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Government issues guidelines to guard against fake reviews of products

The government on Monday issued comprehensive guidelines to guard consumers from fake online review…

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Influencers thinking about using the SAG-AFTRA strike as a stepping stone should think twice about the bridges they're burning

SAG-AFTRA has put out guidelines for both in-unit and non-member influencers during the strike &mda…

Palmer Haasch   


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Tips to create a successful influencer marketing campaign

If you’re finding out for an ironclad way to grasp the attention of your ideal audience, you should…

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8 mins read

All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address

The report, to release in September 2021, is expected to be important in understanding the depictio…

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1 min read

China is requiring influencers to have 'qualifications' to discuss law, medicine, and finance during live-streaming sessions

Live-streamers have also been banned from publishing content that "denies the leadership of the Com…

Waiyee Yip   


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In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI

ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…

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People trust ads on newspapers, TV and Radio the most: ASCI

TV (94%) was the most common medium for consumption of advertising

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YouTube and TikTok influencers beware — you can be sued up to ₹10 lakh for misleading your followers

It’s not uncommon to see social media ‘influencers’ flaunt their latest purchases or talk about the…

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9 mins read

A dieting app is paying influencers to promote weight-loss contests. Their followers were never told the app was profiting from their insecurities.

The DietBet app gives people a payoff if they lose pounds. Both influencers who've promoted it and …

Charissa Cheong   


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Elon Musk and Michael Saylor’s influence on crypto markets have made it as volatile as the ‘crypto winter’ of 2017

The cryptocurrency market is still in its nascent stages, and a lot of price movement is driven by …

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China's crackdown on crypto intensified over the weekend after it blocked the accounts of several bitcoin influencers, report says

At least twelve accounts of crypto and bitcoin influencers were shut down on Weibo as they violated…

Sophie Kiderlin   


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Making money from Instagram livestreams, inside the invite-only app Community, and social-media guidelines for brands during a health crisis

This week's rundown includes how Instagram has changed in recent weeks and inside the text-marketin…

Amanda Perelli   


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Will Covid-19 catapult the future of influencers into overdrive?

Ankit Agarwal, Founder, Do Your Thng on the future of influencer marketing

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9 mins read

The Houston influencer found dead on the side of the road worked at a controversial hair care MLM

Before her death, Alexis Sharkey worked with Monat, a haircare line that uses MLM and has been inve…

Rachel E. Greenspan   


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The top investors funding the creator economy and influencer industry

The top influencer news of the week includes TikTok's content moderation failures, the top creator …

Amanda Perelli   


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Andrew Tate fan pages thrive on TikTok even after the influencer was banned for misogynistic content

The influencer Andrew Tate's TikTok account was banned on Friday, but many fan pages sharing his co…

Kieran Press-Reynolds   


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2 mins read

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

A new report from BI Intelligence, Business Insider's premium research service, identifies the…

Kevin Gallagher   


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2 mins read

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

A new report from BI Intelligence, Business Insider's premium research service, identifies the…

Kevin Gallagher