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<ul class="summary-list"><li><keyword id="12960058" type="UNKNOWN" weightage="60" keywordseo="asrv" source="Orion">ASRV</keyword> released 60 <keyword id="11901075" type="UNKNOWN" weightage="60" keywordseo="nfts" source="Orion">NFTs</keyword> of a luxury jacket as part of its winter clothing release. They sold out in less than 30 minutes. </li><li>The company joins the likes of Nike and Adidas in betting on the metaverse as the future of <keyword id="11893588" type="UNKNOWN" weightage="60" keywordseo="retail" source="Orion">retail</keyword>. </li><li>CEO Jay Barton said brands can leverage NFTs as a way to crowdsource success.</li></ul>Sportswear company <a href="https://asrv.com/">ASRV</a> launched its first-ever <a href="https://asrv.com/pages/press-release-first-nft-drop">non-fungible token collection</a> this week as part of its new winter clothing line. The apparel startup released <a href="https://opensea.io/asrv">60 unique NFTs on OpenSea</a> and gifted them to the first 60 customers who bought its special edition winter jacket, which sold for $348. The items sold out in minutes, according to the company.CEO Jay Barton, who was named to <a href="https://www.forbes.com/profile/jay-barton/?sh=6ae8d9e04057">Forbes 30 under 30 in 2020,</a> founded the company in 2014. He views NFTs as a tool to help cultivate a more involved customer base, as well as a way for the company to participate in the Web3 evolution. "NFTs allow your fans or customers to basically share the success of a company," Barton told Insider. "Their purchases of products and enthusiasm now have a legitimate financial upside that can be tracked on the blockchain, and they help crowdsource a brand's success."To date, ASRV has been exclusively an online retailer. In February, however, Barton said ASRV will open its first brick-and-mortar retail store in Beverly Hills, California. The company has also begun scouting out plots of virtual land in The Sandbox metaverse.The digital tokens sold this week are three-dimensional renders of ASRV's same physical jacket, <a href="https://twitter.com/ASRVsportswear/status/1481738333503901696">each with different colors and properties.</a> Some of the more exotic styles include dragon scales, lightning rods, and even one designed like a NASA spacesuit.According to ASRV, holders of the NFTs could be granted a future utility with things like "discounts, gift cards, excursions, and retail store benefits" — features meant to encourage customer engagement and a sense of community. To Barton, NFTs allow customers to "have a vested interest in promoting a brand or products they already love." "There's a massive value for the customer," Barton said. "They can feel more included, and the more the company becomes successful, the more value the customer can get."With over 1.3 million followers on <a href="https://www.instagram.com/asrv/?hl=en">Instagram</a> and a cult following on online forums, ASRV has seen rapid growth since the start of the pandemic, <a href="https://www.businessinsider.com/asrv-ceo-on-building-off-pandemic-momentum-with-45-sales-increase-this-year-2021-8">Insider reported previously.</a> Its <a href="https://asrv.com/pages/mask-donations">donations of anti-bacterial masks</a> at the start of the pandemic helped attract broader attention. ASRV is one of many <keyword id="11893303" type="UNKNOWN" weightage="60" keywordseo="fashion" source="Orion">fashion</keyword> brands to enter the nascent Web3 space. This week, iconic American retailer <a href="https://markets.businessinsider.com/news/currencies/gap-launches-first-nft-collection-tezos-brandon-sines-frank-ape-2022-1">The Gap similarly announced an NFT collection</a>, and global giants <a href="https://markets.businessinsider.com/news/currencies/nike-metaverse-strategy-next-era-digital-commerce-nke-stock-price-2022-1">Nike</a> and <a href="https://markets.businessinsider.com/news/currencies/metaverse-adidas-bored-ape-yacht-club-nft-punks-comic-gmoney-2021-12">Adidas</a> have both made plays in the metaverse. Decentraland recently announced <a href="https://markets.businessinsider.com/news/currencies/metaverse-platform-decentraland-fashion-week-unxd-digital-clothes-virtual-market-2021-12?utm_medium=ingest&amp;utm_source=markets">it will host its first virtual fashion week this coming March</a> with high-profile designer brands. According to <keyword id="11893898" type="UNKNOWN" weightage="60" keywordseo="crypto" source="Orion">crypto</keyword> giant Grayscale, the metaverse has the potential to become a <a href="https://markets.businessinsider.com/news/currencies/metaverse-1-trillion-opportunity-grayscale-virual-land-sales-decentraland-2021-11?utm_medium=ingest&amp;utm_source=markets">$1 trillion annual revenue opportunity</a>.

A sportswear startup's line of luxury jacket NFTs sold out in minutes. Now the CEO is scouting out land in the metaverse for a virtual store.

