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India's top athletics stars vie for Olympics berths at National Inter-State Championships
The absence of Olympic javelin throw champion Neeraj Chopra notwithstanding, there will be no lack …
PTI
Caitlin Clark is a Rorschach test
The 22-year-old basketball sensation is at the center of a brewing culture war. It says a lot more …
Lindsay Gibbs
A week after topping Forbes’ highest-paid athletes list, Cristiano Ronaldo breaks Saudi league goalscoring record!
Cristiano Ronaldo continues his relentless march toward football immortality. Last week, the decora…
Athlete marketing is booming with the evolution of NIL and creating new career paths
Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make mo…
Ashley Rodriguez
12 influencer athletes who are set to dominate the Paris Olympics and your FYP
Since sponsorships are largely dependent on an athlete's popularity and performance, TikTok and oth…
Mykenna Maniece
The 10 highest-paid athletes in the world
Forbes calculated players' incomes from May 1, 2023, to May 1, 2024. The publication reported that …
Mykenna Maniece
A world-record athlete said a vegan diet helped her reduce IBS symptoms
A personal trainer struggled with her health before switching to a vegan diet, which helped her los…
Gabby Landsverk
A world-record vegan athlete shares her high-protein green smoothie for better energy and recovery
A world champion vegan athlete has a green smoothie every day. Ingredients like ginger, spinach, an…
Gabby Landsverk
Athletic Brewing CEO explains why he feels the term 'sober' is outdated
Bill Shufelt, CEO of a non-alcoholic beer company Athletic Brewing, prefers the term "flex sober."
Ana Altchek
The Olympics is reportedly losing its largest sponsor over concerns the IOC is not doing enough to support the athletes
Toyota will reportedly end its lucrative sponsorship deal with the IOC after the 2024 Paris Olympic…
Cork Gaines
A human performance scientist who coaches elite athletes shares his efficient longevity workout
Human performance scientist Andy Galpin shared his longevity workout, which rarely focuses on speci…
Kim Schewitz
Why are so many elite coaches moving to Western countries?
Researchers interviewed elite coaches from Korea, a sporting powerhouse renowned for their dominanc…
How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals
LinkedIn can help student-athletes score brand deals and other valuable connections, said college a…
Tiara White
My daughter is a high school athlete. I spent a lot of time and money on her sports even though she has no future in athletics.
A mother spent thousands of dollars and countless hours on her high school daughter's sports. The b…
Shannon Serpette
College athletes wore Cartier, Prada, and Louboutins at the 2024 WNBA Draft
All eyes turned to Caitlin Clark when she arrived wearing a full Prada ensemble that transformed he…
Amanda Krause
I scored over 20 sponsorships as a student-athlete. Since graduating, I've worked full time helping other students make money from NIL.
Lauren Hoselton is a former track-and-field athlete using her NIL experience to help student-athlet…
Tiara White
Nike says there are less-skimpy options for its Olympic outfits after athletes called them sexist
The bodysuit featured a high cut around the crotch many athletes found objectionable — but Nike sai…
Geoff Weiss
The Enhanced Games wants to take on the Olympics by embracing steroids and athlete pay. Meet the founder.
Billionaires, including Peter Thiel, are backing the Enhanced Games, an Olympics-style event that a…
Lloyd Lee
5 key slides from a presentation on how college athletes negotiate NIL brand deals, including a formula for pricing sponsored posts
In April, Gen Agency hosted its first NIL-educational summit for University of Michigan influencers…
Tiara White
Céline Dion says she goes to therapy 5 days a week and trains 'like an athlete' as part of her treatment plan
"I hope that we'll find a miracle, a way to cure it with scientific research, but for now I have to…