Ajay-Devgn" source="Orion">Ajay Devgn</keyword> has stepped into the <keyword id="11121339" type="General" weightage="100" keywordseo="metaverse" source="Orion">Metaverse</keyword> universe with his virtual avatar inspired by '<keyword id="9397" type="General" weightage="80" keywordseo="rudra" source="Orion">Rudra</keyword> - The Edge of Darkness'. Talking about this new development, lead actor <keyword id="800" type="General" weightage="80" keywordseo="ajay" source="Orion">Ajay</keyword> Devgn said, "The exciting and novel space of the metaverse is an all-new world. It goes beyond our wildest imagination. I have always wanted to be closer to my fans and today I can proudly say - I am there. With my avatar, inspired by my role in 'Rudra- The Edge of Darkness', I am marking yet another first by foraying into the metaverse with the Hotstar Specials' series that is so close to my heart now." "From a digital series debut to my very first venture into the metaverse, this has been an incredible journey for me." Exploring the emerging intersection of the digital and physical world, the platform, in an initiative, has associated with Hungama Digital's Web3 venture called Hefty Entertainment to create this Metaverse. Commenting on the launch, Gaurav Banerjee, Head, Content Disney+ Hotstar, and HSM Entertainment Network, Disney Star, said, "We are thrilled to present Ajay Devgn in a never-seen-before digital avatar inspired by his character in a highly-anticipated series Rudra – The Edge of Darkness. It will be a unique presentation and an engaging content experience for our users. "We have always strived to be at the forefront of innovation and are delighted to associate with Hungama and Hefty Verse to introduce this new form of digital experience for Ajay's fans." Siddhartha Roy, CEO Hungama Digital said, "Being one of the first movers bringing Entertainment into the Metaverse, through the 3D universe hosted on our platform, we provide a stable and secure space for entertainment lovers to strengthen their relationship with their favourite celebrities." Helmed by ace director Rajesh Mapuskar, the series is produced by Applause Entertainment in association with BBC Studios India, the series also features a stellar cast including Raashii Khanna, Esha Deol, Atul Kulkarni, Ashwini Kalsekar, Tarun Gahlot, Ashish Vidyarthi, and Satyadeep Misra in pivotal roles. Spanning six episodes, the series is an Indian rendition of the globally successful British series 'Luther'. 'Rudra-The Edge of Darkness' will be available exclusively on Disney+ Hotstar from March 4 in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/mark-zuckerberg-says-its-reasonable-that-the-metaverse-isnt-a-place-but-a-point-in-time/articleshow/89908933.cms">Mark Zuckerberg says it's 'reasonable' that the metaverse isn't a place but a point in time</a>

Ajay Devgn enters the Metaverse with an avatar inspired by his role in Rudra

New Delhi, Apr 24 () Tata Trusts on Friday said it has started a nationwide community outreach campaign to induce adoption of health practices, as promoted by the government, in rural areas to prevent the spread of COVID-19.Beginning March 31, the exercise is expected to have already reached about 1.2 crore people across 21 states, Tata Trusts said in a statement.The campaign '5 Kadam, Corona Mukt Jeevan', ranges from video messages in various local languages, even dialects, short animation videos and infographics to audio messages, and SMS-based messaging, it added.Tata Trusts said it has made publicly available through social media about 300 such videos and audio messages, in different languages, and dialects like Dongri, Kumaoni, Ladakhi, Garhwali, Santhali, Mundari, Kutchi (Gujarat) and Koborok (Tripura). Over 70 celebrities, including Nana Patekar, Harbhajan Singh, Atul Kulkarni and Sonali Kulkarni , have lent their support with video and audio messages, it added.Further, the Trusts have deployed more than 430 master trainers in these 21 states who in turn have trained a pool of over 8,700 community resource persons (village volunteers) to deliver the message, it said."Through existing programmes, volunteers, associate organisations, community radios, village-based public address systems, and use of various internet and communication technologies, the programme is expected to have reached out to about 1.2 crore people till date," Tata Trusts said. MSS RUJRUJ

Tata Trusts commences pan India campaign to prevent spread of COVID-19

Mumbai, May 5 () Actors Akshay Kumar, Ajay Devgn, Suniel Shetty among others have collaborated with rappers from Dharavi for a music video promoting the idea of staying indoors to help control community spread of COVID-19 in densely populated spaces.Rappers MC Altaf, Tony Psyko and Bonz N Ribz have created the song, produced by Gully Gang Entertainment, in Hindi, Marathi and Tamil. The track appeal to population in densely populated areas to aid the frontline workers in their efforts to curb the spread of coronavirus. Directed and conceptualised by Joel D'Souza, the video also features Atul Kulkarni, Dia Mirza and Rana Daggubati, who are seen lending support to the initiative.Divine, rapper and founder of Gully Gang Entertainment, said this is a small effort from the hip-hop community of India to support the COVID-19 warriors."I appeal to the Indian youth, to help others around them, especially senior citizens and co-operate with the police, local administration and healthcare officials who are selflessly rendering their services to keep us safe and mitigate the spread with an aim to eventually overcome this pandemic," the rapper said in a statement.Suniel said it is an honour for him to be a part of the initiative. "These are trying times and it's so humbling to see so many people come together to spread a message, that too, so powerfully. This song truly touched my heart, and I know the emotion will speak to many. Thank you for making me a small part of it."Rapper MC Altaf said the track "Stay Home, Stay Safe" aspires to drive home the message of how safety should be of the "highest importance to each and every one and we should strictly follow preventive measures as prescribed by the authorities."The song is supported by The Bill and Melinda Gates Foundation and the ATE Chandra Foundation, who have been working with the government to ensure adequate provision of food and medical aid in the densely populated regions. JUR SHDSHD