Welcome to <keyword id="11937554" type="UNKNOWN" weightage="60" keywordseo="10-things" source="Orion">10 Things</keyword> Before the Opening Bell.If this was forwarded to you, <a href="https://newsletter.businessinsider.com/join/4np/10-things-opening-bell">sign up here.</a> Plus, download Insider's app for news on the go – <a href="https://apps.apple.com/app/apple-store/id554260576?pt=385758&amp;ct=06292021_newsletters&amp;mt=8">click here for iOS</a> and<a href="https://play.google.com/store/apps/details?id=com.freerange360.mpp.businessinsider"> here for Android</a>.Let's get into it. 1. Wall Street is still keeping tabs on retail traders. It's been a year since the GameStop fiasco that kicked off the year of meme stocks, and <a href="https://markets.businessinsider.com/news/stocks/gamestop-year-retail-trading-wall-street-hedge-funds-sentifi-ubs-2022-1">institutional investors remain wary of the power of retail traders.</a> Hedge fund Melvin Capital still hasn't recovered from the ordeal — <a href="https://www.bloomberg.com/news/articles/2021-12-30/hedge-funds-salvage-2021-gains-as-private-investments-shine">it finished 2021 down 42%</a> after trying to short Gamestop.Everyday investors used to be alone in organizing across <a href="https://markets.businessinsider.com/news/stocks/reddit-day-traders-wallstreetbets-gamestop-gme-rally-upending-stock-market-2021-1-1030009280?utm_medium=ingest%3Futm_source%3Dmarkets&amp;utm_medium=ingest&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_source=markets">online forums like Reddit's WallStreetBets</a>. But some trading desks have begun to track Twitter and Reddit sentiment in an effort to stay abreast of trends, with some pros even copying the moves of amateurs.But not star stock-picker Cathie Wood — she said meme stocks aren't Ark Invest's thing, <a href="https://markets.businessinsider.com/news/stocks/cathie-wood-meme-stocks-retail-traders-ark-invest-gamestop-amc-2022-1">though she doesn't fault retail traders for going after them.</a> Wood's focus lies elsewhere. She advocates for democratizing investment in innovation and restoring confidence in <keyword id="11893875" type="UNKNOWN" weightage="100" keywordseo="markets" source="Orion">markets</keyword>. By keeping its strategy transparent, Wood explained, <a href="https://markets.businessinsider.com/news/stocks/cathie-wood-ark-investing-strategy-change-retail-investors-innovation-open-2022-1">Ark aims to keep regular investors "on the right side of change."</a>Meanwhile, despite all of Ark's bullishness on new-age tech companies, <a href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-dont-buy-the-dip-ark-stocks-datatrek-2022-1">DataTrek is seeing signs of another dot-com bubble</a>. The firm warned investors against buying the dip in disruptive innovation stocks: "The narrative has changed to old-school cyclicals."2. Stocks look set to dive at the opening bell. Dow futures plunged in European trade earlier, as rising bond yields and oil at seven-year highs fan fears of inflation.<a href="https://markets.businessinsider.com/news/stocks/stock-market-today-us-tech-futures-bond-yields-oil-prices-2022-1">Take a look at what's happening today.</a>3. This is how to invest $10,000 right now, according to six financial experts. Wall Street pros expect it to be tougher to make money in this year's market. From stocks and crypto to ETFs, <a href="https://www.businessinsider.com/how-to-invest-10000-stocks-crypto-altcoins-etf-to-buy-2022-1">experts shared where they would put their money for 2022.</a>4. Big earnings on the docket: Bank of America, Charles Schwab, and Goldman Sachs, all <a href="https://markets.businessinsider.com/earnings-calendar">reporting.</a>5. The recent bitcoin slump could be the start of a "crypto winter," according to UBS. The firm isn't alone in thinking <a href="https://markets.businessinsider.com/news/currencies/bitcoin-price-crypto-winter-crash-slump-interest-rates-regulation-ubs-2022-1">prices could crash</a> as the crypto bubble pops. <a href="https://markets.businessinsider.com/news/currencies/bitcoin-price-outlook-btc-bubble-crash-winter-invesco-ubs-investing-2022-1">Invesco said bitcoin could tumble below $30,000 this year.</a>6. Warren Buffett missed out on $10 billion in gains by dumping Wells Fargo stock. Buffett's Berkshire Hathaway also left $5 billion on the table by exiting JPMorgan and Goldman Sachs back in 2020. But the billionaire's been critical of Wells Fargo's management — <a href="https://markets.businessinsider.com/news/stocks/warren-buffett-berkshire-hathaway-wells-fargo-stock-sales-missed-gain-2022-1">so he's unlikely to regret shedding the stock.</a>7. Investor Bill Ackman said the Federal Reserve needs a "shock and awe" rate hike. The Fed is losing its battle against inflation, and investors expect at least four rate hikes this year. <a href="https://markets.businessinsider.com/news/stocks/bill-ackman-federal-reserve-inflation-rate-hikes-shock-awe-markets-2022-1">To Ackman, a bigger rate hike will restore its credibility with markets.</a>8. This sportswear startup's line of luxury jacket NFTs sold out in minutes. ASRV released digital tokens as part of a new clothing line and its CEO is betting big on Web3 —<a href="https://markets.businessinsider.com/news/currencies/sportswear-nft-asrv-metaverse-virtual-land-retail-luxury-clothing-web3-2022-1"> he's already scouted out virtual land in the metaverse for a virtual store.</a>9. A 25-year-old crypto founder who bought tons of solana at around $0.33 is trying to build the "Apple of finance." Yubo Ruan also invested in polkadot when it was priced below $1. <a href="https://www.businessinsider.com/how-to-find-100x-altcoins-early-investor-solana-parallel-finance-2022-1">He broke down his three-part strategy for how he identifies winning altcoins early. </a>10. The CEO of an $800 property investing platform expects double-digit growth in five specific markets this year. Among her favorite picks for 2022, RealtyMogul's Jilliene Helman likes Nashville and Miami. See her full list here — <a href="https://www.businessinsider.com/real-estate-investing-strategy-inflation-hedge-tech-job-gains-pandemic-2022-1">and how investors can get started with $5,000 to hedge against inflation. </a>Compiled by Phil Rosen. Feedback? Email <a href="mailto:prosen@insider.com">prosen@insider.com</a> or tweet <a href="https://twitter.com/philrosenn">@philrosenn</a>.Sign up for <a href="https://www.businessinsider.com/subscription/newsletter">more Insider newsletters here</a>.

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A sportswear startup's line of luxury jacket NFTs sold out in minutes. Now the CEO is scouting out land in the metaverse for a virtual store.

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10 things before the opening bell

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