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As part of his ambition to make <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword> a green economy, Union minister <keyword id="19897455" type="General" weightage="20" keywordseo="nitin-gadkari" source="keywords">Nitin Gadkari</keyword> wants to slash GST on hybrid vehicles and has vowed to rid the country entirely of the over 36 crore petrol and diesel vehicles. "One hundred per cent," <keyword id="19934966" type="General" weightage="20" keywordseo="gadkari" source="keywords">Gadkari</keyword>, the Union Minister for Road Transport and Highways, said when asked whether it is possible for India to get rid of petrol and diesel cars altogether. "It is difficult but not impossible. This is my vision," Gadkari said in an interview to PTI. He said India spends Rs 16 lakh crore on fuel imports. This money will be used for improving the life of farmers, villages will be prosperous and the youth will get employment, the minister said. Gadkari did not give any timeline to meet this ambitious target which even proponents of green energy believe is mind bogglingly difficult. The proposal to reduce GST on hybrid vehicles to five per cent and to 12 per cent for flex engines has been sent to the Finance ministry which is considering the requisition, Gadkari said. The minister said he firmly believes the country can end fuel import by promoting the use of biofuels. Environmental activists welcomed Gadkari's vision for increasing green mobility, but also struck a word of caution by flagging the use of fossil fuels in the production of electricity. "In India, we are still heavily dependent on a fossil fuel-based energy system to power electric cars, and this needs to be changed. There is urgent need to ensure 100 per cent renewable energy alongside electric vehicles to tackle the climate crisis," <keyword id="21152150" type="General" weightage="20" keywordseo="avinash-chanchal" source="keywords">Avinash Chanchal</keyword>, a campaigner for Greenpeace India, told PTI. Gadkari said he has been pitching for alternative fuels since 2004 and is confident things will change in the coming five to seven years. "I cannot give you a date and year for this transformation to take place as it is very difficult. This is difficult but not impossible," Gadkari asserted. He said he firmly believes that given the speed with which electric vehicles are being introduced, the coming era will be of alternative and biofuels and this dream will come true. Gadkari said auto companies such as Bajaj, TVS and Hero are also planning to manufacture motorcycles using flex engines and auto rickshaws using similar technology too were on the way. "I roam around in a car that runs on hydrogen. You can see electric cars in every other household. People who used to say this was impossible, have changed their views now and started believing in what I have been saying for the last 20 years," the minister said. "Tatas and <keyword id="19906966" type="General" weightage="20" keywordseo="ashok-leyland" source="keywords">Ashok Leyland</keyword> have introduced trucks that run on hydrogen. There are trucks that run on LNG/CNG. There are 350 factories across the country of bio-CNG," he said. "Definitely, a revolution is taking place. The fuel imports will end and this country will become self-reliant - <keyword id="19952544" type="General" weightage="20" keywordseo="atmanirbhar-bharat" source="keywords">Atmanirbhar Bharat</keyword>. I strongly believe in this," Gadkari said. SEE ALSO:<a href="https://www.businessinsider.in/business/telecom/news/ussd-based-call-forwarding-to-be-suspended-soon-to-curb-fraud/articleshow/108933705.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/telecom/news/ussd-based-call-forwarding-to-be-suspended-soon-to-curb-fraud/articleshow/108933705.cms" target="_blank">USSD-based call forwarding to be suspended soon to curb fraud</a><a href="https://www.businessinsider.in/business/auto/news/upcoming-cars-and-two-wheelers-launching-in-india-in-april-2024/slidelist/108869757.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/upcoming-cars-and-two-wheelers-launching-in-india-in-april-2024/slidelist/108869757.cms" target="_blank">Upcoming cars and two-wheelers launching in India in April 2024</a><a href="https://www.businessinsider.in/tech/apps/news/from-ai-photo-editing-to-international-upi-payments-here-are-upcoming-whatsapp-features/articleshow/108815797.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/apps/news/from-ai-photo-editing-to-international-upi-payments-here-are-upcoming-whatsapp-features/articleshow/108815797.cms" target="_blank">From AI photo editing to international UPI payments, here are upcoming WhatsApp features</a>

Gadkari vows to eliminate petrol, diesel vehicles in India, bats for lower tax for hybrid cars

