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Government issues guidelines to guard against fake reviews of products
The government on Monday issued comprehensive guidelines to guard consumers from fake online review…
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI aims not just to be an industry watchdog, but also help protect consumers from objectionable a…
Influencers thinking about using the SAG-AFTRA strike as a stepping stone should think twice about the bridges they're burning
SAG-AFTRA has put out guidelines for both in-unit and non-member influencers during the strike &mda…
Palmer Haasch
Tips to create a successful influencer marketing campaign
If you’re finding out for an ironclad way to grasp the attention of your ideal audience, you should…
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
The report, to release in September 2021, is expected to be important in understanding the depictio…
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Google, Facebook to strengthen Advertising Standards Council of India board
China is requiring influencers to have 'qualifications' to discuss law, medicine, and finance during live-streaming sessions
Live-streamers have also been banned from publishing content that "denies the leadership of the Com…
Waiyee Yip
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…
People trust ads on newspapers, TV and Radio the most: ASCI
TV (94%) was the most common medium for consumption of advertising
YouTube and TikTok influencers beware — you can be sued up to ₹10 lakh for misleading your followers
It’s not uncommon to see social media ‘influencers’ flaunt their latest purchases or talk about the…
A dieting app is paying influencers to promote weight-loss contests. Their followers were never told the app was profiting from their insecurities.
The DietBet app gives people a payoff if they lose pounds. Both influencers who've promoted it and …
Charissa Cheong
Elon Musk and Michael Saylor’s influence on crypto markets have made it as volatile as the ‘crypto winter’ of 2017
The cryptocurrency market is still in its nascent stages, and a lot of price movement is driven by …
China's crackdown on crypto intensified over the weekend after it blocked the accounts of several bitcoin influencers, report says
At least twelve accounts of crypto and bitcoin influencers were shut down on Weibo as they violated…
Sophie Kiderlin
Making money from Instagram livestreams, inside the invite-only app Community, and social-media guidelines for brands during a health crisis
This week's rundown includes how Instagram has changed in recent weeks and inside the text-marketin…
Amanda Perelli
Will Covid-19 catapult the future of influencers into overdrive?
Ankit Agarwal, Founder, Do Your Thng on the future of influencer marketing
The Houston influencer found dead on the side of the road worked at a controversial hair care MLM
Before her death, Alexis Sharkey worked with Monat, a haircare line that uses MLM and has been inve…
Rachel E. Greenspan
The top investors funding the creator economy and influencer industry
The top influencer news of the week includes TikTok's content moderation failures, the top creator …
Amanda Perelli
Andrew Tate fan pages thrive on TikTok even after the influencer was banned for misogynistic content
The influencer Andrew Tate's TikTok account was banned on Friday, but many fan pages sharing his co…
Kieran Press-Reynolds
The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers
A new report from BI Intelligence, Business Insider's premium research service, identifies the…
Kevin Gallagher
The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers
A new report from BI Intelligence, Business Insider's premium research service, identifies the…