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4 mins read
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
The study was sponsored by Rio Pads
8 mins read
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
The report, to release in September 2021, is expected to be important in understanding the depictio…
4 mins read
People trust ads on newspapers, TV and Radio the most: ASCI
TV (94%) was the most common medium for consumption of advertising
3 mins read
ASCI to launch a report to provide actionable insights to shape positive depiction of women in advertising
The Advertising Standards Council of India will launch the report in association with Futurebrands
3 mins read
Here's what India takes offence to in ads according to ASCI
ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers …
2 mins read
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Google, Facebook to strengthen Advertising Standards Council of India board
3 mins read
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…
3 mins read
Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI
COVID-19 has made many brands experiment with ‘antivirus’ or ‘immunity-boosting’ offerings but not …
1 min read
The Ads authority in India is very angry about Patanjali’s misleading advertisements
As per ASCI, Dant Kanti's ads claim that the product is "Effective Against Pyorrhoea, Swelling &…
3 mins read
WazirX, CoinDCX and other Indian crypto exchanges will reportedly have new advertisement guidelines in the next seven to ten days
The next seven to ten days will determine how India’s nascent crypto industry will present itself t…
3 mins read
Generative AI usage advertising comes with its legal implications
Generative AI has brought significant advancements to the advertising sector, reshaping content cre…
3 mins read
Parents beware: Coaching classes and edtechs make the most false claims
Every second street corner has an ad for a Number One private tuition. A few others claim to have s…
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…
2 mins read
WeWork's top communications executives are jumping ship as the company struggles to go public
Skyler ran WeWork's communications until April, when Jimmy Asci took over. Asci came from advisory …