About 40 per cent of <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword>'s mobile exports so far in 2022-23 are <keyword id="57315" type="General" weightage="80" keywordseo="iphones" source="Orion">iPhones</keyword>. "Way to go! Thanks to PLI Scheme, India crossed Rs 50,000 CR export mark during Apr -Nov,2022 - up 110 per cent compared to same period last year. Main contributors are three <keyword id="6354427" type="General" weightage="50" keywordseo="apple" source="Orion">Apple</keyword> manufacturers- Foxconn, Pegatron &amp; Wistron &amp; Samsung. 40 per cent worth of smartphones exported from India are iPhones," former CEO of Niti Ayog Amitabh Kant, who is also G20 Sherpa, said in a tweet. As part of its <keyword id="9215149" type="General" weightage="50" keywordseo="atmanirbhar" source="Orion">AtmaNirbhar</keyword> plan, the Government launched Production Linked Incentive (PLI) schemes in 14 sectors to make Indian manufacturers globally competitive, attract investments, enhance exports, integrate India into the global supply chain and reduce dependency on imports. On Tuesday, the government approved the incentives for two companies -- <keyword id="15871120" type="General" weightage="50" keywordseo="foxconn-india-and-padget-electronics" source="Orion">Foxconn India and Padget Electronics</keyword> -- for mobile manufacturing under the production-linked incentive (PLI) scheme. The incentives for the two companies were worth Rs 357.17 crore and Rs 58.29 crore. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/travellers-warned-of-delays-as-uk-passport-staff-go-on-strike/articleshow/96456071.cms">Travellers warned of delays as UK passport staff go on strike</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/news/most-anticipated-book-releases-for-2023-on-amazons-goodreads/slidelist/96455199.cms">Prince Harry’s memoir, Salman Rushdie’s Victory City &amp; more: Most anticipated book releases for 2023</a>

40% of India's mobiles export in 2022-23 are iPhones: India G20 sherpa Amitabh Kant

Union Minister for <keyword id="15939248" type="General" weightage="50" keywordseo="science-and-technology-dr-jitendra-singh" source="Orion">Science and Technology Dr Jitendra Singh</keyword> on Sunday announced that the <keyword id="116095" type="General" weightage="50" keywordseo="indian-space-research-organisation" source="Orion">Indian Space Research Organisation</keyword> (ISRO) is ready to launch <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword>'s first Atmanirbhar human flight "Gaganyaan" by the year 2024. The minister said that India is constantly making new achievements in the field of science and technology. Science is touching new heights under the leadership of Prime Minister <keyword id="6354477" type="General" weightage="80" keywordseo="narendra-modi" source="Orion">Narendra Modi</keyword>, which is why India's first self-sufficient Gaganyaan will enter space in 2024. Giving information about the achievements being made by the government in the field of science and technology, Jitendra Singh said "The idea of taking forward the 'Gaganyaan' program was in 2022 itself but due to Covid-19 it was delayed. In the next year (2024), there will be two preliminary launchings, the first launch will be unmanned, this experiment will be done to mark the routes because if the 'Gaganyaan' rocket goes into space then it should also return safely to the same way." "In the other experiment also there will be no human, instead a robot will be there as a human replica. When both the experiments assure that we are completely ready, then in the third one we will send humans into space," the minister added. Jitendra said that 'Gaganyaan' would be India's first human flight and it will also be an excellent symbol of self-reliance as it will increase the confidence of the nation. He also said that Indian origin <keyword id="191001" type="General" weightage="80" keywordseo="rakesh-sharma" source="Orion">Rakesh Sharma</keyword> went to space, but he went under a Soviet mission of space, so this mission will mark Indian origin in space. "This will be a historic initiative in itself because our space journey started very late compared to America and Russia but today the same country is doing our research with our knowledge and taking lessons and moving forward," the minister said. Jitendra Singh said, "The way PM Modi has given respect to science in the last 8 years, this has motivated the Indian scientists and has given a respectable place to them. Rules have been simplified, for example, space has been opened for private public participation, today the result is that private rockets are being launched from there and as soon as this year ends, you will get a wonderful kind of enthusiasm across the country." "While we will be fully prepared to launch "Gaganyaan" which will be the first human flight which will work to take an Astronaut of Indian origin to space of Indian origin, it will be the first mission of this type and hence also a pride for us. It will be a matter of confidence that this work of increasing our self-esteem will work because even though our space journey started late in comparison to America or Russia, today we are in a position where our research findings are similar to those of America and Russia. Countries work to advance their research by making it available," he added.

