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8 mins read

Brands, influencers and celebrities who violated ASCI Guidelines for Influencers Advertising

The influencers and brands were contacted by the complaints handling team and were asked to comply …

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3 mins read

55.7% influencers witness a significant dip in engagement post the ASCI guidelines: IPLIX Influencer Survey

Before ASCI guidelines, 48.3% of influencers revealed that only 10% of brands they worked with opte…

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7 mins read

ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not

ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…

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5 mins read

Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service

ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable

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11 mins read

Here's what experts think about ASCI’s new draft guidelines for influencer advertising

ASCI today released its draft guidelines to help consumers understand the difference between paid a…

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3 mins read

ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive

Advertising Standards Council of India (ASCI) has unveiled a new brand identity

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3 mins read

How Influencer Talent Management is evolving with time

Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…

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8 mins read

All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address

The report, to release in September 2021, is expected to be important in understanding the depictio…

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3 mins read

In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI

ASCI picked up ads of categories like paints, apparel, detergents, ACs and fans, amongst others, al…

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3 mins read

YouTube and TikTok influencers beware — you can be sued up to ₹10 lakh for misleading your followers

It’s not uncommon to see social media ‘influencers’ flaunt their latest purchases or talk about the…

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4 mins read

Bhuvan Bam and his partner-in-crime Rohit Raj share how they have turned the YouTuber’s content into a business

Behind the scenes of it all, Business Insider caught up with Bhuvan Bam and his right hand man –…

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2 mins read

Goa tops domestic travel spots for Indian family trips

For Indian families looking to travel domestically, Goa is the most common search destination, whil…

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9 mins read

Trends that will dominate the PR industry in 2022

Where the PR industry will go from here