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4 mins read

Online ads most problematic, influencers too caught breaching guidelines

Complaints about various violations of Indian advertisements surged by 34% in April to September of…

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8 mins read

All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address

The report, to release in September 2021, is expected to be important in understanding the depictio…

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4 mins read

People trust ads on newspapers, TV and Radio the most: ASCI

TV (94%) was the most common medium for consumption of advertising

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3 mins read

ASCI to launch a report to provide actionable insights to shape positive depiction of women in advertising

The Advertising Standards Council of India will launch the report in association with Futurebrands

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11 mins read

ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it

Experts share advice on how can NFTs and crypto exchanges woo their consumers

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3 mins read

Here's what India takes offence to in ads according to ASCI

ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers …

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3 mins read

In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI

ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…

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3 mins read

Dabur, Marico spar over claims on honey purity, approach advertising regulator ASCI

"Dabur is filing a complaint in ASCI against Marico as their Saffola Honey sample from the m…

PTI   


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3 mins read

Advertisements should avoid claiming destruction or removal of any virus other than coronavirus: ASCI

COVID-19 has made many brands experiment with ‘antivirus’ or ‘immunity-boosting’ offerings but not …

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1 min read

The Ads authority in India is very angry about Patanjali’s misleading advertisements

As per ASCI, Dant Kanti's ads claim that the product is "Effective Against Pyorrhoea, Swelling &…

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3 mins read

WazirX, CoinDCX and other Indian crypto exchanges will reportedly have new advertisement guidelines in the next seven to ten days

The next seven to ten days will determine how India’s nascent crypto industry will present itself t…

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3 mins read

Generative AI usage advertising comes with its legal implications

Generative AI has brought significant advancements to the advertising sector, reshaping content cre…

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3 mins read

Parents beware: Coaching classes and edtechs make the most false claims

Every second street corner has an ad for a Number One private tuition. A few others claim to have s…

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2 mins read

Government issues guidelines to guard against fake reviews of products

The government on Monday issued comprehensive guidelines to guard consumers from fake online review…

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2 mins read

WeWork's top communications executives are jumping ship as the company struggles to go public

Skyler ran WeWork's communications until April, when Jimmy Asci took over. Asci came from advisory …

Meghan Morris   


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3 mins read

U'khand dept to serve notice to Patanjali over COVID-19 'cure', AYUSH ministry also verifying claim

Dehradun/New Delhi, Jun 24 () The Uttarakhand government is serving a notice to yoga guru Ramdev's…

PTI