India ready to launch its first Atmanirbhar human space flight Gaganyaan by 2024

<ul><li>As per the report, 21% <keyword id="159493" type="General" weightage="80" keywordseo="gen-z" source="Orion">Gen Z</keyword> feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9% in 2016.</li><li>With side-hustle gaining more importance in Gen Zers lives, 70% felt side-hustles are the real shot to fame and success and 69% felt they would want to earn from their hobbies.</li></ul>MTV Insights Studio has launched the 2021 edition of its MTV Youth Study titled Atmanirbhar by Circumstance, to steer marketing and communications for youth in the right direction. A one of its kind study, Atmanirbhar by Circumstance is India’s largest youth research and a go-to handbook for the advertising and marketing community that provides a comprehensive overview of India’s Gen Z population. The in-depth qualitative and quantitative study reflects Gen-Z’s behavior, mindsets, habits and perceptions. Amid a raging pandemic, Atmanirbhar by Circumstance examines Gen Z's evolving thought processes and choices. With over 26,000 respondents aged 15 to 25 years from 50 Indian cities across NCCS A, B, and C, Atmanirbhar by Circumstance is the result of 185 questions covering seven broad topics: Education, Money, Romance, National Interests, Content, Family, Friends, and Spirituality, and COVID-19 Outlook. On conducting a nationwide study to learn more about India’s Gen Z population and on the launch of Atmanirbhar by Circumstance, Anshul Ailawadi – Head, Youth Music and English Entertainment at Viacom18, said, “2020 has been a pivotal year in so many ways. This edition of our youth study is the first such exercise post the first wave of the pandemic. It offers a rare glimpse into how young Indians are coping with a changing world in which every aspect of their lives – from their education and relationships to their careers and interests – needs to be rebuilt. It will go a long way in helping brands, creators and publishers establish a deeper connection with their Gen Z constituency.” “Chapters like Agla Chapter: Side Hustle, Pyar Dhokha Hai, COVID - 19 is temporary, Aspirations are permanent, bust common myths about this consumer set. They also showcase the evolving opinions of this age group. Overall, the findings indicate, India’s Gen Z is increasingly becoming independent or Atmanirbhar while continuing to ride high on aspirations. We hope this research empowers new age as well as legacy brands that are looking to deepen connect and build trust with their Gen Z consumer.” added Anshul. In addition to MTV’s Anshul Ailawadi, the launch also seen participation from leading brands such as, Godrej, Dabur, Dell Technologies and Spotify kicking off a discussion on Gen-Zfying the brands. The launch also had Gen Z representation from AIESEC, a non-governmental, and not-for-profit organization entirely run by youth for youth. Discussing trends relevant for Gen Zers were Vijay Kumar D - President of AIESEC in India, Joshua John Valloor - President of AIESEC in VIT, Dishay Sharoff - President of AIESEC in Mumbai, Kairavi Falguni Thakkar - Head of Partnership Development(PD) for AIESEC in India, and Jaiveer Bains - President of AIESEC in Patiala. On conducting a nationwide study to learn more about India’s Gen Z population and on the launch of Atmanirbhar by Circumstance, Anshul Ailawadi – Head, Youth Music and English Entertainment at Viacom18, said, “2020 has been a pivotal year in so many ways. This edition of our youth study is the first such exercise post the first wave of the pandemic. It offers a rare glimpse into how young Indians are coping with a changing world in which every aspect of their lives – from their education and relationships to their careers and interests – needs to be rebuilt. It will go a long way in helping brands, creators and publishers establish a deeper connection with their Gen Z constituency.” “Chapters like Agla Chapter: Side Hustle, Pyar Dhokha Hai, COVID - 19 is temporary, Aspirations are permanent, bust common myths about this consumer set. They also showcase the evolving