Akshay, Ajay, Suniel feature in video with rappers to spread awareness about COVID-19

Beauty queen Aishwarya Rai has been missing from the silver screen since quite some time, which is why her comeback movie <keyword id="6720740" type="UNKNOWN" weightage="100" keywordseo="Jazbaa">Jazbaa</keyword> is making a lot of buzz in the social circle, even before the release of its theatrical trailer. 
 Directed by <keyword id="7694" type="PERSON" weightage="100" keywordseo="Sanjay-Gupta">Sanjay Gupta</keyword>, the movie would star <keyword id="6359686" type="PERSON" weightage="100" keywordseo="Irrfan">Irrfan</keyword>, Shabana Azmi, Atul Kulkarni and John Abraham in supporting roles. A remake of the 2007 South Korean movie Seven Days, the movie would showcase Aishwarya as an unbeaten lawyer who has to defend a criminal when he daughter gets kidnapped by his goons. 
 
Even though there has been no confirmation regarding the trailer release, here is the first motion poster of the movie, showing Aishwarya and Irrfan running against the backdrop of time. 
 
Have a look. 
 
 
 
The movie, produced by Essel Vision Productions and White Feather Films would be releasing on 9th October. 
 
Courtesy: <a href="https://www.youtube.com/watch?v=oZT_VrNuRao">Zee Music Company</a>

Jazbaa: Motion Poster Shows Aishwarya Rai Bachchan Running Against Time

If you are in the age group of 18-40 years and own a smartphone, watching TV series and movies through apps is nothing new. Thanks to <keyword id="128682" type="COMPANY" weightage="100" keywordseo="Netflix">Netflix</keyword>, Hotstar and TVF, who have ventured into the Indian <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword> (Over -the -Top) content landscape last year and made the urban youths accustomed to the culture of paying and watching original video contents ranging from TV series to stand up comedies and movies. And now, the OTTs would be in run for money as the <keyword id="6377522" type="POSITION" weightage="20" keywordseo="queen">Queen</keyword> of Television, <keyword id="6354597" type="PERSON" weightage="100" keywordseo="Ekta-Kapoor">Ekta Kapoor</keyword> has now ventured into the OTT front with Alt Balaji app. <keyword id="53" type="PERSON" weightage="20" keywordseo="Kapoor">Kapoor</keyword>, who had revolutionised the daily television in the early 2000s with family soaps and made media coin the term ‘saas-bahu’ shows has always been successful with her ventures. Though the family dramas, which the millennials agree to be tacky or her horror movies that lacked sense, Kapoor has her signature magic that made them a major hit. However with the viewers in OTT being different from the homemakers, ALTBalaji will deal with original contents only. How is it different from the competitors? Unlike others, the platform will offer 250+ hours of original, exclusive content to its subscribers. This ad free, subscription based platform is now commercially available with few of these original shows. “The most endearing feature of ALTBalaji is its content; we are launching with the promise to bring fresh and never heard of stories to our viewers. While we are starting with 5 shows, it will be followed by a new show every 15 days for the binge watch lovers. On one hand we offer story of India’s first female in combative role- THE TEST CASE on the other we have most loved TV stars in KARRLE TU BHI MOHABBAT. It is intriguing and fresh story-telling,” Nachiket Pantvaidya, CEO of ALTBalaji told Business Insider. “ Content As far as the teasers are to be believed, ALTBalaji is showing a great change in its dimension. Ranging from gay love story to woman army commando’s struggle, it seems to have some great content. Regional take This is one point where ALTBalaji made a major impact. While most OTT are focussed on English language, Kapoor’s venture will have most regional shows ranging from Tamil, Odiya and Bengali. ALTBalaji definitely takes the brownie for understanding the potential vernacular market of India. No new talents? The shows on video on demand platform are created by the best talent of Indian entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, <keyword id="6371319" type="PERSON" weightage="20" keywordseo="Juhi-Chawla">Juhi Chawla</keyword>, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, <keyword id="7559" type="PERSON" weightage="20" keywordseo="Sameer-Soni">Sameer Soni</keyword>, Yudhishtar Urs, Dipannita Sharma Atwal, and many more. Does that mean unlike other OTTs, ALTBalaji will deal only with established actors and screenwriters and not give chance to new talents? Nachiket assures the first few series are planned with established ones but the door is open for new talents as well. Regularity One major issue with most OTTs who provide original contents is keeping with the pace. If the first series comes this month, the second season may appear after two months. Being in the business for more than decades, Kapoor’s ALTBalaji will have new series coming up every 15 days. <div type="image" title="ALTBalaji Logo" msid="58497517" hostid="261"></div>

 Pricing The introductory plan starts at Rs 300 for 12 months and Rs 100 for three months. However the normal plan will be Rs 90/month. Also the plan is to get the viewers watch first three episodes of all shows for free. We have seen tons of start ups focussing on app based OTT have been doing good business in India. But then most of the other OTTs are mostly in the area where TV shows are re-ran to keep the regular viewer updated in case he missed out on an episode. However ALTBalaji seems quite different.

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Jazbaa Official Trailer: A Tad Too Dramatic For A Thriller

Nandini Sharma

Ajay Devgn enters the Metaverse with an avatar inspired by his role in Rudra

IANS

Tata Trusts commences pan India campaign to prevent spread of COVID-19

PTI

Akshay, Ajay, Suniel feature in video with rappers to spread awareness about COVID-19

PTI

Jazbaa: Motion Poster Shows Aishwarya Rai Bachchan Running Against Time

Nandini Sharma

Netflix cannot really chill as TV queen Ekta Kapoor now enters OTT sector with ALTBalaji

Suchayan Mandal

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