opinions of this age group. Overall, the findings indicate, India’s Gen Z is increasingly becoming independent or Atmanirbhar while continuing to ride high on aspirations. We hope this research empowers new age as well as legacy brands that are looking to deepen connect and build trust with their Gen Z consumer.” added Anshul. In addition to MTV’s Anshul Ailawadi, the launch also seen participation from leading brands such as, Godrej, Dabur, Dell Technologies and Spotify kicking off a discussion on Gen-Zfying the brands. The launch also had Gen Z representation from AIESEC, a non-governmental, and not-for-profit organization entirely run by youth for youth. Discussing trends relevant for Gen Zers were Vijay Kumar D - President of AIESEC in India, Joshua John Valloor - President of AIESEC in VIT, Dishay Sharoff - President of AIESEC in Mumbai, Kairavi Falguni Thakkar - Head of Partnership Development(PD) for AIESEC in India, and Jaiveer Bains - President of AIESEC in Patiala. Some of the key highlights of the report: 1.AGLA CHAPTER: SIDE-HUSTLE <ul><li>21% Gen Z feel it is the most important thing in life to follow their passions instead of having a stable job, trending up exponentially from 9% in 2016</li><li>With side-hustle gaining more importance in Gen Zers lives, 70% felt side-hustles are the real shot to fame and success and 69% felt they would want to earn from their hobbies</li></ul>2.OG BAE RETURNS <ul><li>For Gen Zers money holds prime importance in a post COVID world. For 46% of respondents, money is all that matters, up from 21% in 2019. 46% said they would rather focus on being rich and successful instead of living a meaningful life, up from 25% in 2019</li><li>A staggering 74% felt there are a lot of undiscovered careers and ways to make money</li></ul>3.PYAR DOSTI DHOKHA HAI <ul><li>Gen Zers’ belief in true love continues to decline. 1 out of every 2 respondents said they flirted with someone else apart from their boyfriend or girlfriend during the lockdown. 25% said they don’t believe in marriage up from 10% in 2019 and 8% in 2016</li><li>13% shared they are in a committed relationship down from 26% in 2019 and 35% in 2016</li><li>They are less likely to date someone they meet online and believe that people treat relationships like stories – ‘here today, gone tomorrow’.</li></ul> 4. VOLUME OVER WORDS <ul><li>The study indicates that although Gen Zers are extremely vocal on subjects of national interest, they have muted participation for on-ground events.</li></ul><ul><li> 83% agree that political topics are a part of peer conversations</li></ul>5.APPLY CONTENT TO BURNT AREAS 21% watch shows as a method of escapism into an imaginary world, up from 17% in 2019. 67% said streaming apps allowed them to watch the content of their choice without having to pretend or fear being judged For 66% streaming content of their choice made them feel more expressive and free 43% said listening to music kept them emotionally healthy and is still the #1 stressbuster 6.ALEXA, GIVE ME PEACE OF MIND Given the negativity and volatility of the world around them, Gen Z is seeking refuge in family, religion and friends. 52% attributed their happiness to their family, up from 42%in 2019 and 13%in 2016. During the lockdown, 65% of respondents said their families were the most motivating factor. Being family oriented rose to the top of their partner's priority list 70% felt more in control of their life after prayer and 62% said being spiritual gave them clarity in a confusing world 42% would avoid having friends who compete with them, up from 18% in 2019; 45% felt friends are only for fun up from 25% in 2019 7.COVID IS TEMPORARY, ASPIRATIONS ARE PERMANENT <ul><li>56% Gen Zers believe that life will be back to normal overthrowing the concept of the ‘new normal’ after COVID-19 subsides</li><li>51% will wait for the right opportunity to come their way instead of going after just anything that is offered to them</li><li>74% said DIY during the lockdown has now grown to become a habit and 82% were more proud and confident about themselves after completing DIY tasks</li></ul>

Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions

In a major development for the country's steel sector, the <keyword id="6355512" type="ORGANIZATION" weightage="20" keywordseo="union-cabinet">Union Cabinet</keyword> on Thursday approved a production-linked incentive (<keyword id="53367" type="ORGANIZATION" weightage="20" keywordseo="PLI">PLI</keyword>) scheme for the manufacturing of specialty steel, with an outlay of ₹6,322 crores. An official statement said that the scheme will boost the production of high-grade specialty steel in the country. Further, it will lead to enhanced exports and minimise dependence on imports for high-end steel. The scheme is expected to bring in an investment of approximately ₹40,000 crores and capacity addition of 25 MT. The duration of the scheme will be 5 years, commencing from 2023-24 to 2027-28. With a budgetary outlay of ₹6,322 crores, the PLI scheme would cover coated/plated steel products, high strength/wear-resistant steel, specialty rails, alloy steel products, steel wires, and electrical steel. These steel products are used in a variety of applications which are both strategic and non-strategic and include white goods, automobile body parts and components, pipes for transportation of oil and gas, boilers, ballistic and armour sheets for defence applications, high-speed railway lines, turbine components, electrical steel meant for power transformers, and electric vehicles. India presently operates at the lower end of the value chain in the steel sector. Value-added steel grades are largely imported in India. This is because of the disabilities faced by the steel industry to the tune of $80-100 per ton, on account of higher logistics and infra cost, higher power and capital cost, and taxes and duties. The objective of the PLI scheme for specialty grade steel is to address this disability by incentivizing the production of specialty steel within the country. The scheme proposes to incentivize eligible manufacturers by paying between 4 percent to 12 percent incentive on incremental production. PLI incentive will also help the Indian steel industry mature in terms of technology and move up the value chain. Any company registered in India, engaged in manufacturing of the identified specialty steel grades will be eligible to participate in the scheme. It will, however, have to ensure that the steel used for making specialty steel is "melted and poured" in the country, thereby ensuring end-to-end manufacturing keeping in view of the Prime Minister's 'Atmanirbhar Bharat'. The PLI scheme for specialty steel is expected to play an important role in strengthening the domestic steel value chain and will incentivize the steel sector to invest in technological capability building to contribute to the global steel value chain by producing value-added steel. Considering the additional production and investment, the scheme has an employment generation potential of about 5.25 lakh of which 68,000 will be direct and the rest will be indirect employment. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/glenmark-life-sciences-to-raise-1060-crore-through-ipo/articleshow/84605692.cms">Glenmark Pharmaceuticals subsidiary Glenmark Life Sciences to raise ₹1,060 crore through IPO</a> <a href="https://www.businessinsider.in/tech/apps/news/instagram-new-feature-how-to-use-sensitive-content-control/articleshow/84606015.cms">Instagram now lets you limit sensitive content on the Explore feed, here’s how to enable it</a>

Union Cabinet approves ₹6,322 crore PLI scheme to boost the steel manufacturing industry

<keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>'s first <keyword id="181839" type="COMPANY" weightage="20" keywordseo="Indigenous-Aircraft-Carrier">Indigenous Aircraft Carrier</keyword> (IAC)will be commissioned next year and its combat capability, reach and versatility will add formidable capabilities in the country's <keyword id="32723" type="COMPANY" weightage="20" keywordseo="Defence">defence</keyword>, Defence Minister <keyword id="6355121" type="PERSON" weightage="20" keywordseo="Rajnath-Singh">Rajnath Singh</keyword> said here on Friday. In a statement to the media after visiting the IAC at Ernakulam wharf of the Cochin port to review its construction progress, Singh described it as India's pride and a shining example of <keyword id="9210258" type="LOCATION" weightage="20" keywordseo="atmanirbhar-bharat">Atmanirbhar Bharat</keyword>. "The project was originally approved by the NDA government and has made significant progress in recent past despite COVID. "<keyword id="6627738" type="PERSON" weightage="20" keywordseo="commissioning">Commissioning</keyword> of the IAC next year will be a befitting tribute to 75 years of India's independence", Singh said in the statement read out to the media. "The combat capability, reach and versatility of the aircraft carrier will add formidable capabilities in the defence of our country and help secure India's interests in the maritime domain," the Defence Minister said. The minister said it was a pleasure to review first- hand, the work being done on the Indigenous Aircraft Carrier. Singh, who reviewed Project Seabird at Karwar, which will be the largest naval base of the Indian Navy in future, and will provide the facilities and infrastructure to support the Navy's operations in the Indian Ocean Region and beyond, said the government is fully committed to a strong navy and these two projects are examples of our unwavering focus. "Our impetus to modernisation, harnessing India's indigenous industry and know-how, is a key priority. Forty-two of the 44 warships on order being built at Indian shipyards is a testimony to this", he said. He said the IAC boasts of nearly 75 per cent indigenous content, from design, to steel used in construction, to key weapons and sensors. The Defence Acquisition Council (DAC) has also recently accorded approval for RFP of Project 75-I under the Strategic Partnership model, which will give further fillip to indigenous development of niche manufacturing technologies, the Minister said. "These measures will help enhance the Indian Navy's operational reach and prowess to protect India's maritime interests," he said. Singh said the Indian Navy remains poised and combat ready to tackle any challenge. "Navy's proactive forward deployment during the Galwan standoff signalled our intent that we seek peace but are ready for any eventuality," the minister added. He said the Navy has also made significant contributions in the fight against COVID, bringing back Indian citizens from overseas during Op Samudra Setu-I, and much needed Liquid Medical Oxygen during Samudra Setu-lI, despite dangers of COVID spread onboard warships. SAR efforts by the Navy during Cyclone Tauktae showcased the spirit of daring and courage among our men and women in whites, he said. "Our efforts are in alignment with thePrime Minister's Vision of SAGAR, or Security and Growth for All in the Region, and the wider goal of a Free, Open and Inclusive Indo-Pacific, to ensure peace and stability in the region," he added. SEE ALSO: <a href="https://www.businessinsider.in/cryptocurrency/news/heres-how-chinas-2021-crypto-crackdown-in-2021-differs-from-the-2017-ban/articleshow/83802778.cms">Here’s how China’s 2021 crypto crackdown in 2021 differs from the 2017 ban</a> <a href="https://www.businessinsider.in/business/startups/news/zomato-is-seeking-a-8-billion-valuation-in-its-ipo-does-it-make-sense/articleshow/83801848.cms">There are a few reasons why Zomato wants $8 billion valuation from its IPO -- here's a look at if it makes sense</a>

India's first Indigenous Aircraft Carrier will be commissioned next year, says Rajnath Singh

<ul><li><keyword id="3084136" type="PERSON" weightage="20" keywordseo="Sameer-Makani">Sameer Makani</keyword>, Managing Director and Co-Founder, <keyword id="3084137" type="PERSON" weightage="20" keywordseo="Makani-Creatives">Makani Creatives</keyword> writes for the past several years Chinese brands were a crucial part of high traction shows on television.</li><li>Now, with the strategic <keyword id="3719681" type="PERSON" weightage="20" keywordseo="ban-on-chinese-products">ban on Chinese products</keyword> with Atmanirbhar agenda, he further explains how homegrown apps and brands have started taking a flight in the market.</li></ul> Ever since the Prime Minister’s announcement on <keyword id="9210258" type="PERSON" weightage="20" keywordseo="atmanirbhar-bharat">AtmaNirbhar Bharat</keyword>, there has been a shift in perspective for homegrown things. Furthermore, the ban on Chinese counterparts has provided a wider opportunity for Indian brands to grow on the home-grounds. Various sectors are coping up with the impact that COVID 19 has caused since the last 5 months and advertising is not an exception. While print and outdoor advertising has taken a back seat; digital advertising has risen phenomenally. The overall digital consumption has increased significantly in the recent times paving way for a stronger advertising model on digital platforms. Lockdown has played a pivotal role in making this shift possible in a seamless manner. The emergence of work for home has made people use multiple screens at a time, which in turn has created a larger avenue for advertiser to reach people throughout their multiple screens and cut through the clutter to build an emotional connect with its consumers. For the past several years Chinese brands were a crucial part of high traction shows on television. The strategic ban on Chinese products with Atmanirbhar agenda Indian Homegrown apps and brands have started taking a flight in the market. For instance, reality shows like Big- Boss, Kaun Banega Crorepati (KBC), and events like <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (<keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword>) have been sponsored by Chinese brands like VIVO and OPPO in the past, but this year Indian brands can bid for the same. Most TV advertisers are regular advertisers and depend on high salience for their offtake. Any brand today cannot afford loss of communications for more than 4 to 5 months therefore IPL should be considered for advertising for the value proposition that it will provide along with the impression and recalls in the international market. The overall cost compared to the value is even more affordable considering the pandemic, and it is high time that Indian brands leverage this opportunity at its fullest. This time with <keyword id="7463791" type="UNKNOWN" weightage="20" keywordseo="ipl-2020">IPL 2020</keyword> happening on a global platform, brands can look into a wider umbrella of them profiting through it. IPL this year will prove to be a greater opportunity for the Indian brands to invest and gain visibility. Due to safety concerns IPL 2020 has been shifted to UAE. This in-turn will help to gain a larger audience not only in India but in UAE as well. Dream11 announced itself as a sponsor for IPL 2020 and now has the probability of getting recognized on the national as well as international front. In addition to major sponsors like Dream11, even small homegrown brands which are still on the verge of growth would get an opportunity by contributing their bit to mark their image in a big way at the international event of IPL 2020. Indian Premier League becomes a golden opportunity for brands as well as agencies to build a strong emotional connect with its consumers; resulting in creating credibility in the eyes of its consumers.

How IPL can make Indian brands #Atmanirbhar

Bengaluru, <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> plans to spend 130 billion dollars on military modernisation in the next 7-8 years to strengthen its security apparatus, <keyword id="7706628" type="UNKNOWN" weightage="20" keywordseo="defence-minister-rajnath-singh">Defence Minister Rajnath Singh</keyword> said on Wednesday. Speaking at the 'Aero India' show here, the Minister said: "We have taken many steps to strengthen our security apparatus recently. Domestic manufacturing of bigger and complex <keyword id="32723" type="COMPANY" weightage="20" keywordseo="Defence">defence</keyword> platforms has now become the focus of our policy under the <keyword id="9215149" type="LOCATION" weightage="20" keywordseo="atmanirbhar">Atmanirbhar</keyword> <keyword id="2592711" type="PERSON" weightage="20" keywordseo="Bharat-abhiyan">Bharat Abhiyan</keyword>. We plan to spend 130 billion dollars on military modernisation." To achieve the twin goals of self-reliance and exports, he said, a target has been set to achieve a turnover of Rs 1,75,000 crore, including exports worth Rs 35,000 crore in aerospace and defence goods and services by 2024. He pointed out that India holds the potential to become a reliable supplier of defence equipment to many friendly nations. "We have a strong and diversified Micro, Small, Medium Enterprises sector, having more than 5,000 active units," the Minister said. Talking about 'Aero India', he said that India today offers a <keyword id="9602850" type="UNKNOWN" weightage="20" keywordseo="unique-opportunity">unique opportunity</keyword> in defence and aerospace manufacturing. "This opportunity comes as a 'sangam' or confluence of rising demand, greater innovation, conducive policies and maturing ecosystem in defence and aerospace manufacturing sector," he said. The Minister said that in aviation sector, the air show and aviation exhibition is one of the brightest galaxies which offers a wide variety of options, solutions, partnerships and, most importantly, opportunities. Singh expressed gratitude to the Defence Ministers of Maldives, Ukraine, Republic of Equatorial Guinea, Iran, Comoros and Madagascar, who were present on the occasion, and others who joined in virtually. About 540 exhibitors, including 80 foreign companies, defence ministers and delegates, services chiefs and officials from more than 55 nations are participating in the event. "It reflects the growing optimism of the global community," he said. In order to maximise the reach and participation, the event was planned in a hybrid format with a concurrent virtual exhibition that will integrate seminars, B2B interactions and others. He said that 2020 was a challenging year for the entire world and saw adverse impact on the lives and livelihood of the people as well as industrial growth and economy of many countries. The Minister said that despite the constraints caused by the global coronavirus pandemic, large participation was witnessed in this year's air show. Singh also pointed that the existing supply chains, developed by aerospace and engineering firms, an investor-friendly government, with simplified procedures and fast-track business approvals through single-window mechanism combine to make Karnataka a very attractive destination for the industry. SEE ALSO: <a href="https://www.businessinsider.in/tech/enterprise/news/indias-principal-economic-advisor-says-the-real-monopoly-to-be-worried-about-is-in-search-internet-and-social-media/articleshow/80663403.cms">INTERVIEW: Google and Facebook ahoy! India’s Principal Economic Advisor says the real monopoly to be worried about is in search, internet and social media</a> <a href="https://www.businessinsider.in/science/space/news/budget-2021-22-prioritises-gaganyaan-indias-human-spaceflight-mission-over-all-others-heres-why/articleshow/80663272.cms">Budget 2021-22 prioritises Gaganyaan, India’s human spaceflight mission, over all others — here’s why</a>

You Searched For "atmanirbhar" and got 8 results

Gadkari vows to eliminate petrol, diesel vehicles in India, bats for lower tax for hybrid cars

PTI

40% of India's mobiles export in 2022-23 are iPhones: India G20 sherpa Amitabh Kant

ANI

India ready to launch its first Atmanirbhar human space flight Gaganyaan by 2024

ANI

Gen Z decoded: MTV's latest report reflects Gen Z’s behavior patterns,mindsets, habits and perceptions

BI India Partner

Union Cabinet approves ₹6,322 crore PLI scheme to boost the steel manufacturing industry

IANS

India's first Indigenous Aircraft Carrier will be commissioned next year, says Rajnath Singh

PTI

How IPL can make Indian brands #Atmanirbhar

Guest Author

Rajnath Singh discloses India's $130 billion plan to buy new weapons, aircrafts, and warships to modernise India's military at Aero India 2021

IANS

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